PROWINGS

What PROWINGS does

PROWINGS is a Netherlands-based Connected Media platform founded in 2018 that bridges physical printed media with digital experiences through dynamic QR codes, NFC tags, 3D scanning, augmented reality, and AI-driven product assistance. The company operates from Abcoude (Netherlands) and Albons, Girona (Spain), serving a mix of real estate agents, e-commerce retailers, consumer goods brands, and creative agencies across Europe.

Its core product portfolio includes Smart Banners and Smart Labels (physical printed media with dynamic QR codes managed via the Smart Link Portal), a 3D Scanning Service using patented German optical HD technology through a Scanblue partnership, Digital Twins/3D Packshots for e-commerce, a Digital Product Passport (DPP) solution aligned with EU ESPR/Green Deal regulations, Smart Packaging with NFC integration, the Scanlot loyalty/gamification platform, and the PHIE (ProductGuru) AI chatbot for retail e-commerce. The firm is co-founded by Peter Jan van der Vliet, Edwin Wagner, and Jan-Peter van Dok, with a current team of approximately seven employees and no external institutional funding to date.

Revenue is generated through a hybrid model combining one-time product sales (printed smart products, 3D scan services tiered by object size), recurring SaaS-style subscriptions (Smart Link Portal, 3D hosting, Scanlot software, DPP management), professional services (design and Connected Media consultancy), and an agency partnership program that resells the portfolio. Named enterprise customers include Nike, Hasbro (Nerf), Birkenstock, Nescafe, Verkade, and technology partners Google, Apple, and Amazon, alongside a long tail of Dutch real estate agents purchasing Smart Banners via the company's e-commerce store.

Name

PROWINGS

Legal name

Prowings

Website

https://prowings.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PROWINGS is a Netherlands-based Connected Media platform that connects physical printed products with digital experiences via dynamic QR codes, 3D scanning, AR, and AI, serving real estate agents, e-commerce retailers, and consumer goods brands across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Abcoude

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Smart Printed Products (E-commerce): Sale of physical smart printed products including Smart Banners (vinyl and polypropyleen materials in various sizes), Smart Labels (A4 sticker sheets), and V-Board window displays. Products feature integrated dynamic QR codes and are sold in bulk quantities (10-25 units per order) directly via the Prowings web store. Products are priced per unit in bulk sets.
2. Smart Link Software Platform (SaaS): Ongoing software access for managing Smart Links, dynamic QR codes, Dynamic WhatsApp, Dynamic Call, and Dynamic Route features via the online portal. Subscription-style recurring revenue from platform management and content update capabilities tied to each smart product.
3. 3D Scanning Service: Professional 3D digitization of physical products using proprietary scanning technology. Two service models: (1) Scan-Service — customer ships products to Prowings for digitization; (2) Scan-it-Yourself — Prowings delivers a high-end 3D scanner to the customer's location for self-scanning, billed per scan. Pricing tiers based on object size (Small up to 60cm: €495, Medium up to 200cm: €665, Large/heavy: €865).
4. Design Services: Optional design service for customers who do not have their own designer. Prowings creates custom designs for Smart Products based on provided specifications, optimized for the dimensions and use case of the chosen product.
5. 3D Hosting & Content Delivery: Flexible, scalable hosting solution for 3D content (Digital Twins, AR models). Prowings delivers and manages 3D assets in the cloud for seamless integration into customer websites and e-commerce platforms.
6. Connected Media Consultancy: Advisory and consulting services for large complex international projects involving the implementation of 3D/AR, RFID, NFC, QR, or marker solutions. Prowings provides strategic guidance and project management for successful implementation.
7. Scanlot Loyalty Program: Scanlot is a tailor-made loyalty and gamification system. Revenue is generated through the sale of custom-designed scratch tickets and the associated scan/loyalty software platform. Brands pay for custom lottery ticket design, data capture, and variable prize management.
8. Digital Product Passport (DPP) Implementation: Full-service DPP implementation enabling product traceability, GS1 standard identity, and compliance with EU ESPR regulations. Revenue derived from setup, data collection across the supply chain, and ongoing digital passport management.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

PROWINGS develops and sells Smart Printed Products (Smart Banners, Smart Labels, V-Bord signage) integrated with proprietary dynamic QR codes, paired with digital enablement services including 3D scanning and digital twin creation, WebAR experiences, Digital Product Passport (DPP) implementation, and the Scanlot loyalty platform. The Smart Link Portal serves as the central SaaS-style management platform allowing customers to update destinations, track engagement, and manage all connected physical media in real time without reprinting.

