PremiumStore

What PremiumStore does

PremiumStore operates as Premium Informática, the e-commerce storefront of Houter Brasil Ltda, a privately-held Brazilian limited liability company founded in 2004 and headquartered in São José dos Campos, São Paulo. The company is a long-tenured IT and technology reseller serving both individual consumers (B2C) and corporate clients (B2B) across Brazil, operating a WooCommerce/WordPress-based online platform supplemented by a dedicated corporate sales division (Vendas Corporativas) that offers exclusive CNPJ pricing. The product catalog spans computers and notebooks, PC hardware components (processors, memory, storage, graphics cards, motherboards, power supplies, cases, cooling), monitors, peripherals, networking equipment, commercial automation hardware (POS, barcode readers, thermal printers, SAT), power solutions (UPS, stabilizers), and printing/imaging devices, distributed through brand partnerships with LG, Kingston, Intel, Gigabyte, AOC, TP-Link, Logitech, PCYes, K-Mex, SMS, Bematech, C3Tech, and others.

The business model is straightforward transactional e-commerce retail: products are listed at unit prices in Brazilian Reais (ranging from roughly R$8.40 for cables to R$5,071 for notebooks), with payment options including up to 10x interest-free credit card installments (up to 12x with interest) and a 10% discount for upfront PIX or Boleto payments. The corporate sales channel layers exclusive conditions for CNPJ holders on top of the same catalog, and the company claims nationwide delivery and product warranty support as core purchase drivers. Marketing is limited to an on-site email newsletter signup and organic content/blog presence, with no disclosed paid acquisition, marketplace presence, or social commerce activity.

Operationally, PremiumStore runs a lean team of 13 employees with no disclosed external funding, no M&A activity, and no executive leadership information publicly available. The company has no proprietary technology beyond the standard WooCommerce e-commerce stack, no public or partner-facing APIs, no mobile app, and no AI/ML capabilities. Its competitive position rests on 20 years of brand longevity, a multi-brand catalog breadth, and dedicated B2B servicing within a Brazilian IT e-commerce market populated by substantially larger competitors.

Name

PremiumStore

Legal name

Houter Brasil Ltda

Website

https://premiumstore.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PremiumStore (Premium Informática / Houter Brasil Ltda) is a Brazilian e-commerce retailer founded in 2004, selling IT hardware, peripherals, networking, and commercial automation products to individual consumers and corporate clients nationwide through its WooCommerce storefront and dedicated B2B sales channel.

Ownership category

akta.pro rank

Product category

IT and Computer Hardware Retail

NAICS

Electronics and Appliance Retailers (449210), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Electronics & Appliances-Focused Catalog Department Store Retailers (CRAGAIAD)

Keywords

• IT retail e-commerce
• Computer hardware sales
• Commercial automation equipment
• Networking product distribution
• Corporate IT sales

Headquarters

HQ city

São José dos Campos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Retail sale of technology products including computers, hardware components, peripherals, networking equipment, commercial automation solutions, and energy/power products. Revenue generated through one-time transactional sales at listed prices with financing options (up to 12 installments) and discount for upfront PIX/boleto payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PremiumStore operates an online retail storefront (premium.com.br) selling third-party informatics and technology products directly to Brazilian consumers and corporate buyers. The catalog spans desktop computers, notebooks, individual hardware components (processors, RAM, SSDs, graphics cards, motherboards, power supplies, cases, cooling), monitors, peripherals, networking equipment, commercial automation hardware (POS, barcode readers, thermal printers), power solutions (UPS, stabilizers), and printers. Products are sourced from brands such as LG, Kingston, Intel, Gigabyte, AOC, TP-Link, Logitech, Lenovo, and Samsung, and sold with financing options and nationwide delivery.

