féfé Cocktails

What féfé Cocktails does

féfé Cocktails, operated by Miriflore SAS, produces pre-batched cocktails in multiple professional formats — 20-liter PolyKeg kegs, 5-liter Bag-In-Box (standard and concentrated), 150mL RTD cans, and a BIO-certified Hard Seltzer — targeted at the CHR (Café, Hôtel, Restaurant) channel. Products are pasteurized to deliver 18 months of sealed shelf life and 3 months after opening, addressing the storage, waste, and consistency constraints of on-trade cocktail service. The brand was created by the bartenders of Le Syndicat, a Paris cocktail bar consistently recognized among the world's best by World's 50 Best Bars, Tales of the Cocktails, and Time Out Paris.

The core technology is a pasteurized pre-batch process packaged in PolyKeg barrels fitted with Type A valves and an inner bag system that protects against oxidation and light, enabling both carbonated (CO2) and nitrogen-served cocktails. Recipes are formulated exclusively with French spirits — Cognac vodka, Paris-distilled gin, Réunion rum, and Côteau Nantais apple brandy — under a farm-to-glass traceability program. The product portfolio spans Moscow Mule, Mojito, Spritz (and Spritz Sureau Concombre), Gin Basilic Smash, Pornstar Martini, Espresso Martini, and Daïquiri Fraise, alongside three mocktails (Ananas Palo Santo, Pomme Sobacha, Virgin Mojito) and the 2024-launched organic Cucumber-Eucalyptus Hard Seltzer. Per-cocktail cost economics are approximately €2 cost against €8–12 resale, delivering near 2x wine-equivalent margin for operators.

The business model is sales-led B2B, with a direct Shopify-powered e-commerce storefront at pro.drinkfefe.com offering per-country URLs for France plus Austria, Denmark, Germany, Netherlands, and Sweden, and a Calendly flow for sales appointments. Revenue streams are (a) bulk product sales in kegs, BIBs, and cans, (b) bundled event bar services (mobile draft machines, bartender staffing, glassware, ice, garnishes, bar stations), and (c) €19.99 sample kits used as a CHR acquisition funnel. Distribution includes major French retailers (Carrefour, Monoprix, Franprix) and travel-hospitality (SNCF), with flagship on-site activations at Food Society Paris and POMPETTE wine bar.

Name

féfé Cocktails

Legal name

Miriflore SAS

Website

https://pro.drinkfefe.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

féfé Cocktails produces pasteurized, pre-batched cocktails in kegs, Bag-In-Box, and cans for B2B sales to CHR professionals across France and five European markets. The brand originates from Le Syndicat, a Paris bar consistently ranked among the world's best.

Ownership category

akta.pro rank

Product category

Pre-batched cocktails

NAICS

Beverage Manufacturing (3121), Caterers (722320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Kegging & Draught Packaging Operations (AFAFAJAI), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Pre-batched cocktails
• Bag-in-box cocktails
• Ready-to-drink beverages
• Professional bar solutions
• Cocktail keg systems

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales — Kegs, BIBs, Cans: Direct sales of pre-batched cocktails in multiple professional formats (20L kegs, 5L BIB, 150mL cans, Hard Seltzer). Sold to CHR professionals (restaurants, bars, hotels, caterers, event planners) via the pro.drinkfefe.com Shopify storefront and per-country European storefronts.
2. Event Bar Services: 360-degree cocktail solutions for events including mobile draft machine rental, professional bartender staffing, bartools, ice, glassware, garnish, bar stations, and customized menus — sold as bundled professional service packages.
3. Sample Kits: 20cl sample kits sold at €19.99 for professional tasting/evaluation, designed as a customer acquisition and trial mechanism for CHR professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

féfé Cocktails manufactures and sells pre-batched, pasteurized cocktails for CHR (Café, Hôtel, Restaurant) professionals in three primary formats: 20-liter PolyKeg kegs, 5-liter Bag-In-Box, and 150ml RTD cans. The company also produces an organic hard seltzer line and offers 360-degree event bar services including bartender staffing, mobile tap rental, glassware, ice, and garnish. Recipes are designed by the bartenders of Le Syndicat using exclusively French-sourced spirits.

Product overview

féfé Cocktails is a pre-batched cocktail company created by the bartenders of Le Syndicat, a Paris bar ranked among the world's best. The product portfolio consists of multiple cocktail formats: Fûts (20L Polykeg kegs yielding 167 cocktails), BIB (5L Bag-In-Box formats yielding 50-80 cocktails), and Canettes (150ml RTD cans in 12-packs). Core cocktail products include Moscow Mule, Mojito, Spritz, Spritz Sureau Concombre, Gin Basilic Smash, Pornstar Martini, Espresso Martini, and Daïquiri Fraise. The non-alcoholic mocktail line includes Ananas Palo Santo, Pomme Sobacha, and Virgin Mojito. A Hard Seltzer line (Cucumber-Eucalyptus, organic) was launched in 2024. Professional event services include bartender staffing, mobile taps, glassware, ice, garnishes, and bar stations. Samples are available for professional tasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Fûts Cocktails (Keg Cocktails) Pre-batched cocktails packaged in 20-liter Polykeg kegs yielding approximately 167 cocktails per keg. Designed for professional establishments requiring high-volume, continuous service with minimal waste. Variants include Moscow Mule, Mojito, Spritz, and Spritz Sureau Concombre.
• BIB Cocktails (Bag-In-Box) Pre-batched cocktails in 5-liter Bag-In-Box format yielding 50 cocktails per unit (standard) or 80 cocktails (concentrated). Available as alcoholic cocktails (Daiquiri Fraise, Gin Basilic Smash, Pornstar Martini, Espresso Martini, Mojito, Moscow Mule) and mocktails (Ananas Palo Santo, Pomme Sobacha, Virgin Mojito). Eco-friendly packaging with 5x lower carbon footprint than a 75cl glass bottle.
• Canettes Cocktails (RTD Cans) Ready-to-drink cocktails in 150ml cans at 12% ABV, made in France, sold in 12-packs for single-serve consumption. Variants include Pornstar Martini and Daiquiri Fraise.
• Hard Seltzer - Concombre Eucalyptus Certified organic (BIO), 100% natural hard seltzer in 330ml cans at 5% ABV, made in France with cucumber and eucalyptus flavor, sold in 12-packs.
• Bar Événementiel (Event Bar Services) 360-degree cocktail solutions for events including mobile draft machine rental (€200), professional bartender staffing (from €250), cocktail ice (€50), glassware (from €50), cocktail kit (€100), bar station (from €500), dehydrated fruit garnish (€40), and custom menu/signage.
• Échantillons Cocktails (Sample Kits) Cocktail sample service offering 20cl samples for professional tasting at €19.99, designed as a customer acquisition and trial mechanism for CHR professionals to evaluate products before placing bulk orders.
• Kit de Lancement (Launch Kit) Launch kit for new professional clients to get started with féfé Cocktails products.

