What Primi Digital does

Primi Digital is a New York-based restaurant marketing agency operating with an 8-person team founded by CEO Yousuf Hasan. The company sells subscription-based marketing services to independent restaurant groups, full-service restaurants, and multi-location restaurant operators, with the stated value proposition of mapping every engagement to a specific revenue line (covers, catering, or events) and verifying performance through POS data and third-party systems (Tripleseat, Meta). Service offerings are structured as weekly subscriptions ranging from $160 to $995 per week, including Covers Boost (local SEO/GEO), Catering Growth Engine, Events Accelerator, SEO & GEO, Full Service Marketing, Social Media, and Paid Marketing, plus project-based brand design and website design engagements. Differentiated offerings include PrimiGo AI, an AI-assisted social media and website management product at $100/week, and Smart Vending custom UI development for vending machines.

The company's technical core is built around GEO (Generative Engine Optimization), a methodology for optimizing restaurant visibility across generative AI search engines (ChatGPT, Gemini, Perplexity, Claude), combined with traditional local SEO and AI-assisted content automation. Integrations include Tripleseat for event management, WordPress and Shopify for website platforms, and POS systems for verified revenue reporting. The go-to-market motion is sales-led and consultative, anchored by a free AI visibility audit funnel and direct outreach to restaurant operators, with NYC Hospitality Alliance membership supporting referral generation. The company is privately held with no disclosed external funding, and several named enterprise clients (Two Boots, Boqueria, Da Andrea, Paperchase, GAC Hospitality Group) provide verification of outcomes including 6.0x return on ad spend, +73% private events revenue growth, and +26% organic traffic growth.

Name

Primi Digital

Legal name

Primi Digital

Website

https://primidigital.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Primi Digital is a New York-based, 8-person restaurant marketing agency selling weekly subscription services (Covers Boost, Catering Growth Engine, Events Accelerator, SEO & GEO, Full Service Marketing) and AI-powered tools (PrimiGo AI, GEO) to independent and multi-location restaurant groups, with revenue performance verified through POS data.

Ownership category

akta.pro rank

Product category

Restaurant Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industry

Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Restaurant marketing services
• Generative engine optimization
• Local SEO services
• Restaurant website design
• Hospitality marketing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing Services Subscriptions: Weekly and monthly subscription-based marketing services for restaurants including Covers Boost, Catering Growth Engine, Events Accelerator, SEO & GEO, Full Service Marketing, Social Media, and Paid Marketing. Pricing ranges from $160/week to $995/week depending on service tier.
2. Website Design & Development: One-time website design and development services with setup fees and monthly maintenance. Standard plan at $99/month with $499 setup; Premium plan at $139/month with $999 setup.
3. PrimiGo AI Subscription: AI-powered social media and website management service at $100/week, providing automated content creation, scheduling, and optimization.
4. Brand Design Services: Project-based brand design engagement priced from $600/week for approximately 6-week engagements including visual identity, menu/signage design, and brand books.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Primi Digital is a New York-based restaurant marketing agency that delivers recurring revenue-driving programs for independent and multi-location restaurant groups. Its offerings include local SEO and Generative Engine Optimization (GEO), paid media, social media management, website design, brand design, and an AI-powered social media and website management service called PrimiGo AI, each engineered to grow covers, catering, and private events revenue.

Product overview

Primi Digital is a New York-based restaurant marketing agency offering a portfolio of integrated marketing services and technology solutions for the restaurant industry. The core product is PrimiGo AI, an AI-powered social media and website management service. Around this core platform, Primi Digital offers multiple service programs including Cover Boost (local SEO/GEO for table fills), Catering Growth Engine (online ordering and lead capture), Events Accelerator (private events booking system), SEO & GEO (local and generative engine optimization), Full Service Marketing (comprehensive paid/organic marketing), Website Building (conversion-tuned restaurant sites), Brand Design (visual identity and collateral), Social Media (content and community management), and Paid Marketing (Google/Meta advertising). Additionally, Smart Vending provides custom UI solutions for smart vending machines, and Restaurant Technology Solutions offers custom software development. Pricing is structured through Standard and Premium website plans, with weekly service programs starting at $160-$995.

Differentiator

Problem solved

Functional benefit

Brands

• PrimiGo AI: AI-powered social media and website management service for $100/week, providing content creation, scheduling, SEO optimization, and performance monitoring for businesses.

