PROMO Missouri

What PROMO Missouri does

PROMO Missouri is a St. Louis-based nonprofit organization founded in 1986 (per firmographics; company history states 1989) and operating as Missouri's only statewide LGBTQ+ public policy and advocacy organization. For more than 35 years, PROMO has defended LGBTQ+ community rights and worked to expand legal protections, mobilizing thousands of Missourians annually — including supporters, business and community leaders, legislators, and people from all backgrounds — to advocate at the Missouri State Capitol and within local communities. The organization operates through four core advocacy programs (Health & Wellness, Transgender Justice, Youth & Education, Older LGBTQ+ Adults) supported by a newsletter (The Advocacy Insider), toolkits and resources for local organizing, a Share Your Story platform, and a political action committee (PROMO PAC) for candidate endorsements.

The organization's operational footprint spans multiple Missouri regions through dedicated organizer roles in St. Louis, Springfield/Southwest Missouri, and Eastern Jackson County/Kansas City. A 37-person staff executes a community-led go-to-market model centered on grassroots organizing, deep canvassing, and coalition-building with a dense partner network including NAACP, PFLAG, Planned Parenthood, the GLO Center, Missouri Jobs with Justice, and the Trans Women of Color Collective. Distribution channels span organic social (Facebook, X, Instagram, TikTok, LinkedIn), email newsletters, events, volunteer programs, and a merchandise storefront at shoppromomissouri.company.site.

PROMO's revenue model is nonprofit donation-based, structured around recurring contributions from individual supporters collected via secure.everyaction.com, with supplementary (de minimis) merchandise revenue and no disclosed commercial pricing or fee-for-service offerings. The organization holds membership in the Equality Federation, connecting it to a national network of state-based LGBTQ+ advocacy organizations. There is no parent company, no funding rounds, no subsidiaries, and no disclosed institutional investors.

Name

PROMO Missouri

Legal name

PROMO Missouri

Website

https://promoonline.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

PROMO Missouri is Missouri's only statewide LGBTQ+ public policy and advocacy nonprofit, mobilizing thousands of supporters annually to advance legal protections across health, transgender rights, youth, and aging communities via grassroots organizing, coalition partnerships, and electoral endorsements.

Ownership category

akta.pro rank

Product category

LGBTQ+ Public Policy and Advocacy Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

akta.pro secondary industries

Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• LGBTQ+ policy advocacy
• Community organizing services
• Statewide advocacy nonprofit
• Transgender rights advocacy
• Legislative advocacy campaigns

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: PROMO Missouri relies on donations from supporters to fund their advocacy work. The organization operates a dedicated donation page and encourages Missourians from every corner of the state to support their urgent work within the state legislature and local communities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

PROMO Missouri is Missouri's statewide LGBTQ+ public policy and advocacy organization, defending community rights and fighting to expand legal protections for more than 35 years. The organization mobilizes thousands of Missourians — LGBTQ+ supporters, business and community leaders, legislators, and community members — to advocate at the Missouri State Capitol and within local communities. Operationally it delivers this through four focus area programs (Health & Wellness, Transgender Justice, Youth & Education, Older LGBTQ+ Adults) backed by grassroots organizing, the Advocacy Insider newsletter, community toolkits, PROMO PAC endorsements, and a merchandise storefront.

Product overview

PROMO Missouri operates as a unified advocacy organization offering multiple interconnected programs rather than a modular platform product. The organization functions through four core advocacy focus areas (Health & Wellness, Transgender Justice, Youth & Education, and Older LGBTQ+ Adults) that work in concert to address systemic barriers faced by the LGBTQ+ community. Supporting these programs are supplementary offerings including The Advocacy Insider newsletter for stakeholder engagement, Toolkits & Resources for community organizing, PROMO PAC for political endorsements, and a Shop merchandise store for brand support. The portfolio represents a holistic approach to public policy advocacy and community mobilization rather than a technology product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Health & Wellness Program Focus area addressing healthcare access barriers and wellness resources for LGBTQ+ Missourians; delivered as part of PROMO's statewide advocacy framework.
• Transgender Justice Program Focus area dedicated to protecting and advancing rights for transgender individuals in Missouri, including legal protections and social acceptance.
• Youth & Education Program Focus area working on LGBTQ+ inclusion and protections within educational institutions and youth communities across Missouri.
• Older LGBTQ+ Adults Program Focus area addressing issues faced by aging LGBTQ+ adults in Missouri, including isolation and aging-related service gaps.
• The Advocacy Insider Newsletter publication providing updates on advocacy efforts and legislative developments for LGBTQ+ rights in Missouri, distributed to supporters and stakeholders.
• Toolkits & Resources Educational materials and toolkits that help advocates organize and take action in their local communities, schools, and government bodies across Missouri.
• PROMO PAC Political action committee that endorses candidates supportive of LGBTQ+ rights in Missouri elections.
• Shop PROMO Online store selling PROMO Missouri branded merchandise to supporters, with proceeds supporting the organization's advocacy work.

