PROPANAMA.GOB

What PROPANAMA.GOB does

PROPANAMA (Autoridad para la Atracción de Inversiones y Promoción de Exportaciones) is the official statutory authority of Panama responsible for investment attraction and export promotion, operating under the Ministry of Commerce and Industries (MICI). Founded in 2019 and headquartered in Panama City with 24 employees, the agency develops and implements national strategies to attract foreign direct investment and promote Panamanian exports, coordinating with its Board of Directors, the organized private sector, and Panama's foreign service. Its primary customer segments are Panamanian exporters seeking international market access and foreign investors evaluating Panama as a regional hub, with secondary support for women entrepreneurs via the Mujer Compite program.

The agency operates a portfolio of digital platforms rather than a single product: PROPANAMA Conecta (a web platform within ConnectAmericas.com offering business catalogs, databases, matchmaking, and procurement announcements), the Tablero Interactivo de Ofertas (interactive dashboard for export offerings), INTELCOM (export market intelligence), and integration with the Ventanilla Única de Exportación (unified export window mandated by Decree No. 53 of 1985, operating across seven regional offices). It also promotes the Zona Económica Especial de Aguadulce, an investment vehicle established by Law No. 309 of June 1, 2022; the Empleos Panamá employment platform (endorsed by MITRADEL); and export guidance tools.

PROPANAMA is a non-commercial public institution: services are provided free of charge to exporters and investors, and the entity is funded through Panama's national budget rather than commercial revenue. Its go-to-market is sales-led and relationship-driven, conducted through international trade fairs, trade missions, webinars, business matchmaking events, and a diplomatic network of embassies and bilateral chambers. Marketing channels span LinkedIn, Instagram, X, Facebook, and YouTube, supplemented by participation in major global trade events such as Fruit Attraction, Seafood Expo North America, and Specialty Coffee Expo.

Name

PROPANAMA.GOB

Legal name

Autoridad para la Atracción de Inversiones y Promoción de Exportaciones (PROPANAMA)

Website

https://propanama.gob.pa

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PROPANAMA is Panama's statutory government authority for investment attraction and export promotion, operating under the Ministry of Commerce and Industries. It provides free services to Panamanian exporters and foreign investors through digital platforms, trade missions, and special economic zones.

Ownership category

akta.pro rank

Product category

Investment Promotion and Export Development Services

SIC

International Affairs (9721)

akta.pro industry

PRIMARYBPAIAAAB

Central Government Policy, Strategy & Performance (incl. OMB-style functions)

Business & Public Services/Public Sector & Government Administration/Central/Federal Government Administration

Keywords

• Investment promotion services
• Export facilitation
• Trade development
• Investment attraction
• Export promotion services

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Services (Non-Commercial): PROPANAMA operates as a government authority providing services at no cost to Panamanian exporters and investors. As a public institution under Panama's Ministry of Commerce and Industries (MICI), its operations are funded through the national budget rather than generating commercial revenue.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

PROPANAMA is Panama's official Authority for Investment Attraction and Export Promotion, developing and implementing strategies to attract foreign direct investment and promote Panamanian exports to international markets. The agency coordinates with its Board of Directors, the organized private sector, and foreign service to promote Panama's diversified product and service offerings while attracting sustainable investments with social impact and knowledge transfer. Services are provided free of charge through digital platforms (PROPANAMA Conecta, INTELCOM, Tablero Interactivo), trade missions, business matchmaking, investor support, special economic zone promotion, and women entrepreneur programs.

Product overview

PROPANAMA (Autoridad para la Atracción de Inversiones y Promoción de Exportaciones) is Panama's government authority for investment attraction and export promotion. Rather than offering a unified software product, it provides a portfolio of platforms, programs, and resources: the PROPANAMA Conecta platform within ConnectAmericas.com for business networking and opportunities; the Tablero Interactivo de Ofertas for export analytics; the Zona Económica Especial de Aguadulce for investment in special economic zones; the Mujer Compite program for women entrepreneurs; Guías de Exportación for export guidance; and integrates with tools like INTELCOM for trade intelligence, Empleos Panamá for employment, and Ventanilla Única de Exportación for trade facilitation.

