What Pyrotect Racing Cells does

Pyrotect is a privately held, US-based manufacturer of motorsports safety equipment operating under the Pyrotect Safety and Pyrotect Cells brands since 1972. The company builds FIA-, SFI-, and Snell-certified helmets (SA2020 and SA2025), race suits, gloves, shoes, FIA 8855-1999 racing seats, harnesses, and a complementary accessory line (neck devices, arm restraints, window nets, helmet shields, air pumper systems, radio kits). Its flagship engineering differentiator on the helmet side is a Tri-Weave Composite shell produced via vacuum bagging and autoclave curing, paired with Nomex fire-resistant fabrics and carbon fiber construction on premium seats and harnesses. Beyond catalog SKUs, the Pyrotect Cells sub-brand delivers custom-built fuel cells for racing vehicles, UTVs, Can-Am, and Baja off-road builds, supported by technical collaboration on design.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through pyrotectsafety.com (the primary channel) combined with a physical dealer locator, an eBay closeout storefront for end-of-life inventory, and a featured-brand marketplace that resells adjacent safety brands (Rugged, PCI, NecksGen, Molecule, HANS, FluidLogic). Revenue mechanics are entirely one-time unit purchases: helmets range $199–$849, suits $199–$749, seats up to $1,899, gloves $59–$189, shoes $69–$229, with custom fuel cells quoted on request and made-to-order specialty suits carrying 6–8 week lead times (4–6 weeks for a $150 rush fee). Checkout supports nine currencies, signaling direct international fulfillment into Mexico, Europe, Oceania, the UK, Chile, and Argentina alongside the US base.

Customer segmentation is horizontal across four use cases: professional and semi-professional racing teams, vehicle builders and fabricators needing custom fuel cells, motorsports enthusiasts, and vintage racing restorers. Marketing relies on a sponsored-driver testimonial engine, dealer relationships, and category-specific certifications rather than paid digital acquisition. No outside funding rounds, M&A activity, leadership changes, or regulatory actions are recorded, and management team and headcount data are undisclosed, leaving the company's capitalization, ownership structure, and operating scale as material information gaps for outside investors.

Name

Pyrotect Racing Cells

Legal name

Pyrotect

Website

https://pyrotectstore.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Pyrotect is a privately held, US-based manufacturer of FIA-, SFI-, and Snell-certified racing safety equipment — including helmets, suits, gloves, shoes, seats, harnesses, and custom fuel cells — sold direct-to-consumer and through dealers to professional racers, fabricators, enthusiasts, and vintage restorers across nine currencies since 1972.

Ownership category

akta.pro rank

Product category

Racing Safety Equipment

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330), Footwear Manufacturing (3162)

SIC

Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

akta.pro secondary industries

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Racing safety equipment
• Motorcycle helmets
• Racing fuel cells
• Fire resistant racewear
• FIA SFI certified gear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of racing safety equipment including fuel cells, helmets, race suits, gloves, shoes, seats, harnesses, and accessories through e-commerce and dealer network. Products are sold as one-time purchases with standard and custom/built-to-order options available.
2. Custom Product Manufacturing: Custom-built products including custom fuel cells and custom race suits. Specialty suits are made to order with 6-8 week delivery (or 4-6 weeks rush order for +$150).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pyrotect manufactures and sells a full line of motorsports safety equipment including Snell-rated racing helmets, FIA and SFI approved race suits, gloves, shoes, racing seats, harnesses, neck protection devices, and custom fuel cells. The company sells primarily direct-to-consumer through its own e-commerce storefront and a global dealer network, with custom manufacturing services available for fuel cells and made-to-order specialty race suits. All products carry the FIA, SFI, and Snell certifications required for sanctioned competitive racing.

Product overview

Pyrotect Safety is a racing safety equipment manufacturer established since 1972, offering a comprehensive portfolio of safety products for motorsports. The product line centers around Snell SA2020 and SA2025 rated helmets (Pro Air Flow, Pro Sport, Ultra Sport series), SFI and FIA approved race suits (Ultra-1, Sportsman Deluxe, Pro One FIA, Custom Suit Builder), FIA approved racing seats (Elite, Sport, Pro Elite Carbon Fiber, Ultra), racing gloves and shoes (Pro One FIA, Pro SFI, Sport SFI), seat belt harnesses (Ultra Light Formula Harness, FIA and SFI approved), neck protection devices, arm restraints, window nets, and various helmet accessories including shields, air pumper systems, and radio kits. The company operates from pyrotectsafety.com and pyrotectcells.com domains, with products sold through a dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Pyrotect Cells: Fuel cell products and tanks for racing vehicles, as referenced on the pyrotectcells.com website.

