Prokleen Carpet

What Prokleen Carpet does

Prokleen Carpet & Upholstery Cleaning is a privately held, founder-operated home and commercial cleaning service provider founded in 2004 and headquartered in Warrington, Cheshire, United Kingdom. The company delivers mobile carpet, upholstery, leather, tile and grout, hard floor, curtain, and rug cleaning services to residential and commercial clients across the North West of England, including St Helens, Manchester, Liverpool, Wigan, and Widnes. Core technical capability rests on professional-grade hot water extraction equipment with high-powered vacuum motors, supplemented by dry cleaning, extraction, and deep cleaning methods, alongside certified eco-friendly products for leather and fabric care. Drying times of approximately 3-4 hours are presented as a performance differentiator versus DIY or hire machines.

Revenue is generated primarily through quote-based, one-time service transactions with residential and commercial clients, complemented by a smaller recurring commercial maintenance contract stream for offices, hotels, schools, and similar accounts. Customer acquisition is direct-to-consumer, driven by phone inquiries, website contact forms, and word-of-mouth referrals — the company reports that approximately 80% of work is repeat or referral business. Pricing is not publicly disclosed; quotations are provided by phone based on area description. Headcount is 1-10, the operation is mobile-only with no physical storefront, and the company has never raised external funding or disclosed revenue.

Name

Prokleen Carpet

Legal name

Prokleen Carpet & Upholstery Cleaning

Website

https://prokleen.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Prokleen is a privately held, mobile carpet and upholstery cleaning service founded in 2004 and based in Warrington, UK, serving residential and commercial clients across the North West of England using hot water extraction and eco-friendly methods.

Ownership category

akta.pro rank

Product category

Carpet & Upholstery Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (561740), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Green Carpet, Rug & Upholstery Cleaning (Low-tox/Plant-based) (HSAEAGAH)

Keywords

• Carpet cleaning services
• Upholstery cleaning services
• Commercial carpet cleaning
• Leather furniture cleaning
• End of tenancy cleaning

Headquarters

HQ city

Warrington, Cheshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Carpet Cleaning Services: One-time professional carpet cleaning services for residential and commercial clients. Pricing is quote-based, determined by area description and job requirements. Services include steam cleaning, dry cleaning, extraction cleaning, and deep carpet cleaning.
2. End of Tenancy Cleaning: Specialized end of tenancy cleaning services for landlords, rental agents, and tenants. Comprehensive post-tenancy cleaning with guarantee of thorough property cleaning.
3. Upholstery Cleaning Services: Fabric and leather upholstery cleaning including sofas, suites, dining chairs, and recliners. Leather restoration services using certified moisturising products.
4. Commercial Maintenance Contracts: Scheduled commercial cleaning programmes for offices, hotels, schools, and other businesses. Flexible scheduling at hours that suit business needs with minimal disruption to daily operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Prokleen is a mobile carpet and upholstery cleaning service provider based in Warrington, Cheshire, serving residential and commercial clients across North West England. It offers steam cleaning, dry cleaning, hot water extraction, and deep carpet cleaning using professional equipment, alongside related services such as leather upholstery restoration, rug cleaning, curtain and drapery cleaning, hard floor cleaning, tile and grout cleaning, and landlord end of tenancy cleaning. Services are delivered on-site by technicians traveling to the customer location, with quote-based pricing and free no-obligation quotations.

