Agência Priscila Monteiro
Agência Priscila Monteiro is a São Paulo-based boutique luxury PR and communications agency founded in 2021, delivering event production, press office, influencer strategy, and guest list curation services to enterprise clients across fashion, beauty, champagne, jewelry, and luxury real estate in Brazil, with selective cross-border activations in Paris and Italy.
- Company typePrivate
- Founded-
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agência Priscila Monteiro does
Agência Priscila Monteiro (APM) is a São Paulo-based luxury public relations and communications agency founded in 2021 by Priscila Monteiro, a former senior practitioner at Dior, Louis Vuitton, and L'Oréal. The firm operates as a boutique services provider with 18 employees, delivering end-to-end luxury communications to enterprise clients across fashion, beauty, hospitality, champagne, jewelry, and increasingly luxury real estate. Its delivered work portfolio spans Veuve Clicquot, Ruinart, Krug, Dom Pérignon, Bulgari, Givenchy Beauty, Cheval Blanc, Jumeirah, Keune, and L'Occitane en Provence, among other global Maisons, with projects concentrated at the ultra-premium end of the Brazilian market and selective cross-border activations in Paris and Italy.
The agency's service offering is organized around five core pillars: event concept and production, media relations and press office management, influencer and creator strategy, fashion showroom press loans, and guest list management with product seeding. There is no proprietary technology platform, SDK, API, or AI/ML component; the underlying deliverable is human-led creative strategy, cultural curation, and execution of high-prestige brand experiences. The fashion showroom acts as an embedded asset for editorial press loans, giving the agency a small but distinct physical capability relative to pure consultancies.
Commercially, APM runs a fee-based professional services model with bespoke, non-publicly disclosed pricing. Revenue is project-based and driven by recurring-client relationships rather than long-term retainer disclosure, typical of boutique luxury PR agencies. Go-to-market is reputation-led, relying on portfolio showcases via the company website, Instagram, and LinkedIn, alongside direct outreach through the founder's professional network. Client acquisition channels include organic social (top-of-funnel) and direct engagement via WhatsApp and email (mid-funnel), with no evidence of paid advertising, content marketing programs, or intermediary distribution.
Agência Priscila Monteiro firmographics
Firmographics- Name
- Agência Priscila Monteiro
- Legal name
- Agência Priscila Monteiro
- Website
- https://priscilamonteiro.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agência Priscila Monteiro is a São Paulo-based boutique luxury PR and communications agency founded in 2021, delivering event production, press office, influencer strategy, and guest list curation services to enterprise clients across fashion, beauty, champagne, jewelry, and luxury real estate in Brazil, with selective cross-border activations in Paris and Italy.
- Ownership category
- akta.pro rank
Agência Priscila Monteiro industry classification
Industry- Product category
- Luxury Public Relations
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)
Keywords
Where Agência Priscila Monteiro is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Agência Priscila Monteiro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Services — PR & Communications: The agency generates revenue through fee-based professional service engagements with luxury brands. Services include event concept and production, media relations and press office management, influencer and creator strategy, fashion showroom press loans, and guest list curation with product seeding. Revenue is project-based and recurring-client relationship driven, typical of boutique PR agencies serving the ultra-luxury segment.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Agência Priscila Monteiro product offering
Product offeringCore offering
Agência Priscila Monteiro is a boutique luxury PR and communications agency that designs and executes high-prestige brand activations for global luxury Maisons. Core services include event concept and production, media relations and press office management, influencer and creator strategy, fashion showroom press loans for editorial shootings, and VIP guest list curation with product seeding. Engagements are bespoke, project-based, and rooted in cultural branding that builds long-term brand desirability rather than short-term visibility.
Product overview
Agência Priscila Monteiro is a luxury PR and communications agency offering a unified suite of five core services: Event Concept & Production, Media Relations & Press Office, Influencer & Creator Strategy, Fashion Showroom, and Guest List Management & Product Seeding. The agency specializes in connecting luxury brands with high-profile audiences through curated experiences, strategic communications, and cultural branding initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Concept & Production
Companies that use Agência Priscila Monteiro
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Agência Priscila Monteiro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agência Priscila Monteiro partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Agência Priscila Monteiro competitors and assessment
Company assessmentDirect peers
- Uzé Agency: São Paulo-based PR and creative agency specializing in luxury fashion, beauty, and lifestyle clients. Comparable in size, model, and target Maison clientele to APM.
