Producing for the Planet

What Producing for the Planet does

Producing for the Planet (P4P) is a Vancouver, British Columbia-based non-profit coalition of Canadian independent media producers dedicated to decarbonizing Canada's screen industry through sustainable production practices and climate-conscious storytelling. Founded in 2023 by Marsha Newbery — a 25+ year veteran of the Canadian screen industry and former VP of Sustainability & Business Affairs at Thunderbird Entertainment — the organization operates a community-led model in which production companies and individual producers make a formal commitment to four priority areas (Action on Screen, Action on Emissions, Action on Waste, and Collective Action) and report annually on their results. The coalition is Canada-only by design and is governed by a board drawn from member companies and the sustainability consulting community. Signatories include major Canadian studios and independents such as Thunderbird Entertainment, Muse Entertainment, Boat Rocker Media, 9 Story Media Group, Sphere Media, Blue Ant Media, Eagle Vision, Nomadic Pictures, Cineflix, and Banger Films.

Name

Producing for the Planet

Legal name

Producing for the Planet

Website

https://producingfortheplanet.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Producing for the Planet is a Vancouver-based non-profit coalition of Canadian independent media producers committed to climate action, providing sustainability guides, training, carbon tools, and annual accountability reporting for the screen industry.

Ownership category

akta.pro rank

Product category

Sustainable Production Coalition Resources

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Regulatory & Disclosure Strategy (CSRD/ESRS, ISSB/IFRS S2, SEC, TCFD) (EUABAKAH)

Keywords

• Sustainable film production
• Climate action coalition
• Green production resources
• Screen industry decarbonization
• Sustainable storytelling

Headquarters

HQ city

British Columbia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coalition Membership: Organization appears to be funded through partnerships, sponsorships, and supporter organizations. No explicit membership fees mentioned in source materials.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Producing for the Planet is a coalition of Canadian independent media producers that operates a knowledge hub, climate action guides, toolkits, and a peer-to-peer collaboration network dedicated to decarbonizing Canada's screen industry. It provides sustainability resources such as the "Greening the Screen" climate action guide, the "Emerging Producer's Guide" for low-budget productions, a Producer Toolkit with templates and the PEAR carbon calculator, training webinars, case studies, and annual Action Reports. Members commit to four priority areas (Action on Screen, Action on Emissions, Action on Waste, and Collective Action) and report annually on their results.

Product overview

Producing for the Planet is a coalition of Canadian independent media producers committed to acting on climate change. The organization offers a suite of sustainability resources rather than a traditional software product. Its core offerings include the "Greening the Screen" Climate Action Guide and the "Emerging Producer's Guide" for low-budget productions, providing roadmaps with concepts, tools, and industry resources. The Producer Toolkit provides templates for sustainability plans, workflows, carbon calculators (including PEAR), wrap reports, and best practices checklists. Additional resources include training webinars, case studies, tipsheets for climate storytelling, and an annual Action Report documenting the coalition's collective climate actions. The organization facilitates peer-to-peer collaboration and knowledge sharing among signatories rather than operating a traditional product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Greening the Screen A comprehensive climate action guide for Canadian independent producers offering best practices for embracing sustainability in companies and productions, covering concepts, tools, and industry resources.
• Emerging Producer's Guide A climate action guide specifically designed for emerging producers and low-budget productions to implement sustainable practices on screen and in operations.
• Producer Toolkit A collection of resources including tools, templates, calculators, case studies, and training materials to support climate action planning for productions.
• PEAR Calculator The Production Environmental Accounting Report (PEAR) is a free tool from the Sustainable Production Alliance that measures carbon emissions generated by productions; offered through the Producer Toolkit.
• Annual Action Reports Annual accountability reports celebrating progress made by independent producers, highlighting areas for growth, and showcasing climate actions reported by coalition signatories. Published in English and French.
• Knowledge Hub A digital hub providing additional resources including articles, case studies, templates, tools, and training resources to support climate action plans for productions.
• Training & Webinars Webinars and training opportunities such as the Narrative Masterclass and Sustainable Leadership Masterclass designed to build sustainability skills for production teams.

Quantifiable outcome

• 25% increase in average actions per producer from 2024 to 2025
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• ShaftesburycoreStrategic or Co-development PartnerShaftesbury is the inaugural Legacy Partner of Producing for the Planet, making significant investments in the sustainability of the organization. They also serve on the Producer Steering Committee.
• Canada Media FundcoreStrategic or Co-development PartnerCanada Media Fund (CMF) is a Legacy Partner and strategic supporter helping shape the future of sustainable film and television in Canada through funding and partnership.
• Creative BCcoreStrategic or Co-development PartnerCreative BC, Province of British Columbia, is a Strategic Partner supporting sustainable film and television production in BC through Reel Green initiative and other programs.
• Reel GreencoreStrategic or Co-development PartnerReel Green at Creative BC is a Strategic Partner providing sustainability resources, training, vendor lists, and circular economy toolkits for productions shooting in British Columbia.
• Canadian Media Producers Association (CMPA)coreStrategic or Co-development PartnerCMPA is a Strategic Partner providing sustainability and climate action resources for Canadian independent producers, including case studies and production guidance.
• CBCcoreStrategic or Co-development PartnerCBC is a Strategic Partner offering green production resources, sustainability checklists, and carbon emission reporting for productions on the CBC network.
• Bell FundcoreStrategic or Co-development PartnerBell Fund is a Strategic Partner supporting sustainable production initiatives and climate action in Canadian television.
• Telefilm CanadaminorStrategic or Co-development PartnerTelefilm Canada is an Industry Supporter providing funding and resources for sustainable film production practices.
• Ontario CreatescoreStrategic or Co-development PartnerOntario Creates (formerly Ontario Film Corporation) is an Industry Supporter providing Ontario Green Screen sustainability toolkit and training programs.
• City of TorontominorStrategic or Co-development PartnerCity of Toronto is a Strategic Partner supporting sustainable production in Canada's largest production market.
• Thunderbird EntertainmentminorStrategic or Co-development PartnerThunderbird Entertainment is an Industry Supporter and founding member company, with Marsha Newbery (former VP Sustainability) serving on the Board of Directors.
• Great Pacific MediaminorStrategic or Co-development PartnerGreat Pacific Media is an Industry Supporter with Tony Chung (SVP Finance) serving on the Board of Directors.
• Nomadic PicturesminorStrategic or Co-development PartnerNomadic Pictures is an Industry Supporter and founding member company.
• Eagle VisionminorStrategic or Co-development PartnerEagle Vision is an Industry Supporter and founding Indigenous-owned production company member.
• Rocket Fund CanadaminorStrategic or Co-development PartnerRocket Fund Canada is a Strategic Partner supporting innovation in sustainable production.
• BAFTA albertcoreTechnology or IntegrationBAFTA albert provides carbon calculators, production certification, and climate content resources. Signatories like 9 Story Media Group use albert for carbon footprint calculation and sustainable production certification.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BAFTA albert: BAFTA's sustainability arm providing carbon calculators, sustainable production certification and climate content resources for the UK and global screen industry. Direct peer to P4P—offers overlapping tools (carbon footprinting, training, certification) that P4P members like 9 Story already use; P4P is positioned as the Canadian complement to albert's UK/international scope.
• Green Production Guide: Industry-wide tool consolidating vendor directories, carbon calculators and best practices for sustainable film/TV production in the U.S. Comparable digital resource library to P4P's Knowledge Hub and Producer Toolkit, with broader global traffic but less coalition/community layer.
• Julie's Bicycle: UK non-profit supporting sustainable practice across creative industries, including screen production. Comparable coalition model with research, toolkits and reporting frameworks; a benchmark P4P may reference as it matures its measurement and reporting infrastructure.
• Earth Angel: U.S.-based sustainable production services company working with film/TV productions on carbon accounting, waste reduction and eco-supervision. Direct peer on the service side (Jennifer Sandoval's prior role mirrors Earth Angel's offering) and operates in markets where several P4P signatories produce content.
• Sustainable Production Alliance (SPA): U.S.-based coalition of major studios (Disney, Netflix, Amazon, Sony, etc.) that created the PEAR carbon calculator which P4P distributes to its members. Closest direct peer on coalition structure and tooling, but operating at a larger studio-studio level rather than independent-producer focus.

Emerging players

• EcoSet: North American sustainable production services company providing carbon calculators, waste-diversion programs and eco-consulting for film/TV. Emerging peer with similar services to Earth Angel but smaller scale; complementary rather than direct competition but overlapping with P4P member use cases.

Regional players

• Reel Green (Creative BC): British Columbia's film and TV sustainability program providing vendor lists, training and circular-economy toolkits for productions shooting in BC. Direct regional peer overlapping with P4P's mandate in BC, and listed as a Strategic Partner—potential competitor if Reel Green expands its coalition-style programming.
• Film London / Green Screen Programme: UK regional film agency running sustainability programs (Eco-Metropolis, Green Screen) for London-based productions. Regional peer with toolkit/training model comparable to Reel Green and Ontario Green Screen; relevant benchmark for P4P's geographic operating model.
• Ontario Creates / Ontario Green Screen: Ontario's provincial film agency running the Ontario Green Screen sustainability toolkit and training programs. Geographic peer operating in Canada's largest production market; also a P4P Industry Supporter, illustrating both partnership and potential overlap in member value proposition.
• Cine-Regio: European network of regional film funds running the Green Film Shooting initiative to support environmentally sustainable film production across European regions. Regional peer with comparable coalition/standards-setting role for European screen production, illustrating the international template P4P is replicating in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/producing-for-the-planet

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producing for the Planet