Product overview

PremiumStore (Premium Informática) is a Brazilian e-commerce retailer specializing in IT and technology products. The company operates as an online marketplace offering a comprehensive portfolio of computer hardware, peripherals, networking equipment, commercial automation solutions, power management products, and displays. The product portfolio includes desktop and notebook computers, individual hardware components (processors, memory, storage, graphics cards, motherboards, power supplies, cases, cooling solutions), monitors from budget to gaming variants, input peripherals (keyboards, mice, webcams, headsets), networking equipment (routers, switches, access points), commercial point-of-sale hardware (barcode readers, thermal printers), and power solutions (UPS, stabilizers). Brands featured include LG, Kingston, K-Mex, Intel, Gigabyte, AOC, TP-Link, SMS, PCYes, PCWare, Logitech, Lenovo, Samsung, Hikvision, and others. The platform also offers corporate sales and serves both individual consumers and business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Computadores (Computers) Desktop computers and notebooks including Basic, Nano PC, Mini PC, Office, Workstation, Commercial Automation computers, and Notebooks. Brands include Lenovo IdeaPad Slim 3 with Intel Core i5, 8GB RAM, SSD 512GB, Windows 11. Targeted at consumers, corporate buyers, and commercial automation deployments.
• Hardware Components Individual PC components including Processors (Intel Core i3, i5), Memory RAM (DDR3, DDR4 up to 3200MHz), SSDs (256GB-512GB SATA III and M.2 PCIe NVMe), Hard Drives (HD), Graphics Cards including RTX 3070, GTX 1660 Super, AMD Radeon RX 550, Motherboards (Placa Mãe), Power Supplies (Fontes), Cases (Gabinetes), Cooling solutions, and Serial/Parallel Cards. Targeted at PC builders and upgraders.
• Coolers and Water Coolers Processor coolers, case fans, and water cooling solutions including PCYes Tundra series (White Ghost, Black Vulcan ARGB), Frost Pulse ARGB, Sangue Frio 3 ARGB, Kalkan Alpha and Delta series, and K-Mex fan kits. Targeted at gaming PC enthusiasts and custom builders.
• Monitores (Monitors) LED monitors ranging from 19 to 24 inches including Monitor LED, Monitor Gamer, Monitor Profissional, Monitor TV, and Monitor Touch Screen variants. Brands include LG, Samsung, AOC, and C3Tech with features like Full HD, 120Hz, FreeSync, and IPS panels. Targeted at consumers, gamers, and professional users.
• Periféricos (Peripherals) Input devices and accessories including Keyboards, Mice, Keyboard and Mouse Kits, Headsets and Headphones, USB Hubs, Webcams (Full HD 1080p), Presentation Clickers, Digital Drawing Tablets, Backpacks, Speakers, and cables/adapters. Targeted at general consumers, gamers, and office users.
• Redes e Wireless (Networking) Network equipment including Routers, Switches (8-port to 24-port Gigabit), Access Points, USB Adapters, Antennas, Modems, PCI/PCIe Network Cards, Wi-Fi Repeaters, and network cables/accessories. Brands include TP-Link and Mercusys. Targeted at home and SMB networking needs.
• Automação Comercial (Commercial Automation) Point-of-sale equipment for retail businesses including Barcode Readers (1D/2D/Febraban), Thermal Printers (Não Fiscal), SAT devices, Cash Drawers (Gavetas), and related commercial automation hardware. Brands include Bematech EL250 and C3Tech. Targeted at small to medium retail businesses (supermarkets, pharmacies, department stores).
• Energia (Power Solutions) Power management products including UPS (Nobreak), Voltage Stabilizers (Estabilizador), Power Strips (Filtro de Linha), Electronic Protectors, Adapters, and power cables. Brands include TS Shara and SMS. Targeted at consumers and businesses requiring power protection for IT equipment.
• Impressoras e Imagem (Printers and Imaging) Printing solutions including Laser printers, Inkjet printers, Matrix printers, Tank printers, Multifunction devices, Scanners, and printer supplies (Suprimentos). Targeted at home offices and SMB office needs.
• Vídeo e Acessórios (Video and Accessories) Video products including TVs and Projectors alongside monitor and display accessories. Targeted at home entertainment consumers and office presentation use cases.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• LGminorOthersConsumer electronics and technology brand whose products (monitors, storage devices) are sold through Premium's retail platform. Represents a brand distribution/retail relationship.
