PRAY WITHOUT CEASING MINISTRIES

What PRAY WITHOUT CEASING MINISTRIES does

Pray Without Ceasing Ministries is a 501(c)(3) nonprofit women's Christian ministry headquartered in Chicago, Illinois, with a five-person team, founded and led by Audrey Tousant Shelby. The ministry's mission is to help women worldwide discover their identity in Christ and grow across a five-pillar wellness framework covering spiritual, emotional, mental, physical, and financial health. It serves individual Christian women of faith through faith-based coaching, safe-space community programming, and curated spiritual content.

The portfolio of offerings is content- and community-led rather than technology-led. Core products include an annual Pray Without Ceasing Conference (2026 edition scheduled at the DoubleTree by Hilton in Buena Park, CA, with Eventbrite ticketing), the 'Leading from Wholeness' podcast distributed via Podbean and Apple Podcasts, the devotional book 'Pray Without Ceasing: Thirty-One Days in Prayer' sold through Amazon and Barnes & Noble, faith-based leadership coaching, and a merchandise storefront at praywithoutceasingmerch.com. The underlying technology stack is minimal: the website runs on Squarespace, and there is no mobile app, public API, or proprietary platform.

The business model combines four revenue streams typical of a small faith-based nonprofit: tax-deductible charitable contributions (one-time, monthly, quarterly, annual, in-honor/in-memory), book retail sales, tiered conference sponsorships (with Edward Jones, Socal PPM, and HALTERE listed as sponsors), and merchandise sales. Customer acquisition is community-led and event-driven, anchored by the annual conference and amplified through Instagram (@audreytshelby), the podcast, and book distribution. The end customer is the individual woman of faith; corporate sponsors function as event underwriters rather than primary buyers.

Name

PRAY WITHOUT CEASING MINISTRIES

Legal name

Pray Without Ceasing Ministries

Website

https://praywithoutceasingministries.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pray Without Ceasing Ministries is a Chicago-based 501(c)(3) women's Christian ministry founded by Audrey Tousant Shelby, delivering an annual conference, a podcast, devotional books, coaching, and donation programs around a five-pillar spiritual wellness framework for individual women of faith.

Ownership category

akta.pro rank

Product category

Faith-Based Nonprofit / Women's Christian Ministry

NAICS

Religious Organizations (8131)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industry

Faith-Based Missions & Evangelism Organizations (Domestic & International) (BPAGAJAE)

Keywords

• Faith-based ministry
• Women's Christian ministry
• Spiritual wellness coaching
• Prayer devotional publishing
• Christian conference events

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations and Charitable Contributions: The ministry operates as a 501(c)(3) nonprofit organization and accepts one-time donations, monthly partnerships, quarterly donations, and annual donations. Donors can also give in honor or memory of someone, and in-kind donations are accepted. The donation page emphasizes the ministry's nonprofit status and tax-deductibility.
2. Book Sales: Audrey Tousant Shelby publishes books including 'Pray Without Ceasing: Thirty-One Days in Prayer', sold through Amazon and Barnes & Noble. Books are available as standard retail products, generating one-time purchase revenue.
3. Conference Sponsorship: Corporate sponsors can support the annual conference, with multiple sponsorship tiers. The conference page lists sponsor logos including Edward Jones, Socal PPM, HALTERE, and others.
4. Merchandise Sales: The ministry operates a merch storefront (praywithoutceasingmerch.com) selling Christian merchandise, providing an additional revenue stream.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Pray Without Ceasing Ministries is a 501(c)(3) nonprofit Christian women's ministry that delivers faith-based programming centered on a five-pillar whole-person wellness framework (spiritual, emotional, mental, physical, financial health). Its sellable offerings include an annual in-person conference held in Buena Park, CA, the "Leading from Wholeness" podcast, the published devotional book "Pray Without Ceasing: Thirty-One Days in Prayer," faith-based leadership coaching, and a Christian merchandise line. The ministry is funded primarily through tax-deductible donations, conference sponsorships, book sales, and merchandise sales.

Product overview

Pray Without Ceasing Ministries operates as a women's Christian ministry offering a portfolio of faith-based products and services centered on spiritual empowerment. The core offerings include an annual conference experience, the 'Leading from Wholeness' podcast, published devotional books (notably 'Pray Without Ceasing: Thirty-One Days in Prayer'), faith-based coaching services, and a donation program. These services are unified by a five-pillar framework addressing spiritual, emotional, mental, physical, and financial health. The ministry functions as a 501(c)(3) nonprofit organization.

Differentiator

Problem solved

Functional benefit

Brands

• Pray Without Ceasing Conference: An exponential experience that brings women together for a time of connection, prayer, healing, and reflection through vulnerability and teachings.
• Leading from Wholeness

Products and services

• Pray Without Ceasing Conference Annual in-person conference experience that brings women together for connection, prayer, healing, and reflection through vulnerability and teachings that inspire action and impact. Held at the DoubleTree Hotel in Buena Park, CA, with tickets sold through Eventbrite; includes continental breakfast, lunch, and free parking.
• Leading from Wholeness Podcast Faith-based leadership podcast hosted by Audrey Shelby providing honest conversation, practical tools, and Scripture-rooted encouragement for women seeking to thrive in faith, relationships, leadership, and life. Distributed through Podbean and Apple Podcasts.
• Pray Without Ceasing: Thirty-One Days in Prayer Published devotional book by Audrey Tousant Shelby designed to help readers connect with God by developing a consistent prayer life, incorporating daily reflections and prayer journal entries. Sold through Amazon and Barnes & Noble.
• Faith-Based Leadership Coaching Faith-based leadership coaching provided by Audrey Shelby to help women discover their identity in Christ and become equipped for the seasons God calls them into.
• Donation/Giving Program Tax-deductible donation program supporting the ministry's mission, with one-time gifts, monthly partnerships, quarterly donations, annual donations, in-honor and in-memory gifts, in-kind donations, and conference sponsorship packages.
• Pray Without Ceasing Merchandise Christian-themed merchandise sold through the standalone storefront praywithoutceasingmerch.com and the PWC Merch section of the ministry website, providing supporters with branded apparel and accessories.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DoubleTree Hotel (Hilton)coreOthersDoubleTree by Hilton Buena Park serves as the official venue host for the 2026 Pray Without Ceasing Conference. The hotel has arranged a special room block for attendees at a group rate. The venue provides conference space, ADA-accessible facilities, free parking, and catering (continental breakfast and lunch).
• EventbritecoreChannel Partner/ Reseller/ DistributorEventbrite serves as the ticketing platform for the annual Pray Without Ceasing Conference. Attendees purchase tickets through Eventbrite to attend the event.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IF:Gathering: Faith-based women's ministry built around an annual flagship conference and ongoing content (podcast, courses, curriculum). Highly comparable on the event-centric, women-of-faith GTM motion that Pray Without Ceasing Ministries uses.
• Living Proof Ministries: Beth Moore's ministry centered on Bible study, conferences, books, and a podcast for women. Directly comparable founder-led women's ministry with overlapping content and event offerings.
• Live Original with Sadie Robertson: Faith-based women and youth ministry offering conferences, a podcast, books, and merchandise. Directly comparable founder-led ministry with a multi-channel content and event model.
• Proverbs 31 Ministries: One of the largest Christian women's ministries, founded by Lysa TerKeurst, offering online Bible studies, devotionals, books, conferences, and a podcast. Directly comparable to Pray Without Ceasing Ministries in mission, audience (Christian women), and product mix (content, books, events, coaching).
• She Reads Truth: Women's Bible-reading ministry offering reading plans, an app, community groups, and printed resources. Comparable in its female-focused devotional content and community-building model, though more scripture-centric than Pray Without Ceasing.
• Propel Women: Christine Caine's ministry focused on empowering women to fulfill their God-given purpose through conferences, books, and resources. Comparable in its leadership-coaching-for-women positioning and conference-led GTM.
• (in)courage: DaySpring's online community for Christian women offering daily content, community forums, and resources. Comparable as a content-led, community-driven women's ministry targeting similar faith-based audiences.

Broad incumbents

• DaySpring: Hallmark-owned ecard and gift company that operates (in)courage and sells inspirational content and merchandise. Comparable as a larger, broader incumbent in the Christian women content and merchandise space.
• Lifeway Christian Resources: One of the largest Christian retailers and publishers, operating Lifeway Women and hosting women-focused events and Bible studies. Comparable as a broad incumbent in Christian women's content, conferences, and retail.

Others

• Christianbook.com (CBD): Major online retailer of Christian books, Bibles, and gifts that distributes books similar to Pray Without Ceasing's 'Thirty-One Days in Prayer'. Comparable as a key distribution channel for Christian devotionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/audreytshelby
• LinkedInlinkedin.com/company/pray-without-ceasing-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRAY WITHOUT CEASING MINISTRIES