Primärtandvården Göteborg

What Primärtandvården Göteborg does

Primärtandvården Göteborg is a privately held multi-location dental clinic chain operating under the legal entity Primärtandvården Munkebäck AB (Org.nr: 559110-6397), founded in 2017 in Göteborg, Sweden. The company operates six physical dental clinics spread across Västra Götaland and Halland regions: Kaggeledstorget, Munkebäck, and Kyrkbytorget (Hisingen) in Göteborg, plus Sävedalen, Kungälv, and Borås. Service offerings span general dentistry, emergency care, aesthetic dentistry, dental implants, crowns and bridges, Invisalign orthodontics, endodontics, periodontal treatment, prosthetics, and pediatric dentistry, supported by in-house digital X-ray (digital röntgen) equipment and modern clinical practices. Customers are direct-to-consumer patients of all ages, with children and youth up to age 19 receiving free care in Västra Götaland and a new tiotandvårdsprogram for 67+ patients launching January 2026.

The company monetizes through fee-for-service billing aligned with Swedish dental tariff codes (e.g., examination code 101 at 1,100 SEK, crown code 800 at 8,690 SEK, Invisalign at 30,000-50,000 SEK), with patient payments collected via card, invoice through Fortus International Finance AB, or interest-free installments up to 50,000 SEK over 24 months via Wasa Kredit. Government subsidies flow through Försäkringskassan, including the allmänt tandvårdsbidrag and högkostnadsskydd. New-patient acquisition is supported by a 399 SEK first-examination promotion, 24/7 online booking through Muntra.com and etand.se platforms, and a multi-channel presence including local SEO, Google reviews (4.8/5 from 41 reviews), Facebook, and word-of-mouth referrals.

Operationally, Primärtandvården is a localized regional dental services group with no disclosed external investment, parent company, or subsidiaries. Distribution is exclusively through owned-and-operated clinics (no franchising), with patient communication handled per clinic (clinic-specific emails and phone lines). Technology integrations are limited to booking platforms (Muntra, etand), payment/financing partners (Wasa Kredit, Fortus), and standard web analytics (Google Analytics, Hotjar); there is no disclosed proprietary technology platform, AI/ML capability, or mobile application.

Name

Primärtandvården Göteborg

Legal name

Primärtandvården Munkebäck AB

Website

https://primartandvarden.se

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Primärtandvården Göteborg is a privately held dental clinic chain operating six clinics across Västra Götaland and Halland, Sweden, offering general, emergency, aesthetic, pediatric, and specialist dentistry directly to consumer patients of all ages since 2017.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Geriatric & Special Needs General Dentistry (HLABAAAH), Orthodontic Group Practices (HLABAKAC)

Keywords

• General dental services
• Emergency dental care
• Cosmetic dentistry
• Dental implants
• Pediatric dentistry

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Service Fees: Direct payment from patients for dental examinations, treatments, and procedures. Patients pay via card or invoice (Fortus) at point of service. Pricing follows official Swedish dental fee codes.
2. Interest-free Financing (Wasa Kredit): Patient financing through Wasa Kredit partnership for installment payments up to 50,000 SEK over 24 months. Setup and account fees apply. Revenue generated through partnership agreements and potentially processing fees.
3. Government Dental Subsidies (Försäkringskassan): Company processes and receives state dental subsidies on behalf of patients including general dental allowance (allmänt tandvårdsbidrag) and high-cost protection (högkostnadsskydd) for treatments exceeding 3,000 SEK reference price.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Primärtandvården operates six dental clinics across the Västra Götaland region of Sweden, providing general, emergency, aesthetic, and pediatric dental services to patients of all ages. Its core services include routine examinations, preventive care, fillings, root canals, crowns and bridges, dental implants, orthodontics (Invisalign), tooth whitening, periodontal treatment, and prosthetic solutions, delivered under official Swedish dental tariff codes with state subsidy processing and interest-free patient financing.

