Profitak group

What Profitak group does

Profitak group, s.r.o. is a privately held Czech holding company registered in Brno that aggregates eight wholly-owned e-commerce technology subsidiaries operating under a unified group identity (Profitak). The group was assembled organically beginning with MichalJanik.cz in September 2010 and progressively added Besteto (marketing services, 2013), Mergado (feed management SaaS, 2015), Reglendo (2016), Bidding Fox (bidding automation, 2017), Feed Image Editor (product image tools, 2017), and Ordelogy and Rigoro (data integration, 2019). Its portfolio addresses the full operational stack required by online merchants, with each subsidiary maintaining independent go-to-market while collectively serving Czech e-commerce operators with some international reach.

The group's core technology comprises automated product feed management for price comparison advertising (Mergado), bidding and pricing automation for comparison shopping engines (Bidding Fox and Pricing Fox), product image processing and image marketing tooling (Feed Image Editor), supplier-to-e-shop data integration (Rigoro), managed server infrastructure (Punktero), and outsourced performance marketing services (Besteto). Differentiation is built on domain specialization and integration across these layers rather than on a single proprietary platform; each tool is positioned as a specialist product and is sold through its own website under a self-serve SaaS or services motion.

Profitak generates revenue primarily through subscription-based SaaS fees for Mergado, Bidding Fox, Pricing Fox, and Feed Image Editor, with supplementary professional services fees from Besteto and managed services revenue from Punktero. Pricing is not publicly disclosed; the parent entity holds no external funding and no institutional investors are identified. Customers are predominantly small and mid-sized Czech e-commerce businesses, with Mergado explicitly extending to international markets; no enterprise anchor customers or named logos are publicly disclosed.

Name

Profitak group

Legal name

Profitak group, s.r.o

Website

https://profitak.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Profitak group is a privately held Czech holding company that aggregates eight e-commerce technology subsidiaries offering SaaS tools and services — including feed management, bidding and pricing automation, image processing, supplier data integration, marketing services, and server infrastructure — to online retailers in the Czech Republic and internationally.

Ownership category

akta.pro rank

Product category

E-commerce Software and Services

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

Keywords

• Product feed management
• Bidding automation
• Pricing optimization
• E-commerce marketing services
• Data integration solutions

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mergado (Product/SaaS): Subscription-based tool for automated product feed management on price comparison sites. Operates as a SaaS platform.
2. Besteto (Marketing Services): Marketing agency providing services including price comparison advertising, PPC, SEO, content marketing. Revenue generated through service fees.
3. Bidding Fox & Pricing Fox (Software Tools): Bidding automation and pricing optimization tools for e-commerce marketers.
4. Feed Image Editor (Product Tools): Product image processing tools for e-commerce and agencies.
5. Punktero (Infrastructure Services): Server rental and management services including virtual servers, physical servers, backup, and consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Profitak group is a Czech holding company operating a portfolio of e-commerce software products and services. Through its subsidiaries it provides automated product feed management (Mergado), bidding automation (Bidding Fox), dynamic pricing optimization (Pricing Fox), product image processing (Feed Image Editor), supplier data integration (Rigoro), e-commerce marketing services (Besteto), and virtual/physical server rental and management (Punktero). These offerings collectively address the end-to-end operational and marketing needs of online retailers and e-commerce teams.

