What Pulse First Aid Training does

Pulse First Aid Training is a small, owner-operated vocational training provider headquartered in the Blue Mountains region of New South Wales, Australia, founded by Frances Davidson. The company delivers nationally recognised first aid, CPR, and adjacent health and safety courses to individuals, workplaces, childcare and education providers, healthcare and disability support workers, and high-risk industries such as council and waste services. It operates as a training partner under Allens Training Pty Ltd RTO 90909, which provides the regulatory accreditation framework and issues certificates for all accredited delivery. The business is registered as a sole proprietorship or partnership with no external investors, parent company, or subsidiaries.

The product portfolio spans approximately 30 accredited units (HLTAID011 Provide First Aid, HLTAID009 CPR, HLTAID012 Education and Care, HLTAID014 Advanced First Aid, HLTAID013 Remote Site, asthma, anaphylaxis, sharps, medication assistance, manual handling, occupational first aid skill set) plus a growing set of non-accredited online courses for parents and carers, child protection, mental health, ASD awareness, concussion, and food safety. Delivery is offered through four channels: Express blended learning (online theory plus shortened practical), full face-to-face classroom (6-hour program), fully online self-paced non-accredited courses via the trainingdesk.com.au LMS, and on-site workplace training with flexible scheduling including night-duty sessions. Course fees range from $55 to $700 per person on a one-time, pay-as-you-go basis, with group discounts and host incentives.

Revenue is generated entirely through transactional course fees: upfront payment for individual enrolments and flexible payment terms for group bookings. The go-to-market is direct-to-consumer and direct-to-business, combining scheduled public courses in Penrith, Blue Mountains, and Lithgow with workplace on-site delivery across Sydney. Distribution is supported by organic channels — the company website and blog, Google Reviews (5.0 stars across 113 reviews), Facebook, and word-of-mouth referrals — with no paid acquisition or programmatic marketing evident.

Name

Pulse First Aid Training

Legal name

Pulse First Aid Training

Website

https://pulsetraining.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pulse First Aid Training is a small, owner-operated vocational training provider in the Blue Mountains, NSW, delivering nationally accredited first aid, CPR, and health-related courses to individuals, workplaces, childcare, and healthcare sectors under a partnership with Allens Training Pty Ltd RTO 90909.

Ownership category

akta.pro rank

Product category

First Aid and CPR Training Services

NAICS

Educational Services (61), Educational Support Services (61171), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• First aid training
• CPR training courses
• Workplace safety training
• Vocational health education
• Blended learning training

Headquarters

HQ city

Hazelbrook

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Course Fees: One-time fees charged for each nationally recognised training course. Individual enrollment fees paid upfront; group bookings have flexible payment terms based on agreement.
2. Online Non-Accredited Courses: Fully online non-accredited courses providing flexible learning options for parents, carers, and professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pulse First Aid Training delivers nationally recognised and non-accredited first aid, CPR, and health-related training courses to individual consumers, community groups, and workplace clients across the Blue Mountains, Penrith, Lithgow, and Sydney regions. Its core offering consists of accredited units such as HLTAID011 Provide First Aid, HLTAID009 CPR, HLTAID012 Education and Care First Aid, HLTAID014 Advanced First Aid, HLTAID013 Remote First Aid, and specialised courses covering asthma, anaphylaxis, sharps, manual handling, and medication assistance, plus a suite of fully online non-accredited courses for parents, carers, and community workers. Courses are offered via Express blended learning, full face-to-face classroom, and online-only formats with certificates issued under the Allens Training Pty Ltd RTO 90909 partnership.

