PRIMALP

What PRIMALP does

PRIMALP is a regional real estate developer (promoteur immobilier) headquartered in Annecy, France, operating across the Haute-Savoie and Savoie departments in the French Alps. Founded around 1970 as the property development arm of the Odes Habitat group — an association loi 1901 bringing together volunteers from the regional economic sector — the company plans, constructs, and sells new residential housing under VEFA (off-plan) contracts. Its product portfolio comprises more than 15 named residential programs, ranging from small heritage rehabilitations (e.g., L'Auberge Fleurie, 6 apartments in Thônes) to larger mixed-use developments (e.g., L'Idylle, 82 dwellings plus an 830 m² multidisciplinary health center and commercial space in Thônes), as well as luxury mountain residences (e.g., Helium in Chamonix facing Mont-Blanc). The customer base is primarily individual retail buyers acquiring primary residences, second homes, or rental investments, supplemented by institutional partners such as HALPADES for social housing integration.

The company's underlying technology stack is centered on full digitalization of the development process via BIM (Building Information Modeling), recognized by the 2020 Pyramide d'Argent 'BIM & DATA' award. Operations span land acquisition, planning, construction supervision, and commercialization through direct sales offices at Annecy (headquarters) and Thônes (opened late 2025), with sales agent accompaniment from initial inquiry through financing, personalization via the Travaux Modificatif Acquéreur (TMA) program, and final delivery. Distribution is augmented by the affiliated Peak Immobilier network of 9 real estate agencies across Annecy, Annemasse, Combloux, Chamonix, Rumilly and Sallanches, providing commercialization and post-sale property management services.

The revenue model is one-time property sale revenue per unit delivered, with pricing set project-by-project based on location, size, and program. Revenue is not publicly disclosed; the company operates as a private subsidiary within the Odes Habitat diversified group (which also includes Peak Immobilier for commercialization and HALPADES for social housing). Three Pyramide d'Argent awards from the Fédération des Promoteurs Immobiliers (2017 for 'Les Lacs', 2019 for responsible operations, 2020 for BIM & DATA) validate the company's standing within the regional developer peer set. Customer concentration is structurally low given a distributed retail buyer base, with ongoing delivery cadence across multiple communes in 2025-2026.

Name

PRIMALP

Legal name

PRIMALP

Website

https://primalp.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIMALP is a regional French real estate developer (promoteur immobilier) in Annecy that plans, constructs, and sells new residential housing under VEFA off-plan contracts across Haute-Savoie and Savoie, serving individual home buyers and institutional partners with BIM-digitized project management.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential real estate development
• New housing construction
• VEFA property sales
• Apartment development
• Property developer

Headquarters

HQ city

ANNECY

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Property Sales: PRIMALP generates revenue through the sale of new residential properties (apartments and villas) developed under VEFA (Vente en l'État Futur d'Achèvement) contracts. The company plans, constructs, and sells new housing developments across Haute-Savoie and Savoie departments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PRIMALP plans, constructs, and sells new residential housing developments (apartments, villas, and chalets) in the Haute-Savoie and Savoie departments of the French Alps under VEFA (Vente en l'État Futur d'Achèvement) contracts. The company operates as the property development arm of the Odes Habitat group, delivering named programs such as L'Eveil, L'Idylle, L'Obsidienne, Helium, and Sol'R, ranging from studios to 5-room units across towns including Annecy-le-Vieux, Thônes, Seynod, Chamonix, and Doussard.

