Priority Legal Services (Qld) Pty Ltd
Priority Legal Services (Qld) Pty Ltd is an 11-person Queensland-based property law firm offering conveyancing, wills and estate planning, and mobile legal advice to individual buyers, sellers, investors, and the finance sector across five Australian states.
- Company typePrivate
- Founded-
- HeadquartersShailer Park, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Priority Legal Services (Qld) Pty Ltd does
Priority Legal Services (Qld) Pty Ltd is an Australian proprietary limited company founded in 2014 and headquartered in Shailer Park, Queensland, operating a property-law focused legal practice with approximately 11 employees. The firm specializes in residential, commercial, rural, and strata conveyancing across Queensland, New South Wales, Victoria, South Australia, and Western Australia, alongside wills and estate planning services targeted at property owners. It operates three coordinated brands — Priority Legal Services (core practice), Priority Conveyance (transactional conveyancing), and Priority Witness (mobile independent legal advice for the finance and banking sector in South East Queensland) — with a 7-day extended service model for mobile delivery.
Priority Legal Services (Qld) Pty Ltd firmographics
Firmographics- Name
- Priority Legal Services (Qld) Pty Ltd
- Legal name
- Priority Legal Services (Qld) Pty Ltd
- Website
- https://prioritylegalservices.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Priority Legal Services (Qld) Pty Ltd is an 11-person Queensland-based property law firm offering conveyancing, wills and estate planning, and mobile legal advice to individual buyers, sellers, investors, and the finance sector across five Australian states.
- Ownership category
- akta.pro rank
Priority Legal Services (Qld) Pty Ltd industry classification
Industry- Product category
- Property Law and Conveyancing Services
- NAICS
- Offices of Lawyers (541110), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Real Estate & Construction Law (BPAHAAAE)
- akta.pro secondary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Priority Legal Services (Qld) Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Shailer Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Priority Legal Services (Qld) Pty Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Legal Services - Conveyancing: One-time professional services fees for property conveyancing transactions, including residential, commercial, and SMSF property purchases and sales.
- Legal Services - Wills & Estate Planning: One-time fees for will creation and estate planning services to incorporate property acquisitions.
- Mobile Independent Legal Advice: Fees for mobile legal services provided to the finance and banking industry and their clients in South East Queensland.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Priority Legal Services (Qld) Pty Ltd product offering
Product offeringCore offering
Priority Legal Services is a Queensland-based law firm that provides residential, commercial, rural and strata conveyancing across QLD, NSW, VIC, SA and WA (via sub-brand Priority Conveyance), wills and estate planning services, and a mobile independent legal advice and witnessing service (via sub-brand Priority Witness) tailored to the finance and banking industry and their clients in South East Queensland. The firm focuses solely on property law and supports transactions including home purchases, unit sales, vacant blocks, business sales and purchases, lease advice, Trust Deed drafting for SMSF purchases, and will updates that incorporate new property acquisitions.
Product overview
Priority Legal Services is a traditional legal services firm offering a focused portfolio of three distinct service offerings. The core business centers on property law, providing conveyancing services for residential, commercial, and rural property transactions across multiple Australian states. The firm complements this with wills and estate planning services, and operates a mobile legal advice subsidiary called Priority Witness that serves the finance and banking sector. The offerings are unified by the firm's focus on property-related legal matters rather than a unified technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- Priority Conveyance: A conveyancing service assisting with property transactions in QLD, NSW, VIC, SA and WA, covering residential, commercial, rural properties, and strata titles.
- Priority Witness
Products and services
- Priority Conveyance (Conveyancing Services) Conveyancing legal services covering residential, commercial, rural and strata property transactions in QLD, NSW, VIC, SA and WA, including buying or selling homes, units, vacant blocks, strata titles, commercial real estate and rural property. The service is operated under the sub-brand Priority Conveyance and targets first-time home buyers, seasoned property investors and commercial property clients.
- Wills and Estate Planning Legal services drafting effective, legally binding Wills and Testaments to secure clients' families and integrate with their property holdings, including updating wills to incorporate newly acquired properties as part of the property transaction workflow.
- Priority Witness (Mobile Independent Legal Advice and Witnessing) Innovative mobile legal service delivered on-the-go to the finance and banking industry and their clients in South East Queensland, providing independent legal advice and witnessing using remote communication technology with a focus on efficiency and reliability.
