PRO Network

What PRO Network does

PRO Network is a privately-held mental, emotional, and substance use treatment practice headquartered in Oakdale, Minnesota, with a second office in St Paul and an emerging Texas (Conroe) presence. The practice focuses on first responders — firefighters, law enforcement, correctional officers, and military personnel — and on healthcare professionals, addressing burnout, PTSD, moral injury, compassion fatigue, depression, anxiety, and substance use disorder through evidence-based modalities including EMDR, Accelerated Resolution Therapy, DBT, CBT, Neuro-Plasticity, Positive Psychology, and hypnosis. The clinical team of four named clinicians is led by founder Melinda R. Coscarelli (PhD, LADC, LPCC) and includes a Navy SEAL veteran clinician (Charlie Fogarty, LADC & LPCC), a doctoral-track assessment specialist (Amanda Pearson, MS, LP), and a fire captain serving as personal development coach (Alex St. Martin).

The core technology layer is intentionally light: PRO Network delivers in-office appointments at its two Minnesota clinics, virtual telehealth appointments, and on-site critical incident response, with intake, scheduling, and records managed through the BestNotes CRM patient portal. Services are organized into Assessments (substance use, mental health, and clinical/psychological evaluations), Therapy Services, Wellness Programs, Critical Incident Services, the proprietary STAR Corporate Employee Improvement & Monitoring Program, Mentoring/Coaching/Leadership Development, certified Trainings and Classes (safeTALK, ASIST, ICISF curricula), and On-Going Support.

Revenue is generated across four streams: insurance- and EAP-covered clinical therapy, corporate wellness and STAR program fees, professional training and classes for agencies, and assessments plus client payments processed through a third-party payment portal. Go-to-market is sales-led and referral-driven, anchored on relationships with police, fire, and correctional departments, healthcare facilities, corporations, and benefit-funded channels including EAPs, FMLA, and the MnFIRE Initiative for active firefighters and their families. Distribution combines direct in-person and telehealth appointments with channel reselling through training partners (Living Works, ICISF) and referral partners (Soldier's 6, Wellness in Woods, and a broader inpatient/medication-management collaboration network).

Name

PRO Network

Legal name

Pro Network

Website

https://pronetworktools.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PRO Network is a privately-held mental health and substance use treatment practice in Oakdale, Minnesota, specializing in evidence-based therapy, wellness programs, and the STAR corporate program for first responders and healthcare professionals.

Ownership category

akta.pro rank

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industry

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Mental health treatment
• Substance use counseling
• First responder therapy
• Critical incident response
• Corporate wellness programs

Headquarters

HQ city

Oakdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Therapy Services: Individual and group therapy sessions for mental health and substance use treatment, billed through insurance or EAP
2. Corporate Wellness Programs: STAR program and wellness consultations for corporate clients, can be covered by insurance, FMLA or EAP
3. Training and Classes: Corporate trainings, suicide education (safeTALK, ASIST), critical incident response training, peer support training, and public safety leadership training for departments and organizations
4. Assessments and Evaluations: Substance use evaluations, mental health evaluations, and clinical/psychological evaluations
5. Client Payments: Online payment system for client payments through a third-party payment portal

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

PRO Network is a specialized mental, emotional, and substance use treatment facility that delivers clinical therapy, assessments, wellness programs, critical incident response, corporate services, and coaching for first responders (firefighters, law enforcement, military) and healthcare professionals. Services are delivered through in-person visits at two Minnesota locations, virtual/telehealth appointments, and on-site engagements, with reimbursement handled via insurance, EAP, FMLA, and benefits programs such as MnFIRE.

Product overview

PRO Network is a specialized mental, emotional, and substance use treatment facility offering a comprehensive suite of programs for first responders (firefighters, law enforcement, military) and healthcare professionals. The portfolio includes Assessments (Substance Use, Mental Health, and Clinical/Psychological evaluations), Therapy Services (using evidence-based modalities like EMDR, DBT, CBT, and Neuro-Plasticity), Wellness Programs, Critical Incident Services, the STAR Corporate Employee Improvement & Monitoring Program, Mentoring/Coaching & Leadership Training, Professional Trainings and Classes, and On-Going Support. Services are delivered in-office, virtually, or on-site, with programs incorporating CBT, DBT, REBT, Meditation, Narrative Therapy, Neuro-Plasticity, Positive Psychology, and Eye Movement Therapies.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Treatment can typically begin within 1 week of receiving records
• +3 more outcomes