Product overview

Pulse First Aid Training operates as a registered training organisation delivering nationally recognised first aid and CPR courses in partnership with Allens Training Pty Ltd RTO 90909. The portfolio comprises two primary delivery formats: accredited vocational courses (including HLTAID011 Provide First Aid, HLTAID009 CPR, HLTAID012 Education and Care, HLTAID014 Advanced First Aid, HLTAID013 Remote First Aid, and specialised units for asthma, anaphylaxis, manual handling, and medication assistance) and non-accredited online courses (covering first aid for parents, child protection, medication refresher, driver safety, ASD awareness, mental health, food safety, and concussion management). Training is available through three delivery modes: Express First Aid (blended online theory plus practical), Full Face-to-Face (comprehensive in-person training), and Online-Only (fully flexible online learning). Public courses are conducted in Penrith, Blue Mountains, and Lithgow with workplace and group bookings available throughout Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• HLTAID011 Provide First Aid Nationally recognised first aid course covering recognition of emergencies, CPR, defibrillation, anaphylaxis management, asthma treatment, and fracture management for individuals and workplace first aiders; certificate renewal required every 36 months.
• HLTAID009 Provide Cardiopulmonary Resuscitation (CPR) Accredited CPR training for recognition of cardiac emergencies, CPR procedures, AED use, and team rotation with minimal compression interruptions; certificate renewal annually.
• HLTAID012 Provide First Aid in an Education and Care Setting Practical accredited training for educators and childcare workers on first aid emergencies specific to infants and children, including child CPR, anaphylaxis, asthma, and injury management.
• HLTAID014 Provide Advanced First Aid Advanced accredited first aid training covering multiple casualty incidents, tourniquet and haemostatic dressing use for life-threatening bleeding, and casualty management until emergency services arrive.
• HLTAID013 Provide First Aid in Remote or Isolated Site Accredited first aid training for remote locations with delayed medical assistance, including triage of multiple casualties, ongoing care, and evacuation procedures.
• HLTAID015 Provide Advanced Resuscitation Accredited training on specialised resuscitation equipment including bag-valve-masks, oxygen equipment, and AED use in complex situations; certificate valid for 12 months.
• HLTAID016 Manage First Aid Services and Resources Accredited training for nominated occupational first aiders and managers on establishing, maintaining and facilitating workplace first aid; certificate valid for 3 years.
• 22556VIC Course in Management of Asthma Risks and Emergencies in the Workplace Nationally recognised training for workers to provide first aid for asthma emergencies, including bronchodilator use and asthma management plan development.
• 22578VIC Course in First Aid Management of Anaphylaxis Accredited training on identifying anaphylaxis triggers, signs and symptoms, administering adrenaline via autoinjector, and developing risk management strategies.
• 10685NAT Course in Safe Handling of Sharps and Infectious Waste Accredited training for council rangers, cleaners, medical staff, and waste workers on recognising sharps, evaluating risks, and safely removing contaminated materials.
• HLTHPS006 Assist Clients with Medication Accredited unit covering preparation and provision of medication assistance, support for client self-administration, documentation, and care plan compliance for aged and disability care workers.
• HLTWHS005 Conduct Manual Tasks Safely Accredited training on identifying, assessing and controlling manual handling risks, safe techniques, and use of mechanical aids to prevent back injury.
• PUAEME005A Provide Pain Management Accredited training on administering restricted analgesics for first responder organisations such as emergency services and volunteer emergency groups.
• LV Panel & CPR Course (UETTDRRF06B & HLTAID001) Combined training covering rescue from live Low Voltage apparatus and CPR, required for workers conducting live work or working with live switchboards.
• HLTSS00068 Occupational First Aid Skill Set Comprehensive occupational first aid skill set covering advanced first aid, oxygen therapy, advanced resuscitation, and first aid services management for nominated occupational first aiders.
• Express First Aid Training Blended learning program where students complete online theory at their own pace before attending a shortened practical class focusing on hands-on skills.
• Face-to-Face First Aid Training Comprehensive 6-hour in-person first aid course covering both theoretical and practical aspects for learners preferring classroom-based delivery.
• Online First Aid for Parents and Carers Fully online non-accredited first aid course for parents and carers covering resuscitation, choking, burns, bleeding, anaphylaxis, asthma, fevers, head injuries, and common childhood illnesses.
• Child at Risk Refresher Online non-accredited refresher covering child protection awareness and reporting responsibilities for children and young people at risk.
• CHCPRT025 Identify and Report Children and Young People at Risk Nationally recognised unit providing skills and knowledge to identify children and young people at risk and report in line with legislative requirements.