Products and services

• Covers Boost Cover Boost is a recurring marketing program for restaurants that combines local SEO, Generative Engine Optimization (AI Search), review generation, and review response to fill tables 365 days a year without paid spend. It is engineered to drive the restaurant covers revenue line and is sold as a weekly subscription starting at $275/week.
• Catering Growth Engine Catering Growth Engine is a recurring program for restaurants that combines online ordering, corporate accounts, lead capture, and the marketing engine around them to compound catering revenue month over month. It is sold as a weekly subscription starting at $250/week.
• Events Accelerator Events Accelerator is a private events system designed to convert incoming inquiries into confirmed bookings for restaurants, integrating with event management systems such as Tripleseat. It is sold as a weekly subscription starting at $250/week.
• SEO & GEO SEO & GEO is a recurring program combining Local SEO and Generative Engine Optimization to maximize restaurant visibility across Google and AI chat platforms including ChatGPT, Gemini, Perplexity, and Claude. It is sold as a weekly subscription starting at $160/week.
• Full Service Marketing Full Service Marketing is a comprehensive recurring program covering paid, organic, email, social, branding, graphics, lifecycle, retention, and analytics, deploying one team to run the full revenue stack for a restaurant. It is sold as a weekly subscription starting at $750/week.
• Website Design & Development Website Design & Development is a service that builds conversion-tuned restaurant websites designed for reservations, catering inquiries, and event bookings, with sites typically live in weeks. Pricing starts at $995 as a one-time license, with optional monthly maintenance plans under the Standard and Premium tiers.
• Brand Design Brand Design is a project-based engagement for restaurants spanning visual identity, menu and signage design, photography direction, and a brand book that keeps every touchpoint consistent across storefront, web, and feed. It is priced from $600/week over approximately six weeks.
• Social Media Management Social Media is a recurring program for content production, channel strategy, community management, and paid growth that compounds audience engagement for restaurants. It is sold as a weekly subscription starting at $250/week.
• Paid Marketing Paid Marketing is a recurring program covering Google, Meta, and partnership advertising engineered for restaurant intent, with reservations, catering, and events treated as separate funnels and reported in ROAS instead of impressions. It is sold as a weekly subscription starting at $250/week.
• PrimiGo AI PrimiGo AI is Primi Digital's AI-powered digital marketing assistant for social media and website management, providing automated content creation, posting schedules, SEO optimization, and performance analytics for restaurants. It is sold as a flat weekly subscription at $100/week.
• Smart Vending Custom UI Smart Vending is a custom UI development service layered on top of vending machine operating systems, supporting video and media, touchless payment, suggestive selling, and brand customization for operators. It includes a cloud vending mobile app as part of the offering.
• Restaurant Technology Solutions Restaurant Technology Solutions is a custom software and website integration service tailored for restaurants and hospitality businesses, covering custom software solutions, website integrations, and website development on platforms such as WordPress and Shopify.

Quantifiable outcome

• +70% website organic traffic growth over 5 months
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• NYC Hospitality AllianceminorOthersProud member of NYC Hospitality Alliance, a trade organization supporting the New York City restaurant and hospitality industry.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Restaurant Engine: Restaurant website and digital marketing platform offering design, SEO, social media, and online ordering integration for independent restaurants. Closely comparable offering mix (websites, SEO, social) for the same SMB/mid-market restaurant buyer.
• ChowNow: Online ordering and marketing platform built specifically for independent restaurants. Competes for the same restaurant marketing budget with a focus on direct online ordering, website, and customer engagement tooling.
• Profound: AI search optimization platform that monitors and improves brand visibility across ChatGPT, Perplexity, and other LLMs. The closest direct competitor to Primi Digital's GEO capability, addressing the same emerging AI search optimization category.
• SevenRooms: Restaurant CRM, marketing automation, and guest experience platform used by full-service and multi-unit restaurant groups. Overlaps with Primi Digital on CRM-led marketing, guest data, and revenue-driving programs (events, catering, repeat visits) for similar customer profiles.
• BentoBox: Restaurant website platform (now part of Popmenu) offering reservation, catering, events, and gift card functionality with marketing features. Direct competitor in the restaurant website + marketing segment Primi Digital addresses with its Website Building and Full Service Marketing programs.
• Popmenu: Restaurant marketing platform offering websites, online ordering, AI-powered marketing tools, and revenue-driving features to independent restaurants. Directly comparable as a SaaS-plus-services platform targeting the same independent restaurant group segment with AI-enabled marketing capabilities.

Broad incumbents

• Toast: End-to-end restaurant technology platform with POS, payments, online ordering, and marketing tools. A larger incumbent that addresses the same restaurant marketing needs as part of a broader restaurant operations stack rather than as a specialist agency.
• OpenTable: Restaurant reservation and guest management platform with marketing and CRM capabilities. Established incumbent serving full-service restaurants with adjacent marketing functionality as part of a wider reservations ecosystem.
• Yelp: Local business discovery and advertising platform with deep restaurant category presence. Provides local SEO, advertising, and business listing services that overlap with Primi Digital's local SEO and directory optimization programs but as part of a much broader consumer platform.

Emerging players

• Otterly.AI: AI search visibility monitoring tool that tracks brand presence across generative AI platforms. Emerging competitor focused on the GEO monitoring layer that complements — and partially overlaps with — Primi Digital's GEO service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primi-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primi Digital