Pricewise Insulation Australia

What Pricewise Insulation Australia does

Pricewise Insulation Australia is a privately held, Epping (Victoria)-based online retailer that operates what it describes as Australia's biggest online insulation store, distributing residential and commercial insulation products from leading manufacturers including Knauf, Bradford, Kingspan, Fletcher, Foilboard, Autex, Pro Clima, James Hardie, Expol, Pirmax, Foamex, and Ametalin. The company does not manufacture insulation; instead it aggregates third-party brands across product types (glasswool, polyester, foam, foil, PIR, rockwool, denim, XPS) and functional categories (thermal, acoustic, fire-rated, vapour-permeable) into a single storefront organized by project, application, R-value, material, and brand.

The business runs on a product-led e-commerce model with self-serve online purchasing, phone-based sales support (1300 729 639), and a trade account program offering 10% discount for builders and contractors. Distribution is anchored by two company-owned warehouses in Melbourne (Epping) and Sydney (Ingleburn/Campbelltown), supplemented by 80+ third-party pickup points across Australia, with next-day delivery to major cities and 1-3 days to regional areas at a flat $85 rate. Revenue is generated from one-time product sales, complemented by professional installation and removal services in Victoria and NSW, and a free DIY resource layer (insulation calculator, installation guides, blog, and videos) that supports organic acquisition for self-installing homeowners.

The customer base is split across homeowners (DIY), builders, developers, and trade contractors, with primary segments being homeowners and builders. The company is privately held with no disclosed funding, no leadership team details, and no revenue figures, and reports 250+ Google reviews at a 4.9/5 rating.

Name

Pricewise Insulation Australia

Legal name

Pricewise Insulation

Website

https://pricewise.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pricewise Insulation Australia is a privately held online retailer aggregating 13+ insulation brands on a single storefront, serving homeowners, builders, developers, and trade contractors across Australia via two warehouses and 80+ pickup locations.

Ownership category

akta.pro rank

Product category

Building Insulation Retail

NAICS

Building Material and Supplies Dealers (4441), Roofing, Siding, and Insulation Material Merchant Wholesalers (42333), Other Building Material Dealers (444180)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits) (CRAIAEAE)

akta.pro secondary industries

Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD), Roof Insulation & Cover Boards (IMADAFAN), Reflective Insulation & Radiant Barriers (IMADAGAF)

Keywords

• Building insulation products
• Thermal insulation materials
• Acoustic insulation batts
• Residential insulation supply
• Insulation installation services

Headquarters

HQ city

Melbourne (Epping)

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Insulation Product Sales: One-time transaction sales of insulation products to homeowners, builders, and developers. Products include batts, rolls, rigid boards, blankets, and accessories across various materials (glasswool, polyester, foam, foil). Revenue generated through direct online sales, phone orders, and warehouse pickups.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Pricewise Insulation Australia operates an online retail store selling residential and commercial insulation products sourced from leading manufacturers such as Knauf, Bradford, Kingspan, Fletcher, Foilboard, and Autex. The platform offers thermal, acoustic, and fire-rated insulation batts, rolls, rigid boards, blankets, and accessories organized by project, application, R-value, material, and brand, with Australia-wide delivery, warehouse pickup, and trade pricing. The offering is complemented by professional insulation installation and removal services in Victoria and New South Wales, plus free DIY installation resources including an insulation calculator and how-to videos.

Product overview

Pricewise Insulation Australia operates Australia’s biggest online insulation store, offering a comprehensive e-commerce platform for residential and commercial insulation products. The core offering is an online retail marketplace that aggregates insulation products from multiple leading manufacturers. The product portfolio centers on three main categories: (1) Bulk insulation materials by type including Batts (glasswool, polyester, rockwool), Rolls, Blankets, Boards, Rigid Insulation, Panels, Pipe Lagging, and Roofing Blanket; (2) Functional insulation types including Thermal, Acoustic, Fire Rated, and Vapour Permeable products; and (3) Branded product lines from major Australian manufacturers. Key branded offerings include Knauf Earthwool (with wall, ceiling, acoustic, and floor variants), Bradford Insulation (Gold Batts, SoundScreen, Optimo, Polymax, Anticon), Kingspan (Air-Cell, Kooltherm, GreenGuard, Thermakraft), Foilboard (rigid panels, Slabmate, garage door kits), Fletcher Pink Batts, Autex (Greenstuf polyester, Quietspace), Pro Clima (air barriers and vapour wraps), and specialty products like Pirmax PIR panels, Expol polystyrene, James Hardie fire insulation, and Jeanius denim insulation. Products are organized by Project (Attics, Commercial, Home, Offices, Sheds, Vans/Caravans), Application (Underfloor, External/Internal Walls, Ceilings, Roofs, Slab Edge, Between Floors, Underslab, Garage Doors), R-Value (R1.5 through R8.0), Material (Glasswool, Polyester, Foam, Foil, PIR, XPS, Rockwool, Denim), and Type (Acoustic, Thermal, Fire Rated, etc.). The company complements its product sales with installation services (professional installation in VIC/NSW, insulation removal), delivery logistics across Australia, warehouse pickup from 80+ locations, and free DIY resources including an insulation calculator and installation videos. The platform targets homeowners, builders, and developers with both online ordering and phone-based sales support.

