PrestaRock
PrestaRock is a Lithuanian e-commerce development agency specializing in custom PrestaShop, Sylius, and Thirty Bees platforms, plus Akeneo PIM and AI integrations, serving SMB and enterprise B2B/B2C clients across multiple verticals in Lithuania and broader Europe.
- Company typePrivate
- Founded2008
- HeadquartersKaunas, Lithuania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PrestaRock does
PrestaRock (legal entity UAB "Magnus IC") is a Lithuanian e-commerce development agency headquartered in Kaunas that has been operating since 2008. The firm specializes in custom development, integrations, and ongoing support for the PrestaShop, Sylius, Thirty Bees, and Akeneo PIM platforms. Its core technical assets include a proprietary Custom PrestaShop Theme Framework, a 4+1 step checkout flow adapted for both B2C and B2B contexts, and an Advanced Import/Export Module that automates product data synchronization from multiple suppliers and ERP systems. The team consists of approximately 9 employees spanning PHP development, UI/UX, project management, QA, and sales, with a CEO (Ričardas Šmaižys) who progressed from programmer to executive.
The company serves a distributed portfolio of 25+ named clients across multiple verticals including automotive/tyres, beauty/cosmetics, furniture, construction/DIY, pharmaceuticals, lighting, workwear, and activewear/outdoor. Notable clients include Trukmė (€56M revenue), Mimeta (€39M), Melga (€22.9M), Literna (€18M), and Saugima (€17M+), as well as a confidential pharmaceutical retail chain with 200+ physical locations. Customer types range from startups to enterprise B2B buyers, with a vertical segmentation approach and recurring maintenance contracts layered on top of project-based delivery.
PrestaRock's revenue model combines project-based custom development (professional services), recurring maintenance contracts (24/7 support with 1-hour critical response), CTO consultations, merchant training, and technical/SEO audits. Pricing is quote-based with no publicly disclosed tiers. The go-to-market is sales-led and direct, relying on website inquiries, professional network referrals, and visibility through certified partner status with PrestaShop, Sylius, and Thirty Bees. The firm holds GDPR compliance, has been recognized among Lithuania's Top 6% businesses and as a fastest-growing company, and in 2024 became an official Sylius Partner and launched AI-powered e-commerce solutions built on OpenAI, LangChain, and vector databases.
PrestaRock firmographics
Firmographics- Name
- PrestaRock
- Legal name
- UAB "Magnus IC"
- Website
- https://prestarock.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PrestaRock is a Lithuanian e-commerce development agency specializing in custom PrestaShop, Sylius, and Thirty Bees platforms, plus Akeneo PIM and AI integrations, serving SMB and enterprise B2B/B2C clients across multiple verticals in Lithuania and broader Europe.
- Ownership category
- akta.pro rank
PrestaRock industry classification
Industry- Product category
- E-commerce Development Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where PrestaRock is headquartered
LocationHeadquarters
- HQ city
- Kaunas
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
PrestaRock business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom E-commerce Development Services: Custom PrestaShop and Sylius development services including custom theme frameworks, B2B solutions, ERP integrations, and specialized industry solutions. Revenue is project-based, with costs determined by project scope and complexity.
- Technical Support and Maintenance Contracts: Ongoing technical support, updates, security patching, and maintenance services. Includes 24/7 support with 1-hour response time for critical issues. Clients receive unlimited consultations, free updates, and regular backups.
- Consulting Services: CTO consultation services for platform strategy, performance optimization, technical hiring, and roadmap planning. Includes On-Demand CTO services bridging business and technology.
- Training and Education: Merchant training services for PrestaShop and Sylius platforms, including 3-hour specialized training sessions, video tutorials, and documentation. Also offers PrestaShop Academy for junior developers.
- Audit Services: Technical and SEO audits for PrestaShop and Sylius platforms, security audits, and risk mitigation assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based custom development |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PrestaRock product offering
Product offeringCore offering
PrestaRock is a certified PrestaShop, Sylius, and Thirty Bees e-commerce development agency that designs and builds custom B2B and B2C e-commerce solutions, including a proprietary Custom PrestaShop Theme Framework, B2B self-service portals, ERP integrations, advanced import/export modules, and AI-powered e-commerce tools. The firm provides end-to-end services spanning custom development, platform migration, technical and SEO audits, security hardening, performance optimization, merchant training, and 24/7 maintenance and support contracts for mid-market and enterprise clients.
