What Webrex Studio does

Webrex Studio is a Certified Shopify Plus Partner agency founded in 2017 and headquartered in Ahmedabad, Gujarat, India, that provides ecommerce growth services to Shopify and Shopify Plus merchants globally. The firm operates with a 34-person team spanning Shopify development, technical SEO, conversion rate optimization (CRO), paid advertising (Google Ads and Meta Ads), email marketing automation, UI/UX design, and AI/Agentic systems engineering. Its core services include custom Shopify builds, theme customization, Shopify Flow automation, migrations to Shopify Plus, technical and content SEO, Core Web Vitals optimization, and retention marketing; clients range from SMB to enterprise across verticals such as Health & Medical, Specialty Foods, Fashion & Apparel, Jewellery & Accessories, Bicycles & Cycling, Beauty & Personal Care, and Kids & Baby.

The company monetizes through two streams: (1) professional services delivered on a project or monthly retainer basis with quote-based pricing, anchored by a free Calendly consultation and direct B2B sales, and (2) recurring subscription revenue from a portfolio of nine proprietary Shopify apps published on the Shopify App Store, including the AI SEO Optimizer, SEO Schema & JSON-LD, SEO Audit Optimizer, SEO Speed Optimizer, Currency Converter, Multi Announcement Bar, Upsell & Cross Sell, Pricing By Country, and Google Shopping Feed. The underlying technology stack combines Shopify ecosystem expertise (Liquid templating, Shopify Flow, GraphQL APIs) with MERN stack development and applied AI integrations using third-party platforms such as Vapi.ai and Deepgram for voice agent workflows.

The firm is privately held, bootstrapped with no disclosed external funding, and led by CEO Sanjay Makasana. It claims 300+ Shopify merchants served, an average 156% client revenue growth over 12 months, and a 4.9/5 Shopify App Store rating, with documented case studies across named clients including Mountainside Medical, Monster Piercing, Eeveve, HeroLifeCare, StepUp Coffee, FavoriteBikes, Bullion Knot, WowAngel, Bullet Designs, and The Sweet Tooth.

Name

Webrex Studio

Legal name

Webrex Studio

Website

https://webrexstudio.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Webrex Studio is a Certified Shopify Plus Partner agency founded in 2017 in Ahmedabad, India, delivering Shopify development, SEO, CRO, paid advertising, email automation, and AI-powered apps to over 300 global ecommerce merchants across SMB to enterprise.

Ownership category

akta.pro rank

Product category

Ecommerce Agency Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371)

akta.pro primary industry

Game & In-App Content Stores (BPAMADAC)

Keywords

• Shopify development services
• Ecommerce SEO services
• Shopify Plus agency
• Conversion rate optimization
• Shopify app development

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Shopify Development & Customization Services: Custom Shopify development, theme customization, bespoke features and integrations for ecommerce brands
2. SEO & Marketing Services: Ecommerce SEO, technical SEO, content marketing, and digital marketing services to drive organic growth
3. CRO & Conversion Optimization: Conversion rate optimization services, UX/UI design, and analytics implementation
4. Paid Advertising Management: Google Ads and Meta Ads management with ROAS-focused campaigns
5. Email Marketing & Automation: Email marketing automation setup, flows, and campaign management
6. Shopify Apps (SaaS Products): AI SEO Optimizer, SEO Schema & JSON-LD, SEO Audit Optimizer, SEO Speed Optimizer, Currency Converter, Multi Announcement Bar, Upsell & Cross Sell, Pricing By Country, Google Shopping Feed

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Webrex Studio is a certified Shopify Plus Partner agency that delivers end-to-end ecommerce growth services for Shopify and Shopify Plus merchants, spanning custom development, theme customization, ecommerce SEO, paid advertising (Google Ads and Meta Ads), conversion rate optimization, Core Web Vitals optimization, and email marketing automation. The agency complements these professional services with a portfolio of nine proprietary Shopify apps sold via the Shopify App Store on subscription terms, including AI SEO Optimizer, SEO Schema & JSON-LD, SEO Audit Optimizer, SEO Speed Optimizer, Currency Converter, Multi Announcement Bar, Upsell & Cross Sell, Pricing By Country, and Google Shopping Feed.

