Prana Yoga Studio

What Prana Yoga Studio does

Prana Yoga Studio is a privately-held boutique yoga studio located on the first floor of 110 Cadzow Street in Hamilton, South Lanarkshire, United Kingdom. Founded in 2013 by Carla Hillman-Webster, the studio operates as a collective of 19 independent yoga teachers who run their own booking, pricing, and contact systems within the shared physical space. The studio employs 36 people in total, with teachers covering a broad curriculum including Dynamic Flow, Ashtanga Vinyasa, Yin, Restorative, Hatha, Pregnancy, Family, Meditation, and Sanskrit Chanting classes, alongside specialised offerings for seniors and beginners.

The business generates revenue from three primary streams: (1) recurring class fees sold to individual students via single drop-ins (£6-11), 5-class blocks (£35-45), and 6-week course blocks (£42-54); (2) one-off workshops, courses, and events; and (3) professional yoga teacher training programmes (200-hour and 300-hour Prana-Heart certification) led by the founder. Distribution is omnichannel-light: in-studio attendance is the core, supplemented by online class delivery and self-serve booking through third-party platforms (Bookeo, MoMoYoga, Bookwhen, Ubindi). The studio is community-led rather than corporate-brand-led, with marketing relying on organic social (Facebook, Twitter, Instagram, YouTube), a newsletter, and individual teacher promotion.

The company has no proprietary technology, no app, no AI capabilities, no external funding, and no parent company. It serves a primarily local South Lanarkshire catchment of individual consumers, with a secondary global online reach. There is no evidence of institutional or enterprise customer relationships. The competitive positioning centres on an inclusive community ethos, physical studio quality (nine windows, underfloor heating), and the breadth of its teacher collective.

Name

Prana Yoga Studio

Legal name

Prana Yoga Studio

Website

https://pranayogastudio.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Prana Yoga Studio is a privately-held boutique yoga studio in Hamilton, South Lanarkshire, founded in 2013, operating as a collective of 19 independent teachers serving local and online students with classes, workshops, and 200/300-hour teacher training programmes.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga studio classes
• Yoga teacher training
• Prenatal yoga classes
• Wellness workshops
• Online yoga sessions

Headquarters

HQ city

Hamilton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Class Fees: Revenue generated from individual yoga classes sold to students at various price points, including single class drop-ins, block bookings (5-class and 6-week passes), and online class passes. Prices range from £6-11 per single class depending on the teacher and class type.
2. Courses, Workshops & Events: Revenue from specialized workshops, courses, and events hosted at the studio. Pricing varies by event as detailed on the events page.
3. Yoga Teacher Training Programs: Revenue from Prana-Heart Yoga Teacher Training programmes including 200-hour and 300-hour Seasonal Yoga Teacher Training courses led by founder Carla Webster.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prana Yoga Studio is a boutique yoga collective operating from a first-floor studio in Hamilton, South Lanarkshire, that delivers in-person yoga classes across multiple styles (Dynamic Flow, Ashtanga Vinyasa, Yin, Restorative, Hatha, Prenatal, Family, Meditation, and Sanskrit Chanting), online yoga sessions via third-party booking platforms, specialised workshops and courses (including Women's Circles and Candlelit Yin events), and 200-hour and 300-hour Seasonal Yoga Teacher Training programmes (notably the Prana-Heart certification led by founder Carla Webster). Approximately 19 self-employed teachers operate independently within the studio's community hub, each managing their own bookings.

Product overview

Prana Yoga Studio is a boutique yoga studio in Hamilton, South Lanarkshire, established in 2013. The studio operates as a collective of independent yoga teachers offering a diverse range of yoga styles and programs. The primary offerings include in-studio yoga classes (Dynamic Flow, Ashtanga Vinyasa, Pregnancy Yoga, Yin, Restorative, Hatha, Mindful Movement for Seniors, and specialized beginner classes), online yoga classes via booking platforms, and 200-hour/300-hour Seasonal Yoga Teacher Training programs including the Prana-Heart certification. The studio also hosts workshops, courses, events, Women's Circles, and specialized programs such as Prenatal Yoga, Family Yoga, Meditation, and Sanskrit Chanting.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Studio Yoga Classes In-person yoga instruction at the Hamilton, South Lanarkshire studio covering multiple styles (Dynamic Flow, Ashtanga Vinyasa, Pregnancy Yoga, Yin, Restorative, Hatha, Mindful Movement for Seniors, Moontime, beginner-focused classes and more) priced per class or via 5-class / 6-week block passes.
• Online Yoga Classes Virtual yoga instruction delivered by individual Prana teachers via platforms such as Bookeo and other booking systems, including seasonal Yoga Flow sessions led by Carla Webster (e.g. £8 single / £60 for 10 online classes).
• Yoga Teacher Training Programmes 200-hour and 300-hour Seasonal Yoga Teacher Training courses for aspiring yoga teachers, including the flagship Prana-Heart programme led by studio founder Carla Webster, Registered Senior Yoga Teacher (Yoga Alliance Professionals) and YACEP (Yoga Alliance).
• Workshops, Courses & Events Specialised yoga workshops, multi-week courses, and themed events hosted at the studio, including Women's Circles, Candlelit Yin sessions, and other one-off or short-series events with event-specific pricing.
• Specialised Yoga Programmes Themed yoga programmes targeting specific populations and practices, including Prenatal Yoga, Family Yoga, Meditation, and Sanskrit Chanting, delivered by teachers within the Prana collective.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Triyoga: Multi-location boutique yoga studio in London offering a wide range of yoga styles, teacher training, and workshops. Most directly comparable UK peer to Prana in offering breadth and teacher training programmes.
• Ten Health & Fitness: London-based boutique fitness studio offering yoga, Pilates, and physiotherapy with a premium service model. Comparable to Prana in clinical/therapeutic positioning and multi-discipline offerings.
• Modo Yoga UK: International hot yoga studio chain with UK presence, offering teacher training and community-focused classes. Comparable to Prana in teacher training, community ethos, and cross-style offerings.
• Yogarise: London-based boutique yoga studio offering a diverse range of styles, teacher training, and workshops. Comparable to Prana in class variety, teacher training programmes, and community-driven positioning.
• Another Space: London boutique fitness studio offering yoga, Pilates, and barre classes in premium locations. Comparable to Prana in boutique positioning and multi-discipline class offerings.
• MoreYoga: UK-affordable yoga studio chain with multiple locations, offering diverse class styles at entry price points. Comparable to Prana's beginner-friendly positioning and pay-as-you-go model.
• Hotpod Yoga: UK-based yoga franchise specializing in hot yoga and heated classes across multiple locations. Comparable to Prana as a UK yoga studio operator with branded class styles and growing footprint.
• Heartcore: Boutique fitness brand combining yoga, Pilates, and barre classes in UK locations. Comparable to Prana in offering multi-modality boutique fitness at a premium price point.

Regional players

• Sangha Yoga: UK-based yoga studio with strong community focus and teacher training programmes. Comparable to Prana in community-led GTM and teacher training emphasis, though operating in different geographies.

Others

• British Wheel of Yoga: UK national governing body for yoga offering teacher training certification and accreditation. Comparable to Prana as a relevant ecosystem participant and teacher training standard-setter, though not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/carlapranayoga
• YouTubeyoutube.com/channel/UCvtB9K5-XeHjgPKdwR50-zQ?view_as=subscriber
• Facebookfacebook.com/www.pranayogastudio.co.uk
• Instagraminstagram.com/pranayogastudiohamilton
• LinkedInlinkedin.com/company/prana-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prana Yoga Studio