Named customers5 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MnFIRE InitiativecoreGTM or Marketing PartnerPartnership with MnFIRE initiative which provides mental health benefits covering counseling, therapy, and treatment services for active firefighters and their immediate family members. This partnership enables firefighters to access PRO Network's specialized services at no cost through MnFIRE benefits.
• Soldier's 6minorStrategic or Co-development PartnerPartnership with Soldier's 6, a service canine provider and battle buddy program in Minnesota. They share the same expectations of quality care and are making a difference in the veteran and first responder community.
• Wellness in WoodsminorStrategic or Co-development PartnerReferral partnership for peer support services. PRO Network refers clients in need of peer support to Wellness in Woods organization.
• Inpatient Treatment ProviderscoreStrategic or Co-development PartnerCollaborative partnership with inpatient treatment facilities to broaden network of services and treatment options. Part of PRO Network's collaboration network that also includes Medication Management, Family Services, Alternative Medically Assisted Treatment, Family Programming, and Child/Adolescent Therapy providers.
• Medication Management ProviderscoreStrategic or Co-development PartnerPartnership with medication management providers to offer comprehensive treatment options including medication-assisted treatment for substance use disorders.
• Family Services ProviderscoreStrategic or Co-development PartnerPartnership with family service providers to offer comprehensive family programming as part of the treatment continuum.
• Child/Adolescent Therapy ProviderscoreStrategic or Co-development PartnerPartnership with child and adolescent therapy providers to extend services to family members of clients when needed.
• Living WorksminorChannel Partner/ Reseller/ DistributorPRO Network offers Living Works training programs including safeTALK (Suicide Alert training) and ASIST (Suicide Prevention/Intervention/Postvention) to clients and organizations.
• ICISF (International Critical Incident Stress Foundation)minorChannel Partner/ Reseller/ DistributorPRO Network provides ICISF-certified training including Group Crisis Intervention, Debriefing, Defusing, and CMB techniques.

Scale indicators3 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Talkspace: Online therapy platform sold to both consumers and employers through EAPs and insurance networks — comparable telehealth delivery, EAP/insurance revenue model, and outpatient therapy services offered to corporate populations.
• Lyra Health: Large employer-sponsored mental health platform offering EAP-replacement therapy and coaching across the workforce; overlaps PRO Network's STAR program and EAP channel but serves all employee populations, not exclusively first responders and clinicians.
• Spring Health: Enterprise mental health benefit platform providing therapy, coaching, and medication management to corporate clients — comparable employer-sponsored GTM and therapy delivery model, but at national scale and across all employee segments.
• Modern Health: Global mental health platform combining EAP, therapy, coaching, and self-serve resources for employers — comparable STAR/EAP value proposition and corporate buyer, but with broader population coverage and significantly more capital.
• Headspace (Headspace Health): Consumer and employer mental health and meditation platform with therapy and coaching arms — overlaps with PRO Network's virtual delivery and employer sales motion, though Headspace is digital-first while PRO Network is clinical-first.

Emerging players

• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) for adolescents and young adults with mental health and substance use needs — comparable evidence-based therapy stack and virtual clinical delivery, but different age cohort and acuity level.

Direct peers

• Cordico Wellness (Axon): Provider of wellness and behavioral health resources specifically designed for first responder agencies, offering peer support, training, and on-demand content — comparable in mission (specialized first-responder mental health) and buyer (agency contracts) but delivers tech-enabled content rather than clinical sessions.
• AllRise (formerly Badge of Life): Specialized first responder mental health organization delivering peer support, treatment referrals, and wellness programming to public safety personnel — comparable niche focus on first responders and corporate/agency GTM, though more peer-coaching than licensed clinical care.
• Cared For (formerly Code 4 Counseling): National outpatient counseling practice exclusively serving first responders (police, fire, EMS, dispatch) and their families, with in-person and telehealth delivery and EAP partnerships — directly comparable specialty niche, payer mix, and clinical model to PRO Network.

Regional players

• Foresight Mental Health: Multi-state outpatient psychiatry and therapy practice combining in-person and telehealth with a focus on complex mental health; comparable specialty-outpatient outpatient model and integrated therapy-plus-medication offering, but broader consumer focus rather than first-responder niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pro-network-tools

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO Network