Premier Insurance

What Premier Insurance does

Premier Insurance is a Twin Falls, Idaho-based insurance brokerage founded in 1979 with 186 employees, operating under the broader HUB International North American brokerage platform. The firm delivers a multi-line insurance and risk management portfolio spanning Business Insurance (commercial property, auto, general liability, workers' compensation, cyber, aviation, marine, captive, and surety bonds), Employee Benefits (healthcare benefits, absence management, pharmacy benefits management, voluntary benefits, and global benefits for multinational employers), Retirement Services (401k plans, HUB HSA Investment Accounts, private wealth management, fiduciary risk management), People & Technology Consulting (HRIS implementation, compensation consulting, organizational change management), Personal Insurance (auto, homeowners, renters, high-net-worth, personal umbrella), Private Client services, and Risk Services (claims management, crisis management, fleet safety). A notable AI-enabled offering is Supply Chain AI Risk Solutions, providing predictive analytics for supply chain disruptions.

The business model is commission-based insurance brokerage, earning revenue from carriers on placed coverage across business and personal lines. Pricing is quote-based, customized to individual risk assessments and underwriting criteria, with annual billing cadence. Go-to-market is sales-led, combining direct office consultations, phone/toll-free sales (channels covering SMBs, individuals, and enterprise buyers), and online contact forms. Distribution spans regional US and Canadian markets, with industry-vertical specializations in construction, transportation, healthcare, technology, agribusiness, cannabis, renewable energy, and life sciences. The firm maintains multiple industry association memberships (Chamber of Commerce, Home Builders Association, NFIB, Trusted Choice, Independent Insurance Agents of Montana) and a community engagement sub-brand (HUB Gives), embedding it within local commercial referral ecosystems.

Name

Premier Insurance

Legal name

HUB International Limited

Website

https://premierinsur.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier Insurance is a Twin Falls, Idaho-based insurance brokerage founded in 1979 with 186 employees, operating within the HUB International network to deliver business, personal, employee benefits, retirement, and risk management services across North America.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industry

Personal Excess Liability (High-Net-Worth) (FSAJANAF)

Keywords

• Commercial insurance brokerage
• Personal lines insurance
• Employee benefits brokerage
• Risk management services
• Insurance carrier partnerships

Headquarters

HQ city

Billings

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, HUB International earns revenue through commissions from insurance carriers when placing coverage for business and personal insurance clients. The firm offers all lines of insurance including home, auto, business, life, health, and bonding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Premier Insurance is a full-service insurance brokerage that places commercial, personal, and specialty coverage for businesses and individuals through multiple insurance carriers. The brokerage distributes business insurance (commercial property, auto, liability, workers' compensation, cyber, aviation, marine), employee benefits, retirement services, private client and high net worth coverage, and risk management services, earning commissions from carriers on placed policies.

Product overview

HUB International (Premier Insurance) operates as a full-service insurance brokerage offering a multi-product platform architecture. The core offerings span Business Insurance (commercial property, auto, liability, workers' compensation, cyber, aviation, marine, and specialty coverages), Employee Benefits (healthcare benefits, absence management, pharmacy benefits, and wellness programs), Retirement Services (401k, HSA, wealth management), People & Technology Consulting (HRIS, compensation, organizational change), Personal Insurance (auto, home, renters, high net worth), Private Client services, and Risk Services (claims management, crisis management, fleet safety). A notable AI-enabled offering is Supply Chain AI Risk Solutions, which provides predictive analytics for supply chain risk. The products are designed to serve businesses of all sizes from small businesses through large enterprises, as well as high net worth individuals and families.

Differentiator

Problem solved

Functional benefit

Brands

• HUB Gives: Community outreach program where HUB donates time, creativity, passion and connections to community projects.

Quantifiable outcome

• Claims advocacy resulting in doubled settlement for trucking client

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Chamber of CommerceminorOthersHUB International Billings maintains membership in the Billings Chamber of Commerce, supporting local business community engagement and networking.
• Downtown AssociationminorOthersMembership in Downtown Association supporting Billings downtown business district initiatives and community development.
• Home Builders AssociationminorOthersHBABillings membership providing insurance solutions for construction and home building industry clients.
• Independent Insurance Agents of MontanaminorChannel Partner/ Reseller/ DistributorState-level association membership connecting independent insurance agents for industry advocacy and carrier relationships.
• Montana Retail AssociationminorOthersState association membership serving retail industry clients with specialized insurance coverage needs.
• NFIB (National Federation of Independent Business)minorOthersNational membership providing advocacy and resources for small business owners including insurance solutions.
• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorIndependent insurance agency network brand offering access to carrier markets and shared marketing resources for independent agents.

Scale indicators1 record

Expansion highlights4 records

Broad incumbents

• Lockton Companies: Large privately held insurance brokerage with strong commercial lines and specialty practices (including cyber, professional liability and surety) — competes for the same mid-market specialty placements that Premier Insurance offers.
• USI Insurance Services: Large U.S. insurance brokerage and consulting firm serving mid-market and large commercial clients across property/casualty, benefits and personal lines — comparable to Premier Insurance's commercial brokerage offering at a larger scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a strong retail network serving commercial and personal lines; comparable in product breadth and customer type across the SMB and mid-market segments.
• Brown & Brown Insurance: National insurance brokerage and risk management firm (NYSE: BRO) operating through regional retail offices providing commercial, personal and employee benefits — comparable at the retail agency level and a likely direct competitor for mid-market accounts.
• Marsh McLennan Agency: Mid-market-focused U.S. brokerage arm of Marsh McLennan offering commercial P&C, employee benefits and personal lines through regional offices — a direct comparable for Premier Insurance's core brokerage offering.

Direct peers

• Hub International: Large North American insurance brokerage offering commercial, personal, employee benefits and specialty lines; the source data is heavily correlated with a Hub-affiliated office, suggesting Premier Insurance may operate as a Hub-branded retail brokerage.

Regional players

• Leavitt Group: Western U.S. insurance brokerage and risk advisory with deep regional presence across Idaho, Utah, Nevada and surrounding Mountain West states, offering commercial, personal and employee-benefits lines — directly comparable to a Twin Falls-based agency of similar scale.
• PayneWest Insurance: Northwest regional insurance brokerage headquartered in Idaho/Montana, providing commercial, personal, surety and employee benefits — a close functional peer given overlapping Idaho/Montana footprint with Premier Insurance.
• First Western Insurance: Independent regional insurance agency serving small/mid-market commercial and personal lines across the Northwestern U.S., similar size and product mix to Premier Insurance.

Emerging players

• Next Insurance: Digital-first small commercial insurance carrier/agency targeting U.S. small businesses with streamlined online binding; represents an emerging distribution threat to traditional agencies like Premier Insurance for the small commercial segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-insurance

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Insurance