Prime Social Poker Club

What Prime Social Poker Club does

Prime Social Poker Club is a Houston, Texas-based live poker room and social club operating from a single venue at 7801 Westheimer Road, founded in 2020. The company offers daily cash games and tournaments, alongside a calendar of major recurring tournament series including the Texas Poker Championship (up to $2 million guaranteed Main Event), Prime Poker Open ($1.5 million GTD), Prime Signature Series ($1 million+ GTD), Enchanted Xmas Series ($400,000 GTD), and Lone Star Poker Series. Tournament buy-ins range from $100 to $5,300 across formats including NLH, PLO, HORSE, Big O, and Short Deck. The club's customers are recreational and competitive poker players, primarily from Texas and the broader U.S., drawn by the promise of large guaranteed prize pools in a market with limited legal poker options. The company also provides a bar and food service with daily happy hour pricing and a member rewards program.

Name

Prime Social Poker Club

Legal name

Prime Social Club

Website

https://primesocialtx.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Poker Room

NAICS

Casinos (except Casino Hotels) (713210), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Live Poker Rooms & Cardrooms (Land-Based) (MPAEAEAA)

Keywords

• Live poker games
• Poker tournaments
• Poker cash games
• Poker room
• Cardroom gaming

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tournament Entry Fees: Revenue generated from tournament buy-ins ranging from $100 to $5,300 for various events including NLH, PLO, HORSE, and other poker variants. Major series include Texas Poker Championship, Prime Signature Series, and Prime Poker Open.
2. Cash Game Operations: Revenue from live poker cash games played at the club, including rake or time-based fees.
3. Food and Beverage Sales: Bar operations featuring well drinks, domestic and imported beers, with happy hour specials from 4pm-9pm daily. Food menu available.
4. Membership and Door Fees: First time members receive 100% match on first purchase. Daily door fees waived for arrivals Monday through Friday before noon.
5. Sponsorships: Tournament and venue sponsorships from companies including PokerBros, Exquisite Timepieces, and Bedrock City.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prime Social Poker Club is a Houston, Texas-based physical poker room offering live cash games, daily tournaments, and major tournament series. The venue operates as a cardroom providing poker gameplay alongside bar and hospitality amenities to recreational and competitive poker players.

Product overview

Prime Social Poker Club is a Houston-based poker room offering a portfolio of live poker experiences. The core offering consists of daily live cash games and tournaments, supplemented by major recurring tournament series including the Texas Poker Championship (with up to $2 Million GTD Main Events), Prime Poker Open ($1.5 Million GTD), Enchanted Xmas Series ($400,000 GTD), Prime Signature Series ($1 Million+ GTD), and Lone Star Poker Series. The club also provides bar amenities with happy hour specials and PrimeLIVE streaming for remote viewing. The product portfolio is anchored by in-person poker play with supporting entertainment amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Poker Championship: Major tournament series featuring events like $2 Million GTD Main Event and $500k GTD Mystery Bounty tournaments.
• Enchanted Xmas Series
• Prime Signature Series
• Prime Poker Open
• Houston Poker Classic
• PrimeLIVE

Products and services

• Live Cash Games
• Daily Tournaments
• Major Tournament Series

Quantifiable outcome

• 559 entries in 2021 Enchanted Xmas Series $400,000 GTD Main Event
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• PokerBrosminorGTM or Marketing Partner · 1 March 2022Sponsor/advertiser for Texas Poker Championship events, including Event 9 The Big Texas $500k GTD.
• Exquisite TimepiecesminorGTM or Marketing Partner · 1 March 2022Sponsor/advertiser for Texas Poker Championship events.
• Bedrock CityminorGTM or Marketing Partner · 1 March 2022Sponsor/advertiser for Texas Poker Championship events.
• LOUD LacquerminorGTM or Marketing Partner · 1 March 2022Event sponsor for Ladies Event (Event 15) at Texas Poker Championship.
• Courtyard by Marriott WestchaseminorStrategic or Co-development Partner · 1 February 2021Hotel partnership for Prime Signature Series providing discounted rates for tournament participants. Located at 9975 Westheimer Road, Houston, TX 77042. Players mention the tournament series for special rates.
• Aloft Houston by the GalleriaminorStrategic or Co-development Partner · 1 February 2021Hotel partnership providing discounted rates for Prime Signature Series participants. Located at 5415 Westheimer Road, Houston, TX 77056. Partnership continues across multiple tournament series.
• Kim StoneminorStrategic or Co-development Partner · 1 October 2020Renowned poker star collaborated with Prime Social's tournament director Justin Hammer to develop the Lone Star Inaugural Poker Series, bringing Vegas-style experience to Texas poker scene.
• PokerNewsminorGTM or Marketing Partner · 1 October 2020Media partnership providing tournament coverage, live updates, and Sarah Herring's video coverage of Lone Star Poker Series. Regular updates broadcast on PokerNews website.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• PokerGO: Poker-focused streaming and content platform. Comparable to Prime Social's PrimeLIVE streaming efforts — produces and monetizes live poker content, partnership-driven programming, and tournament coverage — but operates purely as a media/streaming business rather than a cardroom.
• Run It Up (Club Poker Tournament Series): Content-driven poker brand hosting live tournament series. Comparable in combining live tournament production with media/content distribution and a community-driven GTM motion similar to Prime Social's social-channel-led approach.

Broad incumbents

• Commerce Casino: Long-standing Los Angeles-based cardroom widely considered the world's largest poker venue. Comparable cardroom business model with daily tournaments and cash games, but operates at much larger scale and as part of a broader commercial casino footprint rather than a social club.
• Bellagio Poker Room: Las Vegas Strip poker room inside a luxury resort. Comparable high-end live tournament poker offering and brand prestige in tournament series, but operates inside a much broader integrated resort rather than a standalone social club.
• Bicycle Hotel & Casino (The Bicycle Casino): Historic Southern California cardroom and hotel hosting major tournament series. Comparable live poker room product with large recurring tournament guarantees, but with a wider amenity set including hotel lodging.
• Wynn Las Vegas Poker Room: Luxury Las Vegas poker room hosting high-stakes cash games and major tournaments. Comparable premium live poker product and sponsorship-driven tournament events, scaled inside an integrated luxury resort.
• Aria Poker Room: Las Vegas-based high-end poker room known for hosting major televised events. Comparable live tournament positioning and professional operations, including media partnerships, but part of a much larger Strip resort business.

Direct peers

• Texas Card House: Multi-location Texas social poker club running tournaments and cash games. Directly comparable business model (membership cardroom), overlapping customer base, and competing for the same Texas tournament calendar.
• Post Oak Poker Club: Houston-area poker club offering live cash games and tournaments. Local competitor in the same Houston metro, directly competing for the same player pool and venue-driven poker traffic.
• The Lodge Card Club: Texas-based membership-model poker club operating in Austin. Most directly comparable peer to Prime Social: similar live cash games, recurring multi-day tournament series with large guarantees, social club positioning, and overlapping target market of recreational and tournament players across Texas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PrimeSocialTX
• YouTubeyoutube.com/channel/UCVZHnu3XlZYDjjzkUvRR0dw/videos
• Facebookfacebook.com/primesocialtx
• Instagraminstagram.com/primesocialtx
• LinkedInlinkedin.com/company/prime-social-poker-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Social Poker Club