What Prima Vinae does

Vignobles & Vins Picard is a family-owned French wine producer operating under the legal entity VIGNOBLES ET VINS PICARD, a public limited company (SA) registered in Dijon, France with €200,000 share capital. The company is headquartered at the Château de Chassagne-Montrachet and manages approximately 140 hectares of vineyards across seven family estates in the Burgundy appellations (Montagny, Mercurey, Givry, Chassagne-Montrachet, Saint-Aubin, Puligny-Montrachet) and the Rhône Valley (Condrieu, Côte-Rôtie, Hermitage, Cornas, Saint-Joseph, Crozes-Hermitage, Côtes du Rhône, Saint-Péray, Châteauneuf-du-Pape). It was founded in 1951 by Louis Félix Picard, expanded under Michel Picard, and has been led since 2007 by Francine Picard, his granddaughter. Sub-brands include Au Pied du Mont Chauve (biodynamic "Haute Couture" Burgundy), Domaine Voarick, Domaine Levert-Barault, Château de Davenay, Terres Affranchies (innovative Vin de France), J. Denuzière, and Domaine St Patrice (including the 1.8-hectare Clos St Patrice monopole). The company is Demeter-certified for biodynamic viticulture on select estates and operates an ISO 14001-based environmental management system (PLINE), with auxiliary technology such as connected cellar drain plugs and vineyard weather stations supporting traditional winemaking.

The business operates a hybrid revenue model anchored in three streams: (1) direct-to-consumer wine sales through the owned e-commerce platform shop.vignoblesetvinspicard.fr (6-bottle minimum for free France delivery), (2) wine tourism experiences at the estates including tastings (€18-50/person), gastronomic dining (€60-125/person), Château accommodation (€295/night), and corporate/wedding events for up to 180 guests, and (3) wholesale placement into fine-dining channels, with the company's wines listed in 15+ Michelin-starred restaurants including Plaza Athénée, Le Meurice, Pierre Gagnaire, La Réserve Ramatuelle, and L'Atelier Robuchon (Geneva). Distribution is therefore an integrated mix of DTC e-commerce, on-premise estate sales, and prestige restaurant partnerships in France and Switzerland. GTM is experiential and event-driven, supported by content marketing (the "Wine Tales / Contes Viticoles" editorial series), podcast appearances, and trade critic recognition (James Suckling, Wine Enthusiast, Bettane+Desseauve, Michelin Guide listing since 2008).

The company has approximately 12 employees disclosed in its firmographic record, operates two office/estate locations (Chassagne-Montrachet HQ and Caveau Voarick in Saint-Martin-sous-Montaigu/Mercurey), and reports no external funding rounds or parent company — remaining a privately controlled, multi-generational family enterprise built through 35+ years of strategic estate acquisitions (Davenay 1986, Voarick 1991, Levert-Barault and Château de Chassagne-Montrachet 1997, J. Denuzière 2003, St Patrice in the 2000s).

Name

Prima Vinae

Legal name

VIGNOBLES ET VINS PICARD

Website

https://primavinae.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Prima Vinae (Vignobles & Vins Picard) is a family-owned French wine producer managing ~140 hectares across seven estates in Burgundy and the Rhône Valley, selling premium biodynamic and traditionally farmed wines via DTC e-commerce, wine tourism, and Michelin-starred restaurant partnerships.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Burgundy wine production
• Rhône valley wines
• Biodynamic viticulture
• Wine tourism experiences
• Estate bottled wines

Headquarters

HQ city

Chassagne-Montrachet

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales: Direct sales of wines from multiple appellations (Bourgogne, Chablis, Côte de Beaune, Côte Chalonnaise, Rhône Valley) through online shop and potentially at estate. Minimum 6-bottle orders for free delivery in mainland France.
2. Wine Tourism Experiences: Revenue from guided tastings (€18-50/person), tours, gastronomic dining experiences (€60-125/person), and Château accommodation (€295/night).
3. Event Services: Corporate events (up to 180 people), weddings, and escape games (€1,800/game for 4-8 players) generate service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Prima Vinae (legal name VIGNOBLES ET VINS PICARD) produces and sells premium wines from seven family-owned estates across Burgundy and the Rhône Valley, totaling approximately 140 hectares of vineyards. The portfolio spans Burgundy appellations (Chassagne-Montrachet, Puligny-Montrachet, Saint-Aubin, Mercurey, Montagny, Givry) and Rhône Valley appellations (Condrieu, Châteauneuf-du-Pape). The company also operates wine tourism experiences including guided tastings, gastronomic dining, Château accommodations, corporate events, weddings, and escape games.

Product overview

Vignobles & Vins Picard is a family wine business offering a portfolio of premium wines from seven estates across Burgundy and the Rhône Valley, complemented by wine tourism experiences. The core product is the wine collection spanning Burgundy appellations (Chassagne-Montrachet, Puligny-Montrachet, Saint-Aubin, Mercurey, Montagny, Givry) and Rhône Valley (Condrieu, Châteauneuf-du-Pape). The flagship haute couture line is Au Pied du Mont Chauve (biodynamic Grand Cru and Premier Cru selections), while Terres Affranchies represents an innovative Vin de France range with eco-responsible packaging. Wine tourism services include tastings, dining experiences, Château accommodations, corporate events, and weddings.

