What BENSE does

Bense SurgiSpa is a privately held medical aesthetic clinic headquartered at 100 Elizabeth Avenue in St. John's, Newfoundland and Labrador, Canada. It operates as part of the Bense Medical Group, a diversified healthcare conglomerate that also includes Bense Optical & Optometry, Bense Vision (iLASIK), and the recently launched Bense Body division. The clinic is the only CAAASF-accredited (American Association for Accreditation of Ambulatory Surgery Facilities) facility in Newfoundland, enabling it to offer both surgical and non-surgical aesthetic procedures. Its service portfolio spans body contouring (CoolSculpting with the province's only Dual CoolSculpting setup, EMSCULPT NEO as the first in St. John's), injectables (BOTOX Cosmetic, JUVÉDERM fillers, Soft Lift), laser treatments (Erbium, CO2, ProFractional, IPL, NanoLaserPeel, YAG), skin rejuvenation (Fractora, Fractora Forma, Genesis, microdermabrasion, chemical peels), hair services (PRP/WorldPRP, laser hair removal), vaginal rejuvenation (FemiLift), tattoo removal, teeth whitening, and minor surgical procedures (Silhouette Lift, iLIDLIFT). Underlying technology is a curated set of FDA/Health Canada-approved third-party medical devices rather than proprietary AI or software systems.

The clinic operates a direct-to-consumer, consultation-based sales model where patients book appointments for physician-supervised assessment before any treatment. Pricing is not publicly disclosed and varies by procedure, area treated, and number of sessions; patients can access payment plans through a partnership with Beautifi Financing. Customer segments are exclusively individual consumers seeking aesthetic enhancement — primarily men and women in Newfoundland and Labrador targeting stubborn fat reduction, body contouring, facial rejuvenation, skin resurfacing, hair removal, and anti-aging treatments. Marketing is multi-channel: a content-rich blog (60+ articles), seasonal in-clinic events (CoolEvent, Rock Your Body), community involvement, a Bense Rewards loyalty program, and Ecwid-powered online retail for skincare products. The clinic employs 1-10 staff and has operated for over 20 years under the leadership of Dr. Michael Bense (Medical Director) and Kristine Feaver-Noseworthy (Clinic Director, recognized among Canada's 'Top Injectors'). It has been voted Best Cosmetic Clinic by patients in 2015 and 2016 and won the Top Choice Award in 2016.

Name

BENSE

Legal name

Bense SurgiSpa

Website

https://bensesurgispa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bense SurgiSpa is a private, physician-supervised medical aesthetic clinic in St. John's, Newfoundland, offering surgical and non-surgical cosmetic treatments including body contouring, injectables, laser procedures, and skin rejuvenation to individual consumers in Newfoundland and Labrador.

Ownership category

akta.pro rank

Product category

Medical Aesthetic Services

NAICS

Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industry

Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Medical aesthetic services
• Body contouring treatments
• Cosmetic injectables
• Laser skin resurfacing
• Non-surgical aesthetics

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Aesthetic Treatment Services: Revenue generated from surgical and non-surgical aesthetic procedures including body contouring (CoolSculpting, EMSCULPT NEO), injectable treatments (BOTOX, dermal fillers), laser treatments, and skin rejuvenation procedures. Services are priced per treatment with consultation-based sales and ongoing maintenance treatment protocols.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bense SurgiSpa provides physician-supervised surgical and non-surgical medical aesthetic treatments and cosmetic skincare services from its clinic in St. John's, Newfoundland & Labrador. Core offerings include body contouring (CoolSculpting, EMSCULPT NEO), cosmetic injectables (BOTOX, JUVÉDERM, SoftLift), laser skin resurfacing, IPL, hair removal and restoration, FemiLift vaginal rejuvenation, and minor surgical procedures, priced per treatment through a consultation-based model.

Product overview

Bense SurgiSpa is an award-winning, world-class surgical and non-surgical aesthetic treatment center offering a comprehensive portfolio of aesthetic treatments. The clinic provides both invasive and non-invasive procedures organized around body contouring (CoolSculpting®, EMSCULPT NEO, Mesotherapy, BodyFX), facial injectables (BOTOX®, JUVÉDERM® fillers, Soft Lift®), skin rejuvenation (laser resurfacing, ProFractional, Fractora™, IPL, microdermabrasion, chemical peels), hair treatments (PRP therapy, laser hair removal), vaginal rejuvenation (FemiLift™), and surgical procedures (Silhouette Lift™, iLIDLIFT™). The clinic is recognized as Newfoundland's top CoolSculpting provider and was the first in St. John's to offer EMSCULPT NEO technology.

