Publicis Media Austria
Publicis Media Austria GmbH is a Vienna-based full-service media agency that operates the Austrian platform for Publicis Groupe's Zenith, Starcom, and Spark Foundry brands, delivering media planning, buying, analytics, and campaign execution to large enterprise clients across multiple industries.
- Company typePrivate
- Founded2016
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Publicis Media Austria does
Publicis Media Austria GmbH is a Vienna-based, full-service media agency and the Austrian platform of Publicis Groupe's three global agency brands—Zenith (ROI Agency), Starcom (Human Experience Agency), and Spark Foundry—founded in 2016 alongside Publicis Media's global restructuring. The agency serves enterprise brand clients across automotive (Stellantis), consumer goods (Lindt, Mondelēz, Kärcher), retail (MediaMarkt, HOFER KG, Fielmann), entertainment (Disney, Sky), consumer electronics (Samsung), and pharmaceuticals (GSK), delivering strategic communication consulting, cross-media planning, media buying, performance optimization, market research, and analytics. Operationally, services are delivered through dedicated Client Service teams plus centralized specialist units in Data & Technology, Analytics & Insights, Research, Performance, Buying, and Business Development, supported by PMX (Publicis Media Exchange) for media investment and trading; technology stack includes the group-wide AI-powered Marcel knowledge platform and Salesforce CRM. Revenue derives from enterprise agency fees and media buying commissions on client advertising spend, with custom engagement pricing, three internal sub-brand platforms, and a headcount of nearly 90 employees at its Gumpendorfer Straße headquarters.
Publicis Media Austria firmographics
Firmographics- Name
- Publicis Media Austria
- Legal name
- Publicis Media Austria GmbH
- Website
- https://publicismedia.at
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Publicis Media Austria GmbH is a Vienna-based full-service media agency that operates the Austrian platform for Publicis Groupe's Zenith, Starcom, and Spark Foundry brands, delivering media planning, buying, analytics, and campaign execution to large enterprise clients across multiple industries.
- Ownership category
- akta.pro rank
Publicis Media Austria industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industry
- Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Publicis Media Austria is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Publicis Media Austria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Media Agency Services: Strategic communication consulting, media planning, campaign execution, and optimization services for advertising clients. Revenue derived from agency fees and media buying commissions on client advertising spend across traditional and digital channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise agency services - custom engagement |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Publicis Media Austria product offering
Product offeringCore offering
Publicis Media Austria operates as a full-service media agency delivering strategic communication consulting, cross-media planning, media buying, campaign execution and performance optimization for enterprise brand clients across video, audio, out-of-home, print, digital and programmatic channels. The agency runs three specialized sub-brands (Zenith, Starcom, Spark Foundry) supported by centralized teams in Data & Technology, Analytics & Insights, Research, Performance, Buying and Business Development, and trades media investment through PMX (Publicis Media Exchange).
Product overview
Publicis Media Austria operates as a platform organization supporting three global agency brands—Zenith (ROI agency), Starcom (Human Experience agency), and Spark Foundry (analytics and commerce-focused agency)—within the Publicis Groupe network spanning 100+ countries. Centralized specialist teams provide Data & Technology, Analytics & Insights, Research, Performance, Buying, and Business Development services. The Point of View publication series delivers market intelligence and media trend analysis to clients.
Differentiator
Problem solved
Functional benefit
Brands
- Zenith: ROI Agency specializing in holistic communication solutions with dynamic and future-oriented aspects, data-driven marketing, real-time campaign optimization, and media trend research.
- Starcom
- Spark Foundry
- PMX (Publicis Media Exchange)
Products and services
- Zenith ROI-focused media agency sub-brand specializing in holistic communication solutions, data-driven analysis, real-time campaign performance measurement and optimization, and media-trend research for enterprise brand clients.
- Starcom Human Experience-focused media agency sub-brand that integrates consumer experiences, values and motives into brand experiences to develop innovative cross-media strategies for global and national advertisers.
- Spark Foundry Analytics, technology, content and commerce-focused media agency sub-brand combining classical media services with data-driven analytics and trade solutions for advertisers.
- PMX — Publicis Media Exchange Central media investment and trading function responsible for media negotiations, product development and innovation, optimizing client ad-buying effectiveness through consolidated network media purchases and strategic partnerships.
- Point of View (POV) Publications Regular thought-leadership publication series presenting market analyses, advertising-trend reports, economic forecasts and media insights published by Publicis Media Austria for clients and the wider market.
- 3D-DOOH Campaign Services Innovative 3D digital out-of-home advertising campaign offering combining Forced Perspective technology with high-resolution DOOH displays for immersive product-experience advertising executions.
Companies that use Publicis Media Austria
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Publicis Media Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature2 records
Publicis Media Austria partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered key account, key partner, minor and core.
- Samsung Austriakey accountCollaboration for pioneering 3D DOOH campaign in Austria using Forced Perspective technology for Samsung Galaxy S24 Ultra product launch. First mover campaign demonstrating innovative out-of-home advertising.
