What PROGETTO SALUTE SRL does

Progetto Salute S.r.l. is a privately held Italian limited liability company (S.R.L.) that designs, distributes, and services residential under-sink reverse osmosis water purification systems for Italian households. The company operates from its operational headquarters in Vimodrone (Milan) with its registered office in Milan, and sells four core SKUs — Progetto Salute (base still-water model), Progetto Salute Naturelle (compact still-water variant), Progetto Salute Babybolle (family-focused sparkling water model), and Progetto Salute Bolle (full-featured sparkling and cooled model) — each built on multi-stage reverse osmosis filtration using 180 GPD TFM 1812 osmotic membranes combined with 12-inch in-line carbon pre-filters, with optional INOX AISI 316L saturation for sparkling water and a 2°C–15°C cooling system with adjustable TDS control. Progetto Salute positions itself as a 100% Made in Italy operator with products tested in Italian laboratories, targeting health-conscious families, environmentally motivated households seeking to eliminate plastic-bottle usage, and home cooks.

The company operates a sales-led, direct-to-consumer go-to-market: free on-site demonstrations, free installation under promotional offers (bundled with a sparkling water module and 2 blue glass bottles), a website request-quote funnel, Facebook lead-generation campaigns, and content marketing on water-health and sustainability themes. Installation is delivered by an in-house team of approximately 15 named technicians supported by a call center.

The business model combines one-time hardware revenue at install with a recurring maintenance services stream that begins three months after installation, plus ongoing replacement-part revenue (filters, membranes, pumps). As of January 2026 the company significantly expanded its recurring maintenance book by acquiring the customer database of Prime Water S.r.l. and inheriting maintenance-management responsibility for systems belonging to Es Acqua S.r.l., Evoluzione Acqua S.r.l., È Acqua S.r.l., and Five Acqua S.r.l., effectively consolidating the post-install service layer for the fragmented Italian residential water-purifier market under a single operator.

Name

PROGETTO SALUTE SRL

Legal name

Progetto Salute S.R.L.

Website

https://progettosaluteitalia.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Progetto Salute S.r.l. is an Italian private company that designs, sells, and services under-sink reverse osmosis water purifiers (still and sparkling models) directly to Italian households, with recurring maintenance and replacement-parts revenue beginning three months after installation.

Ownership category

akta.pro rank

Product category

Residential Water Purification Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

akta.pro primary industry

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)

Keywords

• Water purification systems
• Reverse osmosis filters
• Under-sink purifiers
• Home water treatment
• Sparkling water dispensers

Headquarters

HQ city

Vimodrone

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Water Purifier Sales: Sale of water purification devices (depuratori) for residential use. Products include Progetto Salute, Progetto Salute Naturelle, Progetto Salute Bolle, and Progetto Salute Babybolle models. Installation included in promotional offers.
2. Maintenance Services: Ongoing maintenance services for installed water purification systems. Maintenance costs begin 3 months after installation. Company acquired customer databases from Prime Water S.r.l., Es Acqua S.r.l., Evoluzione Acqua S.r.l., È Acqua S.r.l., and Five Acqua S.r.l. to provide continuous maintenance services.
3. Replacement Parts: Replacement filters, membranes, pumps, and other components for water purifiers. Parts covered under warranty when replaced by authorized Progetto Salute technicians.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PROGETTO SALUTE SRL designs, manufactures, and sells under-sink reverse osmosis water purification systems for Italian households. Its product line includes still-water and sparkling-water models built around multi-stage filtration with 180 GPD osmotic membranes, complemented by professional installation and ongoing paid maintenance services.

Product overview

PROGETTO SALUTE SRL is a water purification company offering a portfolio of under-sink reverse osmosis water purifiers. The product line consists of four main models: Progetto Salute (base still-water model), Progetto Salute Naturelle (compact still-water variant), Progetto Salute Babybolle (family-focused sparkling water model), and Progetto Salute Bolle (full-featured sparkling water model). All models use multi-stage reverse osmosis filtration technology with 180 GPD membranes to remove impurities including chlorine, heavy metals, pesticides, and microplastics while retaining essential minerals. The Bolle and Babybolle models add carbonation capability through an INOX saturator system.

Differentiator

Problem solved

Functional benefit

Brands

• Progetto Salute: Standard water purifier model with reverse osmosis technology, producing 80-90 liters/hour of natural water.
• Progetto Salute Naturelle
• Progetto Salute Babybolle
• Progetto Salute Bolle

Products and services

• Progetto Salute

Quantifiable outcome

• Reduces plastic bottle usage completely for households
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Prime Water S.r.l. (Database Acquisition)minorOthers · 1 January 2026Progetto Salute S.r.l. acquired the customer database of Prime Water S.r.l. starting January 2026 to provide more efficient and continuous maintenance services for customers in the water purification sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bluewater: Bluewater is a premium residential and light-commercial reverse-osmosis water purifier brand. It competes directly with Progetto Salute's Bolle/Babybolle sparkling and mineral-retention positioning at the premium end of the household RO market.
• Laica: Laica is an Italian household water-treatment brand offering under-sink and countertop water purifiers, including reverse-osmosis units, directly to Italian consumers. It is the closest Italian domestic competitor to Progetto Salute, competing for the same health- and family-focused household segment.
• ZeroWater: ZeroWater is a D2C-focused residential water-filtration brand selling multi-stage filter systems direct to consumers. It is comparable to Progetto Salute in its D2C/online-led household water-treatment positioning, although its core offering is pitcher filters rather than under-sink RO.

Broad incumbents

• Culligan: Culligan is a large global water-treatment company offering residential RO systems, whole-home filtration, and bottled-water delivery. It overlaps with Progetto Salute's residential RO offering while operating at significantly greater scale and a broader product portfolio.
• Brita: Brita is a global leader in household water filtration, offering pitchers, faucet-mount, and under-sink RO systems sold through mass retail. It competes with Progetto Salute in the residential water-treatment category with much larger marketing and distribution scale.
• LG (Water Purifiers): LG sells residential RO water purifiers as part of its home-appliance portfolio, often bundled with refrigerators and kitchen appliances. It competes with Progetto Salute in the under-sink RO category with substantially greater brand reach and retail distribution.
• Whirlpool (EveryDrop / Water Filtration): Whirlpool's EveryDrop and related water-filtration lines target residential consumers through appliance retail. It is comparable to Progetto Salute as a household water-treatment brand, though it competes primarily via replacement-filter SKUs rather than full under-sink RO systems.
• 3M Aqua-Pure: 3M's Aqua-Pure brand manufactures residential and commercial water-filtration products, including under-sink RO systems. It competes in the same category as Progetto Salute with established retail distribution and global brand recognition.

Regional players

• Cosmetal: Cosmetal is an Italian manufacturer of water coolers and point-of-use water-treatment systems for offices and homes. It is a regional Italian peer in residential and small-commercial water purification, with overlapping customer use cases to Progetto Salute's home units.

Emerging players

• Waterlogic: Waterlogic designs and services point-of-use water dispensers and purification units for offices and homes. It overlaps with Progetto Salute in residential purification technology (including RO and mineral retention), while also serving commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/progettosalute-srl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROGETTO SALUTE SRL