Differentiator

Problem solved

Functional benefit

Brands

• Bense Body: A suite of state-of-the-art studios dedicated to body shaping, offering EMSCULPT NEO and CoolSculpting treatments
• Dual CoolSculpting
• CAAASF-certified

Products and services

• CoolSculpting Fat Removal Non-invasive body contouring treatment that freezes and eliminates stubborn fat cells through controlled cooling, typically producing a 27% reduction in fat cells in targeted areas per treatment. Performed on adult patients at the St. John's clinic.
• EMSCULPT NEO FDA and Health Canada-approved non-invasive body contouring treatment combining synchronized radiofrequency (RF) and HIFEM+ energies to simultaneously eliminate fat and build muscle in a single session, offered through the Bense Body division.
• Dual CoolSculpting Exclusive CoolSculpting protocol using two machines simultaneously to treat fat in half the standard time, available only at Bense SurgiSpa in Newfoundland and Labrador.
• BOTOX Cosmetic Non-surgical prescription injectable treatment that temporarily reduces upper facial dynamic lines and wrinkles by relaxing targeted facial muscles.
• JUVÉDERM Dermal Fillers Injectable hyaluronic acid-based dermal filler that restores facial volume, smooths lines and wrinkles, and enhances lips while maintaining a natural appearance.
• Soft Lift Non-surgical combination treatment pairing BOTOX Cosmetic with dermal fillers, customized to address individual aging concerns for a natural-looking facial rejuvenation result.
• Laser Skin Resurfacing (Erbium / CO2) Full-field laser skin resurfacing using Erbium (Sciton) or CO2 laser technology to remove damaged skin layer-by-layer in a controlled manner, revealing smoother, more evenly toned skin.
• ProFractional Fractionated skin resurfacing laser by Sciton that creates narrow-diameter channels in the skin, stimulating collagen production and improving skin texture with minimal downtime.
• Fractora Advanced fractional bipolar radiofrequency treatment providing anti-aging improvements in skin tone and texture through ablation and skin resurfacing.
• Fractora Forma Radio-frequency skin tightening procedure delivering optimal skin contraction in deep dermal layers, stimulating new collagen formation and improving skin elasticity.
• Laser Hair Removal Long-term solution for unwanted hair using leading-edge laser technology for rapid, gentle hair removal with medically proven, long-lasting results.
• Intense Pulsed Light (IPL) Photo rejuvenation treatment that corrects facial skin imperfections, signs of aging, hyperpigmentation, birthmarks, veins, rosacea, and other blemishes.
• FemiLift Vaginal Rejuvenation Laser vaginal rejuvenation system using pain-free thermal heating and micro-ablation to induce collagen and elastin contraction and regeneration, addressing vaginal health and sexual wellness concerns.
• Platelet Rich Plasma (PRP) Hair Restoration Non-surgical hair restoration using the patient's own platelet-rich plasma to repair damaged follicles, stimulate growth, and promote fuller, thicker hair.
• BOTOX Therapeutic Botulinum toxin type A treatment for excessive sweating (hyperhidrosis) that temporarily blocks chemical signals from nerves to sweat glands.
• Sclerotherapy Medical procedure that eliminates varicose veins and spider veins through injection of a salt solution that causes the veins to collapse and be reabsorbed.
• EVLT Endovenous Laser Treatment Minimally invasive ultrasound-guided procedure using laser energy to treat varicose veins by inserting an optical fiber into the vein causing it to contract.
• Mesotherapy Minimally invasive injection technique for targeted fat reduction that delivers pharmaceutical and homeopathic medications into subcutaneous fat to collapse fat cells.
• LATISSE FDA-approved prescription treatment for inadequate or insufficient eyelashes, applied daily to the upper eyelid margin to grow lashes that are longer, fuller, and darker.
• Micro Laser Peel (MLP) Non-invasive laser skin resurfacing using Erbium:YAG laser to remove a thin layer of damaged skin, improving texture and treating wrinkles, scars, laxity, and pigmentation.
