What PROACTIVE PHYSIOTHERAPY LIMITED does

PROACTIVE PHYSIOTHERAPY LIMITED is a clinician-led, privately held home-visit physiotherapy practice based in Beaconsfield, South Buckinghamshire, United Kingdom. Founded in 2013 by Chartered Physiotherapists Yvette Surtees and Gill Braganza, the practice delivers personalised, evidence-based orthopaedic rehabilitation directly to patients' homes across Beaconsfield, Gerrards Cross, Penn, Hazlemere, Great Kingshill, Prestwood, and Great Missenden. The offering is structured around four interconnected service lines: pre- and post-operative orthopaedic physiotherapy (joint replacements, fractures, tendon/ligament surgery, spinal procedures), back and neck pain and post-surgical rehabilitation, arthritis and joint pain management, and functional strength and age-related mobility/falls prevention programmes.

The service model is exercise-led and goal-driven, supported by hands-on manual techniques (myofascial release, joint mobilisation, taping). Programmes are delivered by HCPC-registered, CSP-accredited Chartered Physiotherapists and personalised to individual recovery needs using portable equipment brought to the home — eliminating the travel burden associated with clinic-based care for post-surgery and mobility-limited patients. The practice holds BUPA Preferred Provider status and is registered with major UK private medical insurers (AXA/PPP, CIGNA, WPA, Vitality, Aviva), with referrals also sourced from specialist orthopaedic consultants.

Revenue is generated through fee-for-service session pricing (£90 for a 60-minute initial assessment and treatment; £85 for a 50-minute follow-up session), paid directly by self-paying clients or reimbursed through private medical insurance with prior authorisation. Distribution is direct-to-consumer, combining inbound self-referral via phone/email/website, insurer-driven referrals through preferred-provider networks, and specialist consultant referrals. The practice is bootstrapped, with no external institutional investment, parent company, or subsidiaries identified in the available data.

Name

PROACTIVE PHYSIOTHERAPY LIMITED

Legal name

PROACTIVE PHYSIOTHERAPY LIMITED

Website

https://proactivephysiotherapy.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive Physiotherapy Limited is a clinician-led, home-visit physiotherapy practice in South Buckinghamshire, UK, founded in 2013, delivering personalised orthopaedic rehabilitation — including pre/post-operative, back/neck pain, arthritis, and falls-prevention programmes — to post-surgery and mobility-limited patients.

Ownership category

akta.pro rank

Product category

Orthopaedic Physiotherapy Services

NAICS

Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Health Physical Therapy & Mobile PT (HSADAIAO)

akta.pro secondary industries

Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF), Physical Therapy (PT) In-Home (HSABADAA)

Keywords

• Orthopaedic physiotherapy services
• Home rehabilitation programmes
• Post-operative physiotherapy care
• Joint replacement rehabilitation
• Falls prevention therapy

Headquarters

HQ city

LONDON

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fee-for-Service Physiotherapy: Revenue generated through appointment-based fees for initial assessments and follow-up treatment sessions. Patients pay directly via bank transfer, cash, or cheque. Service also accepts private medical insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PROACTIVE PHYSIOTHERAPY LIMITED is a clinician-led home-visit physiotherapy practice in South Buckinghamshire, United Kingdom, specialising in orthopaedic rehabilitation. The practice delivers personalised, exercise-led programmes covering pre- and post-operative care for joint replacements and fractures, back and neck pain and post-surgical rehabilitation, arthritis and joint pain management, and functional strength and age-related mobility programmes. Services are delivered directly at patients' homes by two Chartered, HCPC-registered, CSP-accredited physiotherapists.

Product overview

Proactive Physiotherapy is a clinician-led physiotherapy practice providing personalised orthopaedic physiotherapy services at home in South Buckinghamshire. The core service offering comprises four interconnected physiotherapy specialisms: Pre and Post-Operative Orthopaedic Physiotherapy (covering joint replacements and fractures), Back and Neck Pain and Post-Surgical Rehabilitation, Arthritis and Joint Pain management, and Fitness and Age-Related Mobility programmes. All services are delivered through home visits and are exercise-led, goal-focused, and personalised to individual recovery needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre and Post-Operative Orthopaedic Physiotherapy: Joint Replacement and Fractures Specialist physiotherapy delivered at home before and after orthopaedic surgery, covering joint replacements (knee, hip, shoulder, ankle), fractures, tendon and ligament surgery, and spinal procedures. Pre-operative sessions optimise strength, mobility, and confidence before surgery, and post-operative programmes support smoother, faster recovery. Intended for orthopaedic surgery patients in South Buckinghamshire who cannot easily travel to a clinic.
• Back and Neck Pain and Post-Surgical Rehabilitation At-home physiotherapy for back and neck pain following thorough assessment, combining hands-on techniques such as myofascial release with targeted exercises to improve mobility, strength, posture, and core stability. Also covers post-surgical spinal rehabilitation cases. Intended for individuals in South Buckinghamshire with chronic or post-surgical spinal conditions.
• Arthritis and Joint Pain Home-based physiotherapy programmes primarily based on graduated exercise to improve joint mobility and build strength, complemented by myofascial release, joint mobilisation, and taping techniques to reduce pain and swelling. Intended for arthritis sufferers and individuals with chronic joint pain in South Buckinghamshire.
• Fitness, Functional Strength and Age-Related Mobility Structured at-home physiotherapy programmes designed to rebuild strength, fitness, and mobility using guided functional exercises focused on improving strength, balance, coordination, and endurance to support everyday activities. Includes falls prevention components. Intended for older adults and individuals seeking to maintain independence in South Buckinghamshire.

