Editura Publica

What Editura Publica does

Editura Publica (legally PUBLICA COM S.R.L.) is a Romanian independent publishing house founded in 2005 and headquartered in Bucharest, operating with approximately 21 employees. The company specializes in Romanian-language translations of international non-fiction, with a curated catalog covering business, entrepreneurship, economics, behavioral economics, social sciences, science, leadership, and personal development, including works by authors such as Malcolm Gladwell, Simon Sinek, Seth Godin, Sir Ken Robinson, and Dan Ariely. It also publishes Romanian authors and operates two imprints — Victoria Books for celebrity and sports biographies (including tennis figures such as Tadej Pogačar and Jannik Sinner) and Narator for creative non-fiction — plus sub-brands Publica Pocket, Publica Extra, and Publica Youngster, and themed collections in science, economics, and entrepreneurship.

The company sells physical books through its owned e-commerce site publica.ro and a broad Romanian retail network that includes Cărturești, Humanitas, Librarium, Bookstory, Seneca Anticafe, and online retailers such as Cartepedia, Elefant, eMag, Libris, Bookzone, and Book City. Digital formats (e-books and audiobooks) are distributed globally through Apple Books, Google Play Books, Rakuten Kobo, and Romanian platforms AudioTribe and Voxa, while logistics is handled by Fan Courier as the primary partner and Poșta Română as a fallback. Pricing is unit-based in Romanian lei (typically 25–70 lei per title) with a 1,000 lei Client Gold loyalty threshold that grants a permanent 25% discount, and a corporate/bulk-order channel offering personalized quotes for company purchases.

Revenue is generated primarily through one-time sales of physical and digital books to individual Romanian readers, supplemented by corporate bulk orders. Brand and audience engagement are reinforced through the newsletter program (offering early-access to new titles roughly one week before bookstore availability), a blog at blog.publica.ro, social channels under @editurapublica, blogger and influencer collaborations, and the Meet The Thinkers business conference series. The publisher sources paper from Sweden's Holmen under a carbon-neutral sustainability commitment and operates on a hybrid schedule from its Sector 2 Bucharest headquarters.

Name

Editura Publica

Legal name

PUBLICA COM S.R.L.

Website

https://publica.ro

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Editura Publica is a Romanian independent publishing house that translates and curates international non-fiction — covering business, economics, social sciences, and biographies — for Romanian readers, selling physical books via its own e-commerce site and major Romanian bookstore chains, plus e-books and audiobooks globally through Apple Books, Google Play Books, Kobo, and Romanian platforms.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Business, Economics & Management Scholarly Publishing (EDAGAFAF), Humanities & Arts Scholarly Publishing (EDAGAFAE)

Keywords

• Published non-fiction books
• Romanian publishing house
• Translated business books
• E-book and audiobook distribution
• Book retail and wholesale

Headquarters

HQ city

București

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Revenue from selling printed books (nonfiction, business, social sciences, biographies) in Romanian language through direct e-commerce and retail partnerships. Books are sold as one-time purchases with pricing ranging from approximately 25-70 lei per title.
2. Digital Products (E-books and Audiobooks): Revenue from selling digital formats including e-books and audiobooks available on Apple Books, Google Play Books, Rakuten Kobo, AudioTribe, and Voxa platforms.
3. Corporate/Bulk Orders: Revenue from companies purchasing multiple copies of titles for employees, training, or gifting purposes, with personalized pricing offered.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Editura Publica is a Romanian publishing house that selects, translates, and publishes international non-fiction titles in Romanian, alongside works by Romanian authors, across business, entrepreneurship, economics, social sciences, science, and biography categories. It sells physical books through its own e-commerce store and partner retailers, e-books and audiobooks through global digital platforms, and offers specialized imprints (Victoria Books, Narator) and themed collections to individual readers and corporate bulk buyers.

