Pramac Racing Team
Pramac Racing Team is a MotoGP and Moto2 racing organization serving as Yamaha's second Official Factory Team, competing across 22 global races with riders Jack Miller and Toprak Razgatlıoğlu, and generating revenue through a multi-tiered sponsorship ecosystem anchored by title partner Prima Assicurazioni.
- Company typePrivate
- Founded2002
- HeadquartersRugby, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pramac Racing Team does
Pramac Racing Team is a professional motorcycle racing organization competing in the MotoGP and Moto2 World Championships. Founded in 2002 as the racing arm of Italian generator manufacturer Pramac, the team operates as Pramac Racing Limited, a UK-registered private limited company headquartered in Rugby, Warwickshire, England (VAT ID: GB210815155). The organization fields two racing units: the MotoGP team (Prima Pramac Racing), which since 2025 operates as Yamaha's second Official Factory Team with riders Jack Miller and Toprak Razgatlıoğlu competing on Yamaha YZR-M1 motorcycles; and the BLU CRU Pramac Yamaha Moto2 team, a talent development platform fielding Izán Guevara and Alberto Ferrández on Kalex chassis. The team is owned by the Campinoti family through Pramac, which has been part of NYSE-listed Generac Group since 2016; Paolo Campinoti serves as Team Principal and Gino Borsoi as Team Director.
The team's principal competitive assets are its factory-team technical relationship with Yamaha (commencing 2025 after a 20+ year run with Ducati) and a quantifiable rider development track record that has graduated Jorge Martín (2024 World Champion), Francesco Bagnaia and Jack Miller to factory seats. The organization has won three consecutive "Best Independent Team" awards (2021–2023), the 2023 MotoGP Team World Championship, and the 2024 MotoGP Riders World Championship — the latter being the first independent-team riders' title in the MotoGP era.
Pramac Racing is a B2B platform business — it does not sell consumer products or services. Revenue is generated through a multi-tiered sponsorship ecosystem (Title, Main, Official, Technical partner tiers) anchored by title sponsor Prima Assicurazioni since 2022, supplemented by competitive prize earnings and factory partnership support, with marketing reach delivered through 22 MotoGP races annually across global circuits in Europe, the Americas, Asia, and Oceania. The team also operates a back-office commercial function (communications, marketing, sponsorship activation, content production) supporting approximately 20+ named partners across insurance, lubricants, components, apparel, hospitality, and media segments.
Pramac Racing Team firmographics
Firmographics- Name
- Pramac Racing Team
- Legal name
- PRAMAC RACING Ltd
- Website
- https://pramacracing.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pramac Racing Team is a MotoGP and Moto2 racing organization serving as Yamaha's second Official Factory Team, competing across 22 global races with riders Jack Miller and Toprak Razgatlıoğlu, and generating revenue through a multi-tiered sponsorship ecosystem anchored by title partner Prima Assicurazioni.
- Ownership category
- akta.pro rank
Pramac Racing Team industry classification
Industry- Product category
- Professional Motorcycle Racing Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
- akta.pro secondary industries
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Driver & Rider Management / Representation (MPAKAGAG)
Keywords
Where Pramac Racing Team is headquartered
LocationHeadquarters
- HQ city
- Rugby
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pramac Racing Team business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sponsorship Revenue: Pramac Racing generates revenue through multi-tiered sponsorship agreements including title sponsorship (Prima Assicurazioni), main partnerships (Alpine, Motul, Yamaha, 21.com, Fiamm, Corpay), official partners, and technical partners (Dainese, Michelin, Akrapovic, Beta Tools, WRS, Accossato, RCB, Kappa).
- Prize Money and Championship Earnings: Revenue from competitive performance in MotoGP and Moto2 World Championships, including team championships (2023) and rider championships (2024 with Jorge Martín).