Differentiator

Problem solved

Functional benefit

Products and services

• Knauf Earthwool Ceiling Insulation Batts Glasswool ceiling insulation batts available in R2.5 through R8.0 ratings for thermal performance in residential ceiling cavities.
• Knauf Earthwool Sound Shield Wall Insulation Batts Acoustic wall insulation batts designed to reduce noise transfer between rooms while providing thermal benefits.
• Bradford SoundScreen Acoustic Insulation Batts High-performance acoustic insulation batts for walls and floors to minimize sound transmission.
• Bradford Hi-Performance Gold Ceiling Batts Premium glasswool ceiling insulation with high R-values for superior thermal performance and energy efficiency.
• Pink Soundbreak Acoustic Insulation Batts Acoustic insulation batts from Fletcher Insulation for reducing noise in walls and between floors.
• Kingspan Air-Cell Insuliner Reflective foil insulation technology for roof and ceiling applications providing thermal insulation through radiant barrier performance.
• Foilboard Garage Door Insulation Kit Complete insulation kit for garage doors using Foilboard rigid panels to improve thermal performance.
• Insulation Installation Service Professional insulation installation services including new installation and replacement, available in Victoria and New South Wales through a network of installers.
• Insulation Removal Service Old insulation removal service in Melbourne for renovation projects or damaged insulation replacement.

Quantifiable outcome

• Ceiling insulation batts can help reduce heating and cooling costs by up to 45%
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Knauf Insulation (Earthwool)coreChannel Partner/ Reseller/ DistributorMajor supplier partnership for Earthwool brand insulation products including wall, ceiling, and floor batts. Knauf Earthwool is one of the best-selling product lines. Stocks maintained at Melbourne and Sydney warehouses.
• Bradford InsulationcoreChannel Partner/ Reseller/ DistributorSupplier of Bradford insulation products including Gold Batts, SoundScreen, Optimo, Polymax, and Anticon. Widely available across Australia.
• Fletcher Insulation (Pink Batts)coreChannel Partner/ Reseller/ DistributorDistributor of Fletcher Pink Batts, Permastop, and Sisalation insulation products. Major Australian insulation brand.
• Kingspan InsulationcoreChannel Partner/ Reseller/ DistributorSupplier of Kingspan products including Air-Cell, Kooltherm, Thermakraft, and GreenGuard. Widely available across Australia.
• FoilboardcoreChannel Partner/ Reseller/ DistributorSupplier of Foilboard rigid insulation panels and garage door insulation kits. Best-selling product line on the platform.
• Autex InsulationminorChannel Partner/ Reseller/ DistributorSupplier of Autex Greenstuf (VIC only) and Quietspace products. Quietspace not available in SA.
• Expol InsulationminorChannel Partner/ Reseller/ DistributorSupplier of Expol insulation products. Limited availability - VIC, NSW, and ACT only.
• James HardieminorChannel Partner/ Reseller/ DistributorSupplier of James Hardie fire-rated insulation products.
• Pro ClimaminorChannel Partner/ Reseller/ DistributorSupplier of Pro Clima products including Solitex Extasana, Solitex Mento Plus, and Intello Plus air barrier wraps.
• PirmaxminorChannel Partner/ Reseller/ DistributorSupplier of Pirmax PIR insulation panels.
• FoamexminorChannel Partner/ Reseller/ DistributorSupplier of Foamex foam insulation products.
• Ametalin (Trade Select)minorChannel Partner/ Reseller/ DistributorSupplier of Trade Select insulation products and tape accessories.
• SlabmateminorChannel Partner/ Reseller/ DistributorSupplier of Slabmate underslab insulation products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bradford Insulation: Australian insulation manufacturer owned by CSR Limited, producing Gold Batts, SoundScreen, Optimo, Polymax, and Anticon — all of which Pricewise distributes. Operates its own D2C channels and is one of Pricewise's largest supplier relationships.
• Stratco: Australian manufacturer and retailer of building products including roofing, fencing, sheds, and some insulation offerings. Competes with Pricewise in adjacent building envelope categories and serves overlapping trade and homeowner customers.
• Bunnings Warehouse: Australia's largest home improvement and building materials retailer, operated by Wesfarmers, with a comprehensive insulation range available online and click-and-collect. It is the most direct competitive threat to Pricewise at scale, leveraging national logistics and brand recognition that Pricewise's 6-person team cannot match.
• Total Tools: National Australian retailer of tools, equipment, and building supplies with an online storefront. While primarily tools-focused, it sells some insulation accessories and competes for trade account customers who bundle insulation with other job-site purchases.
• Mitre 10 Australia: Australian hardware and home improvement cooperative with national store footprint and online ordering. Competes with Pricewise in DIY and small-trade insulation sales across ceiling, wall, and underfloor categories.
• Foilboard Insulation: Australian rigid foil insulation manufacturer whose Green rigid panels and garage door insulation kits are Pricewise's best-selling product line. Direct online sales represent a meaningful disintermediation threat for the same SKUs Pricewise sells.
• Fletcher Insulation: Australian manufacturer of Pink Batts, Permastop, and Sisalation products — all carried by Pricewise. Maintains direct sales channels and is one of the most recognised insulation brands in the Australian residential market.
• Knauf Insulation Australia: Subsidiary of Knauf, the global insulation manufacturer behind the Earthwool brand that is Pricewise's best-selling core line. Sells directly online and via trade channels; represents the primary supplier-disintermediation risk to Pricewise's multi-brand model.
• Kingspan Insulation Australia: Australian arm of Kingspan, the Irish building materials group, supplying Air-Cell, Kooltherm, GreenGuard, and Thermakraft to Pricewise. Could bypass Pricewise by strengthening direct-to-consumer online sales of its premium rigid-board and reflective insulation lines.

Others

• Reece Group: ASX-listed Australian trade supplies distributor primarily serving plumbing, HVAC, and water-heating trades. Relevant as a comparable Australian trade-distribution model with a similar customer mix to Pricewise's tradesperson segment, though its product focus is plumbing rather than insulation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pricewise-insulation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricewise Insulation Australia