Quantifiable outcome

• 15-second service time vs. 2+ minutes for fresh cocktails
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Food SocietyflagshipChannel Partner/ Reseller/ Distributor · 27 November 2023Food Society, Europe's largest food court located at 68 Av. du Maine, 75014 Paris, features a Central Bar serving a selection of 10 cocktails and 3 mocktails made with féfé products. This flagship on-site partnership demonstrates féfé's ability to operate within high-traffic fast-casual venues.
• POMPETTEcoreStrategic or Co-development Partner · 20 November 2023POMPETTE, a renowned wine bar at 15 rue Hippolyte Lebas, 75009 Paris, integrated féfé Cocktails into its menu. The collaboration was documented as a success story: féfé helped POMPETTE increase profitability, boost average basket size, reduce cocktail preparation time, and diversify its beverage offering. Cedric (Deputy Director) featured in an interview video.
• Le SyndicatcoreStrategic or Co-development PartnerLe Syndicat, a Paris cocktail bar ranked among the world's best (World's 50 Best Bars, Tales of the Cocktails, Time Out N°1), is the creative origin of féfé Cocktails. All féfé recipes are designed by Le Syndicat's bartenders using exclusively French spirits. féfé was created by professionals for professionals, with Le Syndicat stating that 'féfé allows us to make our cocktails accessible to the greatest number.' This is the foundational co-development relationship behind the entire brand.
• BWA (Barmen With Attitude)minorStrategic or Co-development PartnerBWA (Barmen With Attitude) is a creative partner referenced in blog content, offering starter packs for féfé and collaborating on personalized cocktail presentations, glassware, and garnish solutions for CHR clients using féfé products.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coupe Cocktails: UK premium pre-batched cocktail company specializing in classic recipes for on-trade venues. Like féfé, they target professional operators seeking consistent bar-quality cocktails without dedicated skilled bartenders, with similar recipe-led brand positioning.
• Funkin Cocktails: UK-based cocktail mixer and pre-batched cocktail brand distributed to bars, restaurants, and events. Their established B2B professional cocktail distribution model, multiple format range, and on-trade focus directly mirror féfé's CHR go-to-market approach in the same product category.
• Tails Cocktails: Pre-batched cocktail specialist serving venues and events across the UK and Europe. Their format breadth (bottles, pouches, kegs) and event-service orientation closely parallels féfé's keg and BIB Cocktails offering for CHR professionals.
• Liber & Co: UK premium cocktail mixer and syrup company serving both professional and consumer markets with natural, bar-quality ingredients. Their professional-channel focus and ingredient-traceability positioning makes them a comparable premium challenger to féfé's BIB cocktail range.

Broad incumbents

• Diageo: Global spirits conglomerate with a major ready-to-drink cocktail portfolio across multiple brands and markets. Their scale, distribution, and marketing resources define the competitive ceiling féfé faces in the premium cocktail CHR channel.
• Pernod Ricard: Global spirits and wine group with RTD cocktail initiatives spanning brands like Beefeater and Lillet. They serve as a broad incumbent with overlapping CHR distribution, large RTD investments, and the capital to crowd out smaller premium players.
• Cutwater Spirits: Craft spirits and ready-to-drink cocktail brand with a broad canned cocktail portfolio, owned by Anheuser-Busch InBev. Their RTD cocktail range directly competes with féfé's Canettes Cocktails on the same retail and on-trade shelves, with materially larger distribution resources.
• White Claw: The dominant hard seltzer brand expanding globally into low-ABV ready-to-drink categories. Their hard seltzer leadership and on/off-trade reach directly competes with féfé's organic Cucumber-Eucalyptus hard seltzer in the same shelf and venue space.

Emerging players

• Caleño Drinks: UK-based non-alcoholic aperitif and canned cocktail brand targeting social drinking occasions. Their premium no- and low-ABV positioning and B2B bar distribution overlaps directly with féfé's mocktail BIB range and BIO Cucumber-Eucalyptus hard seltzer.
• Lyre's Spirit Co. Non-alcoholic spirit brand replicating classic cocktail profiles for the sober-curious and professional bar market. Their premium positioning, professional channel development, and dealcoholized cocktail ambition parallel féfé's premium mixology-led mocktail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fefecocktails
• LinkedInlinkedin.com/company/fefedrink
• Instagraminstagram.com/fefedrink/?hl=fr
• Pinterestpinterest.fr/fefedrink

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about féfé Cocktails