Progress Informatica

What Progress Informatica does

Progress Informática Ltda is a privately held Brazilian software company founded in 1994 and headquartered in Porto Alegre, Rio Grande do Sul. The company develops the Publi suite, a vertical ERP platform purpose-built for advertising, marketing, and event agencies operating in Brazil. The product spans Publi Manager (full-featured ERP for medium and large agencies), Publi Express (compact tier for growing agencies and marketing departments), Publi Mobile (smartphone companion), and Publi Cloud (managed cloud hosting). Sub-brands PubliDesk (multi-channel customer service) and Publi Analytics (AI-powered budget and proposal management) were added in 2023 to broaden the portfolio.

The platform is differentiated by deep Brazilian advertising-market specialization, including the first Tabela Jove integration for media buying, accounting integration with Receita Federal, LGPD compliance, CENP accreditation, and homologation for federal and state government procurement. Native deployment formats span desktop, web, and mobile (iOS and Android), with a subscription-based modular licensing model and 30 years of accumulated vertical process knowledge embedded in the codebase. Customer testimonials reference decades-long agency relationships, with the firm self-positioning as Brazil's leading management software for the advertising sector.

The go-to-market is consultative enterprise sales targeting medium and large Brazilian agencies via direct demos and WhatsApp outreach, supplemented by self-serve mobile distribution through app stores, content marketing through the Publi blog, and organic social channels. The company is founder-controlled with no disclosed venture capital or private equity backing, and operations remain single-country (Brazil), with no evidence of expansion beyond South America.

Name

Progress Informatica

Legal name

Progress Informática Ltda

Website

https://progress.inf.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Progress Informática is a Brazilian software firm that develops Publi, a vertical ERP suite for advertising, marketing, and event agencies in Brazil, with 30 years of market presence, CENP accreditation, and modular subscription pricing across desktop, web, and mobile.

Ownership category

akta.pro rank

Product category

Advertising Agency ERP Software

NAICS

Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Advertising agency software
• ERP management software
• Agency operations management
• Media buying software
• Advertising accounting integration

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. ERP Software Licensing: Subscription-based licensing of Publi ERP software with modular approach allowing agencies to contract specific modules according to their needs. Available in full (Publi Manager) and compact (Publi Express) versions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Progress Informatica develops and licenses Publi, an integrated ERP platform purpose-built for Brazilian advertising, marketing, and events agencies. The software manages the full agency workflow from job entry through project, task, team, client, and vendor coordination to invoicing, with sector-specific functionality, accounting integration with Receita Federal, and native support for the Jove media-buying methodology. Customers subscribe to a modular set of features delivered through Publi Manager (full version), Publi Express (compact version), Publi Mobile (mobile app), and Publi Cloud (secure hosted environment), with companion offerings PubliDesk (unified customer service) and Publi Analytics (AI-powered budget and proposal control).

Product overview

Progress Informatica operates a platform-plus-modules architecture under the Publi brand family. Publi is the core ERP for advertising, marketing, and event agencies, available in three tiers: Publi Manager (full-featured for medium/large agencies), Publi Express (compact for growing agencies/departments), and Publi Mobile (mobile companion app). Publi Cloud is an add-on module providing secure cloud hosting with backups and maintenance. Two sub-brands expand the portfolio: PubliDesk, a unified customer service platform for multi-channel interactions, and Publi Analytics, an AI-powered enterprise management tool with budget control and proposal management modules. The entire platform runs across desktop, web, and mobile environments and integrates with Brazilian government systems (Receita Federal) and media buying standards (Jove Tabela).

Differentiator

Problem solved

Functional benefit

Brands

• Publi Manager: Complete version of the management software for medium and large advertising agencies, featuring specific functionalities and automations for each sector, enabling information exchange between teams, clients, and suppliers.
• Publi Express
• Publi Mobile
• Publi Cloud
• PubliDesk
• Publi Analytics