Quantifiable outcome

• Strong evidence shows graduated, physiotherapy-led exercise is one of the most effective treatments for back and neck pain
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BUPAcoreChannel Partner/ Reseller/ DistributorBUPA Preferred Provider. Proactive Physiotherapy is a recognised BUPA Preferred Provider, meaning they meet BUPA's quality standards and BUPA members can access treatment with potential for enhanced coverage.
• AXA/PPPcoreChannel Partner/ Reseller/ DistributorRegistered provider with AXA Health (formerly AXA PPP Healthcare). Patients with AXA insurance can use their coverage for Proactive Physiotherapy home visits subject to pre-authorisation.
• CIGNAcoreChannel Partner/ Reseller/ DistributorRegistered provider with CIGNA Healthcare. CIGNA insurance holders can access Proactive Physiotherapy services with appropriate pre-authorisation.
• WPA (Western Provident Association)minorChannel Partner/ Reseller/ DistributorRegistered provider with WPA. WPA members can access physiotherapy services at Proactive Physiotherapy subject to policy terms.
• Vitality HealthminorChannel Partner/ Reseller/ DistributorRegistered provider with Vitality Health. Vitality members can utilise their health benefits for Proactive Physiotherapy treatments.
• AvivaminorChannel Partner/ Reseller/ DistributorRegistered provider with Aviva Health. Aviva insurance customers can access Proactive Physiotherapy services with appropriate authorisation.
• Specialist Orthopaedic ConsultantscoreStrategic or Co-development PartnerWorking relationships with specialist orthopaedic consultants. Consultants refer patients for pre- and post-operative physiotherapy following joint replacements, fractures, and spinal surgery.

Scale indicators1 record

Recent moves5 records

Direct peers

• Ascenti: One of the UK's largest independent physiotherapy and musculoskeletal treatment providers, delivering in-clinic and home-visit physiotherapy across multiple regions. Directly comparable to Proactive Physiotherapy in service mix (orthopaedic rehab, post-operative care) and customer base (private/self-pay and insured).
• Pure Physiotherapy: UK-based physiotherapy clinic group offering specialist musculoskeletal and orthopaedic rehabilitation services. Comparable to Proactive in clinical specialism and insured/self-pay patient mix, though primarily clinic-based rather than home-visit.
• Vita Health Group: UK provider of physiotherapy, musculoskeletal, and mental health services across NHS and private channels. Directly comparable to Proactive on physiotherapy service delivery and patient mix, with broader geographic reach.

Broad incumbents

• Circle Health Group: UK private hospital operator providing outpatient physiotherapy and orthopaedic rehabilitation. Comparable in clinical service line but competes at national scale versus Proactive's local footprint.
• Nuffield Health: UK-wide not-for-profit healthcare provider operating hospitals, fitness clubs, and physiotherapy clinics. Comparable overlap in physiotherapy and rehabilitation services, but within a much broader healthcare portfolio.
• HCA Healthcare UK: London and nationwide private hospital group offering outpatient physiotherapy and orthopaedic rehabilitation. Comparable on specialist orthopaedic rehab use case though at significantly larger scale.
• Spire Healthcare: Major UK private hospital group offering outpatient physiotherapy including post-operative rehabilitation. Comparable on orthopaedic rehab delivery but embedded within a wider hospital network.
• Connect Health: Largest UK independent provider of integrated community musculoskeletal physiotherapy services, with NHS and corporate contracts. Comparable to Proactive in physiotherapy service line but vastly larger scale and NHS-focused.
• Bupa Health Clinics: UK private healthcare arm of Bupa offering physiotherapy and musculoskeletal services through clinics and home visits. Proactive is a Bupa Preferred Provider, making Bupa both a partner and a structural incumbent competitor.

Emerging players

• Physitrack: Digital physiotherapy platform offering home exercise prescription and remote patient monitoring tools used by clinicians. Adjacent/emerging competitor that could enable scaled home-based physiotherapy delivery, competing with Proactive's manual model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/proactive-physiotherapy-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROACTIVE PHYSIOTHERAPY LIMITED