What Smile Tandvård does

Smile Tandvård is Sweden's largest private dental care chain, operating 65+ directly owned clinics nationwide from Kiruna in the north to Trelleborg in the south. Founded in 2004 and headquartered in Bromma/Alvik, Stockholm, the company employs approximately 1,100 dental professionals including dentists, dental hygienists, dental assistants, and specialists, serving over 300,000 patients annually. The company operates as a wholly-owned subsidiary of Colosseum Dental Group, a pan-European dental care platform that runs 550+ clinics, 50+ dental laboratories, and approximately 10,000 dental professionals across 11 European markets (Sweden, Norway, Finland, Denmark, UK, Germany, Netherlands, Belgium, Switzerland, Austria, Italy).

The company's service portfolio spans general dentistry, preventive care, orthodontics (including Invisalign), and specialist treatments. Its specialist arm, Colosseum Specialisttandvård, operates dedicated centers in Stockholm, Uppsala, and Västerås offering advanced treatments in endodontics, periodontics, prosthodontics, oral surgery, gnathology, and odontological radiology. The underlying technology infrastructure includes the Frenda electronic patient record and practice management system deployed uniformly across all clinics, 3Shape digital impression technology for restorations and orthodontic treatments, modern dental equipment, and telehealth capabilities. Internal training is delivered through Colosseum Academy (international dental education including specialist courses conducted at locations such as Oslo) and the Smile at Work program for ongoing clinical skills, work efficiency, and patient communication development.

Revenue is generated predominantly through fee-for-service dental treatments billed to individual patients under Swedish dental fee structures, with partial coverage from Swedish dental insurance. The company pursues a direct-to-consumer go-to-market strategy, distributing services exclusively through its owned clinic network. Customer acquisition is largely organic, supported by geographic accessibility and Sweden's largest private dental brand recognition. The company also offers partnership and co-ownership opportunities to dentists to align clinical staff incentives with clinic performance. Backed by Colosseum Dental Group's capital resources, international knowledge base, and centralized training infrastructure, Smile Tandvård functions as a scaled, vertically organized dental care platform with operational synergies across locations and specialties.

Name

Smile Tandvård

Legal name

Smile Tandvård

Website

https://karriar.smile.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Smile Tandvård is Sweden's largest private dental care chain, operating 65+ clinics nationwide with 1,100 dental professionals serving 300,000+ patients annually. The Colosseum Dental Group subsidiary provides general, orthodontic, and specialist dental services through its owned clinic network.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• Private dental care
• General dentistry services
• Specialist dental treatments
• Orthodontic care
• Preventive dental hygiene

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Care Services: Primary revenue from providing comprehensive dental care services to patients including general dentistry, preventive care, orthodontics, and specialized treatments. Services are delivered through owned clinic network across Sweden, with pricing based on Swedish dental fee structures and potential insurance coverage.
2. Specialist Dental Treatments: Revenue from advanced dental procedures including implant surgery, prosthetic dentistry, endodontic treatments, and periodontal treatments provided at specialist clinics
3. Employee Partnership Models: Dentists offered partnership opportunities including co-ownership or flexible compensation models, aligning employee interests with business performance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Smile Tandvård operates Sweden's largest private dental care chain, delivering general dentistry, preventive care, specialist dental treatments (endodontics, periodontics, prosthodontics, oral surgery), and orthodontics including Invisalign through 65+ clinics nationwide. Services are rendered by dentists, dental hygienists, dental assistants, and specialists with support from digital dental technology and a unified patient record system.

Product overview

Smile Tandvård operates as Sweden's largest private dental care provider, offering a comprehensive portfolio of dental services through 65+ clinics nationwide. The portfolio includes general dentistry, specialist dentistry (via Colosseum Specialisttandvård brand), orthodontics (including Invisalign), and dental hygiene services. The company supports professional development through trainee programs for newly graduated dentists and dental hygienists, as well as internal training programs like 'Smile at Work' for ongoing skill development. The organization also provides specialized services including sterilization technician support and employee wellness programs, all integrated within the broader Colosseum Dental Group network serving over 3 million patients across 11 European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Colosseum Specialisttandvård: A leading specialist dental care provider offering high-quality care within several odontological specialties including oral surgery, prosthodontics, endodontics, periodontics, gnathology, and odontological radiology.

