Escola Bilíngue Pueri Domus

What Escola Bilíngue Pueri Domus does

Escola Bilíngue Pueri Domus is a private bilingual K-12 educational institution headquartered in São Paulo, Brazil, founded in 1966 and operating five school campuses across the city's key residential neighborhoods (Aclimação, Itaim Bibi, Perdizes I & II, and Verbo Divino). The school delivers education from Educação Infantil through Ensino Médio under a dual curriculum integrating the Brazilian Base Nacional Comum Curricular (BNCC) with the California Common State Standards (USA), augmented by International Baccalaureate (IB) frameworks including the Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP). The institution holds IB World School authorization and Apple Distinguished School certification, with technology-integrated learning supported by a proprietary Pueri Domus mobile application and the Pueri Maker hands-on innovation spaces equipped with 3D printers and project-planning resources.

The school's product portfolio spans four educational stages (Educação Infantil, Ensino Fundamental Anos Iniciais, Ensino Fundamental Anos Finais, Ensino Médio), the CORE socioemotional development curriculum (Cidadania, Oportunidades, Responsabilidade e Empatia) introduced in 2018, a comprehensive After School program (15:30–18:00) with branded partners including NBA Basketball School, Ballet Cisne Negro, Gustavo Borges Swimming, Barça Academy Pro Brazil, School of Rock, and Super Cérebro, and Formative Itineraries delivered with partner institutions such as ESPM, IED, Ibmec, INPE, and Hospital Albert Einstein. The school maintains a University & Career Fair and a Coaching na Escola program targeting Y10–Y12 students for global university admission preparation.

The business model is B2C tuition-based, with recurring monthly subscription revenue from enrolled families. Tuition is not publicly disclosed; sibling discounts of 5% (second child) and 10% (third child) are offered. No scholarship or financial aid programs are available. The school operates as a subsidiary of Grupo SEB (Sistema Educacional Brasileiro), a diversified Brazilian educational conglomerate, and serves a consumer base of approximately 501–1,000 employees supporting operations across all five units. The sales motion is direct enrollment at physical campuses supplemented by an online enrollment portal and virtual visit scheduling.

Name

Escola Bilíngue Pueri Domus

Legal name

Escola Bilíngue Pueri Domus

Website

https://pueridomus.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Escola Bilíngue Pueri Domus is a private Brazilian bilingual K-12 school operating five São Paulo campuses under Grupo SEB, delivering dual Brazilian BNCC and IB curricula to families seeking premium international education with Apple Distinguished School technology integration.

Ownership category

akta.pro rank

Product category

Private K-12 Bilingual Education

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industry

English Learner (EL/ESL/ELL) & Bilingual Education Programs (EDAJAGAB)

Keywords

• Bilingual education services
• K-12 private schooling
• International baccalaureate programs
• Dual curriculum education
• Early childhood education

Headquarters

HQ city

São Paulo, SP

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: Primary revenue from tuition fees charged to enrolled students across all educational stages (Educação Infantil, Ensino Fundamental Anos Iniciais e Finais, Ensino Médio). Tuition pricing is quote-based and not publicly disclosed on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Escola Bilíngue Pueri Domus is a private bilingual K-12 school operating five campuses in São Paulo, Brazil, delivering integrated Brazilian BNCC and California Common State Standards curricula from Educação Infantil through Ensino Médio, with International Baccalaureate (IB) Diploma Programme authorization at the high school level. The school charges recurring tuition to enrolled families and supplements classroom education with an After School program offering extracurricular activities through branded partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education)

