Provaso Ind Com De Fertilizantes Organicos Ltda

What Provaso Ind Com De Fertilizantes Organicos Ltda does

Grupo Provaso, operating through the legal entity Provaso Ind Com De Fertilizantes Organicos Ltda, is a Brazilian family-controlled producer of organic fertilizers and substrates founded in 1974 and headquartered in São Paulo state. The group is structured around three wholly-owned operating sub-brands: Genfértil, which industrializes and commercializes organic fertilizers under the Provaso, Genebom, and Genesolo product brands across Classic and Premium lines; Vida Verde, which produces substrates for vegetables, flowers, coffee, sugarcane, tobacco, citrus, strawberry, tomato, forestry, and professional applications; and Proverde, which markets organic fertilizers based on seaweed and amino acids with application-specific lines for fertigation, foliar spraying, seedling nurseries, soil application, adjuvants, and granular formats.

The underlying technology is rooted in 50 years of accumulated organic composting expertise, supported by continuous infrastructure and equipment modernization and by specialized quality-control laboratories present at all production units. Product development emphasizes crop-specific substrate formulations and differentiated organic input compositions (including seaweed- and amino-acid-based blends), with portfolio segmentation across price tiers (Classic vs. Premium) and crop verticals.

Commercially, Grupo Provaso runs a direct-to-customer sales and delivery model with quote-based, transactional unit pricing and a flexible minimum-order structure — fractional orders from 60 bags (with delivery and unloading included), full truckload orders from 560 bags (with negotiable unloading terms), and bulk delivery options. Customers are primarily small and mid-sized agricultural producers, garden centers, and professional landscapers across six defined São Paulo state micro-regions (Campinas, Sorocaba, Atibaia, Amparo, Jundiaí, and Rio Claro), with stated openness to serve additional regions on inquiry. The company is privately held under Brazilian Ltda structure with no disclosed external investors, no funding history, and a reported headcount of five employees on the parent legal entity.

Name

Provaso Ind Com De Fertilizantes Organicos Ltda

Legal name

Provaso Ind Com De Fertilizantes Organicos Ltda

Website

https://provaso.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Provaso is a Brazilian, family-controlled organic fertilizer and substrate manufacturer founded in 1974, producing crop-specific products under the Genfértil, Vida Verde, and Proverde sub-brands for small and mid-sized agricultural producers across São Paulo state via direct regional delivery.

Ownership category

akta.pro rank

Product category

Organic Agricultural Inputs (Organic Fertilizers and Substrates)

NAICS

Fertilizer and Compost Manufacturing (32531), Compost Manufacturing (325315)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

akta.pro secondary industry

Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils) (AFABAKAL)

Keywords

• Organic fertilizers
• Agricultural substrates
• Organic composting
• Specialty crop nutrition
• Agricultural inputs manufacturing

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Organic Fertilizer Sales: Sales of organic fertilizers through multiple brands (Genfértil, Proverde) and product lines including classic and premium lines. Revenue generated through product sales with minimum order quantities of 60 bags for fractional orders and 560 bags for full loads, with bulk options also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Grupo Provaso manufactures and sells organic fertilizers and agricultural substrates through three sub-brands: Genfértil (organic fertilizers under Provaso, Genebom, and Genesolo labels with Classic and Premium lines), Vida Verde (substrates for vegetables, flowers, coffee, sugarcane, tobacco, citrus, strawberry, tomato, forestry, garden, and professional applications), and Proverde (organic fertilizers based on seaweed and amino acids sold via adjuvants, fertigation, foliar sprays, seedling nurseries, soil application, and granular formats). Products are delivered directly to agricultural customers across six São Paulo state regions with a fractional minimum order of 60 bags.

Product overview

Grupo Provaso is a Brazilian agricultural group operating three sub-brands focused on organic fertilizers and substrates. Genfértil industrializes and commercializes organic fertilizers under the Provaso, Genebom, and Genesolo brands with Classic and Premium lines. Vida Verde provides substrates for diverse crops including vegetables, flowers, coffee, sugarcane, tobacco, citrus, strawberry, tomato, forestry, and professional applications. Proverde specializes in seaweed and amino acid-based organic fertilizers offered through adjuvants, fertigation, foliar sprays, seedling nursery, soil application, and granular fertilizer lines. The group serves agricultural regions across São Paulo state including Campinas, Sorocaba, Atibaia, Amparo, Jundiaí, and Rio Claro areas.