Product overview

Webrex Studio is a Shopify Plus certified agency and ecommerce consultancy offering a unified portfolio of services and proprietary Shopify apps. Their core service offering spans Shopify development (custom builds, theme customization, Shopify Plus enterprise solutions), marketing (SEO, Google Ads, Meta Ads, email automation, customer retention), and conversion optimization (CRO, UX design, Core Web Vitals). They complement their agency services with a suite of 8 proprietary Shopify apps: AI SEO Optimizer, SEO Schema & JSON-LD, SEO Audit Optimizer, SEO Speed Optimizer, Currency Converter, Multi Announcement Bar, Upsell & Cross Sell, Pricing By Country, and Google Shopping Feed. The apps are designed to integrate natively with Shopify stores, extending the agency's service capabilities into self-service tools for merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Development Services Custom Shopify development service including bespoke features, integrations, theme customization, and enterprise-level Shopify Plus solutions for scaling ecommerce brands.
• Ecommerce SEO Services
• Conversion Rate Optimization (CRO)
• Email Marketing Automation
• Google Ads Management
• Core Web Vitals Optimization
• AI SEO Optimizer
• SEO Schema & JSON-LD
• SEO Audit Optimizer
• SEO Speed Optimizer
• Currency Converter
• Multi Announcement Bar
• Upsell & Cross Sell
• Pricing By Country
• Google Shopping Feed

Quantifiable outcome

• Average 156% revenue growth for clients in 12 months
• +11 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationOfficial Shopify Plus Partner agency with certified expertise in Shopify development, custom Liquid templating, Shopify Flow automation, and Shopify Plus enterprise solutions. Holds app developer status with 9 apps published in Shopify App Store.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Absolute Web: Shopify Plus Partner and ecommerce agency offering development, design, and digital marketing. Comparable to Webrex in Shopify Plus certification and full-service ecommerce growth delivery.
• Coalition Technologies: Top-ranked Shopify Plus agency offering SEO, web design, and PPC services to ecommerce brands. Comparable in target market (Shopify Plus merchants) and full-service ecommerce growth offering.
• Brainvire Infotech: Global ecommerce and Shopify Plus development agency offering custom development, SEO, and digital marketing services. Highly comparable to Webrex in service mix, target customer (Shopify Plus merchants), and offshore delivery model.
• OuterBox: Shopify Plus Partner agency focused on ecommerce SEO, design, and development for mid-market and enterprise brands. Direct competitor for the same Shopify Plus merchant budget that Webrex targets.
• Vervaunt: Shopify Plus partner agency specializing in ecommerce growth, design, and development with a focus on performance-led engagements. Comparable to Webrex in Shopify Plus focus and outcome-driven positioning.
• BlueSwitch: Shopify Plus partner agency focused on ecommerce development, design, and digital marketing for DTC brands. Direct overlap with Webrex in Shopify Plus delivery and growth-service stack.
• Pixel3: Shopify Plus Partner agency providing design, development, and digital marketing for ecommerce brands. Overlaps with Webrex in service offering (custom dev, SEO, CRO) and target Shopify Plus segment.

Broad incumbents

• Lounge Lizard: Digital marketing and web design agency offering ecommerce development including Shopify, plus SEO and paid media. Comparable in service mix though less specialized to Shopify Plus than Webrex.
• Net Solutions: Larger multi-platform digital agency that offers Shopify development alongside broader ecommerce and custom software services. Comparable as a broader ecommerce services incumbent competing for Shopify Plus budgets.

Others

• Klaviyo: Shopify-adjacent email marketing and automation platform that Webrex implements and migrates clients to (e.g., Klaviyo migration cited in case studies). Included as an ecosystem partner whose pricing and product roadmap affect Webrex's retention marketing service line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/webrexstudio
• Facebookfacebook.com/webrexstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webrex Studio