• Medication Administration Refresher Training Online non-accredited refresher for disability support workers on the rules and regulations of assisting clients with medication.
• Autism Spectrum Disorder (ASD) Awareness Course Comprehensive online non-accredited course on Autism Spectrum Disorder characteristics, sensory processing, communication strategies, and supporting individuals with ASD.
• Free Online Mental Health Awareness Course for First Responders Free non-accredited online course raising awareness of psychological challenges faced by first responders and how to offer support.
• Concussion Management in Australian Sports Non-accredited online course providing knowledge and skills to recognise, manage, and prevent concussions in sporting environments.
• Driver and Road Side Safety Course Non-accredited online course on driver and roadside safety awareness for understanding roadside emergencies.
• Health Related Courses Range of health-related courses for aged care and disability sector workers covering manual handling, bowel and bladder care, and other personal care topics.
• First Aid and Advanced Resuscitation and Oxygen Therapy Course Set Combined bundle covering Provide First Aid plus advanced resuscitation including oxygen therapy, bag-valve-mask, tourniquets, haemostatic dressings, and advanced airway adjuncts.
• Advanced First Aid and Resuscitation Course Set Bundle combining Provide Advanced First Aid and Provide Advanced Resuscitation covering complex emergency response, oxygen equipment, and life-threatening bleed management.
• Asthma and Anaphylaxis Combo Course Combined course covering both asthma management and anaphylaxis awareness in a single training session.
• HLTWHS006 Manage Personal Stressors in the Work Environment Accredited online course for high-stress work environments covering workplace stress causes, personal triggers, stress management strategies, and personalised stress management plan development.
• HLTOUT010 Communicate in Complex Situations to Support Health Care Accredited unit on communicating with patients, colleagues, and health providers in complex healthcare situations using verbal and non-verbal interactions.
• HLTFSE001 Follow Basic Food Safety Practices Accredited online unit for individuals handling food in healthcare and community sectors, covering safe food preparation and serving practices for vulnerable groups.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Allens Training Pty LtdcoreStrategic or Co-development PartnerPulse First Aid Training conducts all first aid training under the auspices and in partnership with Allens Training Pty Ltd RTO 90909. All nationally recognised courses are delivered and assessed on behalf of Allens Training. Certificates are issued by Allens Training Pty Ltd RTO 90909. This partnership provides the regulatory accreditation framework for Pulse's training operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vital First Aid Training Services: Sydney-based first aid training provider delivering HLTAID courses, blended learning, and on-site workplace training to corporate and community clients in NSW.
• Response Services Australia: NSW-based first aid and emergency response training company offering HLTAID courses, workplace training, and event first aid services to corporates, schools, and community groups.
• CPR First Aid Australia: Australian first aid and CPR training provider offering the same HLTAID units with blended learning and on-site workplace delivery to businesses and individuals across NSW and other states.
• Allens Training Pty Ltd: National RTO (90909) and Pulse's accreditation partner; Allens directly delivers the same HLTAID unit training nationwide and issues the certificates under which Pulse operates, making it the closest direct comparable in course catalog and delivery model.
• First Aid Pro: Australian RTO delivering the same nationally recognised HLTAID first aid and CPR courses with blended online and face-to-face delivery to individuals and workplaces, directly competing for the same customer segments.
• Australian Training Institute: RTO providing first aid, CPR and workplace safety training with online theory plus practical components to individuals and corporate clients across Australia, with a comparable catalog and delivery model.

Broad incumbents

• Australian Red Cross (Training Services): Major national first aid and CPR training provider with a strong brand reputation; delivers accredited HLTAID courses to workplaces, schools and the general public across Australia, overlapping directly with Pulse's core offerings.
• St John Ambulance Australia: Australia's largest and most recognised first aid training provider, delivering the same HLTAID series and CPR/AED courses nationally across workplaces, community and schools — a broad incumbent competitor with overlapping curriculum.

Emerging players

• Surf Life Saving NSW (Education): Delivers CPR, first aid and resuscitation training in NSW under its own aquatic/public safety brand — overlaps with Pulse's core CPR/AED curriculum but is anchored in surf lifesaving rather than general compliance training.
• Royal Life Saving Society Australia: National provider of first aid, CPR and resuscitation training (especially aquatic contexts), overlapping with Pulse's curriculum around resuscitation, CPR and emergency response but with a stronger focus on water-safety education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pulsefirstaidtraining
• LinkedInlinkedin.com/company/pulse-first-aid-training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulse First Aid Training