Differentiator

Problem solved

Functional benefit

Brands

• PROPANAMA Conecta: A web platform within ConnectAmericas.com offering business catalog, database of entrepreneurs, business support services, events, business communities, and public and private procurement announcements, as well as training for Panamanian companies.
• Mujer Compite

Products and services

• PROPANAMA Conecta A web platform within ConnectAmericas.com that provides access to business catalogs, entrepreneur databases, business support services, events, business communities, and procurement announcements, along with training content curated for Panamanian exporters and buyers.
• Tablero Interactivo de Ofertas (Interactive Export Offers Dashboard) An interactive digital dashboard providing data and analytics on export opportunities and offerings, enabling businesses to explore and track potential international market opportunities in real time.
• Zona Económica Especial de Aguadulce A Special Economic Zone established by Law No. 309 of June 1, 2022, aimed at attracting foreign investment and generating employment through manufacturing, agroindustry, real estate, tourism, logistics, maritime, aviation, high technology, call centers, and shared services companies.
• Mujer Compite A women-focused program within PROPANAMA's platforms, including Mujer Exporta Panama, Mujer Agroemprendedora, and partnerships with international organizations like BCIE and ITC to empower women entrepreneurs and promote their participation in exports.
• Guías de Exportación (Export Guides) Comprehensive export guides divided into pre-export phase (readiness analysis) and procedural phase (required documentation), available for download and print to help businesses navigate international markets.
• Empleos Panamá An electronic employment platform endorsed by MITRADEL (Ministry of Labor and Workforce Development) serving as Panama's official electronic job exchange, providing free real-time tracking of candidates and job vacancies for registered companies.
• INTELCOM A trade intelligence platform developed by the Ministry of Commerce and Industries that generates and shares information on export opportunities for Panamanian goods, including market access through trade agreements and international market evolution.
• Ventanilla Única de Exportación (Single Export Window) A unified export window system mandated by Decree No. 53 of July 15, 1985, centralized to expedite export procedures through coordination of public entities related to Panamanian international trade, with seven regional windows operating in Colón, Coclé, Chiriquí, Herrera, Los Santos, Bocas del Toro, and Panamá.

Quantifiable outcome

• Over 177 multinational companies established in Panama through special economic regimes
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Georgia TechcoreStrategic or Co-development Partner · 14 March 2025Memorandum of Understanding signed between PROPANAMA and Georgia Tech for collaboration on technology development, research initiatives, and knowledge transfer programs to strengthen Panama's innovation ecosystem.
• Deloitte PanamacoreStrategic or Co-development Partner · 5 March 2025Memorandum of Understanding with Deloitte Panama to support investment attraction efforts and provide advisory services for companies considering Panama as an investment destination.
• CCI France PanamacoreGTM or Marketing Partner · 20 January 2025Memorandum of Understanding with CCI France Panama (French-Panamanean Chamber of Commerce) to strengthen commercial ties and promote business opportunities between France and Panama.
• Panama Pacifico AgencycoreStrategic or Co-development Partner · 17 January 2025Memorandum of Understanding with Panama Pacifico Agency to promote the special economic zone and attract investment and employment generation to the Panama Pacifico area.
• PROCOMER (Costa Rica)coreStrategic or Co-development Partner · 11 December 2024Strategic alliance between PROPANAMA and PROCOMER (Costa Rica's Trade and Investment Development Agency) to boost investments and exports between the two countries through joint promotion activities.
• Asociación Panamá-CoreamajorGTM or Marketing Partner · 18 November 2024Memorandum of Understanding to strengthen economic ties between Panama and Korea, promote bilateral trade, and facilitate Korean investment in Panama.
• TelconetmajorTechnology or Integration · 13 November 2024Technical table collaboration with Telconet on connectivity and telecommunications infrastructure to support Panama's digital transformation.
• CSCMP (Council of Supply Chain Management Professionals)coreStrategic or Co-development Partner · 30 October 2024Memorandum of Understanding with CSCMP to develop Panama's logistics sector, establish Panama Roundtable-CSCMP chapter, and promote supply chain best practices.
• Cámara de Comercio Ítalo-PanameñamajorGTM or Marketing Partner · 22 October 2024Memorandum to boost European investment through the Italian-Panamanean Chamber of Commerce by promoting trade and investment opportunities.
• COFCOmajorStrategic or Co-development Partner · 18 October 2024Memorandum of Understanding with COFCO, the Chinese multinational agribusiness giant, to promote e-commerce trade and logistics in Panama, including contact between Panamanian coffee companies and COFCO.
• PROCOLOMBIAcoreStrategic or Co-development Partner · 24 September 2024Joint initiatives between PROPANAMA and PROCOLOMBIA to integrate commercial cooperation efforts between Panama and Colombia in investment attraction.
• Amazon Web Services (AWS)majorStrategic or Co-development Partner · 15 September 2024Meeting to establish a Technology Academy in Panama, aiming to develop local technology talent and attract technology investments to the country.
• SENACYTcoreStrategic or Co-development Partner · 11 September 2024Collaboration with SENACYT (National Secretary of Science and Technology) to analyze technological opportunity windows for Panama in innovation and technology sectors.
• PROMPERUmajorStrategic or Co-development Partner · 10 September 2024Partnership with PROMPERU (Peru's Export and Tourism Promotion Commission) to strengthen bilateral trade and employment generation through joint promotion activities.
• WIPO (OMPI)majorStrategic or Co-development Partner · 15 August 2024Joint initiative with WIPO (World Intellectual Property Organization) to promote intellectual property protection for business growth and innovation in Panama.
• WAIPAmajorStrategic or Co-development Partner · 17 July 2024PROPANAMA participated in WAIPA Regional Meeting for Central America and Caribbean, joining the World Association of Investment Promotion Agencies.
• USPA (United States Port Association)majorGTM or Marketing Partner · 20 June 2024Strategic alliance with USPA leading to Texas commercial mission visits, promoting port and logistics industry development and 'Port of the Future' initiatives.
• UNDP (PNUD)majorStrategic or Co-development Partner · 17 June 2024Partnership with UNDP to present studies on gender, fashion, and export opportunities, supporting women's economic empowerment through international trade.
• FAOmajorStrategic or Co-development Partner · 17 May 2024Joint presentation of opportunity studies for four priority value chains in Panama, supporting agricultural export diversification.
• The Business Year (TBY)minorGTM or Marketing Partner · 13 June 2023Memorandum of Understanding to promote Panama's economic growth through publications and business intelligence resources.
• NSA (National Supermarket Association)majorGTM or Marketing Partner · 28 March 2023Memorandum of Understanding with NSA to boost Panamanian exports to the United States and capture the Hispanic market through supermarket distribution.
• Cámara de Comercio Británica de PanamácoreGTM or Marketing Partner · 16 February 2023Collaboration agreement to promote Panamanian export products and attract investments to Great Britain through the British Chamber of Commerce network.
• FedEx ExpressmajorGTM or Marketing Partner · 26 January 2023Collaboration agreement with FedEx Express to support Panamanian exporters with logistics and shipping solutions for international markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• ConnectAmericas (IDB / IFC): IDB-led business matchmaking platform that hosts PROPANAMA Conecta. Functions as enabling infrastructure rather than a competitor, but is the direct technological counterpart for the agency's core digital service.
• WAIPA (World Association of Investment Promotion Agencies): Global industry association for IPAs. PROPANAMA is a member and participates in WAIPA regional meetings; useful for peer benchmarking and best-practice methodology but not a competitor.