Products and services

• General Dentistry Services Comprehensive general dental care including examinations, preventive care, emergency dental care, restorative treatments, and routine procedures delivered across 65+ clinics in Sweden. Targeted at individual Swedish patients of all ages seeking everyday dental care.
• Specialist Dentistry (Colosseum Specialisttandvård)

Quantifiable outcome

• Over 300,000 patients served annually in Sweden
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Colosseum Dental GroupcoreStrategic or Co-development Partner · 1 January 2004Smile Tandvård is part of Colosseum Dental Group, one of Europe's leading dental care providers operating over 550 modern dental clinics and 50 dental laboratories across 11 European markets. The partnership provides access to international knowledge sharing, Colosseum Academy for staff development, and significant capital resources for growth. Nearly 10,000 dental professionals deliver high-quality treatments across the group.
• Colosseum AcademycoreStrategic or Co-development PartnerInternal international dental academy within Colosseum Dental Group focused on practical learning, specialist training, and continuous development for dental care staff. Offers courses including oral surgery training conducted at international locations such as Oslo.
• UnionencoreOthersCollective bargaining agreement with Unionen for assistant and administrative staff, ensuring fair employment terms and conditions.
• SRATcoreOthersCollective bargaining agreement with SRAT for dental hygienists, ensuring professional employment terms and conditions.
• TeamtailorsupportingTechnology or IntegrationCareer site platform provider powering Smile Tandvård's recruitment and employer branding efforts, including job listings, candidate management, and employee connect features.
• Alva LabssupportingTechnology or IntegrationAssessment methodology provider used in recruitment processes for competency-based evaluations to objectively identify candidates best suited for roles.
• VerifierasupportingTechnology or IntegrationBackground check services provider used in recruitment processes in connection with reference checking to ensure candidate verification.
• Benifex (Guldtanden Benefit Portal)supportingTechnology or IntegrationEmployee benefits portal provider offering staff discounts and independent pension advice through the Guldtanden benefit program for Smile employees.
• FrendasupportingTechnology or IntegrationElectronic patient record and practice management system used across Smile clinics for consistent patient documentation and clinical workflow management.
• 3ShapesupportingTechnology or IntegrationDigital dental technology provider for 3D scanning and digital impressions used in orthodontic treatments and dental restorations at Smile clinics.
• Great Place to WorksupportingOthersWorkplace culture assessment and certification organization that evaluates and recognizes employers based on employee feedback regarding trust, pride, and camaraderie.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Dentego: French dental group operating a large network of clinics across France with general and specialist services. Relevant European DSO peer given Colosseum's pan-European footprint and Smile's group-practice model.
• Mydentist: One of the largest dental corporate groups in the UK with hundreds of clinics providing NHS and private dentistry. Comparable pan-European DSO operating model with similar scale and multi-site generalist positioning.
• Aspen Dental Management: Major US dental support organization with a national network of branded clinics. Comparable multi-site DSO model with strong employer and clinical-training infrastructure analogous to Smile's trainee and Smile at Work programs.
• Heartland Dental: Largest dental support organization in the United States, supporting thousands of dentists across a nationwide clinic network. Useful benchmark for scale, employer brand and DSO operating practices at large dental groups.
• Dentex Healthcare: UK-based dental group with a national network of clinics and a focus on quality private and NHS dentistry plus specialist services. Closely comparable DSO model to Smile's multi-site, multi-specialty approach.

Others

• 3Shape: Danish provider of digital dental scanning and CAD/CAM software used by Smile's clinics for digital impressions and Invisalign workflows. Adjacent technology ecosystem partner rather than a competing provider of dental services.

Direct peers

• Aqua Dental: Swedish private dental care chain with multiple clinics offering general dentistry, specialist treatments and aesthetic dental services. Directly competes with Smile Tandvård for both patients and clinical staff in Sweden.
• Dentalum: Swedish private dental group practice chain operating multiple clinics across Sweden, offering general and specialist dentistry. Most direct head-to-head competitor to Smile Tandvård in the Swedish private dental market.

Broad incumbents

• Praktikertjänst: Large Swedish privately held healthcare group providing dental care alongside other healthcare services through a cooperative-style ownership model. Operates one of Sweden's largest networks of dental clinics alongside broader medical services.
• Folktandvården: Sweden's publicly operated dental care provider with nationwide clinic coverage. Acts as the dominant public-sector incumbent whose pricing and capacity set the structural backdrop for all private dental chains including Smile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/smiletandvard
• Facebookfacebook.com/smiletandvard
• LinkedInlinkedin.com/company/smiletandvard

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Tandvård