- ScreenOnDemandkey partnerTechnology partner for 3D DOOH campaign providing Forced Perspective technology and programmatic digital out-of-home advertising capabilities in Austrian market. Enabled first-of-its-kind 3D advertising experience.
- Cheil AustriaminorCreative agency partner in the Samsung Galaxy S24 Ultra 3D DOOH campaign coordination and execution.
- Publicis GroupecoreParent company of Publicis Media. As the global holding company, Publicis Groupe provides strategic direction, global agency brands (Zenith, Starcom, Spark Foundry), and operates in over 100 countries. Publicis Media is the media umbrella brand established in 2016 under Publicis Groupe.
- ZenithcoreROI Agency brand within Publicis Media. Specializes in holistic communication solutions with dynamic and future-oriented aspects, comprehensive data analytics, real-time campaign performance measurement and optimization to maximize ROI.
- StarcomcoreHuman Experience Agency brand placing humans at the center of holistic communication solutions. Integrates experiences, values, and motives into brand experiences to create innovative strategies for global and national brands.
- Spark FoundrycoreYoungest agency brand under Publicis Media. Originally Mediavest | Spark, which was the world's first independent media agency in 1955. Offers classic media services plus Analytics, Technology, Content, and Trade solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Publicis Media Austria competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global parent company (PAR: PUB) and the world's third-largest communications group. Provides strategic, technology, and financial context for the Austrian subsidiary's positioning and economics.
- WPP plc: World's largest advertising holding company and parent of GroupM Austria. A broad incumbent competitor whose Austrian media agency subsidiaries compete directly with Publicis Media Austria.
- Omnicom Group: Global advertising holding company (NYSE: OMC) and parent of Omnicom Media Group's Austrian operations. Comparable as a broader incumbent whose Austrian arm is a direct competitor.
Direct peers
- GroupM Austria: Austrian media-agency operation of WPP's GroupM network (Mindshare, Wavemaker, MediaCom, EssenceMediacom). Directly competes with Publicis Media Austria for the same enterprise clients and Austrian media budgets.
- Dentsu Austria: Austrian arm of Dentsu Group (Carat, iProspect, dentsu X). Direct competitor offering media planning, buying, and programmatic services to similar Austrian enterprise clients.
- Havas Media Austria: Austrian operations of Havas Media Network, a global media agency. Competes with Publicis Media Austria for cross-media planning and buying mandates in the Austrian market.
- Omnicom Media Group Austria: Austrian media-agency arm of Omnicom Group encompassing OMD, PHD, and Hearts & Science. Competes head-to-head with Publicis Media Austria's Zenith, Starcom, and Spark Foundry brands in Austrian pitches.
- IPG Mediabrands Austria: Austrian operations of Interpublic Group's media brands (UM, Initiative, Mediabrands Precision). Competes in Austrian pitches and global-to-local coordination, similar to Publicis Media Austria.
- Mediaplus Austria (Serviceplan Group): Independent European media agency group with significant Austrian presence. Offers traditional media planning/buying and digital services, directly comparable to Publicis Media Austria's offering.
Others
- ScreenOnDemand: Austrian programmatic digital-out-of-home (DOOH) operator that partnered with Publicis Media Austria and Samsung on the 3D-DOOH Galaxy S24 Ultra campaign. Ecosystem/technology partner rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Publicis Media Austria social profiles
Digital presencePublicis Media Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Publicis Media Austria leadership team
Management profileNumber of profiles
Profiles10 records
Publicis Media Austria subsidiaries and ownership
Company hierarchySubsidiaries4 records
Publicis Media Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Publicis Media Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Publicis Media Austria
What does Publicis Media Austria do?
Publicis Media Austria operates as a full-service media agency delivering strategic communication consulting, cross-media planning, media buying, campaign execution and performance optimization for enterprise brand clients across video, audio, out-of-home, print, digital and programmatic channels. The agency runs three specialized sub-brands (Zenith, Starcom, Spark Foundry) supported by centralized teams in Data & Technology, Analytics & Insights, Research, Performance, Buying and Business Development, and trades media investment through PMX (Publicis Media Exchange).
Is Publicis Media Austria a public or private company?
Publicis Media Austria is a private company. It is classified as corporate owned and is currently operating.
When was Publicis Media Austria founded?
Publicis Media Austria was founded in 2016. It employs 51 to 100 people.
Where is Publicis Media Austria based?
Publicis Media Austria is headquartered in Vienna, Austria, in the Europe region.
How does Publicis Media Austria make money?
One revenue line is on record: media Agency Services.
Who are Publicis Media Austria's main competitors?
Broad incumbents on record are Publicis Groupe, WPP plc and Omnicom Group. Direct peers are GroupM Austria, Dentsu Austria, Havas Media Austria, Omnicom Media Group Austria, IPG Mediabrands Austria and Mediaplus Austria (Serviceplan Group). ScreenOnDemand is listed as an others.
Does Publicis Media Austria have an API?
No public API is recorded for Publicis Media Austria.
What industry is Publicis Media Austria in?
Publicis Media Austria's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 54183 and its SIC code is 7311.