Differentiator

Problem solved

Functional benefit

Brands

• Genfértil: Company of organic fertilizers that industrializes and commercializes products Provaso, Genebom and Genesolo
• Vida Verde
• Proverde
• Genebom
• Genesolo

Products and services

• Genfértil organic fertilizers Organic fertilizer product line that industrializes and commercializes the Provaso, Genebom, and Genesolo brands, organized into Classic and Premium lines, for agricultural producers across São Paulo state.
• Vida Verde agricultural substrates Crop-specific substrate product line offering Garden, Hortaliças (vegetables), Grandes Culturas (large crops), Café (coffee), Citrus, Morango (strawberry), Tomate (tomato), Florestal (forestry), and Profissional lines for vegetables, flowers, coffee, sugarcane, tobacco, and other crops.
• Proverde seaweed and amino acid fertilizers Organic fertilizers based on seaweed and amino acids delivered through Adjuvantes (adjuvants), Fertirrigação (fertigation), Pulverizações Foliares (foliar sprays), Viveiro de Mudas (seedling nurseries), Via Solo (soil application), and Fertilizantes Granulados (granular fertilizers) lines for agricultural producers.

Quantifiable outcome

• Fractional delivery capability (minimum 60 bags)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Yara Brasil: Yara is a global fertilizer major with a Brazilian operating subsidiary that spans commodity and specialty fertilizers and is increasingly active in organics — a broad incumbent whose entry into organic inputs directly bears on Provaso's competitive landscape.
• Fertilizantes Heringer: Mosaic-controlled Brazilian fertilizer distributor with broad product portfolio including specialty and organic segments — a broad incumbent that competes for the same commercial-grower wallet share across Brazilian regions.
• SQM Brasil: SQM is a global specialty plant-nutrients and biostimulant producer with Brazilian operations — a broad incumbent competing in the higher-margin specialty/foliar segment that Proverde targets.

Direct peers

• Forth Jardim: Forth is a well-established Brazilian specialty fertilizer brand with a strong presence in horticulture and home gardening — closely comparable to Provaso's Vida Verde and Genfértil organic fertilizer lines serving Brazilian growers.
• Dimy (Grupo Dimy): Grupo Dimy is a Brazilian fertilizer manufacturer with a portfolio of specialty, organic, and foliar products serving Brazilian agriculture — directly comparable in product category (organic/specialty fertilizers) and target market (Brazilian growers).
• Tecnologia em Fertilizantes Vita (Vita Brasil): Vita Brasil is a Brazilian specialty fertilizer manufacturer producing organic, organomineral, and foliar products targeted at horticulture and large-scale Brazilian crops — directly comparable in product mix and Brazilian ag-input distribution.
• Stoller Brasil: Stoller is a Brazilian operating subsidiary of the global Stoller Group focused on plant nutrition, biostimulants, and specialty fertilizers — directly comparable to Provaso's organic fertilizer and biostimulant-adjacent Proverde offerings to commercial growers.
• Aminocat: Aminocat is a Brazilian producer of amino acid-based organic fertilizers and biostimulants — directly comparable to Provaso's Proverde line, which uses seaweed and amino acids in specialty formulations for professional agriculture.

Regional players

• Agrária Fertilizantes: Agrária is a Brazilian fertilizer and ag-input brand with regional reach in southern/southeastern Brazil, partially overlapping Provaso's São Paulo state distribution footprint and product categories.

Emerging players

• BioFlora (Agricen): Agricen/BioFlora produces microbial and organic-based agricultural inputs for sustainable crop production — an emerging technology-driven peer in the organic/sustainable fertilizer category partially overlapping Provaso's Genfértil offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/provaso-ind-com-de-fertilizantes-organicos-ltda

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Provaso Ind Com De Fertilizantes Organicos Ltda