Devenir Meilleur - Organisme de Formation certifié Qualiopi

What Devenir Meilleur - Organisme de Formation certifié Qualiopi does

Devenir Meilleur (legal entity: SAS Devenir Meilleur) is a privately held French training organization founded in 2021 by sports psychologist Dorian Martinez and his son Kenzo Martinez, operating from Mercuer and Thueyts, Ardèche. The company delivers a single flagship product, the Formation PNP (Préparateur Neuro-Psychologique), a certified online program teaching mental preparation skills to sports coaches. The underlying methodology combines three pillars: structured mental preparation tools, neuroscience-based understanding of brain function, and sports psychology techniques integrating well-being with durable performance. The curriculum is delivered as six progressive modules over approximately five months, comprising 40 hours of traceable training content, supplemented by monthly virtual masterminds, a PNP practitioner toolkit, a companion mobile application, and a lifetime-access alumni community ("Team PNP"). Certification is delivered under France Compétences registration RS6785, with Qualiopi quality certification, and the program is eligible for CPF (Mon Compte Formation) and OPCO funding (notably AFDAS for the sports sector).

The business is predominantly direct-to-consumer, with a sales-assisted entry point (free, no-commitment consultation call) and self-serve e-commerce enrollment on the company's own storefront, priced at €1,750 inclusive of examination fees, with 12-installment payment and a 6-week money-back guarantee. Customer segments span sports coaches, parents of athletes, therapists and well-being practitioners, former athletes in career transition, and (more recently) managers and entrepreneurs applying mental performance techniques in non-sport contexts. Institutional validation is provided by named clients including the French Ministry of Armed Forces, the French Ministry of Interior, the Fédération Française de Tennis, and Pôle Emploi. Distribution channels combine direct e-commerce, the government CPF portal, OPCO/AFDAS employer funding, and content marketing (blog, SEO, LinkedIn, Instagram, Facebook, weekly newsletter) anchored by a free 60-minute masterclass that has accumulated 7,653+ reviews at 4.87/5.

At approximately 10 employees, with 1,110+ certified practitioners trained as of May 2025 and an average satisfaction score of 4.83/5, Devenir Meilleur operates as a focused, founder-led micro-organization with no external investors, no acquisitions, and no disclosed funding rounds. Revenue is not publicly disclosed. The company is positioned in the niche of neuroscience-informed sports coaching education, monetized through state-subsidized continuing education and premium certification pricing, with expansion underway into adjacent customer segments (corporate/leadership) and continued investment in regulatory standing (RS6785) and community infrastructure.

Name

Devenir Meilleur - Organisme de Formation certifié Qualiopi

Legal name

SAS Devenir Meilleur

Website

https://preparation-mentale.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Devenir Meilleur is a privately held, Qualiopi-certified French training organization that delivers the online Formation PNP (Préparateur Neuro-Psychologique), a six-module sports mental preparation certification priced at €1,750, serving sports coaches, therapists, parents of athletes, former athletes, and managers across France.

Ownership category

akta.pro rank

Product category

Professional Certification Training

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Sports mental preparation
• Professional certification training
• Neuroscience-based coaching
• Sports psychology education
• Continuing professional development

Headquarters

HQ city

Thueyts

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Training Program Enrollment: One-time payment of €1,750 for full access to the 6-module certification training program, including examination fees. The program is accessible for life with all future updates included. Payment in 12 installments without fees is available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Devenir Meilleur is a French certified training organization (organisme de formation certifié Qualiopi) that delivers a fully online certification program in Neuro-Psychological Preparation (PNP) for sports coaches, parents of athletes, therapists, and managers. The 5-month, 40-hour structured curriculum combines sports psychology, neuroscience, and practical coaching tools across six progressive modules, leading to the state-recognized RS6785 certification registered with France Compétences and eligible for CPF funding.

Product overview

Devenir Meilleur is a certified training organization (Qualiopi) offering a unified product portfolio centered on the Formation PNP (Préparateur Neuro-Psychologique) program. This flagship certification combines 6 progressive modules with neuroscience-based tools for sports mental preparation. The offering includes free masterclasses, monthly virtual classes, a complete PNP toolkit, and lifetime access to a professional community. The certification RS6785, recognized by France Compétences, validates six professional competencies. All training is delivered online through SchoolMaker platform at 1750€ with CPF funding eligibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Formation PNP (Préparateur Neuro-Psychologique) Certification Program Certified mental preparation training program for sports coaches, based on neuroscience and sports psychology. Structured 5-month online course with 40 hours of training, 6 progressive modules covering analyzing mental preparation demand, presenting adapted service offers, preparing/structuring sessions, conducting sessions, managing risk situations, and evaluating practice. Includes lifetime access, monthly virtual classes, pedagogical support, the complete PNP toolkit, and access to the Team PNP community. Examination fees are included; successful completion leads to the state-recognized RS6785 certification. Priced at €1,750 with 12-installment option, CPF/OPCO funding eligibility, and a 6-week money-back guarantee.
• Masterclass Gratuite - Préparation Mentale Neuro-scientifique Free 60-minute virtual masterclass presented by Dorian Martinez on how to become a respected and effective coach through neuro-scientific mental preparation. Includes a bonus e-book on '12 phrases to ban from your coaching vocabulary'. Functions as a lead-generation and discovery offering that introduces prospective students to the PNP methodology before enrollment. Has accumulated 7,653+ reviews with an average rating of 4.87/5.

Quantifiable outcome

• 4.83/5 average satisfaction rating based on 1,110 respondents
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AFDAScoreChannel Partner/ Reseller/ DistributorAFDAS is the OPCO (Opérateur de Compétences) for the sports sector in France. Devenir Meilleur works with AFDAS to enable employer-funded training for employees in sports organizations. AFDAS frequently covers 100% of training costs for eligible companies in the sport sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• InnerDrive: UK-based sport psychology education provider offering courses, workshops, and coaching tools for coaches and athletes. Highly comparable to Devenir Meilleur as a commercial continuing-education business built on sport-psychology IP, even though its geographic footprint and target audience (English-speaking) differ.
• Athlete Assessments: Provides athlete and team-dynamics assessment tools plus coach training programs to help sports organizations improve performance. Comparable to Devenir Meilleur in serving coaches and athletes with structured assessment-driven coaching IP, though its tools are diagnostic rather than certification-based.
• Performens: French company offering mental preparation and performance coaching services for athletes and sport organizations. Direct domestic peer to Devenir Meilleur, with overlapping French sports-mental-preparation market, positioning, and B2B/B2C audience.
• Mindset Performance Group: Sport and performance psychology consultancy offering coaching and educational programs for athletes, coaches, and organizations. Comparable to Devenir Meilleur as a sport mental-performance training business serving coaches and athletes with structured coaching methodologies.
• Ecole de Coaching Mental et Sportif: French training school specializing in mental coaching for sports professionals. Direct domestic competitor offering similar certification-oriented training to French coaches, overlapping with Devenir Meilleurf's target segments and CPF-eligible positioning.

Broad incumbents

• AFPA: Major French adult vocational and continuing-education organization. While focused on broader workforce reskilling rather than sport psychology, it competes for the same CPF/Qualiopi-funded adult-learner pool in France and represents a channel competitor in government-funded training.
• INSEP: France's national institute of sport, expertise and performance, offering elite athlete preparation and continuing training for coaches. Functions as a broad French incumbent in sport professional development, providing public-sector competition to Devenir Meilleurf's certification program.
• CNAM: French Conservatoire National des Arts et Métiers — a public higher-education institution offering accredited professional development and certification programs. Competes for CPF-eligible professional learners and represents a credible public-sector alternative in continuing education.
• Comité National Olympique et Sportif Français (CNOSF): French National Olympic and Sport Committee, which develops training programs and certifications for sport professionals via its Institut National du Sport. A broad incumbent whose training offerings overlap with Devenir Meilleurf's target market of certified sport practitioners.

Regional players

• UCPA Formation: French sport and outdoor education organization with a continuing-education/training arm serving sport professionals. Operates in the same French training market as Devenir Meilleur with overlapping sports-coach audience, but focuses more on physical-activity instruction than mental preparation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DevenirMeilleurPNP
• LinkedInlinkedin.com/company/devenir-meilleur
• Instagraminstagram.com/coach_pnp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devenir Meilleur - Organisme de Formation certifié Qualiopi