BC Psychological Association

What BC Psychological Association does

The British Columbia Psychological Association (BCPA) is a non-profit professional membership association founded in 1938 and headquartered in Vancouver, British Columbia, that advances the profession and science of psychology on behalf of registered psychologists, psychology students, academic affiliates, and the broader public. It serves approximately 980–1,000+ members through a tiered annual membership model (Regular $429 CAD, Provisional $382 CAD, Student $57 CAD, Out-of-Province $70 CAD, Academic Affiliate $110 CAD, Non-Practicing/Retired $70 CAD) and runs an active continuing education, advocacy, and referral service program.

Its core digital offerings consist of a GlueUp-powered member portal and website handling account management, event registration, and the public-facing 'Find a Psychologist' referral service directory; a Thinkific-based Education On-Demand platform for pre-recorded CE courses; the My Glue mobile app on Android and iOS; a weekly newsletter reaching 980+ recipients with 80%+ open rates; the BCPA Podcast (Inside Your Mind) on Spotify hosted by Dr. Wolfgang Linden; and a YouTube channel. Supporting programs include the Psychologist of the Year Award, the $2,000 BCPA Diversity Student Bursary, annual Psychology Month programming, and member benefits partnerships spanning insurance (BMS, Westland, Sonnet), practice management (Owl Practice, Adracare), payment processing (Helcim), assessments (PAR), and other professional services.

Revenue is generated through three principal streams: annual membership dues (subscription/recurring), tiered advertising across newsletter, web, and social placements (with member vs. non-member pricing), and professional development workshops and events. Go-to-market is sales-led via the website, the referral directory, and community engagement, with strategic advocacy partnerships with CHCPBC, First Nations Health Authority, ICBC, and WorkSafeBC reinforcing BCPA's position as the recognized provincial voice for psychology in British Columbia.

Name

BC Psychological Association

Legal name

British Columbia Psychological Association

Website

https://psychologists.bc.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The British Columbia Psychological Association is a Vancouver-based non-profit professional membership association, founded in 1938, serving roughly 1,000 registered psychologists, students, and academic affiliates in British Columbia through tiered annual dues, continuing education, advocacy, and a public-facing referral directory.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Professional association services
• Psychology referral directory
• Continuing education workshops
• Membership dues subscription
• Mental health advocacy

Headquarters

HQ city

British Columbia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from registered psychologists, provisional members, students, out-of-province psychologists, academic affiliates, and retired/non-practicing members. Membership year runs September 1 - August 31 with pro-rating for new members.
2. Advertising Revenue: Newsletter advertising (bottom/middle/top placements), monthly web posts, and social media advertising sold to members and non-members. Tiered pricing with member discounts (15-20% savings).
3. Professional Development Workshops: CE workshops, ethics salons, and educational events for members with discounted rates compared to non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

BCPA is the provincial professional membership association for psychologists in British Columbia, selling tiered annual memberships, continuing education workshops, a public referral service directory, member-benefit partnerships, and advocacy services. Its core commercial activity is recruiting and retaining individual psychologist members across six membership tiers and generating supplementary revenue through newsletter/web advertising and paid professional development events.

Product overview

The British Columbia Psychological Association (BCPA) operates as a professional membership organization rather than a software product company. Its core digital offerings consist of a member portal and website powered by GlueUp, providing membership management, event registration, and a public referral service to find registered psychologists. Supporting products include a podcast series (Inside Your Mind), an Education On-Demand platform on Thinkific for continuing education, a mobile app (My Glue), and a weekly newsletter. BCPA also runs annual programming such as Psychology Month events and awards, alongside member benefit partnerships offering discounts on insurance, practice management tools, and professional services.

