Progressive Preschool

What Progressive Preschool does

Progressive Preschool operates the Frogtummy school management platform, a cloud-based software ecosystem serving K-12 schools in the United States. The core product is an eight-module integrated suite — Websites, Lottery, Inbox, Attendance, Payments, Carpool, Newsletter, and Signups — designed to address the full operational lifecycle of a school, from enrollment and lottery management through daily family communication, attendance tracking, fee collection, and volunteer coordination. The platform is built around a Student Information System (SIS) integration architecture, explicitly positioning itself as a layer that complements rather than replaces a school's existing SIS, with native integrations including Google Maps for live carpool coordination.

The company generates revenue through subscription-based SaaS pricing, with modules available individually or as an integrated bundle. Its go-to-market is sales-led and consultative, funneling prospects through a "Schedule Demo" call-to-action rather than self-service sign-up. The primary customer segment is charter schools, with stated penetration of over 50% of Utah charter schools and growing national footprint; secondary segments are district schools and private schools. Named customers include Ascent, Nuames, Summit, Syracuse, Davicci, Freedom Prep, and WSA. Pricing is not publicly disclosed, and the company operates with a lean team of 9 employees, suggesting a bootstrapped, capital-efficient operating model with no disclosed funding rounds to date. AI capabilities are limited to a single feature — AI-generated summaries in the Newsletter module — and do not appear to be a core product differentiator.

Name

Progressive Preschool

Legal name

Frogtummy

Website

https://progressivepreschoolutah.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Progressive Preschool operates Frogtummy, a subscription-based school management SaaS platform serving primarily Utah charter schools with eight integrated modules spanning enrollment, attendance, payments, communication, and family engagement.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to the Frogtummy ecosystem of school management tools, with modules available individually or as an integrated suite

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Progressive Preschool operates the Frogtummy platform, an integrated ecosystem of school management modules — including custom websites with CMS, application/lottery/enrollment management, email and SMS communication, automated attendance, payment processing, map-based carpool coordination, AI-assisted newsletters, and volunteer sign-ups. The platform integrates with Student Information Systems (SIS) and is purpose-built for K-12 charter, district, and private schools, with modules available individually or as an interconnected suite.

Product overview

Frogtummy is a unified platform-plus-modules ecosystem designed specifically for charter, district, and private schools. The system consists of eight integrated modules: Frogtummy Websites (school website and CMS), Frogtummy Lottery (enrollment and lottery management), Frogtummy Inbox (email and SMS communication), Frogtummy Attendance (automated attendance tracking), Frogtummy Payments (school fees, lunch, donations, and events), Frogtummy Carpool (family carpool coordination), Frogtummy Newsletter (newsletter creation with AI summaries), and Frogtummy Signups (volunteer and event sign-ups). Each module works independently but delivers greater value when used together within the integrated ecosystem. The platform integrates with School Information Systems (SIS) to sync data while enhancing the family experience with payments, engagement, communication, and workflows around the core SIS.

Differentiator

Problem solved

Functional benefit

Brands

• Frogtummy Websites: Brand, website + CMS for schools
• Frogtummy Lottery
• Frogtummy Inbox
• Frogtummy Attendance
• Frogtummy Payments
• Frogtummy Carpool
• Frogtummy Newsletter
• Frogtummy Signups

Products and services

• Frogtummy Websites Custom school website with integrated content management system that allows school teams to update pages, content, and messaging without developer assistance, presented across all devices.
• Frogtummy Lottery Application, lottery, and enrollment management system that handles complex enrollment scenarios with SIS integration and built-in dashboards for visibility and reconciliation, combining lottery data with student registration.
• Frogtummy Inbox Centralized school communication platform for sending email and SMS messages to contacts for events, emergencies, and routine family outreach.
• Frogtummy Attendance Automated attendance management with fully-automated absent notices and approvals, family outreach, response tracking, and SIS sync, surfacing patterns such as absences and tardies to staff.
• Frogtummy Payments School payment management system for fees, lunch, donations, and events, providing clear balances and accessible transaction history through a single consistent system.
• Frogtummy Carpool Family online carpool coordination with a live, map-based view using Google Maps that allows families to self-arrange carpools directly within the platform.
• Frogtummy Newsletter Newsletter creation and distribution platform supporting email and SMS, with archiving and AI-generated content summarization capabilities for families.
• Frogtummy Signups Volunteer and attendee sign-up management for parent-teacher conferences, volunteering, and tutoring sessions.

Quantifiable outcome

• Schools have filled all campuses with hundreds of students on waitlists using Frogtummy website and lottery system
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 SIS provider in North America, offering registration, communication, payments, and analytics modules that overlap with Frogtummy's ecosystem. It competes as a broad incumbent whose installed base Frogtummy integrates around rather than displaces.
• Infinite Campus: Infinite Campus is a long-standing K-12 SIS vendor with deep penetration in U.S. school districts. It overlaps with Frogtummy's SIS-adjacent positioning and represents a broad incumbent whose ecosystem Frogtummy integrates around.
• FACTS (Nelnet): FACTS, part of Nelnet, offers K-12 tuition management, admissions, and school administrative software serving private and faith-based schools. It competes with Frogtummy Payments and broader administrative workflows, especially in the private school segment.

Direct peers

• ParentSquare: ParentSquare is a unified school-to-home communication and family engagement platform used widely by K-12 districts and charters. It directly overlaps with Frogtummy Inbox and the parent engagement capabilities of the ecosystem.
• Edlio: Edlio provides K-12 website, communication, and content solutions to schools and districts across the U.S. It directly competes with Frogtummy Websites and adjacent messaging products for similar school buyers.
• SmarterSelect: SmarterSelect offers online application, lottery, and enrollment management tools specifically for K-12 schools and programs. It directly overlaps with the Frogtummy Lottery module for the same charter and independent school customers.
• SchoolMint: SchoolMint offers school enrollment, lottery, and family engagement tools specifically built for K-12 schools and districts. It directly competes with Frogtummy Lottery and the broader ecosystem in the same charter and district buyer segment.
• Finalsite: Finalsite provides school websites and mass communications platforms to private and independent K-12 schools. It directly overlaps with Frogtummy Websites and Frogtummy Inbox, particularly for the private-school segment Frogtummy also targets.

Emerging players

• Remind (TPT Group): Remind is a widely used school-to-home messaging platform serving K-12 teachers, families, and administrators. It has meaningful overlap with the communication piece of Frogtummy's ecosystem but is a more focused point solution.
• Gradelink: Gradelink provides SIS and school administration software targeted at private and independent K-12 schools. It has partial overlap with Frogtummy's administrative ecosystem, particularly for the private school segment.

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/progressive-preschool

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Preschool