Quantifiable outcome

• IB certification recognized by universities in Brazil and 150+ countries worldwide
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• International Baccalaureate (IB)coreStrategic or Co-development PartnerIB is an international education organization founded in the 1960s in Switzerland. Pueri Domus holds IB World School authorization, offering the Diploma Programme (DP) for High School students. The IB framework develops inquiring, knowledgeable, and caring young people through intercultural understanding. The CORE elements (Extended Essay, Theory of Knowledge, CAS) are integrated into the curriculum.
• After School Partners (NBA Basketball School, Gustavo Borges Swimming, Ballet Cisne Negro, Barça Academy Pro Brazil, School of Rock, Flávia Garrafa, Super Cérebro, MBA Kids Brasil, Be Byte, Evolution Soccer Program, Amador Martin)coreStrategic or Co-development PartnerAfter School program partners with recognized national and international brands for extracurricular activities. NBA Basketball School offers basketball for ages 6-18. Gustavo Borges Swimming provides swimming instruction. Ballet Cisne Negro offers dance. Barça Academy Pro Brazil provides football/soccer training. School of Rock offers music education. Other partners include Super Cérebro, MBA Kids Brasil, Be Byte, Evolution Soccer Program (ESP), and Amador Martin (Judô).
• TETO (ONG internacional de combate à miséria)flagshipStrategic or Co-development PartnerTETO is an international NGO fighting and denouncing poverty, primarily through building emergency houses for families in vulnerable situations. Pueri Domus has partnered with TETO for nearly a decade. High School students participate voluntarily in construction activities, experiencing different realities and reflecting on society.
• Itinerary Partners (Archtech/Belas Artes, Comic Motion/Mauá, Creative Careers/Full Sail, Criação e Linguagem Publicitária/ESPM, Design e Arquitetura/IED, Educação Financeira/Ibmec, Gaia Sustentabilidade/INPE, Multidisciplinariedade na Formação em Saúde/Einstein)minorStrategic or Co-development PartnerFormative Itineraries (Itinerários Formativos) partner with universities and institutions to offer elective disciplines in areas such as Architecture, Design, Advertising, Finance, Sustainability, and Health. Partners include ESPM, IED, Ibmec, INPE, and Hospital Albert Einstein for specialized elective courses.
• Ballet Cisne NegrocoreStrategic or Co-development PartnerThe renowned dance company offers ballet instruction within the After School program, transforming young dancers through technical learning, discipline, and stage performances.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Escola Móbile: São Paulo-based bilingual K-12 school with IB authorization, competing directly with Pueri Domus for premium bilingual families seeking dual curriculum and IB diploma outcomes in the same metropolitan market.
• Avenues: The World School: Avenues operates a São Paulo campus delivering premium project-based international education with global curriculum, directly competing with Pueri Domus for affluent internationally-minded families in the same city and similar price tier.
• Escola Graduada: Long-established São Paulo private school with bilingual track and international curriculum offering, competing with Pueri Domus for premium K-12 enrollment in overlapping São Paulo neighbourhoods.
• St. Paul's School: Established São Paulo bilingual/international school offering IB programmes and dual certification, targeting the same affluent family segment as Pueri Domus with comparable premium positioning and curriculum integration.
• Colégio Bandeirantes: Premium São Paulo K-12 school with strong bilingual and international curriculum offering, competing directly with Pueri Domus for university-bound affluent families in the same metropolitan area.
• BE (Bilíngue Excellence): São Paulo-based bilingual K-12 school with international curriculum offering; directly comparable to Pueri Domus on bilingual education, premium family targeting, and dual-certification positioning.

Regional players

• Red House International School: Brazilian premium bilingual K-12 network originally based in Brasília and expanding to other cities; comparable international curriculum model but primarily serving a different geography than Pueri Domus's São Paulo concentration.
• Escola Internacional de Alphaville: Premium bilingual/international school in the Alphaville region of Greater São Paulo, offering comparable IB and bilingual curriculum to Pueri Domus but primarily serving the Alphaville affluent enclave rather than central São Paulo families.

Emerging players

• Maple Bear Canadian School: Brazilian franchise network of bilingual schools using Canadian curriculum methodology; competes with Pueri Domus in the bilingual segment but at typically lower price points and with less premium positioning.

Broad incumbents

• Grupo SEB (parent peer): Parent conglomerate and broader educational network of which Pueri Domus is a premium bilingual subsidiary; comparable as a broad incumbent in Brazilian private education with overlapping K-12 offerings across multiple brands and price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/escolapueridomus
• Instagraminstagram.com/pueridomus
• LinkedInlinkedin.com/company/escola-bilingue-pueri-domus

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola Bilíngue Pueri Domus