IPG Mediabrands Austria
IPG Mediabrands Austria is a Vienna-based media agency within the IPG Mediabrands/Omnicom Media network, providing enterprise advertisers in Austria with media planning, buying, and integrated marketing services backed by the global Omni platform, Acxiom data, and 40,000+ specialists.
- Company typePublic
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What IPG Mediabrands Austria does
IPG Mediabrands Austria is a Vienna-based media agency operating as part of the international IPG Mediabrands network, which following the Omnicom-IPG merger has been integrated into Omnicom Media Group (OMG), the media services division of Omnicom Group (NYSE: OMC). The Austrian entity employs approximately 24 people and serves enterprise advertisers in Austria and the broader DACH/EMEA region, delivering media planning and buying across digital, traditional, CTV, and emerging channels.
The local office operates as a regional node within OMG's global technology stack, which centers on the Omni intelligence platform — a unified environment that combines proprietary data (Acxiom Real ID covering 2.6 billion verified global IDs), AI/ML-driven commerce capabilities (Flywheel), a creator-media platform spanning 15M+ creators (Creo), and post-cookie identity infrastructure (UID 2.0). The Austrian team draws on 40,000+ OMG specialists across 70+ markets and 150+ cities, gaining access to $70B+ in buying power and first-mover partnerships with NBCUniversal, Disney Advertising, Paramount+, Amazon, Google, Meta, and Walmart Connect.
Commercially, IPG Mediabrands Austria operates as a B2B agency on multi-year enterprise contracts negotiated individually based on client scope. Revenue is derived from media commissions, fees, and performance-based arrangements with global enterprise advertisers. The Austrian unit benefits from the wider OMG ecosystem, which in 2026 earned the #1 RECMA ranking across all four regions following the OMG-Mediabrands integration, with OMD billings of $35.6B outperforming the nearest competitor by $4.4B on 9.5% YoY growth.
IPG Mediabrands Austria firmographics
Firmographics- Name
- IPG Mediabrands Austria
- Legal name
- Omnicom Media Group
- Website
- https://emea.ipgmediabrands.com
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IPG Mediabrands Austria is a Vienna-based media agency within the IPG Mediabrands/Omnicom Media network, providing enterprise advertisers in Austria with media planning, buying, and integrated marketing services backed by the global Omni platform, Acxiom data, and 40,000+ specialists.
- Ownership category
- akta.pro rank
IPG Mediabrands Austria industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where IPG Mediabrands Austria is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IPG Mediabrands Austria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Media Agency Services: Omnicom Media Group generates revenue through media planning and buying services, providing advertising and marketing solutions to global brands. Revenue is derived from media commissions, fees, and performance-based arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise agency services for global brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IPG Mediabrands Austria product offering
Product offeringCore offering
IPG Mediabrands Austria is a Vienna-based media agency operating under the EMEA region of the broader Mediabrands/Omnicom Media network. It delivers media planning, media buying, and integrated advertising services to brand clients in Austria, leveraging global agency platforms (OMD, PHD, UM, Initiative, Hearts & Science, Mediahub) and proprietary data, AI, and commerce technologies such as the Omni Intelligence Platform, Acxiom Real ID, and Flywheel. The Austrian operation forms part of the integrated Omnicom Media Group following the OMG–Mediabrands consolidation.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Agency Services
Quantifiable outcome
- OMD named best performing global media network for 10th consecutive RECMA Diagnostics report
- +4 more outcomes
Companies that use IPG Mediabrands Austria
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles1 record
IPG Mediabrands Austria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IPG Mediabrands Austria partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core and minor.
- UbercoreOmnicom Media retained and expanded Uber's $800M global media account with PHD overseeing North America, EMEA, LATAM and expanded remit in Brazil. Relationship began in 2023.
- IBMcoreIBM awarded global media account to Omnicom Media following competitive review, expanding from EMEA relationship to global scope.
- NBCUniversalcoreFirst-mover partnership with NBCU to craft dynamic contextual ads for CTV content and streaming programming.
- Ad AllianceminorFirst-mover partnership in Germany between OM Germany and Ad Alliance to adapt TV commercials live to programs.
- Paramount+corePartnership on Dynamic Fixed Ad Units in Paramount+ streamers' premieres for CTV advancement.
- Disney AdvertisingcoreCollaboration to enable sequential ads in streaming environments, advancing Omnicom Media's streaming strategy.
- AmazoncoreFirst-to-market multi-party clean room measurement capability enabling cross-platform CTV measurement and ad frequency measurement.
- RokucorePartnership addressing frequency issues in TV advertising through CTV tool development.
- JiostarminorUnified in-content advertising program across linear TV, OTT, and CTV for Nivea India.
- WalmartcorePartnership around harnessing live content and experiences for commerce.
- YouTubecoreYouTube livestream partnership wrapping Cannes Lions presence.
- PayPalminorCannes partnership for live content and commerce initiatives.
- X (Twitter)minorCannes partnership for live content initiatives.
- AmazoncoreCES partnership with Amazon to solve frequency issues in TV advertising.
- MetacoreCES announcement linking Walmart Connect purchase-based insights with Meta's Instagram influencer audiences.
- Walmart ConnectcoreLinking Walmart's first-party purchase-based insights with Meta influencer audiences for commerce media.
- GooglecoreCES partnership that drills deeper into search intent through Google Search partnership.