Product overview

PROWINGS operates as a Connected Media platform that transforms physical printed products into interactive digital experiences. The core portfolio consists of Smart Products (Smart Banners and Smart Labels — physical printed media integrated with dynamic QR codes managed via the Smart Link Portal), paired with digital enablement services including 3D Scanning Service, Digital Twin/3D Packshots, Digital Product Passport, Smart Packaging, Scanlot loyalty platform, and the PHIE AI chatbot. The Smart Link Portal serves as the central management platform connecting all smart products, while the Prowings Partnership Program enables agencies to resell and deploy these solutions. The company operates from the Netherlands (Abcoude) and Spain (Albons/Girona), serving e-commerce, retail, and real estate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• PHIE: AI chatbot for retail e-commerce, also referred to as ProductGuru - a virtual sales assistant supporting product information queries in multiple languages
• Scanlot

Products and services

• Smart Banners Printed signage in vinyl and polypropyleen materials integrated with dynamic QR codes linking to a web-based management dashboard. Allows reuse of physical banners across multiple properties or campaigns by updating the QR destination post-printing. Available in multiple sizes (60x40cm to 210x70cm), sold in sets of 10-25 units. Primary use case is real estate property signage.
• Smart Label A4 Sheet A4 sticker sheet containing 75 smart labels (in three sizes: 15x15cm, 8x8cm, 5x5cm) with integrated dynamic QR codes. Designed for flexible application to existing marketing materials such as brochures, flyers, signage, and facade advertising. Made of PP TC Gloss White material suitable for indoor and outdoor use.
• Smart Banner V-Bord (Polypropyleen) V-shaped smart banner made from 3.5mm polypropyleen (channel plate), designed for window display with 4 suction cups for mounting. Equipped with dynamic QR code linked to the Smart Link Portal for reusable property marketing applications.
• 3D Scanning Service Professional digitization service converting physical products into HD 3D models for AR, VR, and e-commerce use. Uses proprietary German patented optical HD 3D scanners. Two delivery modes: scan-and-ship (single products shipped to PROWINGS) and scan-it-yourself (bulk on-location scanning with provided equipment). Tiered pricing by object size from €495 to €865 per scan.
• Digital Twin / 3D Packshots High-resolution 3D digital twins and photorealistic 3D packshots for e-commerce websites, AR experiences, and product presentations. Compatible with web-AR (no app required), AR glasses (Microsoft HoloLens), VR headsets, and major e-commerce platforms including Shopify, Amazon, and Bol.com. Includes 3D hosting and integration support.
• Digital Product Passport (DPP) Full-service Digital Product Passport implementation providing product traceability from production through supply chain to the end consumer. Tracks product composition, origin, lifecycle, and sustainability data. Built on GS1 standards (GTIN/SGTIN) and aligned with EU Green Deal / Ecodesign for Sustainable Products Regulation (ESPR), enabling compliance with upcoming EU DPP mandates (textile sector required from 2027).
• Scanlot Loyalty Platform Scratch-and-win loyalty platform combining physical scratch lottery tickets with AR-scannable codes. Customers always receive either an instant win or an additional chance to win via the Zappar AR app. Captures 100% customer data for loyalty segmentation, variable prize pricing, and after-sales marketing. Fully brandable with custom prize structures and sponsor integration.
• PHIE (ProductGuru AI Chatbot) AI-powered virtual sales assistant chatbot that answers consumer product questions in natural language using existing product datasheets as the knowledge source. Supports multiple languages via automatic translation. Integrates via HTML or API into customer e-commerce websites for product discovery and customer support.
• Smart Packaging Solutions Connected packaging solutions integrating NFC tags and dynamic QR codes into physical product packaging. Five levels of smart packaging from basic NFC/QR codes to standalone connected packaging with sensors. Applications include anti-counterfeiting (wine/spirits), medicine adherence, augmented packaging, and consumer engagement.
• Connected Media Consultancy Advisory and consulting services for large complex international projects involving implementation of 3D/AR, RFID, NFC, QR, or marker solutions. Provides strategic guidance and project management for enterprises deploying connected media strategies across their customer touchpoints.
• Design Services Optional design service for customers without their own designer. PROWINGS creates custom designs for Smart Products based on provided specifications, optimized for the dimensions and use case of the chosen product format.

