What Prego GmbH does

Prego GmbH is a privately held German limited liability company (GmbH) founded in 2006 that operates a single full-service Italian restaurant and pizzeria located at Lilienstraße 36 in Hamburg's city center (Hamburger Innenstadt). The company is managed by Raj Singh and Jangi Singh and employs approximately 16 staff. Its core offering is traditional Italian cuisine covering pizza, pasta, meat, fish, salads, antipasti, al-forno dishes, and desserts, paired with a differentiated beverage program featuring 60 gin varieties, 50 whiskey varieties, signature cocktails, wines, champagnes, and house-roasted coffee. The restaurant serves breakfast daily from 09:00 and a warm kitchen from 11:00, with extended weekend hours, and operates a dedicated private event room for groups of 10 or more.

The company's underlying technology stack is modest and largely outsourced. Its digital presence runs on its own website (prego-hh.de) with German, English, and Danish language variants, an online table reservation system for parties up to 10, an event-booking flow for larger groups, and an online job application portal. The digital menu and ordering functionality on menu.prego-hh.de is powered by MIVOGO, a third-party restaurant management platform. The company maintains organic social channels on Facebook and Instagram, and drives review-generation through Google with an incentive program. No public API, SDK, or proprietary AI/ML capabilities are disclosed.

Prego's business model is a traditional brick-and-mortar restaurant revenue model: per-cover food and beverage sales with publicly listed à la carte pricing ranging from approximately €1.50 (basic extras) to €95.00 (Moët champagne), with main dishes clustering between €7.50 and €31.00 and cocktails between €11.00 and €14.00. Distribution is exclusively walk-in and reservation-based at the single Hamburg location — there are no delivery or third-party delivery partnerships. The customer base is the horizontal general dining public of Hamburg residents, tourists, and business professionals, with a secondary use-case segment for group event bookings. All revenue is concentrated at one physical site, and no funding rounds, acquisitions, or external investors are indicated.

Name

Prego GmbH

Legal name

Prego GmbH

Website

https://prego-hh.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prego GmbH operates a single full-service Italian restaurant and pizzeria in Hamburg's city center, serving traditional pizza, pasta, meat, fish, and an extensive gin and whiskey beverage program to walk-in diners, reservation guests, and private group events.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Pizzeria

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Italian restaurant
• Pizzeria
• Dine-in dining
• Private event hosting
• Beverage program

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue model generating income through sale of food and beverages to dine-in guests. The restaurant serves breakfast daily from 9:00 and full hot kitchen from 11:00, with extensive menu including Italian cuisine (pizza, pasta, meat, fish dishes), beverages (cocktails, wine, beer, spirits, coffee), and desserts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prego GmbH operates a single physical Italian restaurant and pizzeria in Hamburg city center, selling traditional Italian cuisine (pizzas, pastas, al-forno dishes, meat, fish, salads, antipasti, breakfast, and desserts) alongside a broad beverage program of signature cocktails, spritzes, wines, 60 gins, 50 whiskeys, champagnes, beers, and house-roasted coffee. It also offers table reservations for up to 10 guests and a separate function room for private events of 10 or more.

Product overview

Prego GmbH operates as a single-location Italian restaurant and pizzeria offering traditional Italian cuisine. The product portfolio includes a full food menu organized into categories (Signatures, Antipasti, Pizza, Pasta, Al Forno, Carne, Pesce, Salads, Kids Menu, Desserts, Baked Potatoes, Side Dishes) and a comprehensive beverages program covering Signature Drinks, Spritz, Coffee & Tea, Homemade Lemonades, Soft Drinks, Wine, Gin, Champagne, Beer, Cocktails, Drivers, Scotch, and Spirits. The restaurant also provides table reservation services and private event hosting for groups of 10 or more.

Differentiator

Problem solved

Functional benefit

Products and services

• Prego Restaurant Food Menu

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Google (Maps/G reviews)minorGTM or Marketing PartnerGoogle provides business listing and review platform for Prego. The restaurant encourages customers to leave reviews on Google and offers incentives (free espresso, grappa, or ice cream) for submitting reviews.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Maredo: Germany-based full-service steakhouse chain with table service, broad beverage menu, and city-center locations. Comparable on full-service dining operations, beverage-driven margin mix, and German urban footprint.
• Vapiano: Italian-themed full-service casual chain with strong presence in German city centers, offering pizza, pasta, and cocktails in a sit-down format. Comparable on cuisine, service model, and target diner.
• Block House: Long-established German full-service restaurant chain specializing in steaks and grills with a broad wine and spirits program. Comparable in sit-down service model, premium-beverage emphasis, and German city-center presence.
• SAUSALITOS: German casual full-service themed restaurant and cocktail bar chain with extensive beverage programs. Comparable on themed full-service format, signature cocktail menu, and city-center young-adult/professional target diner.
• L'Osteria: Germany's largest Italian casual full-service restaurant chain, offering pizza, pasta, and a broad beverage program across dozens of city-center locations. Conceptually the closest scaled analog to Prego's Italian full-service model.

Broad incumbents

• Peter Pane: German casual full-service burger restaurant chain with strong beverage and cocktail programs in city-center locations. Comparable on full-service casual dining operations and beverage mix, though cuisine category differs.
• Hans im Glück: German full-service casual burger and cocktail bar chain with design-forward city-center locations. Comparable on sit-down service model, premium beverage program, and target demographic.
• Marché International: European-themed full-service casual dining chain operating across Germany and other countries. Comparable as a broader incumbent offering sit-down European-cuisine dining in high-footfall urban locations.
• Wienerwald: Long-running German casual full-service restaurant chain with traditional cuisine and a family-dining orientation. Comparable on established full-service German restaurant operations, though cuisine category differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Prego.hamburg
• Instagraminstagram.com/prego.hamburg
• LinkedInlinkedin.com/company/prego-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prego GmbH