Professional Insurance Services

What Professional Insurance Services does

Professional Insurance Services is an independent Property and Casualty insurance agency founded in 2004 by Jason Levy and headquartered in Tampa, Florida, now operating as Lawley Professional Insurance Services following a November 2025 merger. The agency places both personal and commercial coverage for individuals and businesses throughout Florida through direct relationships with more than 100 insurance carriers. Personal lines include home, auto, flood, umbrella, renters, and specialty coverage (motorcycle, boat, RV), while the commercial portfolio spans cyber liability, general liability, professional liability, commercial property, commercial auto, commercial umbrella, contract surety bonds, workers compensation, EPLI, business interruption, and Business Owners Policy packages. The underlying "technology" is a multi-carrier independent agency brokerage model: licensed agents quote, bind, and service policies across a broad carrier panel rather than selling a single carrier's proprietary product.

The business model is commission-based: revenue is earned on policies placed with carriers, with a subscription-style recurring character tied to annual policy renewals rather than explicit SaaS fees. Go-to-market is sales-led and relationship-driven, delivered by a team of roughly 20 licensed agents, account executives, and risk advisors who provide personalized consultations by phone, email, and in-person. Customer acquisition leans on community involvement (Martinis for Moffitt, local sponsorships), content marketing via the company blog, organic social (Facebook, Instagram), and referrals from long-tenured clients (multiple testimonials cite 10–15+ year relationships). Marketing does not include a self-service online portal for binding; policies are brokered through agents.

In November 2025, Professional Insurance Services merged with Lawley, a family-owned insurance firm ranked among the Top 50 U.S. insurance brokers by Business Insurance magazine with 600+ associates across 19 locations. The merger gave Lawley its first Florida location and 18th nationwide, while Professional Insurance Services retained its Tampa office, phone numbers, staff, and Jason Levy as CEO. No external funding rounds are disclosed; ownership is founder-led with strategic acquisition by Lawley. The company is not a technology or AI-driven platform — its competitive position rests on carrier breadth, local reputation, and long-cycle client relationships.

Name

Professional Insurance Services

Legal name

Professional Insurance Services

Website

https://proinsuranceflorida.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Insurance Services is an independent Property and Casualty insurance agency in Tampa, Florida, founded in 2004, placing personal and commercial coverage through 100+ carriers for individuals and SMBs statewide, now operating as Lawley Professional Insurance Services following a November 2025 merger.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Independent insurance agency
• Personal insurance products
• Commercial insurance brokerage
• Property casualty insurance
• Business insurance solutions

Headquarters

HQ city

Tampa, FL

HQ country

United States

HQ region

North America

Offices2 records

Markets served

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Commissions: The agency earns commissions from insurance carriers for policies placed. As an independent agency, they work with over 100 different insurance companies to find competitive coverage for clients. Revenue is generated through commissions on personal insurance (home, auto, flood, umbrella, renters, specialty) and business insurance (cyber liability, general liability, professional liability, commercial property, commercial auto, workers compensation, etc.).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Professional Insurance Services is a full-service independent insurance agency in Tampa, Florida that places personal and business insurance policies on behalf of clients through a network of over 100 insurance carriers. The agency offers property and casualty coverage (home, auto, flood, umbrella, renters, specialty), commercial lines (general liability, professional liability, commercial property, workers compensation, cyber liability), and contract surety bonds, earning commissions from carriers rather than underwriting its own products.

Product overview

Professional Insurance Services is a full-service independent insurance agency offering a comprehensive portfolio of personal and business insurance products. The company operates as a one-stop shop providing all lines of property and casualty insurance, as well as health and life insurance. The product portfolio includes personal insurance products (Home, Auto, Flood, Umbrella, Renters, and Specialty Insurance covering Motorcycle, Boat & Marine, and RV), and business insurance products (Cyber Liability, General Liability, Professional Liability, Commercial Property, Commercial Auto, Commercial Umbrella, Contract Surety Bonds, Workers Compensation, Employee Practices Liability, Business Interruption, and Business Owners Policy). The company works with over 100 different insurance carriers to secure competitive pricing. In November 2025, Professional Insurance Services merged with Lawley, a Top 50 Insurance Broker, marking Lawley's first Florida location.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance

Quantifiable outcome

• Over 20 years of continuous operation since 2004
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LawleyflagshipStrategic or Co-development Partner · 7 November 2025Professional Insurance Services merged with Lawley, a nationally recognized family-owned insurance firm ranked among the Top 50 Insurance Brokers in the U.S. by Business Insurance magazine. This merger marks Lawley's first location in Florida and its 18th nationwide. The partnership provides access to expanded markets, cutting-edge resources, and specialized expertise while preserving local presence and personal touch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• One80 Intermediaries: Specialty insurance brokerage focused on professional liability, cyber, surety, and other complex commercial lines. Competes for the same business-insurance clients in Florida seeking E&O, cyber, and contract surety coverage.
• RPS (Risk Placement Services): Specialty insurance wholesale broker and binding authority platform owned by Arthur J. Gallagher. While not a direct personal-lines competitor, it competes for the same commercial specialty placements (professional liability, surety, cyber) that Professional Insurance Services offers through carrier partners.

Direct peers

• Hilb Group: Mid-Atlantic and Southeast-focused insurance brokerage that acquires and partners with independent agencies. Similar full-service personal and commercial lines placement, closely matching Professional Insurance Services' product mix and client profile.
• AssurePartners: National insurance brokerage aggregator that acquires and operates independent agencies across the U.S., including Florida. Closely comparable business model to Professional Insurance Services (multi-carrier independent agency serving personal and commercial lines in a defined geography) and a likely future acquisition peer.
• Foundation Risk Partners: Acquirer and operator of independent insurance agencies with significant Florida concentration. Direct peer in agency model, carrier relationships, and go-to-market, and a probable counterparty for any future M&A by Professional Insurance Services' leadership.
• Alera Group: National insurance and wealth management firm formed by aggregating independent agencies across the U.S. Operates the same independent multi-carrier model serving personal, commercial, and benefits clients, with comparable mid-market Florida exposure.

Broad incumbents

• Brown & Brown: Florida-headquartered national insurance broker and ranked among the largest U.S. brokerages. Operates an independent agency model placing personal and commercial lines through multiple carriers, directly competing for the same Florida SMB and mid-market clients as Professional Insurance Services but at vastly greater scale.
• Hub International: Large North American insurance brokerage built through acquisition of independent agencies, with substantial Florida operations. Same independent multi-carrier placement model as Professional Insurance Services across personal, commercial, and employee benefits lines.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with deep Florida presence through acquired agencies. Competes for the same mid-market commercial and high-net-worth personal clients, with broader specialty practice capabilities than a 20-person independent agency.

Regional players

• Frank H. Furman Insurance: Long-standing Florida-based independent insurance agency offering personal, commercial, and specialty coverage. A direct regional comparable in business model, carrier access, and Florida-only footprint, though it operates at greater scale and geographic breadth within the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ProfessionalInsuranceServices
• Instagraminstagram.com/professionalinsuranceservices
• LinkedInlinkedin.com/company/professional-insurance-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Insurance Services