Product overview

Prokleen is a carpet and upholstery cleaning service provider operating in the North West of England (Warrington, St Helens, Manchester, Liverpool, Wigan, Widnes). The company offers a unified service portfolio centered on carpet cleaning (steam cleaning, dry cleaning, extraction cleaning, deep cleaning) and upholstery cleaning (fabric, leather, suede). Additional services include hard floor cleaning, tile and grout cleaning, rug cleaning, curtain cleaning, landlord end of tenancy cleaning, and anti-bacterial/deodorizing treatments. The core offering consists of residential and commercial cleaning services using eco-friendly methods and professional equipment. Services are available for diverse client types including offices, private homes, landlords, care homes, hotels, and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Carpet Cleaning Professional carpet cleaning for private homes and apartments using steam cleaning, dry cleaning, extraction cleaning, and deep carpet cleaning methods across the North West region.
• Commercial Carpet Cleaning Specialized commercial carpet cleaning using hot water extraction equipment for offices, hotels, shops, churches, schools, bars, leisure centres, and government departments, with flexible after-hours scheduling to minimise business disruption.
• Fabric Upholstery Cleaning Fabric upholstery cleaning for sofas, suites, dining chairs, and recliners covering Cotton, Linen, Silk, Velvet, Wool, Polyester, Rayon, Vinyl, Satin, and Nylon with stain removal and deodorizing treatments.
• Leather Upholstery Cleaning & Restoration Professional leather furniture cleaning and restoration using certified cleaning and moisturising products, covering leather suites, boat interiors, mobile homes, caravans, and car interiors.
• Landlord End of Tenancy Cleaning Comprehensive end of tenancy cleaning service for landlords, tenants, and letting agents, covering post-tenancy house cleaning and assisting tenants with deposit recovery.
• Tile and Grout Cleaning Professional tile and grout cleaning for ceramic, terracotta, and other hard surface flooring in residential and commercial properties.
• Hard Floor Cleaning Cleaning service for hard floor surfaces including vinyl composite tiles, Amtico, Karndean, linoleum, rubber, PVC, safety flooring, ceramic, terracotta, slate, marble, limestone, travertine, terrazzo, wood, stone, and Altro safety flooring.
• Rug Cleaning Professional area rug cleaning for residential and commercial properties across the North West region.
• Curtain and Drapery Cleaning Professional curtain and drapery cleaning service for residential and commercial clients.

Quantifiable outcome

• Carpets dry within 3-4 hours on average
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Regional players

• Maid2Clean: Maid2Clean is a UK domestic cleaning agency network with strong North West presence offering regular home cleans and one-off deep cleans. It is a regional peer with overlapping residential customer base but a different primary service focus.

Emerging players

• Bright & Beautiful: Bright & Beautiful is a UK home cleaning franchise targeting busy households, with carpet and upholstery work available as add-on services. It is an emerging player that intersects Prokleen's residential segment with an emphasis on regular, recurring engagement.

Direct peers

• Countrywide Cleaners: Countrywide Cleaners is a UK provider of domestic and commercial cleaning services including carpet and upholstery cleaning. It is a direct peer with similar mobile service delivery and a comparable SMB customer mix across multiple UK regions.
• ZeroDryTime: ZeroDryTime is a UK carpet and upholstery cleaning specialist emphasising low-moisture, fast-drying methods. It is a direct peer competing on the same value proposition (speed, drying time, eco-friendly chemistry) for residential and commercial clients across the UK.
• Cleaning Express: Cleaning Express is a London-based residential and commercial cleaning company offering carpet and upholstery cleaning among other services. It is a direct peer in service scope, with a primarily London/South East footprint rather than North West focus.
• Chem-Dry (UK franchise network): Chem-Dry is a global carpet and upholstery cleaning franchise with established UK operators. It is a direct peer because it offers the same core service (hot water extraction/steam cleaning for carpets and upholstery) to residential and commercial customers with a similar mobile service model.
• Fantastic Services: Fantastic Services is a large UK home services provider offering carpet and upholstery cleaning among many other domestic services. It is a direct competitor in the mobile, quote-based residential cleaning space with national reach that exceeds Prokleen's regional footprint.

Broad incumbents

• Molly Maid (UK): Molly Maid is a UK domestic cleaning franchise primarily focused on regular home cleaning, with carpet cleaning offered as an adjunct. It is a broad incumbent in the UK home services space that overlaps with Prokleen on the residential customer segment.
• ServiceMaster Clean: ServiceMaster Clean is a long-established UK commercial and residential cleaning franchise offering carpet cleaning as part of a broader cleaning portfolio. It is a broad incumbent with overlapping service lines but a wider remit than Prokleen's specialist positioning.

Others

• National Carpet Cleaners Association (NCCA) member firms: The NCCA is the UK trade body for professional carpet, upholstery and curtain cleaners, with accredited member firms across the country. It is an adjacent ecosystem participant, setting the certification standard Prokleen would need to meet to compete for institutional and commercial contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prokleen-carpet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prokleen Carpet