Products and services

• Publi Core ERP software for Brazilian advertising, marketing, and events agencies covering project, task, client, vendor, billing, and accounting management, available in desktop, web, and mobile formats with modular contracting.
• Publi Manager Complete version of the Publi ERP for medium and large advertising agencies, providing sector-specific functionalities and automations and enabling information exchange between teams, clients, and vendors.
• Publi Express Compact version of Publi for growing agencies and marketing departments that need controls and automation without the complexity of full-agency implementations, with Publi Mobile integration for project and task access on smartphones.
• Publi Mobile Mobile app companion to Publi Manager and Publi Express allowing agencies to access projects and tasks directly from Android and iOS smartphones.
• Publi Cloud Secure, encrypted cloud environment for storing agency data with maintenance, backups, and updates support, enabling agencies to manage their operations anytime and from anywhere.
• PubliDesk Customer service solution that centralizes all interactions across email, telephone, WhatsApp, Telegram, Messenger, and Instagram in a single platform, organizing contacts and enhancing client connections for agencies.
• Publi Analytics Enterprise management platform with two AI-powered tools, Verbas (Budget Control) and Propostas (Proposal Control), offering personalized solutions for optimizing business management.

Quantifiable outcome

• Complete agency integration from job entry to invoicing in few clicks
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• CENPcoreStrategic or Co-development PartnerProgress Informática is an accredited company by CENP (Fórum da Autorregulação do Mercado Publicitário), recognized for providing services to the Brazilian advertising market. This accreditation validates Publi as a trusted software solution meeting industry standards for advertising operations.
• Tabela Jove (Jove)coreTechnology or IntegrationPubli is the first software in the Brazilian advertising market to offer Tabela Jove methodology integration for media buying. The integration is available via Web Service or File, adapted for procurement of media vehicles, demonstrating technical leadership in media procurement automation.
• Receita FederalcoreTechnology or IntegrationPubli integrates with Brazilian Federal Revenue Service (Receita Federal) for accounting integration, enabling seamless tax compliance and reporting for agencies.
• PubliDeskcoreOthersPubliDesk is a customer service solution from the same Progress Informática group. It centralizes all interactions - email, phone, WhatsApp, Telegram, Messenger, and Instagram - in one place, organizing contacts and potentiating connections.
• Publi AnalyticscoreOthersPubli Analytics is an enterprise management solution from the same group, offering Budget Control and Proposal Control tools with AI integration for optimized business management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS: Brazil's largest ERP software company, offering broad enterprise ERP suites across multiple verticals. Comparable as a competitor for advertising agency customers evaluating general-purpose ERP platforms, though it does not specialize in the advertising agency vertical the way Publi does.
• SAP Business One: Global enterprise ERP suite widely deployed in Brazil. Larger agencies evaluating Publi Manager may compare against SAP for financial and operational management capabilities.
• Oracle NetSuite: Global cloud ERP platform with presence in Brazil. Competes for larger advertising agencies seeking internationally recognized ERP systems with finance, CRM, and project management capabilities.

Emerging players

• Omie: Brazilian cloud ERP platform serving SMBs with financial management, billing, and operations modules. Comparable as a Brazilian SMB-focused SaaS ERP alternative for agencies seeking general business management.
• Asana: Global work management platform used by marketing and creative teams. Competes for the project and task management use case within agencies, offering a modern cloud-native alternative to Publi's project tracking.
• monday.com: Global work management platform with growing adoption among Brazilian agencies. Competes for project, task, and workflow management use cases that Publi also addresses, though it lacks advertising-specific vertical functionality.
• Conta Azul: Brazilian cloud-based ERP and financial management platform targeting small businesses. Comparable as a Brazilian SMB-focused ERP competitor, though it does not specialize in advertising agencies.

Direct peers

• Softmetrics: Brazilian vertical ERP provider focused on advertising and marketing agencies. Direct competitor offering comparable agency management functionality including job costing, billing, and project management.
• Icaro Tecnologia: Brazilian software company offering ERP and management solutions specifically tailored for advertising agencies. Direct competitor for the same customer base with similar vertical specialization in the Brazilian advertising market.

Regional players

• Plug CRM: Brazilian CRM and sales management platform. Comparable as a regional SMB software competitor offering commercial and customer relationship functionality that overlaps with parts of the Publi ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwiAe0Xh2h1s0d1GIr72pnw
• Facebookfacebook.com/softwarepubli
• LinkedInlinkedin.com/company/progress-informatica
• Instagraminstagram.com/publi.br
• TikToktiktok.com/@publi.br

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progress Informatica