Product overview

Profitak group is a group of Czech e-commerce companies offering a unified ecosystem of interconnected solutions for online merchants. The portfolio includes Mergado (product feed automation), Bidding Fox and Pricing Fox (bidding and pricing automation), Feed Image Editor (product image optimization), Rigoro (supplier data integration), and Besteto (marketing services), all complemented by Punktero's server infrastructure. Together, these products cover the full e-commerce value chain from product data management through marketing automation to technical infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Mergado Automated advertising management SaaS tool for product listing ads on price comparison platforms, enabling daily product data feed modifications without developer intervention. Used by online stores and e-commerce marketers in the Czech Republic and internationally.
• Besteto Marketing agency service helping e-shops grow by calculating ROI on marketing spend and managing advertising on price comparison sites, PPC, SEO, content marketing, or all marketing channels. Targeted at online retailers seeking outsourced marketing expertise.
• Bidding Fox Bidding automation tool that helps marketers and e-shop owners fully utilize the potential of price comparison sites through automated bid management. The most well-known product from the Bidding Fox team.
• Pricing Fox Automated pricing tool for dynamic price optimization on price comparison sites, developed by the Bidding Fox team. Used by e-commerce marketers and online store operators.
• Feed Image Editor Comprehensive tools for working with product images and an associated community around image marketing. Enables e-shop owners and agencies to automatically create visual advertising and address problems with image-based advertising.
• Rigoro Smart data integrator that solves supplier data connections for e-shops and marketers. Enables automatic data flow from suppliers through warehouse or accounting systems directly to e-shop websites or advertising systems.
• Punktero Virtual and physical server rental, backup, and management service with industry-specific know-how and consulting on server technology selection and implementation. Used by businesses needing hosted infrastructure and managed server operations.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• MergadocoreOthersMergado is a subsidiary company of Profitak group. It is one of the most widely used tools for automated advertising management on price comparison sites in the Czech Republic and internationally. It speeds up product data feed modifications daily at reasonable costs.
• BestetocoreOthersBesteto is a subsidiary company of Profitak group. Marketing experts helping e-shops grow by calculating ROI on marketing spend and managing advertising on price comparison sites, PPC, SEO, content, or all marketing channels.
• Bidding FoxcoreOthersBidding Fox is a subsidiary company of Profitak group. A team of developers creating applications that help marketers and e-shop owners maximize the potential of price comparison sites. Known for bidding automation tool Bidding Fox and pricing automation tool Pricing Fox.
• Feed Image EditorcoreOthersFeed Image Editor is a subsidiary company of Profitak group. Provides comprehensive tools for product image work and builds a community around image marketing. E-shoppers and agencies use it to create visual advertising automatically.
• RigorocoreOthersRigoro is a subsidiary company of Profitak group. A smart data integrator that solves supplier data connections for e-shops and marketers. Enables automatic data flow from suppliers through warehouse/accounting systems to e-shop sites and advertising systems.
• PunkterocoreOthersPunktero is a subsidiary company of Profitak group. Specializes in virtual and physical server rental, backup, and management. Provides industry-specific know-how and consulting on server technology selection and implementation.
• OrdelogycoreOthersOrdelogy is a subsidiary company of Profitak group (founded October 2019 alongside Rigoro). Part of the data integration and e-commerce technology ecosystem.
• ReglendocoreOthersReglendo is a subsidiary company of Profitak group (founded February 2016). Part of the e-commerce technology group.

Scale indicators1 record

Recent moves12 records

Expansion highlights4 records

Direct peers

• Marin Software: Marin Software provides a cross-channel bidding and campaign management platform for search, social, and e-commerce advertising. It is a direct peer to Bidding Fox in the bidding automation category and to Besteto for paid search campaign management.
• Lengow: Lengow is a French-headquartered feed management and product data syndication platform that helps e-commerce retailers distribute product catalogs to comparison sites, marketplaces, and advertising channels. It competes directly with Mergado on the same feed-management wedge and serves a similar SMB and mid-market customer base across Europe.
• DataFeedWatch: DataFeedWatch is a feed management tool used by merchants and agencies to optimize product feeds for Google Shopping, comparison sites, and marketplaces. It competes directly with Mergado on feed automation and serves a comparable SMB/mid-market customer profile.
• Productsup: Productsup is a German-headquartered product content syndication and feed management platform serving global retailers and brands. It is a direct peer to Mergado's feed automation capability, with broader enterprise focus but overlapping core functionality on product data feeds for comparison sites and marketplaces.
• Channable: Channable is a leading feed management and PPC automation platform widely used by European e-commerce merchants for managing product feeds on comparison sites and marketplaces. It is the closest direct peer to Mergado and Bidding Fox, operating the same core use case across multiple European countries.
• ChannelEngine: ChannelEngine is a marketplace integration platform that helps brands and retailers sell across hundreds of marketplaces and comparison sites, including feed management and bidding automation. It overlaps with both Mergado (feeds) and Bidding Fox (bidding) and competes for the same e-commerce tooling budget.
• BidX: BidX is a European bid management platform that automates keyword and product bidding across paid search and comparison shopping engines. It is a direct peer to Bidding Fox and Pricing Fox, serving the same e-commerce advertiser use case.

Broad incumbents

• Criteo: Criteo is a global commerce media platform serving retailers and brands with retargeting and product advertising solutions. It is a broader incumbent in the e-commerce advertising category where Profitak operates but operates at vastly larger scale and broader scope.
• Skai: Skai (formerly Kenshoo) is an enterprise-grade omnichannel marketing platform covering paid search, social, and commerce media. It is a broader incumbent that overlaps with Profitak's bidding/PPC automation capabilities but operates at a much larger enterprise scale and broader channel scope.

Others

• Heureka Group: Heureka Group is the operator of Heureka, the leading Czech and CEE price comparison platform, which is a primary customer and channel partner for Mergado and Bidding Fox. It is thematically central to Profitak's ecosystem — not a direct competitor but a critical infrastructure counterpart.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/profitak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profitak group