Product overview

PRIMALP is a real estate developer operating in the Haute-Savoie and Savoie regions of France, belonging to the ODES Habitat group for over 50 years. The company specializes in constructing new residential housing through multiple named programs including L'Eveil, Les 5 Saisons, Les Ecrins de Saint Jean, L'Auberge Fleurie, L'Arcanée, Ciméo, L'Obsidienne, L'Idylle, Sol'R, Convergence, Helium, Triptik, Atmosphère, Villa Arte, Les Lacs, and Révélation. The portfolio includes apartments from studios to 5-room units across various towns (Annecy-le-Vieux, Valleiry, Saint Jean-de-Sixt, Thônes, Doussard, Seynod, Chamonix, Villaz). Complementary services include the Travaux Modificatif Acquéreur (TMA) personalization program, and property management through affiliated brand Peak Immobilier.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Eveil (Annecy-le-Vieux) Residential apartment complex in Annecy-le-Vieux featuring standing apartments from 2 to 5 rooms, developed in multiple tranches (Vesna tranche 1, Ostara tranche 2), on the former site of the ECA high school.
• Les 5 Saisons (Valleiry) Five duplex villas located in Valleiry, offering new housing in the Haute-Savoie region.
• Les Ecrins de Saint Jean (Saint Jean-de-Sixt) Four intimate chalets in Saint Jean-de-Sixt with elegant design, each accommodating 4 to 5 apartments from 2-room to 4-room duplex units.
• L'Auberge Fleurie (Thônes) Heritage rehabilitation project in Thônes transforming a historic building into 6 convivial and bright new apartments from 2 to 5 rooms.
• L'Arcanée (Doussard) 18 new apartments (2 to 4 rooms) in Doussard designed with local architectural codes and colors, featuring functional and luminous living spaces.
• Ciméo (Seynod) Two Cimeo residences totaling 18 housing units from T2 to T5, combining architectural quality and comfort of living near La Galerie Val Semnoz.
• L'Obsidienne (Annecy-le-Vieux) Construction of 7 exceptional new apartments centered on the art of living, from 3 to 5 rooms, in a sought-after area near the lake.
• L'Idylle (Thônes) Multi-building complex in Thônes comprising 82 dwellings (57 ownership and 25 social rental), a multidisciplinary health center (~830 m²), 5 commercial spaces, and 110 private plus 89 public parking spaces, built on Ilot Rousseau.
• Sol'R (Seynod) Third phase of the GRAND'R project in Seynod offering elegant apartments from 2 to 5 rooms in a contemporary architecture with generous balconies and a communal rooftop. Immediate delivery available.
• Convergence (Annecy) New residence in the heart of Annecy offering spacious layouts from 1 to 5 rooms with optimized arrangements opening onto generous outdoor spaces.
• Helium (Chamonix) Six luxury apartments in Chamonix facing Mont-Blanc, featuring contemporary design that reinterprets traditional mountain architecture with noble materials including wood facades.
• Triptik (Villaz) 15-dwelling project in Villaz using terracotta brick for thermal performance and air quality, featuring contemporary architecture integrated into the local environment.
• Atmosphère (Seynod) 54 new dwellings in Seynod part of the GRAND'R project, offering quality construction and privileged location.
• Villa Arte (Saint Julien en Genevois) Residential development in Saint Julien en Genevois featuring contemporary architecture.
• Les Lacs (Thiez) Office and workshop complex in Thiez featuring omnipresent wood architecture with continuous glazed facades and landscaped patios. Winner of the Pyramide d'Argent 2017.
• Révélation (Annecy) Fully digitized housing program in Annecy (Cran-Gevrier) with 3D modeling and integrated technical information. Winner of Pyramide d'Argent 2020 in BIM & DATA category.
• Landowner Acquisition Services Service for landowners interested in selling property or land to PRIMALP for development, with a developer foncier team providing evaluations and feasibility studies on built or undeveloped land suitable for future residential housing operations.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Peak ImmobiliercoreChannel Partner/ Reseller/ DistributorPeak Immobilier is a network of 9 real estate agencies across Annecy, Annemasse, Combloux, Chamonix, Rumilly and Sallanches. PRIMALP works with Peak Immobilier for real estate commercialization and investment property management services for clients.
• HALPADEScoreStrategic or Co-development PartnerHALPADES is a social housing provider constructing, renting, and selling assisted housing in Haute-Savoie, Savoie, and Ain. They partner with PRIMALP on the L'Idylle project providing 25 social housing units as part of the mixed-use development.
• SDERminorImplementation/ SI/ Consulting PartnerSDER is a structural work (gros-oeuvre) construction company that worked with PRIMALP on the Convergence project in Annecy. The partnership demonstrates PRIMALP's collaboration with local construction enterprises.
• Association Espérance IIIminorOthersPRIMALP is a member of the 'Club des Fondateurs Mécènes' of the Association Espérance III, which reconstructed the 'Espérance III' ship to sail on Lake Annecy as a symbol of water preservation in mountain regions.
• Brière ArchitectescoreStrategic or Co-development PartnerBrière Architectes is a prominent architectural firm that has collaborated with PRIMALP on multiple projects including 'Les Lacs' at Thiez and 'Révélation' at Annecy, contributing to award-winning designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Kaufman & Broad: One of France's largest for-sale residential developers (apartments and single-family homes), with national reach including the Savoie region. Comparable to PRIMALP as a VEFA-based new homebuilder serving individual buyers and investors, but at significantly greater scale and geographic breadth.
• Eiffage Immobilier: French residential property developer (subsidiary of Eiffage construction group) operating nationally with VEFA programs in Rhône-Alpes/Auvergne-Rhône-Alpes region. Directly comparable new-build residential model and customer segments to PRIMALP.
• Bouygues Immobilier: Major French residential and commercial property developer (subsidiary of Bouygues), active across France including the Alpine region. Competes with PRIMALP on new residential VEFA programs but operates at national scale with broader commercial real estate exposure.
• Vinci Immobilier: Residential and commercial real estate development arm of the Vinci group, with national French operations including Alpine markets. Comparable VEFA-based new-build residential offering and similar target buyer segments (primary residence, investors, second home).
• Pitch Promotion: French residential and mixed-use real estate developer with operations in major regional markets including Rhône-Alpes. Similar for-sale residential and mixed-use development focus to PRIMALP but at national rather than regional scale.
• Nexity: France's largest integrated real estate developer, with major residential new-build (VEFA) operations across metropolitan France including Rhône-Alpes. Directly comparable business model (off-plan residential sales) but with national scale, services diversifications, and significantly larger land bank than PRIMALP.
• Cogedim (Altarea): Major French residential developer (part of Altarea group), with national VEFA operations in major French metros and resort markets. Competes with PRIMALP in the Alpine residential market for primary residence and second-home buyers.

Others

• HALPADES: Social housing operator in Haute-Savoie, Savoie, and Ain that partners with PRIMALP on mixed-use developments (e.g., 25 social housing units in L'Idylle). Not a direct competitor but a strategic co-development partner representing the social/affordable housing ecosystem in which PRIMALP operates and competes for municipal tenders.

Direct peers

• Edouard Denis: Mid-sized French residential developer specializing in new-build VEFA programs (apartments and houses) in regional French markets. Closely comparable to PRIMALP in business model (off-plan residential sales, regional focus, mid-sized portfolio) and target customers (individual buyers and investors).

Regional players

• Groupe Cardinal: Lyon-based French real estate developer active in Auvergne-Rhône-Alpes, delivering mixed-use residential, commercial, and hospitality projects. Most comparable regional peer to PRIMALP in geography (overlapping Rhône-Alpes catchment), mixed-use development model, and mid-market positioning, though with a different primary city focus (Lyon vs Annecy).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Primalpimmobilier
• LinkedInlinkedin.com/company/primalp-immo
• Instagraminstagram.com/primalpimmo

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMALP