Prim'Holstein France

What Prim'Holstein France does

Prim'Holstein France is a French non-profit association (association loi 1901) founded in 2008 and headquartered in Verrières-en-Anjou, Maine-et-Loire, that serves as the official national breed organization for Prim'Holstein dairy cattle breeders across France. The association operates through a federated network of 96 departmental syndicates, providing the official French herdbook, ISU genetic indexes, linear morphological pointage across 21 traits (as of June 2026), judge approval for competitions, and the nation's flagship Prim'Holstein competitions including the annual Concours Général Agricole at the Salon International de l'Agriculture and the triennial Concours National. Its primary customers are French dairy cattle farmers ranging from small family farms to large professional dairy operations, all engaged in breeding, selecting, and trading Prim'Holstein genetics.

Name

Prim'Holstein France

Legal name

Prim'Holstein France

Website

https://primholstein.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prim'Holstein France is the official French national breed association for Prim'Holstein dairy cattle breeders, operating the herdbook, genetic indexes, and competitions through 96 departmental syndicates and digital tools (PH Manager, illicow, éCow).

Ownership category

akta.pro rank

Product category

Dairy Cattle Breed Association Services

NAICS

Dairy Cattle and Milk Production (112120)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

akta.pro secondary industries

Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)

Keywords

• Dairy cattle breeding
• Genetic evaluation services
• Herd management software
• Breed association services
• Cattle linear scoring

Headquarters

HQ city

Verrières-en-Anjou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions (Adhésions): Prim'Holstein France generates revenue primarily through annual membership fees paid by dairy cattle breeders who join departmental syndicates affiliated with the national association. Members receive access to all services including genetic indexing, pointage (linear scoring), genotyping, and the PH Manager platform.
2. Genetic and Technical Services: Fee-for-service revenue from genotyping, pointage (linear scoring), genetic counselling, animal estimation, and other technical services provided to members. Genotyping starts at €30 excl. VAT per female.
3. E-commerce / Boutique: Revenue from sale of clothing, accessories, and farm signage panels (Panneaux de ferme) through the Prim'Holstein France online boutique.
4. Prim'Net Petites Annonces: Classified advertisements platform for buying and selling Prim'Holstein animals including embryos, heifers, cows, and calves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Prim'Holstein France is the official French breed association (association loi 1901) representing Prim'Holstein dairy cattle breeders. It delivers genetic evaluation, linear scoring (pointage), genotyping, and breeding advisory services to its members, supported by digital tools (PH Manager, illicow, éCow). The association also maintains the national herdbook, approves competition judges, and organizes national competitions (Concours Général Agricole, Concours National, EFJE) through a network of 96 departmental syndicates.

Product overview

Prim'Holstein France operates as a breed association offering a portfolio of interconnected digital products and services for Prim'holstein cattle breeders. The core digital ecosystem includes PH Manager (mating/breeding software), illicow (mobile herd management app), and éCow (classification tool), which work together with cloud synchronization to enable breeders to manage their herds across devices and with technical advisors. These are complemented by service offerings including genotyping (from €30 per female), linear scoring/pointage, genetic counseling, and animal valuation. The company also provides bull index databases, comparison tools, and a mobile bull guide application. Training services for scoring, judging, and competition presentation, along with the Prim'Holstein Magazine publication, round out the portfolio for French cattle breeders.

Differentiator

Problem solved

Functional benefit

Brands

• EFJE (Ecole Française des Jeunes Eleveurs): Annual training program for young people in Prim'Holstein cattle presentation, clipping, judging and competition skills
• Concours National Prim'Holstein
• Concours Général Agricole Prim'Holstein
• La Vache de l'Année

Products and services

• PH Manager
• illicow
• éCow
• Génotypage (Genotyping Service)
• Pointage (Linear Scoring Service)
• Conseil génétique (Genetic Counseling)
• Estimation d'animaux (Animal Valuation)
• Guide Taureaux Application
• Comparateur d'index (Bull Index Comparator)
• Prim'Holstein Magazine
• Prim'Net Petites Annonces (Classified Ads)
• EFJE (Ecole Française des Jeunes Eleveurs)

Quantifiable outcome

• 21 morphological traits now indexed including two new traits (Force du rein and Ossature) added in June 2026