Companies that use Priority Legal Services (Qld) Pty Ltd
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Priority Legal Services (Qld) Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Priority Legal Services (Qld) Pty Ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kyleah ConveyancingminorConveyancing firm that refers clients to Priority Legal Services. Client testimonial mentions working together effortlessly between Chantel at Priority Legal and Lana at Kyleah Conveyancing.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Priority Legal Services (Qld) Pty Ltd competitors and assessment
Company assessmentBroad incumbents
- Holding Redlich: Australian commercial law firm with a property and real estate practice spanning QLD, NSW, VIC and other states; comparable in serving multi-state property transactions but broader in scope.
- Shine Lawyers: National Australian law firm with property and conveyancing capabilities among its broader practice areas; comparable incumbent serving similar consumer/SMB property law needs at scale.
- HWL Ebsworth: Large Australian commercial law firm offering property and conveyancing services across all major states including QLD; comparable multi-state competitor serving commercial and investor property clients.
- McCullough Robertson: Leading Queensland-based commercial law firm with deep property, conveyancing and SMSF expertise; a QLD-anchored incumbent peer serving similar investor and commercial property clients.
- Maurice Blackburn: Major Australian law firm with property and conveyancing services alongside broader litigation and personal injury work; an established multi-state competitor in residential and commercial property transactions.
- Slater and Gordon: Large Australian law firm offering conveyancing and property law services nationwide; comparable as an incumbent multi-state legal services provider, though it operates across many practice areas rather than specializing solely in property.
Direct peers
- HopgoodGanim Lawyers: Queensland-headquartered law firm with a strong property and commercial practice serving SME and consumer clients; directly comparable as a QLD-based property law specialist operating across multiple Australian jurisdictions.
Emerging players
- Conveyancing.com.au: Online-first Australian conveyancing platform targeting residential property buyers and sellers with a digital model; directly comparable end-customer (first-home buyers, investors) but competes through technology rather than solicitor-led service.
Others
- triConvey: Technology platform providing practice management and conveyancing workflow tools for Australian legal practitioners; an ecosystem enabler/adjacent competitor that could empower or threaten traditional conveyancing firms.
- InfoTrack: Leading Australian provider of property search, settlement and e-conveyancing technology used by legal practitioners; an enabling infrastructure peer whose platforms are leveraged by traditional property law firms like Priority Legal Services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Priority Legal Services (Qld) Pty Ltd social profiles
Digital presencePriority Legal Services (Qld) Pty Ltd compliance and trust
Trust signalCompliance1 record
Priority Legal Services (Qld) Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priority Legal Services (Qld) Pty Ltd leadership team
Management profileNumber of profiles
Profiles1 record
Priority Legal Services (Qld) Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priority Legal Services (Qld) Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priority Legal Services (Qld) Pty Ltd
What does Priority Legal Services (Qld) Pty Ltd do?
Priority Legal Services is a Queensland-based law firm that provides residential, commercial, rural and strata conveyancing across QLD, NSW, VIC, SA and WA (via sub-brand Priority Conveyance), wills and estate planning services, and a mobile independent legal advice and witnessing service (via sub-brand Priority Witness) tailored to the finance and banking industry and their clients in South East Queensland. The firm focuses solely on property law and supports transactions including home purchases, unit sales, vacant blocks, business sales and purchases, lease advice, Trust Deed drafting for SMSF purchases, and will updates that incorporate new property acquisitions.
Is Priority Legal Services (Qld) Pty Ltd a public or private company?
Priority Legal Services (Qld) Pty Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Priority Legal Services (Qld) Pty Ltd founded?
Priority Legal Services (Qld) Pty Ltd was founded in -1. It employs 11 to 50 people.
Where is Priority Legal Services (Qld) Pty Ltd based?
Priority Legal Services (Qld) Pty Ltd is headquartered in Shailer Park, Australia, in the Oceania region.
How does Priority Legal Services (Qld) Pty Ltd make money?
Three revenue lines are on record. Legal Services - Conveyancing is the primary driver. The others are legal Services - Wills & Estate Planning and mobile Independent Legal Advice.
Who are Priority Legal Services (Qld) Pty Ltd's main competitors?
Broad incumbents on record are Holding Redlich, Shine Lawyers, HWL Ebsworth, McCullough Robertson, Maurice Blackburn and Slater and Gordon. HopgoodGanim Lawyers is listed as a direct peer. Conveyancing.com.au is listed as an emerging player. Others are triConvey and InfoTrack.
Does Priority Legal Services (Qld) Pty Ltd have an API?
No public API is recorded for Priority Legal Services (Qld) Pty Ltd.
What industry is Priority Legal Services (Qld) Pty Ltd in?
Priority Legal Services (Qld) Pty Ltd's product category is Property Law and Conveyancing Services. Its primary akta.pro industry code is BPAHAAAE, Real Estate & Construction Law, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.