Product overview

Primärtandvården is a multi-location dental care provider offering comprehensive dental services through 6 clinics in the Göteborg region (Kaggeledstorget, Kyrkbytorget/Hisingen, Munkebäck, Sävedalen, Kungälv, and Borås). The core offering consists of general dentistry, emergency dentistry, and aesthetic dentistry services, supported by specialized treatments including dental implants, crowns and bridges, orthodontics (Invisalign), root canal treatment, fillings, periodontal care, and pediatric dentistry. The practice also offers dental financing options through Wasa Kredit and accepts national dental insurance subsidies. Founded in 2017, the clinics provide a full spectrum of preventive, restorative, and cosmetic dental treatments for patients of all ages.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry (Allmäntandvård) Comprehensive general dental care services including examinations, preventive care, diagnosis, fluoride treatments, mechanical calculus removal, and routine dental treatments for patients of all ages across all six clinic locations.
• Emergency Dentistry (Akuttandvård) Same-day emergency dental appointments for acute issues including toothaches, knocked-out teeth, lost crowns or bridges, broken fillings, and wisdom tooth problems for patients requiring immediate care.
• Aesthetic Dentistry (Estetisk tandvård) Cosmetic dental treatments including Air-Flow cleaning and polishing with salt sandblasting, porcelain veneers (skalfasader), tooth jewelry, and professional teeth whitening at 3,495 SEK for adult patients seeking cosmetic improvements.
• Pediatric Dentistry (Barntandvård) Dental care for children and young adults up to age 19 (free in Västra Götaland region), including examinations, preventive care, fluoride treatments, and treatments in a child-friendly environment with first dental visit typically recommended at age 3.
• Dental Implants (Tandimplantat) Titanium dental implant placement in the jawbone with subsequent crown attachment, plus implant bridges for multiple or all missing teeth; treatment time approximately 4-6 months for the lower jaw and 6-8 months for the upper jaw, for patients with missing teeth.
• Crowns and Bridges (Kronor och broar) Custom-made dental crowns and bridges manufactured at dental laboratories; crowns cover damaged teeth while bridges replace missing teeth using adjacent support teeth, available per unit from 7,890 SEK to 8,690 SEK per crown.
• Root Canal Treatment (Rotfyllning) Endodontic treatment removing inflamed dental pulp, cleaning the canals with antibacterial agents, and filling root canals with gutta-percha points; reported success rate of 70-90%, for patients with infected or inflamed tooth pulp.
• Fillings and Repairs (Fyllning/lagning) Composite tooth-colored fillings to repair cavities in front, canine, and molar/premolar teeth with 1-year warranty on the filling; priced from 1,190 SEK per surface to 1,750 SEK for three or more surfaces.
• Invisalign Orthodontics (Tandreglering) Invisible aligner-based teeth straightening using customized clear plastic trays; treatment duration typically 2-18 months (commonly 3-6 months), pricing from 30,000 SEK for less extensive corrections up to 50,000 SEK for larger corrections, with a free initial consultation for assessment.
• Tooth Whitening (Tandblekning) Professional teeth whitening using custom-fitted rubber trays made from dental impressions and whitening gel for home use over 7-10 days, with results lasting approximately 3 years; campaign price 3,495 SEK for bleaching of two jaws (Code EG902).
• Periodontal Treatment (Tandlossning) Treatment for gum disease (gingivitis and periodontitis) including pocket depth measurement, X-ray assessment, and mechanical cleaning to remove sub- and supragingival calculus and bacteria, for patients with periodontal disease.
• Dental Prosthetics (Tandprotes) Removable tooth replacements for single missing teeth or fully edentulous jaws, secured with small clasps or passively against the oral mucosa; partial metal-skeleton prostheses priced at 16,100 SEK and immediate full-jaw prostheses at 9,990 SEK.
• Bite Splint (Bettskena) Custom-fitted dental appliance designed to relieve jaw joint and muscle tension, prevent tooth wear from grinding, and address bite misalignment issues for patients with bruxism or TMJ symptoms.
• Wisdom Teeth Treatment (Visdomständer) Assessment and treatment of wisdom teeth including cleaning around partially erupted wisdom teeth and surgical removal when recurrent problems occur.
• Dental X-ray (Röntgen) Digital X-ray imaging with modern low-dose technology that displays images quickly on computer screens and is more environmentally friendly than chemical film processing; includes bitewing X-rays, full-status X-rays, and panoramic (OPG) imaging for comprehensive diagnostics.
• Bad Breath Treatment (Dålig andedräkt) Diagnosis and treatment of chronic bad breath (halitosis), addressing underlying causes such as bacteria, tongue coating, and oral health issues for patients concerned about persistent bad breath.
• Malocclusion Treatment (Tand- och bettavvikelser) Correction of bite abnormalities and misaligned teeth for both children and adults, addressing issues like overbite, underbite, and spacing through orthodontic assessment and treatment plans.
• Dental Anxiety Care (Tandvårdsrädsla) Specialized support and accommodation for patients with dental anxiety or phobia, including pre-visit consultations, calming techniques, and gradual treatment approaches designed to help fearful patients complete necessary dental procedures.
• Toothache Treatment (Tandvärk) Diagnosis and treatment of tooth pain caused by decay, pulpitis, infections, cracks, exposed tooth necks, or post-extraction healing, including acute examination and pain relief (Code 103 from 590 SEK).
• 67+ Dental Care (Tiotandvård / +67 tandvård) Subsidized dental care program for patients aged 67 and older under the Swedish government's tiotandvård reform; patients pay only 10% of reference prices for necessary dental procedures, effective from January 2026.
• Interest-Free Patient Financing (Räntefri avbetalning) Interest-free installment financing offered through partnership with Wasa Kredit for dental treatments up to 50,000 SEK over 24 months; requires patients to be at least 20 years old, employed, and registered in Sweden for at least 3 years. Setup and account fees apply.