Product overview
PrestaRock is a certified PrestaShop, Sylius, and ThirtyBees e-commerce agency offering a comprehensive suite of development services built around custom frameworks and modular add-ons. The core offering centers on the Custom PrestaShop Theme Framework—a feature-proof foundation for building conversion-optimized B2B and B2C e-commerce solutions with advanced integrations. The portfolio includes complementary services organized into platform-specific development (PrestaShop Development Services, Sylius Development Services, ThirtyBees Development), specialized modules (Advanced Import/Export Module, Technical & SEO Audit, Security & Risk Mitigation, Speed Optimization), training and support (Maintenance Contracts, Merchant Training), and emerging capabilities (AI-Powered E-commerce Solutions, Akeneo PIM Development, On-Demand CTO Consultations). The B2B E-commerce Self-Service Portals module provides enterprise-grade features including group pricing, ERP integration, and custom approval workflows. The architecture combines PrestaShop and Sylius as the primary e-commerce platforms with ThirtyBees for legacy system needs, augmented by Akeneo PIM for product data centralization and custom AI solutions for intelligent commerce features.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom PrestaShop Theme Framework Feature-proof custom PrestaShop framework for building conversion-optimized e-commerce solutions with custom design, B2B logic, and ERP integrations, offered to businesses seeking scalable PrestaShop foundations.
- PrestaShop Development Services Full-service PrestaShop development including custom modules, integrations, and enterprise-level e-commerce implementations for businesses seeking bespoke PrestaShop solutions.
- Advanced Import/Export Module Smart PrestaShop import/export module with automated ERP synchronization, supporting thousands of SKUs with custom pricing rules and supplier feed management.
- PrestaShop Technical & SEO Audit Comprehensive technical and SEO audit service for PrestaShop and Thirty Bees stores to identify performance issues and optimization opportunities.
- PrestaShop Security & Risk Mitigation Security audit and hardening service including manual code review, vulnerability identification, and PrestaShop-specific security measures.
- PrestaShop Maintenance Contract Ongoing technical support, updates, security patching, and maintenance services for PrestaShop stores with rapid response times and continuous monitoring.
- PrestaShop Merchant Training Back-office training for PrestaShop store managers covering administration, SEO best practices, and efficient content management.
- PrestaShop Speed Optimization Performance optimization service for PageSpeed metrics, including caching improvements, query optimization, and load balancing for high-traffic PrestaShop stores.
- Sylius Development Services Custom Sylius development and consulting using the Symfony-based e-commerce framework for enterprise-level, headless-ready solutions.
- Sylius Technical Support and Updates Ongoing technical support and version maintenance for Sylius-based e-commerce platforms.
- Sylius Backoffice Merchant Training Training service for Sylius platform administrators covering back-office management and product catalog operations.
- Sylius Technical and SEO Audit Comprehensive technical and SEO audit service specifically designed for Sylius platforms to maximize performance.
- Sylius Advanced Import/Export Module Advanced import/export functionality for Sylius with automated product data synchronization and ERP integration capabilities.
- B2B E-commerce Self-Service Portals Custom B2B portals with group-based pricing, customer-specific discounts, invoice payment validation, multi-address accounts, and ERP/CRM integrations.
- ThirtyBees Development Services Certified ThirtyBees development services leveraging the PrestaShop 1.6 fork optimized for performance and stability, offered to clients needing legacy platform support.
- Akeneo PIM Development Configuration, customization, and integration of Akeneo Product Information Management system for centralized product data management across channels.
- On-Demand CTO Consultations Fractional CTO/Tech Lead services providing 15+ years of e-commerce expertise for architecture decisions, roadmap planning, and technical leadership.
- AI-Powered E-commerce Solutions Custom AI tools including recommendation engines, chatbots, content generation, automated upsell flows, image-based search, and customer segmentation using OpenAI, LangChain, and vector databases.
Quantifiable outcome
- Delivered solutions for clients generating over €50M in annual revenue each
- +2 more outcomes
Companies that use PrestaRock
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles2 records
PrestaRock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature6 records
PrestaRock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- SyliuscoreOfficial Sylius Partner established in 2024 to meet growing client demands. PrestaRock provides Sylius development services, technical support, and consulting for businesses requiring the Sylius e-commerce framework.