Differentiator

Problem solved

Functional benefit

Brands

• BCPA Podcast: The BCPA's official podcast series featuring episodes on psychology topics such as 'What Is a Psychologist?' and 'Understanding Trauma and Its Impact on Life.' Hosted by Dr. Wolfgang Linden.
• Find a Psychologist (Referral Service)
• Education On-Demand

Products and services

• BCPA Annual Membership

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BMS GroupcoreOthersBMS Group provides professional liability insurance coverage specifically designed for psychology practitioners. Members access specialized practice risk coverage through this partnership.
• Owl PracticecoreTechnology or IntegrationOwl Practice offers mental health practice management platform. BCPA members receive 20% discount on first year with Owl's platform.
• Westland Insurance / MyGroupcoreOthersWestland Insurance through MyGroup provides home insurance discounts up to 20% for BCPA members.
• Sonnet InsurancecoreOthersSonnet Insurance offers home insurance solutions to BCPA members.
• TELUScoreGTM or Marketing PartnerTELUS provides deals on home services including Optik TV, Purefibre internet, and Smart Home Security for BCPA members and their families.
• Canadian Psychological Association (CPA)coreStrategic or Co-development PartnerCPA is the national psychological association. BCPA collaborates on national psychology initiatives and events.
• Park'N FlyminorGTM or Marketing PartnerPark'N Fly provides Vancouver airport parking discounts for BCPA members.
• PAR (Psychological Assessment Resources)coreGTM or Marketing PartnerPAR provides psychological assessment products. BCPA members receive 15% discount on PAR-published products and 10% on PAR-distributed products.
• Edge BenefitsminorOthersEdge Benefits offers expanded customizable Health & Dental plan to BCPA members through their MyEDGEPlan program.
• PsychGuard SolutionsminorOthersPsychGuard provides executor services to BCPA members.
• Financial Literacy CounselminorGTM or Marketing PartnerFinancial Literacy Counsel provides free 1-hour financial consultation to BCPA members.
• First Nations Health AuthoritycoreStrategic or Co-development PartnerBCPA is strengthening partnerships with the First Nations Health Authority as part of advocacy priorities to advance Indigenous health and culturally safe care.
• ICBCcoreStrategic or Co-development PartnerBCPA maintains partnership with ICBC (Insurance Corporation of British Columbia) for advocacy and professional collaboration.
• WorkSafeBCcoreStrategic or Co-development PartnerBCPA maintains partnership with WorkSafeBC for advocacy and professional collaboration.
• College of Health and Care Professionals of BC (CHCPBC)coreStrategic or Co-development PartnerBCPA engages with CHCPBC (formerly College of Psychologists of BC) on regulatory matters, bylaw feedback, and implementation of Health Professions and Occupations Act (HPOA).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Psychological Association: The largest professional association of psychologists in the world (~190,000 members), serving the same profession globally. APA operates a much broader portfolio of services, publications, and advocacy and serves as the natural US analog and broader incumbent for BCPA's professional association model.
• Mental Health Association of British Columbia: A BC-wide nonprofit addressing mental health promotion, support, and advocacy across the population. Not a psychology-specific membership body, but occupies adjacent public-awareness and advocacy territory in BC, particularly around Psychology Month and consumer-facing mental health content.

Others

• College of Health and Care Professionals of BC: The BC regulator (formerly College of Psychologists of BC) governing registration, scopes of practice, and professional standards for psychologists in BC. CHCPBC is not a peer in the membership-association sense but is BCPA's most important counterparty on regulatory matters under HPOA.
• Psychology Today: The dominant public-facing directory and advertising marketplace for therapists and psychologists in North America. Comparable to BCPA's Find a Psychologist referral service in function but operates at vastly larger scale as a commercial directory rather than an association.

Direct peers

• Canadian Psychological Association: The national professional association for psychologists in Canada. BCPA explicitly partners with CPA on national initiatives, and the two share the same mission of advancing the science and practice of psychology — making CPA the closest structural peer to BCPA at the national level.

Regional players

• Ontario Psychological Association: The provincial psychological association in Ontario, structured as a membership-based nonprofit serving registered psychologists in that province. Operationally near-identical to BCPA with similar advocacy, referral, and member-benefit functions in a different Canadian jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAg3iQ1K4pps4Mt3PdyvVxA
• Facebookfacebook.com/BCPsychologist
• LinkedInlinkedin.com/company/bc-psychological-association
• Instagraminstagram.com/bcpsychologists

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BC Psychological Association