Differentiator

Problem solved

Functional benefit

Brands

• Au Pied Du Mont Chauve: A 'Haute Couture' biodynamic wine selection from Chassagne-Montrachet, Saint-Aubin, and Puligny-Montrachet appellations.
• Terres Affranchies
• J. Denuzière
• Domaine St Patrice

Products and services

• Vignobles & Vins Picard Wine Portfolio Collection of premium wines (reds, whites, and rosés) from seven family estates including Au Pied du Mont Chauve, Domaine Levert-Barault, Domaine Voarick, Château de Davenay, Terres Affranchies, J. Denuzière, and Domaine St Patrice. Sold direct-to-consumer via online shop with 6-bottle minimum for free delivery in mainland France.
• Au Pied du Mont Chauve (Biodynamic Collection) Haute Couture biodynamic wine selection featuring prestigious climats in Chassagne-Montrachet, Puligny-Montrachet, and Saint-Aubin appellations, with Demeter certification and natural winemaking approach.
• Terres Affranchies (Vin de France) Innovative wines under Vin de France designation crafted from grapes grown in Côte de Beaune and Côte Chalonnaise, exploring authentic Burgundy terroirs through bold experimentation including red-white grape blends.
• Domaine St Patrice (Châteauneuf-du-Pape) Estate producing Côtes-du-Rhône and Châteauneuf-du-Pape wines, featuring the historic 1.8-hectare Clos St Patrice monopole recognized as best vineyard in appellation in the 1838 Vaucluse directory.
• J. Denuzière (Condrieu & Northern Rhône) Estate in the Northern Rhône Valley producing wines from Côte-Rôtie, Hermitage, Cornas, Saint Joseph, Crozes-Hermitage, Côtes du Rhône, and Saint-Peray appellations, acquired in 2003.
• Château de Davenay (Montagny) Estate in Montagny producing Premier Cru wines from 11+ hectares across three distinct climats at 300m altitude, with some plantings dating to the early 1900s, cultivated organically.
• Domaine Voarick (Mercurey & Givry) Estate with 68 hectares in Mercurey and Givry appellations, known for precise and accessible wines with distinct aromatic and tannic complexities from diverse parcel soils and subsoils.
• Domaine Levert-Barault (Mercurey) Historic Mercurey estate dating to the 16th century with 9.5 hectares including Premier Cru parcels Les Combins, Les Champs Martin, and Clos des Barrault, producing sharp and authentic Mercurey wines under organic viticulture.
• Wine Tourism Experiences Wine tourism services including guided tastings, gastronomic dining experiences, Château accommodations, corporate events, weddings, and escape games, all offered at the Château de Chassagne-Montrachet and Caveau Voarick in Mercurey.

Quantifiable outcome

• Listed in Michelin Guide since 2008
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• La Réserve (Ramatuelle)coreGTM or Marketing PartnerTwo-Michelin-starred restaurant featuring Château de Davenay wines on their prestige wine list, exemplifying family estate credentials in luxury hospitality setting.
• Plaza Athénée (Paris)coreGTM or Marketing PartnerLegendary Three Michelin star restaurant of Alain Ducasse featuring St Patrice and J.Denuzière wines, representing peak prestige distribution for the family portfolio.
• Pierre Gagnaire (Paris)coreGTM or Marketing PartnerThree Michelin-starred temple of avant-garde cuisine featuring Au Pied du Mont Chauve biodynamic wines, validating the estate's haute couture positioning.
• Chefs and Restaurants NetworkcoreGTM or Marketing PartnerPortfolio of 15+ Michelin-starred restaurants across France and Switzerland featuring family wines, creating prestige distribution and brand endorsement throughout fine dining sector.
• 1&1 IONOSminorOthersWebsite hosting provider for vignoblesetvinspicard.fr as stated in legal notices.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joseph Drouhin: Family-owned Burgundy producer (and Oregon operation) with biodynamic estates across Côte de Beaune and Côte de Nuits. Similar multi-estate family structure, biodynamic viticulture, and global fine-dining distribution.
• Famille Perrin: Family-owned Rhône producer anchored by Château de Beaucastel in Châteauneuf-du-Pape, with biodynamic and organic farming across multiple southern Rhône estates. Comparable biodynamic and family-multi-estate positioning.
• Maison Louis Jadot: Large family-controlled Burgundy négociant and domaine owner with deep holdings across Côte d'Or, Mâconnais, and Beaujolais. Comparable in being a multi-estate Burgundy family portfolio with global distribution and on-premise/restaurant focus.
• Domaine Guigal: Family-owned Rhône Valley producer with iconic Côte-Rôtie, Hermitage, and Saint-Joseph holdings. Comparable Rhône Valley family multi-estate structure with strong on-premise presence.
• Bouchard Père & Fils: Historic Burgundy producer with holdings in Côte de Beaune and Côte de Nuits, including Grand and Premier Cru sites. Comparable diversified Burgundy portfolio with international fine-dining and retail distribution.
• Albert Bichot: Multi-generational family-owned Burgundy producer with eponymous and domaine estates across Côte de Nuits, Côte de Beaune, and Chablis. Highly comparable multi-estate family model with direct-to-consumer, hospitality, and fine-dining restaurant distribution.
• M. Chapoutier: Major northern and southern Rhône family producer with biodynamic estates (Hermitage, Côte-Rôtie, Châteauneuf-du-Pape). Directly comparable Rhône Valley portfolio arm and shared biodynamic positioning, complementing Picard's J. Denuzière and St Patrice estates.
• Domaine Faiveley: Family-owned Burgundy producer with extensive Côte de Nuits and Côte de Beaune holdings. Comparable multi-generational family ownership model with premium on-premise and export focus.
• Olivier Leflaive: Family-owned Burgundy producer and négociant with significant Côte de Beaune holdings, paired with a well-known wine tourism and hospitality offering in Puligny-Montrachet. Closely comparable in combining premium Burgundy production with on-site tasting, gastronomy, and visitor experiences.

Regional players

• Maison Champy: Historic Burgundy négociant and domaine owner based in Beaune, with biodynamic conversion across Côte de Beaune holdings. Comparable regional Burgundy family heritage, biodynamic credentials, and on-premise distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prima-vinae

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prima Vinae