Quantifiable outcome

• 40% reduction in product returns when using 3D/AR visualization (Shopify research, cited by Prowings)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• ScanbluecoreTechnology or IntegrationProwings partners with Scanblue, described as a pioneer and technology leader in Virtual Reality, Augmented Reality, and 3D. Scanblue provides the underlying 3D scanning technology platform that Prowings uses for its scan-it-yourself and scan-service offerings. This is a technology integration partnership enabling Prowings to deliver AR/VR/3D services at scale.
• Dutch Software Partner (for AI/PHIE integration)coreTechnology or IntegrationProwings works with a Dutch software partner for the integration of PHIE, the AI ProductGuru chatbot. This partner provides the integration support (HTML or API) enabling PHIE to be embedded in customer e-commerce websites. Consultants from this partner guide customers through the full setup and implementation process.
• Google, Apple, AmazoncoreTechnology or IntegrationProwings cites partnerships with the world's largest technology platforms — Google, Apple, and Amazon — in the context of delivering AR experiences. The 3D models and AR content created by Prowings are compatible with and deliver experiences on these major platforms' AR ecosystems (WebXR/WebAR on iOS/Android, ARCore, ARKit, etc.).
• Agency Partners (Creative/Marketing Agencies)coreChannel Partner/ Reseller/ DistributorProwings operates a Partnership Program for creative and marketing agencies of all sizes. Agencies gain access to Prowings' full portfolio (3D scanning, smart print, AR) with exclusive partner discounts, enabling them to offer high-tech solutions to their own clients. The program is designed to broaden the agency's portfolio, enhance their tech image, and increase revenue through exclusive pricing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Scantrust: Scantrust provides secure QR codes and connected packaging for product authentication, traceability and consumer engagement. It is highly comparable to PROWINGS' dynamic Smart QR-codes, Smart Packaging and Digital Product Passport capabilities.
• Vntana: Vntana provides a 3D asset management and visualisation platform with WebAR and Shopify/Amazon integrations for retailers and brands. It is highly comparable to PROWINGS' 3D packshots, AR-enabled e-commerce and 3D hosting offerings.
• Zappar: Zappar is a WebAR platform providing AR code and AR experiences without app downloads; it is also the underlying AR scanning engine for PROWINGS' Scanlot product. Both compete for brands deploying AR-enabled packaging and connected print campaigns.
• Circularise: Circularise offers Digital Product Passport and supply-chain traceability solutions for materials and finished goods. It competes with PROWINGS' DPP offering for the same EU ESPR-driven demand from brands and manufacturers.
• Emersya: Emersya is a 3D/AR platform for product visualisation and configuration, including in-browser AR and e-commerce integrations. It addresses the same use cases as PROWINGS' Digital Twin, AR-enabled packaging and 3D Scanning services for consumer brands.
• SharpEnd: SharpEnd is a connected packaging strategy and execution agency helping brands deploy NFC/QR-enabled packaging and consumer engagement. It directly competes with PROWINGS' Smart Packaging, Smart QR, and Connected Media Consultancy offerings for CPG and retail clients.
• Threekit: Threekit is a 3D and AR product visualisation platform for e-commerce and retail, offering 3D configuration, AR previews and Digital Twin hosting. It competes most directly with PROWINGS' 3D Scanning, Digital Twin and 3D Hosting services for the same online retailer customer base.
• Marxent: Marxent (VisualCommerce platform) delivers 3D/AR product visualisation for furniture, home goods and retail, with managed 3D content services. It overlaps with PROWINGS' 3D Scanning, Digital Twin and Connected Media consultancy for retailers.
• Nextech AR Solutions (ARway / ARitize): Nextech AR Solutions (including its ARway and ARitize brands) provides AR for e-commerce, 3D/AR asset hosting and AR-powered retail experiences. It overlaps with PROWINGS' AR-enabled e-commerce, 3D packshots and PHIE AI chatbot integrations.

Broad incumbents

• 8th Wall (Niantic): 8th Wall, now owned by Niantic, is a leading WebAR development platform used to build browser-based AR experiences. As a broader platform incumbent, it underpins and competes with parts of PROWINGS' WebAR delivery stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prowings.nl
• LinkedInlinkedin.com/company/prowings
• Instagraminstagram.com/prowings.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROWINGS