Process Curiosity

What Process Curiosity does

Process Curiosity is a privately held planning, design, and fabrication firm headquartered in North Salt Lake, Utah, that specializes in creating immersive and interactive experiences for cultural institutions. The company serves museums, science centers, children's museums, libraries, zoos, and educational institutions, with a marquee client roster that includes Disney and Universal Studios alongside institutional clients such as Thanksgiving Point, Perot Museum of Nature and Science, Science Museum Oklahoma, and Thinkery. Its service model spans the full project lifecycle — experiential planning, design charrettes, conceptual and schematic design, fabrication, and installation — delivered through a vertically integrated team of over 30 designers, engineers, and fabricators.

The company builds physical exhibits and large-scale venue experiences using a combination of design engineering, prototyping, CNC fabrication, welding, and finishing, integrated with interactive hardware such as RFID systems, air-pressure mechanisms, digital displays, and stop-motion capture. Notable installations include the 33,000-square-foot Butterfly Biosphere at Thanksgiving Point, the 4,300-square-foot Mystic Ozark immersive bathhouse at Mid America Science Center, Soccer More Than a Game at the Perot Museum, and exhibits such as Speed Track, Light Track, Little Savers Bank and Market, and Plants and Pollinators. Pricing is quote-based and project-specific, with engagements structured as multi-year contracts on a one-time project fee basis. Distribution is direct-to-institution B2B, sourced through website inquiries, networking, and project consultations, marketed via a professional website and organic social channels on Facebook, Instagram, and LinkedIn. Revenue is therefore project-lumpy rather than recurring subscription, and geographic reach spans at least eight U.S. states.

Name

Process Curiosity

Legal name

Process Curiosity

Website

https://processcuriosity.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Process Curiosity is a privately held planning, design, and fabrication firm in North Salt Lake, Utah, that creates immersive and interactive exhibits for museums, science centers, children's museums, libraries, zoos, and educational institutions. It delivers integrated design-build services from planning through installation, with a marquee client base including Disney, Universal Studios, and leading cultural institutions.

Ownership category

akta.pro rank

Product category

Exhibit Design and Fabrication

NAICS

Graphic Design Services (54143)

SIC

Special Industry Machinery, Nec (3559)

akta.pro primary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

akta.pro secondary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Exhibit design fabrication
• Immersive experience design
• Interactive museum exhibits
• Experiential design services
• Cultural institution installations

Headquarters

HQ city

North Salt Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Project-Based Design and Fabrication Services: One-time project fees for planning, design, and fabrication of immersive exhibits for cultural institutions. Revenue generated through design charrettes, concept design, schematic design, fabrication, and installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Process Curiosity is a planning, design, and fabrication firm that creates immersive and interactive exhibits and environments for cultural institutions. The company delivers end-to-end services including experiential planning, design charrettes, conceptual design, schematic design, fabrication, and installation, producing physical exhibits such as biospheres, climbing structures, and themed play spaces for museums, science centers, libraries, and educational facilities. Notable clients include Disney, Universal Studios, Thanksgiving Point, Perot Museum, and Science Museum Oklahoma.

Product overview

Process Curiosity is a planning, design, and fabrication firm specializing in immersive and interactive experiences for cultural institutions. The company offers a comprehensive suite of services including experiential planning, design charrettes, conceptual design, schematic design, fabrication, and installation. Their portfolio encompasses exhibit design-build projects (such as Mighty Mouth, Butterfly Biosphere, Speed Track, Light Track, Soccer More Than a Game, and Mystic Ozark), consulting services (Experiential Plan, Strategic Planning), and specialized interactive installations (Coin Sorter, Healthy Critters Vet Clinic, Little Savers Bank and Market). The company operates across science centers, museums, libraries, zoos, children's museums, and educational institutions, serving clients including Disney, Universal Studios, Thanksgiving Point Institute, Perot Museum, and Science Museum Oklahoma.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Planning & Consulting
• Exhibit Design Services
• Exhibit Fabrication & Production
• Installation Services
• Butterfly Biosphere
• Mystic Ozark
• Soccer, More Than a Game
• Mighty Mouth
• Curious by Nature
• Plants and Pollinators
• Experiential Plan (Children's Museum Expansion)
• Design Studio (The Works Museum Gateway)
• Little Savers Bank and Market
• Creekside Playground
• Speed Track
• Light Track
• Healthy Critters Vet Clinic
• Coin Sorter
• The House
• Mountain View Terrace
• Educational Garden Interactives & Mobile App

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Split Rock Studios: Split Rock Studios is an exhibit design and production firm serving museums, science centers, and corporate visitor centers. Its end-to-end exhibit development capabilities closely mirror Process Curiosity's design-build workflow.
• Ideum: Ideum designs and fabricates interactive exhibits and touch-tables for museums and cultural institutions. Its focus on interactive technology-driven exhibits overlaps with Process Curiosity's hardware/software integration work.
• Evidence Design: Evidence Design is a museum and exhibit design firm producing interactive and immersive installations for cultural institutions. It serves many of the same client types (science centers, children's museums) as Process Curiosity.
• Ralph Appelbaum Associates: RAA is one of the world's leading museum and cultural institution exhibit design firms, with projects at major museums globally. It is a direct competitor for high-profile cultural institution design commissions where Process Curiosity also competes.
• Luci Creative: Luci Creative is an exhibit design and fabrication firm serving museums, zoos, aquariums, and cultural centers. Its integrated design-build model and similar client base (children's museums, science centers) make it a closely comparable peer.
• 1220 Exhibits: 1220 Exhibits is a custom exhibit design and fabrication firm serving museums, visitor centers, and corporate clients. Its project-based model and cultural institution client base make it a comparable design-build peer.
• Falcon's Creative: Falcon's Creative designs immersive experiences, theme parks, museums, and brand attractions. Its emphasis on themed immersive environments and master planning overlaps directly with Process Curiosity's offerings.
• Thinkwell Group: Thinkwell is a global experience design and production firm specializing in cultural attractions, museums, theme parks, and brand experiences. Like Process Curiosity, it operates as a design-build studio for immersive guest-facing experiences, making it the most direct peer.
• Universal Design Associates: Universal Design Associates is an experiential design firm creating exhibits and environments for museums, science centers, and corporate clients. Its service mix of planning, design, and fabrication closely aligns with Process Curiosity's offerings.

Emerging players

• Barney Wragg / SmartStory Studios: SmartStory Studios focuses on interactive digital and multimedia experiences for cultural attractions and visitor centers. It overlaps with Process Curiosity on the digital/interactive side of exhibit design but is less fabrication-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/processcuriosity
• LinkedInlinkedin.com/company/process-curiosity
• Instagraminstagram.com/processcuriosity

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Process Curiosity