- Principais Assessoria: Brazilian press office and luxury PR firm with a strong track record in fashion, beauty, and lifestyle. Direct competitor for luxury Maison press relations and event production in Brazil.
- Gusmão & Possamai Comunicação: Brazilian communications agency with strong luxury and fashion clientele, providing press office, events, and influencer strategy. Comparable boutique competitor in the São Paulo luxury ecosystem.
- Brand New Code: Brazilian agency focused on luxury lifestyle communications, events, and influencer strategy. Operates in the same premium brand segment as APM with comparable service mix.
- Atelier Cardim: Brazilian boutique PR and communications agency focused on luxury fashion, beauty, and lifestyle brands. Direct competitor in the same São Paulo luxury PR niche, serving overlapping Maisons and Brazilian KOL communities.
- Karla Otani Comunicação: Brazilian luxury and lifestyle PR firm offering press office, events, and influencer strategy for premium brands. Direct competitor targeting the same ultra-luxury Maison client base in Brazil.
Broad incumbents
- Publicis Luxe: Global luxury-specialized division of Publicis Groupe serving fashion, beauty, jewelry, and hospitality Maisons. A larger incumbent that top global brands may select over boutique Brazilian firms for integrated multi-market campaigns.
- Ketchum Luxury (Ketchum Brasil): Global communications network with established luxury and lifestyle practice and a Brazilian office. Represents a scaled alternative for luxury Maisons evaluating global-vs-local PR partners.
- Edelman Brazil (Luxury & Lifestyle): Global PR firm with dedicated luxury and lifestyle practice in Brazil. Competes for high-prestige luxury brand accounts with broader service breadth and global network reach than boutique rivals.
Regional players
- Lead2Action (Luxury Practice): Brazilian agency with luxury and lifestyle practice serving premium brands across Latin America. Comparable in service mix but with broader LATAM geographic footprint than APM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Agência Priscila Monteiro social profiles
Digital presenceAgência Priscila Monteiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agência Priscila Monteiro leadership team
Management profileNumber of profiles
Profiles1 record
Agência Priscila Monteiro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agência Priscila Monteiro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agência Priscila Monteiro
What does Agência Priscila Monteiro do?
Agência Priscila Monteiro is a boutique luxury PR and communications agency that designs and executes high-prestige brand activations for global luxury Maisons. Core services include event concept and production, media relations and press office management, influencer and creator strategy, fashion showroom press loans for editorial shootings, and VIP guest list curation with product seeding. Engagements are bespoke, project-based, and rooted in cultural branding that builds long-term brand desirability rather than short-term visibility.
Is Agência Priscila Monteiro a public or private company?
Agência Priscila Monteiro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agência Priscila Monteiro founded?
Agência Priscila Monteiro was founded in -1. It employs 11 to 50 people.
Where is Agência Priscila Monteiro based?
Agência Priscila Monteiro is headquartered in São Paulo, Brazil, in the Latin America region.
How does Agência Priscila Monteiro make money?
One revenue line is on record: professional Services — PR & Communications.
Who are Agência Priscila Monteiro's main competitors?
Direct peers on record are Uzé Agency, Principais Assessoria, Gusmão & Possamai Comunicação, Brand New Code, Atelier Cardim and Karla Otani Comunicação. Broad incumbents are Publicis Luxe, Ketchum Luxury (Ketchum Brasil) and Edelman Brazil (Luxury & Lifestyle). Lead2Action (Luxury Practice) is listed as a regional player.
Does Agência Priscila Monteiro have an API?
No public API is recorded for Agência Priscila Monteiro.
What industry is Agência Priscila Monteiro in?
Agência Priscila Monteiro's product category is Luxury Public Relations. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820 and its SIC code is 7311.