Quantifiable outcome

• 4.8 out of 5.0 patient satisfaction rating from 41 reviews
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Muntra.comcoreTechnology or IntegrationMuntra.com provides online booking platform integration for Kaggeledstorget, Munkebäck, Sävedalen, Kungälv, and Borås clinics, enabling 24/7 appointment scheduling for patients.
• etand.secoreTechnology or Integrationetand.se provides online booking platform for Kyrkbytorget clinic appointments, enabling patients to book dental visits online.
• Försäkringskassan (Swedish Social Insurance Agency)coreOthersPrimärtandvården is connected to Försäkringskassan, enabling processing of state dental subsidies including general dental allowance (allmänt tandvårdsbidrag) and high-cost protection (högkostnadsskydd) for patients.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Distriktstandvården: Swedish multi-clinic dental group focused on general and aesthetic dentistry; comparable multi-site private dental offering with similar service mix and patient demographic.
• Tandea: Swedish dental chain operating multiple clinics focused on accessibility, modern facilities and emergency availability; highly comparable in positioning and service mix to Primärtandvården.
• MyDentist (Sweden): Swedish private dental clinic group offering general and aesthetic dentistry with online booking and modern facilities; comparable as a Swedish multi-site dental competitor targeting similar patient segments.
• Aqua Dental: Swedish private dental chain offering general, aesthetic and emergency dentistry across multiple clinic locations; closely matches Primärtandvården's value proposition of accessible, multi-site private dentistry with modern technology.
• Smile Tandvård: Swedish dental clinic chain providing general, cosmetic and emergency dentistry; a direct same-category competitor offering comparable services and same patient target segments.
• Eurodent (Tandvårdskedjan): Swedish dental chain operating clinics across several regions; directly comparable as a private multi-location dental provider offering general, emergency and cosmetic services to similar patient segments.

Others

• Wasa Kredit: Swedish consumer finance provider partnered with Primärtandvården to offer interest-free installment plans for dental treatments up to 50,000 SEK; relevant as an ecosystem enabler supporting patient affordability and clinic ticket sizes.

Broad incumbents

• Folktandvården Västra Götaland: Public dental service provider operating clinics throughout Västra Götaland; Primärtandvården explicitly took over former Folktandvården premises at Kyrkbytorget, and the two compete for the same regional patient base across general, pediatric and emergency dentistry.
• Colosseum Tandläkarna: Largest private dental chain in the Nordics with multi-clinic presence across Sweden, offering general, specialist, and aesthetic dentistry; directly comparable multi-site DSO model competing for the same Swedish private-pay dental market.
• Praktikertjänst Tandvård: Swedish dental and healthcare group practice organization running a large network of dentist-owned clinics nationwide; comparable as a multi-location Swedish dental service organization competing for patients and dentists in the same regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prim%C3%A4rtandv%C3%A5rden-g%C3%B6teborg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primärtandvården Göteborg