- Thirty BeescoreCertified Thirty Bees partner since 2018, offering development services for the Thirty Bees platform (PrestaShop 1.6 fork) for clients needing stability and performance without migrating to PrestaShop 1.7.
- PrestaShopcoreCertified PrestaShop agency with extensive experience in custom PrestaShop development. The partnership involves implementing e-commerce solutions using the PrestaShop platform and maintaining certified status through demonstrated expertise.
- AkeneosupportingProfessional Akeneo PIM development services including configuration, customization, and integration. PrestaRock implements Akeneo for centralized product information management across multiple channels.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PrestaRock competitors and assessment
Company assessmentDirect peers
- Promokit: Promokit is a European e-commerce development agency with PrestaShop expertise providing custom development, integrations, and support — a close direct peer in platform specialization and delivery model.
- BelVG: BelVG is a PrestaShop-focused development agency offering custom modules, theme development, and integrations for European e-commerce clients. It mirrors PrestaRock's core PrestaShop development, B2B, and multi-store service lines.
- WiserBrand: WiserBrand is a custom e-commerce development agency offering platform migrations, store design, and integrations for mid-market and enterprise retailers, directly comparable in service scope and customer profile to PrestaRock.
- Netanel: Netanel is an e-commerce development agency offering custom PrestaShop and Magento solutions including B2B features, integrations, and maintenance — closely comparable to PrestaRock's B2B-focused, platform-specialist model.
- Inchoo: Founded in Croatia in 2008, Inchoo is a long-standing PrestaShop and Magento development agency specializing in custom e-commerce builds, integrations, and B2B solutions — directly comparable to PrestaRock in platform focus, services, and European mid-market customer base.
- TheCodez: TheCodez is a PrestaShop and Magento agency offering custom development, modules, and e-commerce consulting; comparable to PrestaRock in platform expertise and custom integration focus.
- Webrex Studio: Webrex Studio is a PrestaShop development agency providing custom theme and module development, integrations, and support services; directly comparable to PrestaRock in core platform focus and service mix.
Others
- Akeneo: Akeneo is the PIM platform vendor for which PrestaRock provides integration and implementation services; an adjacent ecosystem partner rather than a competitor, but highly relevant to PrestaRock's PIM development offering.
Broad incumbents
- Magento (Adobe Commerce): Adobe Commerce is a large-scale enterprise e-commerce platform that competes with PrestaShop/Sylius for the same mid-market and enterprise B2B clients PrestaRock serves, representing the broader incumbent alternative in custom development RFPs.
- Magecom: Magecom is an established e-commerce development agency with broader Magento, Shopify, and PrestaShop capabilities, serving a wider range of clients; comparable as a broader incumbent in the custom e-commerce development space.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PrestaRock social profiles
Digital presencePrestaRock compliance and trust
Trust signalCompliance1 record
PrestaRock financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrestaRock leadership team
Management profileNumber of profiles
Profiles1 record
PrestaRock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrestaRock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrestaRock
What does PrestaRock do?
PrestaRock is a certified PrestaShop, Sylius, and Thirty Bees e-commerce development agency that designs and builds custom B2B and B2C e-commerce solutions, including a proprietary Custom PrestaShop Theme Framework, B2B self-service portals, ERP integrations, advanced import/export modules, and AI-powered e-commerce tools. The firm provides end-to-end services spanning custom development, platform migration, technical and SEO audits, security hardening, performance optimization, merchant training, and 24/7 maintenance and support contracts for mid-market and enterprise clients.
Is PrestaRock a public or private company?
PrestaRock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PrestaRock founded?
PrestaRock was founded in 2008. It employs 1 to 10 people.
Where is PrestaRock based?
PrestaRock is headquartered in Kaunas, Lithuania, in the Europe region.
How does PrestaRock make money?
Five revenue lines are on record. Custom E-commerce Development Services are the primary driver. The others are technical Support and Maintenance Contracts, consulting Services, training and Education and audit Services.
Who are PrestaRock's main competitors?
Direct peers on record are Promokit, BelVG, WiserBrand, Netanel, Inchoo, TheCodez and Webrex Studio. Akeneo is listed as an others. Broad incumbents are Magento (Adobe Commerce) and Magecom.
Does PrestaRock have an API?
No public API is recorded for PrestaRock.
What industry is PrestaRock in?
PrestaRock's product category is E-commerce Development Services. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 541511 and its SIC code is 7371.