Puri Mas Resort & Spa Lombok

What Puri Mas Resort & Spa Lombok does

Puri Mas Resort & Spa Lombok is a family-owned, 4-star boutique hospitality business operating a dual-property concept on the island of Lombok, Indonesia. The Beach Resort sits directly on Mangsit Bay in Senggigi and offers 45 uniquely designed villas, suites, and rooms across nine categories, complemented by an infinity pool and an oceanfront restaurant ranked the best in Lombok on TripAdvisor. The Spa Resort, located 2 km inland within a one-hectare tropical garden, houses two dedicated spa villas (Rama and Sita) and the award-winning Puri Mas Spa & Wellness Center; complimentary transport connects the two locations. The property was originally built as a private family residence dedicated to the owner's grandfather and mother, and that heritage positioning underpins the brand.

The business operates a direct-to-consumer model, generating revenue primarily from nightly room and villa rentals, with secondary streams from food and beverage, spa treatments, yoga and wellness programming, curated tours (including Gili Islands trips, Mount Rinjani treks, and waterfall excursions), in-house PADI dive courses, weddings, and bundled packages such as the 'Intimate Retreat 3D/2N' romantic escape. Distribution is anchored by a Guestcentric Group-powered direct booking engine accessible via a five-language website (English, French, German, Italian, Chinese) and a branded mobile app, supplemented by listings on TripAdvisor and other OTAs and a direct sales team handling group, wedding, and VIP enquiries. Pricing is per-night unit-based with promotional layering including early-bird discounts extending into 2027 and complimentary minibar offers for qualifying villa stays.

The resort's brand equity is supported by third-party endorsements including the Condé Nast Johansens Best Couple Spa 2015 award, two World Luxury Spa Awards in 2017 (Best Boutique Spa Southeast Asia and Best Hideaway Spa Asia), and the TripAdvisor Certificate of Excellence 2016. Customer segments are diversified across couples and honeymooners (primary), adventure and leisure tourists, high-end and luxury travellers, and wellness and spa enthusiasts, with long-tenured repeat guests treating the property as a second home. The owner is Ratna De Rijk, and no external investors, parent company, or capital raises are disclosed.

Name

Puri Mas Resort & Spa Lombok

Legal name

Puri Mas

Website

https://purimas-lombok.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Puri Mas Resort & Spa Lombok is a family-owned, 4-star boutique dual-resort property in Lombok, Indonesia, comprising a 45-key beachfront resort and an award-winning inland spa resort. It serves couples, leisure tourists, luxury travellers, and wellness guests through direct bookings, OTAs, and bundled experience packages.

Ownership category

akta.pro rank

Product category

Boutique Beach Resort and Spa Hospitality

NAICS

Other Traveler Accommodation (72119), Tour Operators (561520), Restaurants and Other Eating Places (72251)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Boutique beach resort
• Spa wellness services
• Luxury villa accommodation
• Oceanfront restaurant dining
• Wedding event venues

Headquarters

HQ city

Mangsit, Senggigi

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation - Room Rentals: The primary revenue stream is from room and villa rentals across 9 room categories (Quirky Garden, Classic Queen, Royal Suite, Jacuzzi Villa with Plunge Pool, Romantic Villa with Private Pool, Buddha Villa, Three Bedroom Ratna Wati Villa, Presidential Villa). Room rates are quoted per night with breakfast included in most categories. Pricing varies by room type, season, and promotional offers such as early-bird discounts.
2. Food & Beverage - Beach Front Restaurant: The on-site oceanfront restaurant (ranked Best Restaurant in Lombok) serves Indonesian, international, vegetarian, and vegan cuisine. Revenue is generated from breakfast, lunch, and dinner covers. Lunch and vegan/gluten-free menus are available as PDFs for download.
3. Spa & Wellness Services: The Puri Mas Spa & Wellness Center generates revenue from spa treatments and therapies. Two spa villas (Rama and Sita) and a wellness garden are available. Outside guests can book treatments by appointment. Complimentary yoga classes (Monday and Friday) are provided to in-house guests; outside visitors pay Rp. 100,000 per person per class.
4. Curated Tour Packages & Activities: The resort organizes and sells tour packages including Gili Islands trips, Mount Rinjani treks, waterfall excursions, and cultural village visits. Revenue is earned through transport, guiding, and activity coordination fees. The resort has an in-house dive master offering PADI courses and introductory dives.
5. Special Offers and Package Bundles: The resort markets bundled packages such as 'Intimate Retreat 3D/2N' (romantic getaway including candlelight dinner, couples massage, floating breakfast, airport pickup), 'Complimentary Mini Bar' promotions, and early-bird discounts (25% off). These packages bundle multiple services into a single price.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Puri Mas Resort & Spa Lombok operates a 4-star boutique beach and spa resort in Lombok, Indonesia, consisting of two interconnected properties: the Beach Resort in Mangsit Bay (45 villas, suites and rooms across 9 categories) and the Spa Resort 2 km away with award-winning spa facilities in 1 hectare of tropical gardens. Core revenue-generating offerings include room and villa rentals, the on-site oceanfront restaurant ranked #1 in Lombok on TripAdvisor, the Puri Mas Spa & Wellness Center with two spa villas and yoga classes, and curated experiences such as Gili Islands tours, Mount Rinjani treks, diving courses with an in-house PADI dive master, weddings, and airport transfers.

Product overview

Puri Mas Resort & Spa Lombok is a boutique 4-star hotel property operating two distinct resort locations: the Beach Resort in Mangsit Bay offering 45 villas, suites, and rooms, and the Spa Resort located 2km away featuring spa and wellness facilities within tropical gardens. The property portfolio includes diverse accommodation options ranging from Quirky Garden rooms and Classic Queen rooms to premium villas (Jacuzzi Villa with Plunge Pool, Romantic Villa with Private Pool, Buddha Villa, Three Bedroom Ratna Wati Villa, and Presidential Villa). Supporting services include the Beach Front Restaurant (ranked best restaurant in Lombok), the award-winning Puri Mas Spa & Wellness Center with yoga classes, and various activity packages including dive courses, island tours, and wedding arrangements. Complimentary transport connects the two resort locations, allowing guests to access facilities at both properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Puri Mas Beach Resort 4-star boutique beachfront resort located in Mangsit Bay, Senggigi, Lombok, offering 45 villas, suites, and rooms across 9 categories with an infinity pool, ocean views to Bali and Mount Agung, and the on-site Beach Front Restaurant. Targets international leisure travellers, couples, and groups seeking beachfront accommodation in Lombok.
• Puri Mas Spa Resort Dedicated spa and wellness resort located 2 km from the Beach Resort within 1 hectare of tropical gardens, featuring two spa villas (Rama and Sita), an Olympic lap pool, a revitalising pool, yoga and meditation sessions, and complimentary transport between the two properties. Serves wellness travellers, couples, and outside visitors seeking day spa experiences.
• Puri Mas Beach Front Restaurant (The Ballroom Restaurant) Oceanfront restaurant at the Beach Resort offering Indonesian and international cuisine, vegetarian and vegan options, lunch and dinner menus, and views across to Bali and Mount Agung. Ranked #1 (Best Restaurant in Lombok) on TripAdvisor. Serves in-house guests and outside diners.
• Puri Mas Spa & Wellness Center Award-winning spa facility offering treatments, complimentary yoga classes for in-house guests on Mondays and Fridays, paid yoga (Rp. 100,000 per person) for outside visitors, and meditation sessions. Awarded Condé Nast Johansens Best Couple Spa 2015 and World Luxury Spa Awards 2017. Open to in-house guests and outside visitors by appointment.
• Quirky Garden Rooms Entry-level garden-view rooms with traditional open-style bathrooms, terrace access, AC, balcony, free WiFi, and tea/coffee amenities. Located across multiple levels with some ground-floor options available on request. Sold per night to leisure and value-conscious travellers.
• Classic Queen Rooms Partial ocean view rooms with large terraces, day-beds, traditional Indonesian architecture with handcrafted details, romantic canopy beds, and open-style garden bathrooms with rain showers. Limited to 3 exclusive units. Sold per night to couples and leisure travellers seeking partial ocean views.
• Royal Suites 70-square-metre upper-level suites with ocean views, antique beds, Victorian-style lounge chairs, folding doors with ocean breeze, rich wooden flooring, marble finishes, indoor bathroom with bathtub and separate rain shower. Only 2 exclusive suites. Sold per night to guests seeking premium suite accommodation with ocean views to Bali.
• Jacuzzi Villas with Plunge Pool Private villas with high-walled courtyards, plunge pools, garden sunbeds, and dining terrace. Keraton/Palace compound-style design, large signature bed with romantic curtains, classical round bathtub, and separate rain shower. Sold per night to couples and honeymooners seeking private villa accommodation.
• Romantic Villas with Private Pool Completely private one-bedroom villas behind high walls with private pools, minimalist style combining local Indonesian artefacts, wooden or tiled floors, and king-size signature beds. Options for indoor or outdoor bathrooms with rainforest showers and bathtubs. Sold per night to couples, honeymooners, and romance travellers seeking complete privacy.
• Buddha Villa Three-bedroom beachfront villa with private pool, walled garden, and panoramic ocean views to Bali and Mount Agung. Features master bedroom with terrace access, two guest rooms each with own bathroom, sitting room, and large terrace with dining area. Non-smoking. Sold per night to families, friend groups, and luxury travellers.
• Three Bedroom Ratna Wati Villa Dutch Colonial-styled single-story villa with three double bedrooms each with private bathrooms, sitting room with TV, multi-line phone, walled garden with kidney-shaped private pool, elevated pavilion, and ocean views to Bali and Mount Agung. Sold per night to families, friend groups, and luxury travellers seeking heritage character.
• Presidential Villa Four-bedroom flagship villa with two master and two guest rooms, all leading to private pool and sun terrace. Features open-air sitting room, dining area, kitchen, cloak room, grand four-poster beds, marble floors, and open bathrooms with rain showers and bathtubs. Located behind the infinity pool with views across the ocean to Mount Agung, Bali. Sold per night to VIPs, dignitaries, and premium luxury travellers.
• Tour Services Organised day trips including Gili Islands tours, Mount Rinjani treks, northern waterfalls excursions, cultural village visits, and island tours. Puri Mas also operates an in-house dive master offering PADI courses and introductory dives. Sold as add-on packages to in-house guests and outside visitors.
• Airport Transfer Services Transport services to and from Lombok International Airport, arranged upon request as part of the resort's additional services portfolio.
• Wedding and Honeymoon Arrangements Custom wedding and honeymoon planning services offered to guests, including event arrangements at the resort properties for couples seeking to host destination weddings or honeymoons in Lombok.