Broad incumbents

• Singapore Economic Development Board: Global gold-standard investment promotion agency. While far larger and broader in scope, EDB is the benchmark for the FDI-attraction model PROPANAMA applies at a regional scale, and useful for capability aspirational comparison.
• UK Department for Business and Trade: UK government department that combines investment promotion with trade policy. Shares the government-authority model and overseas-network delivery that PROPANAMA uses via embassies and trade missions.
• Invest in Canada: Canada's national investment promotion agency. Closely comparable in mandate (FDI attraction, sector targeting, partner-network-driven delivery) and provides a relevant operational benchmark for a mid-sized national IPA.
• IDA Ireland: Ireland's investment promotion agency. Comparable mandate (FDI attraction, aftercare, sector campaigns) and a model for emerging-market IPAs seeking to grow multinational presence through targeted incentives and full-service investor support.

Direct peers

• PROCOLOMBIA: Colombia's export, investment, and tourism promotion agency. Closest functional peer in scope (FDI + non-traditional exports) and a partner via joint commercial cooperation, making it a natural head-to-head competitor for Latin American investment mandates.
• PROCOMER (Costa Rica): Costa Rica's Trade and Investment Development Agency, a direct IPA peer with a comparable export-promotion and FDI-attraction mandate. PROPANAMA has a signed strategic alliance with PROCOMER, underscoring direct comparability.
• ProMéxico (historical) / Secretaría de Economía: Mexico's former federal investment promotion agency and now the relevant Secretariat units. A regional counterpart whose prior functions (FDI targeting, export promotion) closely mirror PROPANAMA's mandate.
• PROMPERU: Peru's Export and Tourism Promotion Commission. Compares directly in mandate (export promotion, market diversification, image) and is a formal partner of PROPANAMA through joint promotion activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/propanamagob
• YouTubeyoutube.com/channel/UCB9mI5pizh-Qe-JfdlbGPig
• Facebookfacebook.com/AutoridadPROPANAMA
• LinkedInlinkedin.com/company/propanamagob
• Instagraminstagram.com/propanama.gob

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPANAMA.GOB