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Lycée Agricole La TouchecoreStrategic or Co-development PartnerThe Lycée Agricole La Touche in Ploërmel (56) is the primary host venue for the Ecole Française des Jeunes Eleveurs (EFJE) training program. The agricultural school provides facilities for the week-long residential training course and final competition, making it a key strategic partner for the youth education initiative.
• Bézy ConstructionsminorGTM or Marketing PartnerBézy Constructions is a leading Breton construction company specializing in agricultural buildings. They sponsor the EFJE program as part of their commitment to supporting farmers and agricultural development in Brittany.
• BGS (Brune Génétique Services)minorGTM or Marketing PartnerBGS is the selection organization for Brune and Jersiaise cattle breeds. They support young breeders in developing their show skills by participating in the EFJE training program.
• Dynam'IsminorGTM or Marketing PartnerDynam'Is is a genetics company formed as a partnership between UNOG and the CIA de L'Aigle, offering a wide range of bull genetics. They partner with EFJE to support young breeders in professional development.
• Evolution (formerly Amélis, Génoé, Urcéo)minorGTM or Marketing PartnerEvolution is a cooperative focused on biotechnology and breeding solutions, serving dairy farmers with genetic innovation. They support the EFJE as a partner invested in the future of young farmers.
• FarméominorGTM or Marketing PartnerFarméo provides web-based farm management technical software tools with CERFRANCE advisor support. They partner with EFJE to support farm management education for young breeders.
• Gènes DiffusionminorGTM or Marketing PartnerGènes Diffusion offers customized Holstein genetics including genomic bulls, senior bulls on proof, and sexed semen. They are a partner supporting the EFJE youth training initiative.
• GFC (Genetic's Family Conseil)minorGTM or Marketing PartnerGFC specializes in distributing North American genetics to French breeders, offering bulls from top cow families with deep pedigrees, strong conformation, health traits, and dairy potential.
• LelyminorGTM or Marketing PartnerLely is a global agricultural equipment company (65+ years) offering milking robots, barn equipment, automated feeding systems, hygiene products, and forage tools. They support EFJE as a partner investing in young farmers' futures.
• Lucas.GminorGTM or Marketing PartnerLucas.G has been providing agricultural equipment technology and innovation for over 40 years, with complete ranges for animal care. They partner with EFJE to demonstrate their products to young breeders.
• NéolaitminorGTM or Marketing PartnerNéolait is a national animal feed manufacturer with direct factory supply and complete traceability, operating for over 60 years. They support EFJE as a partner committed to farmer education.
• NutréaminorGTM or Marketing PartnerNutréa produces animal feed for all livestock including ruminants, serving ~6,000 farmers across 11 departments in Western France with 1.2 million tonnes of feed annually. They support EFJE training.
• Paysan BretonminorGTM or Marketing PartnerPaysan Breton is the leading regional agricultural newspaper in Brittany with 45,000 subscribers (OJD certified), making it the second-largest agricultural press in France. They cover EFJE events and support youth training.
• PLM MagazineminorGTM or Marketing PartnerPLM (Partageons Le Meilleur) is an agricultural magazine sharing practical farming tips, barn layouts, and profitable initiatives. They support EFJE as a media partner covering agricultural education.
• SA TalianminorGTM or Marketing PartnerSA Talian is among the leading liquid feed manufacturers serving over 1,300 farms for 25+ years. They support EFJE as a partner committed to farmer education and development.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CRV: A large Dutch/Flemish cattle genetics cooperative combining AI, herd recording, breeding programs, and digital herd management tools. A broader incumbent offering overlapping capabilities (genetics, data, software) across multiple breeds and countries.

Direct peers

• Deutsche Holstein Verband (DHV): The German national Holstein federation, organizing the German herdbook, RZG indexing, national shows, and breeder classification services. Closest continental-European counterpart to Prim'Holstein France in terms of mandate, structure, and product set.
• Holstein Association USA: The US national Holstein breed association, the largest counterpart to Prim'Holstein France. It runs the official herdbook, computes TPI/US-indexed genetic evaluations, organizes national competitions, and provides similar breeder services (registry, classification, genotyping) for the American Holstein population.
• Holstein UK: The UK national Holstein breed society, operating the British herdbook, computing the £PLI index, providing classification and genotyping services, and running the UK herd competition. Closely analogous role and product set to Prim'Holstein France in a different national market.
• Holstein Canada: The Canadian national Holstein breed association, running the official herdbook, Pro$ / LPI indexing, national classification, and breed promotion in Canada. Comparable breed-association mandate and service portfolio to Prim'Holstein France.
• Evolution (formerly Amélis, Génoé, Urcéo): A French biotechnology and breeding cooperative formed from the merger of regional AI cooperatives, offering bull genetics, reproductive services, and breeding program support to French dairy farmers—an industry peer working alongside Prim'Holstein France's classification and indexing services.
• BGS (Brune Génétique Services): The French selection organization for the Brune and Jersiaise breeds, providing the same breed-association role as Prim'Holstein France but for competing French dairy breeds. Direct functional peer: herdbook management, indexing, classification, and breeder services for a different breed.
• Gènes Diffusion: A French AI and genetics company offering customized Holstein genetics, genomic bulls, and sexed semen. Functions as both partner and adjacent industry peer providing the genetic material that Prim'Holstein France evaluates and indexes.

Others

• France Génétique Elevage: The French umbrella organization coordinating national genetic evaluation and herd recording programs for all breeds. Indirect institutional peer: sets the technical standards that Prim'Holstein France implements for the Prim'Holstein breed.
• Allice: The French federation of cattle AI cooperatives, coordinating genetic improvement and reproductive biotechnology programs for French breeds. Adjacent industry peer at the genetics-infrastructure layer that complements Prim'Holstein France's breeding-program role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubedailymotion.com/primholsteinfrance
• LinkedInlinkedin.com/company/primholsteinfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prim'Holstein France