Quantifiable outcome

• 3 exclusive Classic Queen rooms, 2 Royal Suites, 1 Buddha Villa, 1 Ratna Wati Villa, 1 Presidential Villa
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Guestcentric GroupcoreTechnology or IntegrationGuestcentric Group provides the reservations booking engine technology for Puri Mas Resort. The resort's website booking system is powered by Guestcentric, which operates under the resort's authority and instructions. A written contract governs how data processing is performed. Guestcentric's reservation engine handles all online booking operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Katamaran Hotel & Resort Lombok: Beachfront resort in Senggigi, Lombok offering multiple room categories, spa, and dining — directly comparable mid-to-upper boutique positioning in the same catchment.
• Jeeva Klui Resort: Beachfront boutique resort in Klui Bay near Senggigi, Lombok, with spa, multiple villa categories, and Indonesian heritage design — direct comparable to Puri Mas's Beach Resort.
• Living Asia Resort & Spa: Boutique beachfront resort in Senggigi, Lombok, with private villas, spa, and infinity pool — competes in the same niche luxury space as Puri Mas.
• Hotel Tugu Lombok: Heritage-themed luxury boutique resort on Sira Beach in Lombok with a strong art/antique collection, spa, and destination-dining concept — directly comparable heritage positioning to Puri Mas.
• Qunci Villas: Boutique beachfront resort in Senggigi/Mangsit, Lombok, offering villas with pools and spa services. Closest direct competitor in the same micro-market and price tier as Puri Mas.

Broad incumbents

• COMO Uma Ubud: International boutique luxury resort with spa, wellness, and curated activities in Bali; comparable wellness-leaning Indonesian boutique positioning at the upper tier.
• The Oberoi Lombok: Five-star luxury resort on Medana Beach in Lombok with spa, villas, and multiple restaurants. A larger incumbent in the same destination targeting the same luxury traveller.
• Pullman Lombok Merjaya Beach Resort: International-chain resort in Lombok offering villas, spa, multiple F&B outlets, and MICE capability. Larger incumbent targeted at the same inbound leisure traveller.

Regional players

• Kupu Kupu Barong Villas & Tree Spa: Boutique luxury pool villas in Ubud, Bali with integrated spa — comparable Indonesian boutique/spa combination, though operating in Bali rather than Lombok.
• Selong Selo Resort & Residences: Luxury hillside villa resort in southern Lombok with private pools and ocean views — comparable multi-villa boutique model focused on the inbound luxury traveller.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PuriMasBoutique
• Facebookfacebook.com/PuriMasLombok
• Instagraminstagram.com/purimasresortlombok
• LinkedInlinkedin.com/company/puri-mas-resort-&-spa-lombok

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puri Mas Resort & Spa Lombok