Product overview

Editura Publica is a Romanian publishing house specializing in non-fiction books including business, social sciences, biographies, and creative nonfiction. The company publishes both international authors (translated into Romanian) and Romanian authors. The product portfolio includes physical books sold through the website and third-party bookstores, digital formats (ebooks and audiobooks) distributed through major platforms like Apple Books, Google Play Books, Rakuten Kobo, AudioTribe, and Voxa, and several specialized imprints: Victoria Books (celebrity biographies), Narator (creative nonfiction), Publica Pocket, Publica Extra, and Publica Youngster. The company also operates themed collections in science, economics, and entrepreneurship, and maintains a Gold Client loyalty program for frequent purchasers.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Books (Editura Publica core publishing) Romanian-language printed books across business, entrepreneurship, economics, social sciences, science, personal development, and biographies, sold to individual readers and partnered retailers through the publica.ro website and bookstore network.
• E-books Digital book editions of Editura Publica titles available for purchase and download on global e-book platforms, offered at a discount compared to physical editions.
• Audiobooks Audio editions of Editura Publica titles distributed through Apple Books, AudioTribe, Voxa, and Rakuten Kobo for listener purchase and streaming.
• Victoria Books imprint Registered imprint (OSIM) specializing in celebrity and sports biographies and autobiographies from tennis, music, film, politics, and culinary world, sold to individual readers in Romanian translation.
• Narator imprint Registered imprint (OSIM) publishing creative nonfiction narrative works in Romanian translation, available in physical and digital format.
• Publica Pocket Smaller-format book sub-brand within the Editura Publica catalog, featuring compact editions of selected titles.
• Publica Extra Lifestyle and self-help book sub-brand within the Editura Publica catalog, sold through the same retail and digital channels.
• Publica Youngster Children's and youth-oriented book sub-brand within the Editura Publica catalog, sold through the same retail and digital channels.
• Co-lecția de știință (Science Collection) Themed book collection focused on natural sciences, biology, and scientific discovery, sold to general readers across physical and digital formats.
• Co-lecția de economie (Economics Collection) Themed book collection focused on economic theory and behavioral economics, sold to general readers across physical and digital formats.
• Co-lecția de antreprenoriat (Entrepreneurship Collection) Themed book collection focused on entrepreneurship, business, and startup topics, sold to general readers across physical and digital formats.
• Client Gold Loyalty Program Customer loyalty program offering a permanent 25% discount on all titles for clients whose cumulative order value reaches at least 1,000 RON.
• Corporate/Bulk Book Orders Specialized bulk-order service for companies and organizations purchasing multiple copies of Editura Publica titles for employees, training, or gifting, with personalized pricing via email or phone.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Fan CouriercoreOthersPrimary logistics and delivery partner for Romanian domestic shipments. Handles order fulfillment with 24-48 hour delivery time. Delivery costs calculated automatically based on courier rates including 21% VAT.
• Poșta RomânăminorOthersAlternative shipping provider for areas not covered by Fan Courier or for locations with higher courier costs. Offers 2-5 day delivery with pickup from post office.
• CărtureșticoreChannel Partner/ Reseller/ DistributorMajor Romanian bookstore chain partner for physical book distribution.
• Librăriile HumanitascoreChannel Partner/ Reseller/ DistributorMajor Romanian bookstore chain partner for physical book distribution.
• LibrariumminorChannel Partner/ Reseller/ DistributorRomanian bookstore partner for physical book distribution.
• BookstoryminorChannel Partner/ Reseller/ DistributorRomanian bookstore partner for physical book distribution.
• Seneca AnticafeminorChannel Partner/ Reseller/ DistributorRomanian bookstore partner for physical book distribution.
• Apple BookscoreChannel Partner/ Reseller/ DistributorGlobal digital distribution platform for e-books and audiobooks.
• Google Play BookscoreChannel Partner/ Reseller/ DistributorGlobal digital distribution platform for e-books and audiobooks.
• Rakuten KobocoreChannel Partner/ Reseller/ DistributorGlobal digital distribution platform for e-books and audiobooks.
• AudioTribeminorChannel Partner/ Reseller/ DistributorRomanian audiobook platform partner for digital audiobook distribution.
• VoxaminorChannel Partner/ Reseller/ DistributorRomanian digital platform partner for audiobook distribution including titles like 'Flux. Psihologia fericirii' and 'Wanting'.
• euplatesc.rocoreTechnology or IntegrationPayment processing platform for online card transactions. Handles secure payment processing for e-commerce orders.
• ING BankcoreOthersBanking partner for business operations. Company bank account held at ING Bank - Suc. Cotroceni.
• AscendisminorStrategic or Co-development PartnerStrategic partner supporting the publication of 'Arta posibilului' (The Art of Possible) by Benjamin and Rosamund Zander, providing endorsement and organizational support.
• HolmenminorOthersSwedish paper manufacturer providing volumetric paper (average weight 0.300 grams per book) for book production. Company selected Holmen for its strong environmental commitment with sustainable processes and carbon-neutral footprint.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Humanitas: Largest Romanian trade and academic publisher, also a key retail channel for Editura Publica. Directly comparable in non-fiction translation activity, imprints, and Romanian-language readership, making it the closest head-to-head competitor in the local market.
• Polirom: Major Romanian publisher with deep catalogs in social sciences, humanities, and translated non-fiction. Closely comparable in target reader (educated Romanian consumers) and in relying on translation rights for international non-fiction titles.
• Editura Litera: One of the largest Romanian publishers with broad trade and non-fiction coverage, including translations. Direct competitor for shelf space at Cărturești, Humanitas, and online retailers.
• Editura Rao: Romanian publisher strong in popular non-fiction and translated international titles. Comparable in business model (rights-based translation publishing) and retail presence in major Romanian bookstore chains.
• Editura Trei: Romanian publisher with significant non-fiction and psychology/social sciences output, including translated titles. Comparable in editorial niche and channel strategy.
• Editura Curtea Veche: Long-standing Romanian publisher covering non-fiction, self-development, and translated business/popular science titles. Direct peer in category mix and target audience.

Broad incumbents

• Penguin Random House: Global trade publishing giant that owns the rights to many authors Editura Publica translates (e.g., Gladwell, Ariely). Comparable as the upstream rights holder and as a broad incumbent whose localized editions compete with Publica's translations.
• HarperCollins: Major global trade publisher controlling rights to authors in Publica's catalog (e.g., Seth Godin, Ken Robinson). Comparable as upstream licensor and broad incumbent competitor in translated non-fiction.

Emerging players

• Bookouture: Digital-first imprint focused on non-fiction and narrative titles. Comparable as a digital-distribution-led competitor pursuing rights-based translated publishing at lower cost structure.
• Storytel: Subscription audiobook and e-book platform with growing Romanian catalog. Comparable as a digital distribution competitor that monetizes the audiobook format that Publica is also pursuing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/editurapublica
• LinkedInlinkedin.com/company/editura-publica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editura Publica