- Technical Partnership with Yamaha: Since 2025, Pramac Racing operates as the second Official Yamaha Factory Team, providing technical collaboration and bike development contributions in exchange for factory support.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Pramac Racing Team product offering
Product offeringCore offering
Pramac Racing operates professional motorcycle racing teams competing in the MotoGP and Moto2 World Championships. The MotoGP team (Prima Pramac Racing) functions as Yamaha's second Official Factory Team since 2025, while the Moto2 team (BLU CRU Pramac Yamaha) serves as a talent development pathway for future MotoGP riders. The organization delivers on-track competitive results and brand exposure to corporate sponsors across a 22-race global calendar.
Product overview
Pramac Racing operates as a dual-tier racing organization competing in the MotoGP World Championship. The MotoGP team (Prima Pramac Racing) serves as Yamaha's second Official Factory Team since 2025, fielding riders Jack Miller and Toprak Razgatlıoğlu. The Moto2 operation (BLU CRU Pramac Yamaha Moto2) serves as a talent development pathway, featuring riders Izán Guevara and Alberto Ferrández. The organization, led by Team Principal Paolo Campinoti and Team Director Gino Borsoi, competes with Yamaha YZR-M1 bikes in MotoGP and Kalex bikes in Moto2.
Differentiator
Problem solved
Functional benefit
Products and services
- Prima Pramac Racing MotoGP Team
Quantifiable outcome
- 2024 MotoGP Riders World Championship - First independent team to win in MotoGP era
- +2 more outcomes
Companies that use Pramac Racing Team
Customer profileSegments3 records
Ideal customer profiles2 records
Pramac Racing Team technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pramac Racing Team partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core and minor.
- YamahaflagshipSince 2025, Pramac Racing operates as the second Official Yamaha Factory Team, switching from a 20-year partnership with Ducati. The team competes with Yamaha YZR-M1 motorcycles and receives full factory technical support. This marked a major technical transition for the team.
- Pramac (Parent Company)flagshipFounded in 1966 by the Campinoti family, Pramac is a global benchmark for generator production and warehouse material handling equipment. Present in 150+ countries with 17 branches and 8 manufacturing plants. Part of Generac group since 2016 (world's 3rd largest generator producer). Team Principal: Paolo Campinoti.
- DainesecoreTechnical partner providing protective riding gear, suits, helmets, and safety equipment.
- MichelincoreTechnical partner and official tire supplier for MotoGP operations.
- AkrapoviccoreTechnical partner providing exhaust systems and performance components.
- Beta ToolscoreTechnical partner providing professional tool solutions for motorcycle maintenance.
- AONminorOfficial partner providing insurance and risk management services.
- SynergieminorOfficial partner and HR/talent solutions provider.
- SunenergyminorOfficial partner in the energy sector.
- QuintminorOfficial partner providing business solutions.
- ACCMminorOfficial partner providing financial services.
- RDSminorOfficial media partner providing radio and media coverage of Pramac Racing activities.
- CetilarminorNutrition partner providing nutritional supplements and products for team welfare.
- BaladinminorHospitality partner providing craft beverages for team hospitality.
- CecchiminorHospitality partner for team events and experiences.
- CirfoodminorHospitality partner providing catering services for team operations.
- BLU CRUcoreYamaha's official racing program supporting the Moto2 team as BLU CRU Pramac Yamaha Moto2 Team. BLU CRU is Yamaha's initiative for nurturing racing talent in the intermediate category.
- Yamaha RacingcoreOfficial Yamaha Racing branding and technical support for Moto2 operations, providing factory-level technical resources.
- YamalubecoreYamaha's official lubricant brand providing oils and maintenance products for Moto2 team.
- PirellicoreOfficial tire supplier for Moto2 World Championship operations.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Pramac Racing Team competitors and assessment
Company assessmentDirect peers
- VR46 Racing Team: VR46 Racing Team operates a MotoGP program with a strong rider-development pathway, global sponsorship platform and manufacturer relationship. Its team structure and commercial positioning closely resemble Pramac Racing.
- Gresini Racing: Gresini Racing is an independent Ducati satellite team competing in MotoGP with a comparable rider-development, sponsorship and team-operations model. It is one of the closest comparables to Pramac’s factory-supported but operationally independent structure.
- GASGAS Factory Racing Tech3: GASGAS Factory Racing Tech3 is a factory-backed satellite MotoGP team with manufacturer technical support, rider development and a partnership-led revenue model. Its satellite positioning is particularly comparable to Pramac’s official Yamaha factory-team role.
- LCR Honda: LCR Honda is a long-running independent and manufacturer-supported MotoGP team with multi-tier partners and a similar need to convert technical support and results into sponsor value. It is a close business-model comparator despite its Honda relationship.
- Trackhouse Racing: Trackhouse Racing is an independent MotoGP entrant competing with manufacturer support, making its operating model and sponsorship-led proposition directly comparable to Pramac. Both teams combine rider talent, technical partnership access and commercial brand exposure.
Broad incumbents
- Repsol Honda Team: Repsol Honda Team is an official factory MotoGP team and a direct competitor in premier motorcycle racing. Its manufacturer-backed technical program, rider roster and global sponsor platform make it a relevant broader incumbent comparator.
- Ducati Corse: Ducati Corse operates the official Ducati MotoGP factory team and competes in the same premier motorcycle category as Pramac. It is a broader incumbent benchmark for factory resources, technical development and title-winning performance.
- Aprilia Racing: Aprilia Racing is an official factory MotoGP team competing in the same championship and pursuing comparable technical-performance objectives. It is an incumbent manufacturer-backed comparator with a broader factory organization than Pramac.
- Red Bull KTM Factory Racing: Red Bull KTM Factory Racing is an official factory MotoGP team with a similar combination of motorcycle development, rider talent and sponsor-driven brand exposure. It provides a direct category and scale benchmark for Pramac.
- Monster Energy Yamaha MotoGP: Monster Energy Yamaha MotoGP is Yamaha’s official factory MotoGP team and therefore the closest technical and product-category benchmark for Pramac after its 2025 partnership. Both operate at the highest level of motorcycle racing with manufacturer-backed development.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pramac Racing Team social profiles
Digital presencePramac Racing Team compliance and trust
Trust signalCompliance2 records
Pramac Racing Team financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pramac Racing Team leadership team
Management profileNumber of profiles
Profiles9 records
Pramac Racing Team subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pramac Racing Team funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pramac Racing Team M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pramac Racing Team
What does Pramac Racing Team do?
Pramac Racing operates professional motorcycle racing teams competing in the MotoGP and Moto2 World Championships. The MotoGP team (Prima Pramac Racing) functions as Yamaha's second Official Factory Team since 2025, while the Moto2 team (BLU CRU Pramac Yamaha) serves as a talent development pathway for future MotoGP riders. The organization delivers on-track competitive results and brand exposure to corporate sponsors across a 22-race global calendar.
Is Pramac Racing Team a public or private company?
Pramac Racing Team is a private company. It is classified as family owned and is currently operating.
When was Pramac Racing Team founded?
Pramac Racing Team was founded in 2002. It employs 1 to 10 people.
Where is Pramac Racing Team based?
Pramac Racing Team is headquartered in Rugby, United Kingdom, in the Europe region.
How does Pramac Racing Team make money?
Three revenue lines are on record. Sponsorship Revenue is the primary driver. The others are prize Money and Championship Earnings and technical Partnership with Yamaha.
Who are Pramac Racing Team's main competitors?
Direct peers on record are VR46 Racing Team, Gresini Racing, GASGAS Factory Racing Tech3, LCR Honda and Trackhouse Racing. Broad incumbents are Repsol Honda Team, Ducati Corse, Aprilia Racing, Red Bull KTM Factory Racing and Monster Energy Yamaha MotoGP.
Does Pramac Racing Team have an API?
No public API is recorded for Pramac Racing Team.
What industry is Pramac Racing Team in?
Pramac Racing Team's product category is Professional Motorcycle Racing Services. Its primary akta.pro industry code is MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.), with a secondary code of MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent). Its NAICS code is 711211 and its SIC code is 7948.