• Nano Laser Peel (NLP) Gentle Erbium laser peel that removes 4 microns of damaged skin to improve texture, reduce wrinkles, and provide a youthful, dewy appearance with minimal downtime.
• Laser Tattoo Removal Tattoo removal using the M22 Q-Switched Nd:YAG laser to break up pigment colors with high-intensity light, effective for dark tattoos and safe for all skin tones.
• Laser Teeth Whitening Dental-grade teeth whitening using LED laser light combined with natural whitening gel to safely remove years of staining in a 60-minute treatment.
• Microdermabrasion Superficial skin resurfacing treatment using crystal or diamond-tip applicators to perform controlled exfoliation, promoting new cell and collagen production.
• Glycolic Peel Chemical peel that clears dead skin cells, whiteheads, blackheads, unclogs pores, and generates new skin growth for improved texture.
• Brilliant Peel & Jessner Peel (Vivier) Professional exfoliating peels (Brilliant Peel for gentle micro-exfoliation, Jessner Peel for controlled exfoliation of damaged skin) that reduce fine lines, wrinkles, and pigmentation.
• Genesis Laser Treatment Innovative laser treatment that gently heats the upper dermis to stimulate collagen production, treating premature aging signs, sun damage, and acne scarring for vibrant, healthy-looking skin.
• YAG Laser Therapy Cutera YAG laser treatment for spider veins and vascular lesions that causes blood to coagulate, destroying the vessels which are then reabsorbed by the body.
• ALMA PIXEL CO2 Fractionated Laser Skin Resurfacing Advanced ablative laser skin resurfacing using ALMA PIXEL CO2 technology for treatment of medium to deep wrinkles, fine lines, brown spots, and acne scars with minimal downtime.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEV Laser: US aesthetic clinic chain offering laser hair removal, CoolSculpting, BOTOX, fillers, and skin rejuvenation. Comparable multi-location med spa with similar consumer-facing aesthetic service mix.
• SkinSpirit: US med spa chain offering BOTOX, dermal fillers, laser treatments, CoolSculpting, and skin rejuvenation services. Comparable physician-supervised medical aesthetics clinic with a similar premium service mix.
• LaserAway: US aesthetic clinic chain specializing in laser hair removal, CoolSculpting, BOTOX, fillers, and skin rejuvenation. Comparable as a multi-service medical aesthetics clinic with a consumer-facing brand and similar treatment portfolio.
• Project Skin MD: Canadian physician-led aesthetic clinic offering BOTOX, fillers, laser treatments, skin rejuvenation, and body contouring. Comparable physician-supervised med spa with a similar North American clinical aesthetic model.
• The Cosmetic Clinic: Canadian medical aesthetics clinic chain offering BOTOX, fillers, laser hair removal, body contouring, and skin treatments. Directly comparable as a Canadian-based aesthetic clinic serving individual consumers with similar services.
• Therapie Clinic: International aesthetic clinic chain offering BOTOX, fillers, CoolSculpting, laser hair removal, and body contouring. Comparable as a multi-location medical aesthetics clinic with similar service offerings and consumer-targeting model.
• Cavendish Clinic: Canadian medical aesthetics clinic with multiple locations offering BOTOX, fillers, body contouring, laser treatments, and skin rejuvenation. Comparable Canadian med spa with a similar service portfolio and consumer target market.
• Ideal Image: The largest US med spa chain offering CoolSculpting, BOTOX, dermal fillers, laser hair removal, and body contouring. Highly comparable as a multi-location aesthetic clinic operator with similar service menus and physician-supervised model.

Broad incumbents

• Allergan Aesthetics (AbbVie): Global pharmaceutical company and manufacturer of BOTOX, JUVÉDERM, LATISSE, and CoolSculpting. Comparable as the upstream OEM that supplies multiple core products used by Bense SurgiSpa and shapes the broader aesthetics market.

Regional players

• EverYoung Medical Aesthetics: Canadian medical aesthetics clinic offering BOTOX, fillers, laser treatments, and skin rejuvenation services in Western Canada. Comparable as a Canadian med spa with similar service offerings but serving a different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BENSE