PRIME7

What PRIME7 does

PRIME7 is an Australian regional television operator affiliated with the Seven Network, headquartered in Watson, ACT, and founded in 1989 with 79 employees. Its principal digital asset is tvguidetonight.com.au, a web-based TV programming guide that aggregates program schedules, show listings, and channel-specific guides across the major Australian free-to-air networks, including Seven, Nine, SBS, NITV, and Network Ten, along with their sub-channels (e.g., 9HD, 9Gem, 9Go, 9Life, 9Rush, SBS VICELAND, SBS Food, SBS World Movies). The platform functions as a unified viewer discovery layer for Australian consumers and deep-links into 7plus.com.au streaming services such as Live TV, On Demand, and Movies, routing audience intent into the Seven Network streaming ecosystem.

The underlying technology is described as a TV programming guide aggregation platform that pulls and indexes schedule metadata across multiple broadcasters into a single consumer interface. The product surface includes time-of-day navigation (On now, Morning, Day, Tonight), genre and A-Z show browsing, regional location switching (e.g., Sydney TV Guide), and direct pathways into broadcaster on-demand and live-streaming properties. The architecture is web-first, with no mobile app or disclosed API surface in the input data, and there is no evidence of machine learning or personalization capability.

The business model is not explicitly disclosed in the source material, but observable mechanics include affiliate-style referrals into 7plus.com.au streaming, potential advertising inventory on the guide, and the underlying regional broadcast operations associated with the Seven Network affiliation. Customer segments are horizontal: Australian free-to-air TV viewers seeking consolidated programming information. No pricing model, enterprise customers, or revenue figures are disclosed in the input.

Name

PRIME7

Website

https://prime7.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PRIME7 is an Australian regional television operator affiliated with the Seven Network that runs tvguidetonight.com.au, a web-based guide aggregating schedules across Seven, Nine, SBS, NITV, and Ten for Australian free-to-air TV viewers.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations

Distribution channels1 record

Core offering

PRIME7 operates a web-based TV programming guide platform that aggregates and presents television schedules, show listings, and program information across multiple Australian free-to-air networks including Seven Network, Nine Network, SBS, NITV, and Network Ten. The platform allows Australian viewers to browse programs by region, channel, genre, and time slot across an extensive range of channel variations.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Guide Tonight (tvguidetonight.com.au) A web-based TV programming guide that aggregates television schedules, show listings, and program information across Australian free-to-air networks including Seven Network, Nine Network, SBS, NITV, and Network Ten, accessible to Australian viewers via web browser.
• TV Shows A-Z Directory An alphabetized, searchable directory of TV shows pulled from the platform's guide, allowing viewers to look up available show times and find out more about individual programs across Australian free-to-air networks.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Nine NetworkcoreTechnology or IntegrationThe guide provides comprehensive programming information for Nine Network channels including 9HD, 9Gem, 9Go, 9Life, 9Rush, and Extra. Features 9News bulletins, current affairs programs, and sports content including NRL coverage.
• SBS (Special Broadcasting Service)coreTechnology or IntegrationAggregates programming data from SBS main channel, SBS VICELAND, SBS Food, SBS World Movies, and NITV (National Indigenous Television). Includes multicultural content, documentaries, food programming, and Indigenous Australian programming.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TV Guide: Long-running US TV listings brand offering multi-channel programming schedules, show information, and recommendations. Directly comparable as a multi-network TV guide, but operates at much larger scale in the US market.
• Tribune Broadcasting / Nexstar Media (TV listings assets): Large US broadcast group that has historically operated TV listings and schedule data products. Comparable as a broadcaster-adjacent provider of multi-network TV programming information.

Regional players

• SBS On Demand: SBS's streaming and catch-up service providing schedule and program information for SBS, NITV, SBS VICELAND, SBS Food, and SBS World Movies. Comparable as an Australian multi-channel guide surface.
• 9Now: Nine Network's owned streaming service with live TV and on-demand programming plus embedded schedule and program discovery features. Comparable as Australian multi-channel guide surface within a single broadcaster's portfolio.
• 7plus: Seven Network's owned streaming platform featuring live TV, on-demand content, and integrated program guides for Seven's channels. Comparable as an Australian TV guide surface, but vertically integrated with one broadcaster.

Direct peers

• TV.com: Online TV listings and show information platform (formerly CBS Interactive) providing schedules, episode guides, and viewer discussions across multiple networks. Directly comparable as a web-based multi-network TV guide.
• Freeview Australia: Industry-funded Australian platform providing unified FTA TV listings and program guide functionality across all participating free-to-air networks. Comparable as a multi-broadcaster Australian TV guide.
• Zap2It: Long-running TV listings service providing grid-based program schedules and show information across US networks. Comparable as a multi-network TV guide aggregator with a similar web-based product surface.
• On TV Tonight: Australian-focused TV guide website providing nightly program listings, channel schedules, and show information across the country's free-to-air networks. Closest direct competitor in the same geography.

Emerging players

• Yidio: Online streaming and TV guide aggregator providing cross-platform program listings and where-to-watch information. Comparable as a digital-first, cross-network TV discovery platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/prime7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIME7