What Prodetur does

Prodetur (Promoción del Desarrollo Económico y del Turismo) is a public mercantile society (Sociedad Anónima Unipersonal, MP SAU) wholly owned by the Diputación de Sevilla, Spain. Founded in 1997 and headquartered in the La Cartuja technology park in Sevilla with 156 employees, it operates as the provincial government's instrumental entity for economic development, tourism promotion, and vocational training across the Province of Sevilla. Its service portfolio spans four main lines: (1) tourism promotion and destination marketing through a network of 36 tourist information offices, international fair participation (FITUR, ITB Berlin, WTM), fam-trips, and the turismosevilla.org portal plus a Minube-powered mobile app reaching 42 million annual visits; (2) specialized tourism products including the Sabores de la Provincia brand aggregating 278 agri-food companies, the Industrial Tourism Network, the Oleoturismo España initiative, the Experiencia Andalusí heritage project, and the Camino Vertical cross-border Jacobean Routes project; (3) vocational training via the Plan de Formación, the Agencia de Simulación de PRODETUR (business simulation platform operating since 1997), the Digitalízate digital-skills program, and the FSE+-funded ITINERA-PROEMPLEO VI employment project; and (4) digital transformation and sustainability programs (Doñana Sevillana digital immersion plan, Smart Tourist Destinos alignment with SEGITTUR, Tourism Sustainability Plans under NextGenerationEU). Underlying technology includes a statistical portal, a restricted-access simulation platform at simulacion.prodetur.es, and the Minube mobile app integration; Prodetur holds ISO 9001 certification for its training programs.

The organization is funded entirely through public budgets — primarily allocations from the Diputación de Sevilla combined with EU program funding (NextGenerationEU, FEDER, FSE+ 2021-2027). Services to participating businesses, training participants, and municipalities are provided free of charge. Prodetur's go-to-market combines event-driven engagement (trade fairs, fam-trips, workshops like Destino Sevilla in domestic and international markets) with community-led ecosystem coordination (the Sabores brand community, the Red de Empresas Simuladas, and collaborative planning with regional tourism associations ASET, AHSP, AEVISE, and OPC Andalucía). The agency's core competitive positioning rests on its exclusive statutory mandate from the Diputación de Sevilla and its ability to channel EU funds at a scale unavailable to private operators, combined with broad distribution reach through tourist offices and international fair presence.

Name

Prodetur

Legal name

Prodetur, MP SAU

Website

https://prodetur.es

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Prodetur is the public instrumental society of the Diputación de Sevilla, Spain, coordinating tourism promotion, economic development, and vocational training across the Province of Sevilla for tourism businesses, agri-food producers, municipalities, and job seekers under provincial and EU funding.

Ownership category

akta.pro rank

Product category

Public Tourism Promotion and Economic Development Services

NAICS

Convention and Visitors Bureaus (561591), Advertising Agencies (54181), Advertising Agencies (541810), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Facilities Support Management Services (8744), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Experiential, Event & Sponsorship Marketing (BPAFAAAH)

Keywords

• Provincial tourism promotion
• Economic development services
• Public training programs
• Destination marketing services
• Agro-food brand promotion

Headquarters

HQ city

Sevilla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Funding from Diputación de Sevilla: Prodetur is a public society (MP SAU) wholly owned by the Provincial Council (Diputación) of Sevilla. It operates as an instrumental entity for the provincial government, receiving public funding to carry out its mandate of economic development and tourism promotion.
2. Training and Simulation Services: Prodetur provides non-regulated training focused on employability, business promotion, and entrepreneurship. Since 1997, they have operated the Agency of Simulation (Agencia de Simulación) offering business simulation methodologies for training participants.
3. Tourism Promotion Services: Services include tourist office operation, promotional events organization, fair participation, and destination marketing for the Province of Sevilla, funded through public budgets.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Prodetur is a public instrumental society (Sociedad Anónima Unipersonal) wholly owned by the Diputación de Sevilla that delivers tourism promotion, economic development, vocational training, and agri-food branding services for the Province of Sevilla. Its core offerings include coordinated operation of 36 tourist offices, the Sabores de la Provincia agro-food brand with 278 member companies, business simulation training (Agencia de Simulación) since 1997, the Plan de Formación employability training program, the Destino Sevilla promotional action plan, and EU-funded tourism sustainability plans (Doñana Sevillana, Sierra Morena).

Product overview

Prodetur (Promoción del Desarrollo Económico y del Turismo) is a public company wholly owned by the Diputación de Sevilla, functioning as a multi-product service organization that combines tourism promotion, economic development, training, and territorial marketing. The product portfolio spans multiple distinct lines: (1) Tourism services including the turismosevilla.org web platform, mobile app-guide with Minube, Smart Tourist Destinos (DTI) initiative, and tourism sustainability plans; (2) Tourism promotion programs such as the 'Destino Sevilla' action plan, fam-trips, trade missions, fair participation, and 'Conoce la Provincia' visits; (3) Specialized tourism products including Sabores de la Provincia (agro-food brand), Red de Turismo Industrial, Oleoturismo España, Experiencia Andalusí, and Camino Vertical cross-border project; (4) Industrial tourism network with annual awards; (5) Training services comprising the Plan de Formación (employability training plan), Simulación de Empresas (company simulation platform with the Agency and Network of Simulated Companies), Capacitación Digital (digital skills), and Itinera-Proempleo (employment training project); (6) Event programs including Muestra de la Provincia/Ferias del Patio fair, short film competition, and awards (Cooperativism, AOVE, Industrial Tourism, Tourism Excellence); and (7) statistical portal for the province. The organization operates the Sabores de la Provincia brand with 278 adherent companies, maintains an extensive network of 36 tourism offices, and participates in EU-funded programs (NextGenerationEU, POCTEP, Interreg).

Differentiator

Problem solved

Functional benefit

Brands

• Sabores de la Provincia de Sevilla: Brand promoted by Prodetur for agri-food and gastronomic promotion of products obtained or elaborated in the province of Seville.
• Muestra de la Provincia de Sevilla
• Agencia de Simulación de PRODETUR (ASP)
• Camino Vertical