- NetflixcoreFirst-time ad product deal as part of Cannes Lions Day 1 announcement.
- Sky MediaminorLaunched 'Sports Surge' - biddable sports marketplace for live sports moments.
- AmazoncorePartnership for live content and live shopping capabilities.
- MetacorePartnership for live content and live shopping.
- NBCUniversalcoreFirst agency to access NBCU's audience insights hub (clean room) as part of first-party data strategy.
- Jump 450 MediacoreAcquisition of performance marketing agency focused on customer acquisition, forming foundation for dedicated performance media platform.
- Amazon Ads ANZcoreCollaboration with Amazon Ads ANZ to showcase enhanced audience strategy using Acxiom data solutions.
- Walmart ConnectcoreEarly adopter of Walmart's DSP in partnership with The Trade Desk, with unique frequency cap capabilities.
- The Trade DeskcoreUID 2.0 development partnership - key role in post-cookie identifier solution integrated into Omni platform.
- Genius SportsminorResearch partnership on augmented sponsorships increasing brand impact in live sports.
- SnapchatminorJoint research revealing social posts can build box office hits, conducted with Ipsos.
- Major League SoccercoreMediahub appointed as MLS media agency of record for planning and buying across traditional and digital channels.
- Merlin EntertainmentscoreGlobal creative and media consolidation with adam&eveDDB and OMD as agencies of record.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
IPG Mediabrands Austria competitors and assessment
Company assessmentDirect peers
- GroupM: WPP's dedicated media investment arm (Mindshare, Wavemaker, MediaCom, EssenceMediacom); the most direct head-to-head competitor to OMG's OMD/PHD/UM network in global media planning and buying.
- Dentsu: Japan-headquartered global advertising holding company operating Dentsu Media (Carat, dentsu X, iProspect); competing media agency network with strong APAC and EMEA presence, similar multinational client roster.
- Horizon Media: Largest independent media agency in the U.S. and a credible independent alternative to the holding-company networks; serves similar enterprise clients with similar media planning and buying services.
- Publicis Groupe: Global advertising holding company operating Publicis Media (Starcom, Zenith, Digitas, Spark Foundry); shares the same holding-company model with OMG and competes head-to-head for global enterprise media accounts.
- Publicis Media: Publicis Groupe's media agency division (Starcom, Zenith, Digitas, Spark Foundry); competes with OMG on the same enterprise RFPs and shares a similar multi-brand specialty structure.
- Havas: Mid-sized global advertising holding company operating Havas Media Network (Havas Media, Arena Media); comparable media agency operations with a 'Village' integrated model and similar enterprise client focus.
- WPP: Largest global advertising holding company; operates GroupM (Mindshare, Wavemaker, MediaCom, EssenceMediacom) as its media agency network, directly competing with OMG across the same enterprise client base and global markets.
Emerging players
- S4 Capital / MediaMonks: Sir Martin Sorrell's digital-first advertising network combining MediaMonks (content/production) with media, data, and tech capabilities; an emerging digital-native challenger competing for the same digital-first enterprise budgets.
- Accenture Song: The marketing services arm of Accenture, formed via acquisitions of Droga5, MediaMonks, and others; an emerging consulting-led entrant into media planning, buying, and commerce that competes for large enterprise mandates.
- Stagwell: Publicly traded marketing and communications holding company building a global media/creative network through M&A (Assembly, Anomaly, Team Epiphany); an emerging challenger mounting credible pressure on the big four holding companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights6 records
Customer concentration
IPG Mediabrands Austria social profiles
Digital presenceIPG Mediabrands Austria financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPG Mediabrands Austria leadership team
Management profileNumber of profiles
IPG Mediabrands Austria subsidiaries and ownership
Company hierarchySubsidiaries12 records
IPG Mediabrands Austria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPG Mediabrands Austria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPG Mediabrands Austria
What does IPG Mediabrands Austria do?
IPG Mediabrands Austria is a Vienna-based media agency operating under the EMEA region of the broader Mediabrands/Omnicom Media network. It delivers media planning, media buying, and integrated advertising services to brand clients in Austria, leveraging global agency platforms (OMD, PHD, UM, Initiative, Hearts & Science, Mediahub) and proprietary data, AI, and commerce technologies such as the Omni Intelligence Platform, Acxiom Real ID, and Flywheel. The Austrian operation forms part of the integrated Omnicom Media Group following the OMG–Mediabrands consolidation.
Is IPG Mediabrands Austria a public or private company?
IPG Mediabrands Austria is a public company. It is classified as corporate owned and is currently operating.
When was IPG Mediabrands Austria founded?
IPG Mediabrands Austria was founded in -1. It employs 11 to 50 people.
Where is IPG Mediabrands Austria based?
IPG Mediabrands Austria is headquartered in New York, United States, in the North America region.
How does IPG Mediabrands Austria make money?
One revenue line is on record: media Agency Services.
Who are IPG Mediabrands Austria's main competitors?
Direct peers on record are GroupM, Dentsu, Horizon Media, Publicis Groupe, Publicis Media, Havas and WPP. Emerging players are S4 Capital / MediaMonks, Accenture Song and Stagwell.
Does IPG Mediabrands Austria have an API?
No public API is recorded for IPG Mediabrands Austria.
What industry is IPG Mediabrands Austria in?
IPG Mediabrands Austria's product category is Media Agency Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms. Its NAICS code is 5418 and its SIC code is 7311.