Quantifiable outcome

• Mobilizes thousands of Missourians annually for advocacy

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Equality FederationcoreGTM or Marketing PartnerPROMO Missouri is a proud member of the Equality Federation, a national organization connecting state-based LGBTQ+ advocacy organizations. This membership provides networking, resources, and coordination with other state-level LGBTQ+ advocacy groups across the country.
• PFLAG of SpringfieldcoreStrategic or Co-development PartnerCommunity partner organization working on LGBTQ+ advocacy in the Springfield and Southwest Missouri region. Dany, PROMO's Equality Organizer, works closely with PFLAG of Springfield as part of their community organizing efforts.
• NAACPcoreStrategic or Co-development PartnerCivil rights organization partnered with PROMO for joint advocacy efforts in Springfield and Southwest Missouri. Dany, PROMO's Equality Organizer, works closely with NAACP as part of their community organizing.
• Planned ParenthoodcoreStrategic or Co-development PartnerHealthcare and reproductive rights organization partnered with PROMO for advocacy work. Dany, PROMO's Equality Organizer, works closely with Planned Parenthood in the Springfield area.
• The GLO CentercoreStrategic or Co-development PartnerSpringfield's LGBTQ+ community center, partnered with PROMO for community organizing. Courtney, PROMO's Field Director, serves as a Board Member for The GLO Center. Dany, PROMO's Equality Organizer, also works closely with The GLO Center.
• Missouri Jobs with JusticeminorStrategic or Co-development PartnerLabor and economic justice organization partnered with PROMO for advocacy. Dany, PROMO's Equality Organizer, works closely with Missouri Jobs with Justice.
• Trans Women of Color Collective (TWOCC)coreStrategic or Co-development PartnerNational organization focused on supporting trans women of color. Nyla, PROMO's Digital Equality Organizer, serves as the Executive Director of TWOCC while working at PROMO.
• UjimaminorStrategic or Co-development PartnerOrganization dedicated to increasing language and literacy skills for all children. Courtney, PROMO's Field Director, serves as Board President for Ujima.
• MaTovuminorStrategic or Co-development PartnerJewish neighborhood center in St. Louis City. Shira, PROMO's Sr. Director of Public Policy & Advocacy, is a founding board member of MaTovu.
• Jewish Federation of St. LouisminorStrategic or Co-development PartnerJewish community organization in St. Louis. Shira, PROMO's Sr. Director of Public Policy & Advocacy, sits on the Board of Directors.
• MARSHminorStrategic or Co-development PartnerQueer bio-culture laboratory and mutual aid hub. Shira, PROMO's Sr. Director of Public Policy & Advocacy, is a founding member.
• Camp Indigo PointminorStrategic or Co-development PartnerSummer camp celebrating LGBTQ+ youth in the Midwest. Shira, PROMO's Sr. Director of Public Policy & Advocacy, co-founded Camp Indigo Point in 2021.
• PROMO PACcoreGTM or Marketing PartnerPROMO's political action committee focused on candidate endorsements and electoral advocacy. Listed as a key focus area under 'Our Focus Areas' with endorsements at promopac.org.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fair Wisconsin: Wisconsin's statewide LGBTQ+ advocacy organization focused on civil rights protections and public education. Similar donor-funded advocacy model operating under a state legislative environment with mixed political dynamics.
• Equality Florida: Florida's statewide LGBTQ+ civil rights advocacy organization, also a member of Equality Federation. Closely comparable in scope, donor-funded structure, legislative focus, and community-mobilization approach.
• MassEquality: Massachusetts statewide LGBTQ+ advocacy organization running legislative campaigns and grassroots organizing. Comparable scope to PROMO with similar GTM focus on policy wins and member mobilization.
• Basic Rights Oregon: Oregon's statewide LGBTQ+ advocacy organization with legislative, electoral, and community organizing programs. Direct peer in mission and structure, despite operating in a more progressive state.
• Equality California: One of the largest state-level LGBTQ+ advocacy organizations in the U.S., operating statewide in California with legislative, electoral, and educational programs. Comparable scale of advocacy, multi-program structure, and donor model.
• Equality North Carolina: Statewide LGBTQ+ advocacy organization in North Carolina that runs legislative, electoral, and community organizing campaigns. Direct structural peer to PROMO with identical operating model of mobilization, PAC activity, and statewide policy advocacy.
• Georgia Equality: State-based LGBTQ+ advocacy organization operating in Georgia, navigating a politically complex environment similar to Missouri. Comparable mission, donor model, and statewide organizing footprint.

Regional players

• ACLU of Missouri: State affiliate of the national ACLU working on civil liberties and rights in Missouri, including LGBTQ+ cases via the LGBT & HIV Project. Overlapping mission space with PROMO and a key potential partner or collaborator in litigation and lobbying.

Broad incumbents

• Human Rights Campaign: The largest national LGBTQ+ civil rights advocacy organization. Not a direct peer, but competes for the same donor dollars and often partners with or operates in parallel to state-based orgs like PROMO.

Others

• Equality Federation: National membership organization that PROMO is a member of, connecting state-based LGBTQ+ advocacy groups. Functions as a peer network, resource hub, and amplifier for organizations like PROMO.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PROMOMissouri
• Facebookfacebook.com/PROMOmissouri
• LinkedInlinkedin.com/company/promomissouri
• Instagraminstagram.com/promomissouri
• TikToktiktok.com/@promomissouri

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMO Missouri