Quantifiable outcome

• 278 agri-food companies branded under Sabores de la Provincia
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• CARSA (Consultora)coreImplementation/ SI/ Consulting PartnerCARSA (Consultora) implemented the Plan de Inmersión Digital and Plan de Fomento del Comercio Electrónico for 26 tourism businesses in Doñana Sevillana, providing training and mentoring on digital transformation and e-commerce implementation.
• MinubecoreStrategic or Co-development PartnerMinube is a social travel network with 42 million annual visits and 1.5 million app downloads. Prodetur partnered with Minube to create a mobile tourism guide for the Province of Sevilla, allowing visitors to share experiences and recommendations that continuously update the app content.
• Oleoturismo España (Red Nacional)coreStrategic or Co-development PartnerProdetur participates in the national Oleoturismo España network, a strategic initiative to create olive tourism products across Spanish olive-producing regions. The program includes benefits for member businesses such as brand access, web promotion, and Oleotourism Academy training.
• Diputación de Badajoz (Líder POCTEP)coreStrategic or Co-development PartnerDiputación de Badajoz leads the POCTEP Camino Vertical project on Jacobean Routes. Prodetur is a beneficiary partner executing activities to enhance and promote the 5 Camino de Santiago routes in Sevilla province, including visitor experience improvement and promotional visits.
• Junta de Extremadura - Dirección Gral. de BibliotecasminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project for Jacobean route promotion in the Spain-Portugal border region.
• Diputación de CáceresminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project for cross-border Jacobean tourism development.
• Diputación de Cádiz - IEDTminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project for Jacobean tourism in southwestern Spain.
• Diputación de CórdobaminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project for Jacobean tourism promotion.
• Diputación de HuelvaminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project for Jacobean tourism development in western Andalusia.
• Diputación de Orense - InordeminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project.
• Diputación de ZamoraminorStrategic or Co-development PartnerPartner in POCTEP Camino Vertical project.
• Turismo de AlentejominorStrategic or Co-development PartnerPortuguese partner in POCTEP Camino Vertical project for cross-border Jacobean tourism.
• Município de BarcelosminorStrategic or Co-development PartnerPortuguese municipal partner in POCTEP project.
• Turismo de Centro (Portugal)minorStrategic or Co-development PartnerPortuguese regional tourism body partner in POCTEP project.
• Experiencia Andalusí ConsortiumcoreStrategic or Co-development PartnerProdetur participates in the Experiencia Andalusí project under the Experiencias Turismo España program, part of Spain's Recovery Plan (PRTR). The project creates tourism experiences around Andalusian heritage, with Prodetur focusing on Islamic heritage and Halal tourism in Sevilla province.
• Tourism Trade Associations (ASET, AHSP, AEVISE, OPC Andalucía)coreGTM or Marketing PartnerProdetur collaborates with regional tourism associations including Asociación Sevillana de Empresas Turísticas (ASET), Asociación de Hoteles de Sevilla y Provincia (AHSP), Asociación de Agencias de Viajes de Sevilla (AEVISE), and OPC Andalucía to develop joint promotional actions and coordinate tourism strategy.
• Confederación de Empresarios de Sevilla (CES)coreGTM or Marketing PartnerThe Confederation of Business Owners of Sevilla participates in developing the annual Plan de Acción de Promoción Turística Destino Sevilla, providing input on business needs and promotional priorities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Turismo de Andalucía: Regional tourism promotion entity for the autonomous community of Andalusia. Directly comparable as the higher-level public destination marketing organization that coordinates regional tourism strategy in which Prodetur operates as the provincial executor.
• Barcelona Turisme: Municipal-level destination marketing and convention bureau for Barcelona. Comparable as a public Spanish destination marketing organization promoting a defined territory, coordinating tourist offices and running training and promotional programs for local tourism businesses.
• Turismo de Portugal: National tourism authority of Portugal. Comparable as a public-sector destination marketing organization and active POCTEP cross-border cooperation partner of Prodetur through the Camino Vertical consortium.
• Visit Valencia: Public-private destination marketing organization for Valencia. Comparable to Prodetur as a publicly-backed tourism promotion entity running trade workshops, fam-trips and destination marketing campaigns for a defined Spanish territory.
• Turespaña: Spain's national tourism board under the Ministry of Industry, Trade and Tourism. Comparable as the overarching public-sector destination marketing and promotion organization whose mandate overlaps with Prodetur's provincial tourism promotion responsibilities at a national scale.

Direct peers

• Diputación de Córdoba: Provincial government of Córdoba with overlapping tourism, training and rural development responsibilities. Directly comparable structure and mandate to Prodetur as a fellow Andalusian diputación and Camino Vertical project partner.
• SEGITTUR: Spanish state-owned company attached to the Ministry of Tourism that drives the Smart Tourist Destinations (DTI) program. Directly comparable as a publicly-owned Spanish tourism entity, and an explicit framework partner that Prodetur's DTI initiative aligns with.
• Diputación de Cádiz (Turismo): Provincial government of Cádiz operating a parallel provincial tourism and economic development mandate. Directly comparable as a fellow Spanish diputación running its own destination marketing, training and rural development programs, and an actual partner of Prodetur in the POCTEP Camino Vertical project.
• Faecta: Andalusian federation of the cooperative enterprises. Directly comparable as an Andalusian public-interest entity that co-organizes programs (Premios al Cooperativismo) with Prodetur and serves a similar role supporting SMEs and entrepreneurship in the region.

Emerging players

• Carlson Wagonlit Travel (CWT): Global travel management and destination services company that operates in corporate travel and event-driven tourism marketing. Comparable in the B2B tourism promotion, event organization and training services space, though operating as a private commercial entity rather than a public instrument.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sevilla_Turismo
• YouTubeyoutube.com/user/SevillaTurismo
• Facebookfacebook.com/TurismoProvinciaSevilla
• Instagraminstagram.com/turismoprovinciasevilla
• LinkedInlinkedin.com/company/prodetur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prodetur