• Kingston TechnologyminorOthersMemory and storage products (RAM, SSDs, USB drives) sold through Premium's platform. Brand distribution partnership.
• IntelminorOthersProcessor products (Core i3, i5, etc.) sold through Premium's platform. Brand distribution partnership.
• GigabyteminorOthersMotherboards and graphics cards sold through Premium's platform. Brand distribution partnership.
• TP-LinkminorOthersNetworking equipment (routers, switches, adapters) sold through Premium's platform. Brand distribution partnership.
• LogitechminorOthersPeripherals (keyboards, mice, headsets, webcams) sold through Premium's platform. Brand distribution partnership.
• AOCminorOthersMonitor brand whose products are sold through Premium's platform. Brand distribution partnership.
• PCYesminorOthersBrazilian gaming hardware brand (graphics cards, power supplies, coolers) sold through Premium's platform. Brand distribution partnership.
• K-MexminorOthersBrazilian computer cases and power supplies brand sold through Premium's platform. Brand distribution partnership.
• SMSminorOthersBrazilian UPS and power protection brand sold through Premium's platform. Brand distribution partnership.
• PCWareminorOthersComputer hardware brand sold through Premium's platform. Brand distribution partnership.
• OROminorOthersTechnology products brand sold through Premium's platform. Brand distribution partnership.
• BematechminorOthersCommercial automation brand (barcode readers, thermal printers) sold through Premium's platform. Brand distribution partnership for retail automation solutions.
• C3TechminorOthersBrazilian technology brand (peripherals, power supplies, monitors, webcams) sold through Premium's platform. Brand distribution partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Americanas: Major Brazilian general-merchandise retailer with substantial electronics and IT assortment online. Competes with PremiumStore for consumer electronics and SMB IT buyers as part of a broader catalog.
• Casas Bahia: Brazilian mass-market retailer with growing e-commerce presence in electronics and home appliances. Overlaps with PremiumStore in entry-level consumer electronics and peripherals.
• Mercado Livre: Latin America's largest e-commerce marketplace with deep presence in electronics and IT in Brazil. Provides broader assortment and logistics infrastructure that puts marketplace pressure on specialty IT retailers like PremiumStore.
• Magazine Luiza: Brazilian omnichannel department store with a strong electronics and IT category, including B2B solutions. Competes broadly with PremiumStore in consumer electronics while operating at significantly greater scale.
• Amazon Brazil: Operates a large marketplace and direct retail operation in Brazil spanning electronics, computers, and peripherals. A scaled incumbent whose electronics category directly competes with PremiumStore's consumer-facing offering.

Direct peers

• Mega Mamute: Brazilian tech e-commerce retailer selling computers, hardware, peripherals, and accessories to consumers and businesses nationwide. Overlaps directly with PremiumStore's catalog and customer segments.
• Kabum!: Brazilian e-commerce retailer specializing in computer hardware, components, peripherals, and gaming products. Directly competes with PremiumStore in the same IT/electronics category with nationwide delivery to Brazilian consumers and B2B customers.
• Terabyte Shop: Brazilian online retailer of computers, components, peripherals, and networking equipment serving both consumers and corporate clients. Closely comparable to PremiumStore in assortment, target segments, and B2B/B2C hybrid model.
• Pichau: Brazilian specialty e-commerce retailer focused on PC hardware, gaming components, peripherals, and custom builds. Directly competes with PremiumStore across gaming enthusiasts and SMB IT buyers in Brazil.

Others

• Bematech: Brazilian manufacturer of POS and commercial automation equipment (barcode readers, thermal printers, SAT) that PremiumStore resells. Comparable as a commercial-automation peer and ecosystem supplier rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premiumstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PremiumStore