Products and services

• Pro Air Flow Helmets Snell SA2020 approved racing helmets with Tri-Weave Composite vacuum bagged and autoclave cured shell construction. Features six-pad interior system, corrugated ridges for heat transfer, and snap front latch. Designed for professional and amateur racing drivers.
• Pro Sport Helmets Nomex lined racing helmets available in full face and open face configurations. Starting at $199, designed for racing drivers seeking certified head protection.
• Ultra Sport Helmets Full face and mid forced air helmets with Snell SA2020 rating. Lightweight construction with ventilation systems for racing drivers.
• Pro Air Helmet SA2025 12K Carbon Snell SA2025 approved premium full face helmet in 12K carbon fiber construction, priced at $849.00. Targeted at professional racing drivers.
• Ultra-1 Race Suit SFI 3.2A/5 approved driving suit positioned as the industry's gold standard. Features 360 degree arm gussets, flexible back panel, boot cut leg, and contrasting box quilt stitching. Available in sizes S through 5XL, priced $199-$739.
• Sportsman Deluxe SFI Race Suits SFI rated race suits available in one-layer (SFI-1) and two-layer (SFI-5) configurations in both one-piece and two-piece styles for entry-level racers.
• Custom SFI/FIA Suit Builder Custom made-to-order SFI/FIA rated race suits allowing personalized configurations. Specialty suits delivered in 6-8 weeks standard or 4-6 weeks with rush order for additional fee.
• Pro One FIA Race Suits FIA approved race suits meeting FIA specifications for international competitive racing applications.
• Elite Racing Seat FIA 8855-1999 approved race seat with extra strength uniform one-piece construction, carbon fiber shell, and shock absorbing memory foam for head, neck, and side protection.
• Sport Racing Seat FIA 8855-1999 approved fiberglass racing seat priced at $599, designed for racer safety in competition vehicles.
• Pro Elite Carbon Fiber Race Seat FIA 8855-1999 approved carbon fiber race seat priced at $1,899.00, premium tier for professional racing.
• Ultra Racing Seat FIA 8855-1999 approved fiberglass racing seat for competition use.
• Pro One FIA Gloves FIA 8856-2018 approved two-layer Nomex racing gloves with reverse stitching, priced at $189.00 for international competition.
• Pro SFI Gloves SFI 3.2A/5 approved two-layer racing gloves for enhanced fire protection in domestic racing.
• Sport SFI Gloves SFI rated gloves available in one-layer and two-layer configurations at entry-level pricing from $59 for club racing.
• Pro One FIA Racing Shoes FIA 8856-2018 approved racing shoes made of fire retardant suede leather with fleeced lined Nomex interior and adjustable wrap-around padded ankle support, priced at $229.00.
• Pro SFI Racing Shoes SFI 3.2A/5 approved racing shoes featuring leather and Nomex construction with rubber flexible outer sole.
• Sport SFI Racing Shoes SFI 3.3/5 approved high-top racing shoes in suede construction, available in Black, Red, or Blue for entry-level racing.
• Ultra Light Formula Harness FIA 8853-2016 approved 6-point safety harness with 3 inch belts and Cam-Lock, featuring Ultra-Light aircraft quality adjusters for improved locking and ease of adjustment.
• FIA Seat Belt Harnesses FIA approved seat belt harnesses for international racing safety applications.
• SFI Seat Belt Harnesses SFI approved harnesses available in 2 inch and 3 inch Latch & Link configurations, as well as Cam Lock systems with pull down and pull up options.
• NecksGen and Neck Collars Neck protection devices designed to reduce head and neck injuries in racing environments.
• Arm Restraints Safety devices to secure driver arms during racing incidents.
• Window Nets Safety netting for vehicle windows to prevent arm ejection during racing.
• Custom Fuel Cells Custom designed and manufactured racing fuel cells for UTVs, Can-Am vehicles, Baja off-road race cars, and specialty vehicle builds. Quote-based pricing with technical support and collaboration on custom designs to specification.

Quantifiable outcome

• Victory in Vintage Class 2016 Mint 400 with restored Mickey Thompson 1978 Challenger IV using Pyrotect Fuel Cell

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Featured Brands (Rugged, PCI, NecksGen, Molecule, HANS, FluidLogic)minorOthersPyrotect showcases other racing safety brands on their website as featured brands, suggesting a complementary product relationship or dealer/reseller arrangement. Brands include Rugged (likely fuel systems), PCI (electronics/sensors), NecksGen (neck protection devices), Molecule (safety products), HANS (Head and Neck Support devices), and FluidLogic (likely suspension or fluid systems).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabelt: Italian motorsports safety brand producing FIA-approved harnesses, seats, race suits, and helmets with strong European racing series presence. Comparable to Pyrotect in FIA-certified product lines.
• RaceQuip: US manufacturer of SFI-rated race suits, helmets, gloves, shoes, harnesses, and restraints targeting entry to mid-tier racers. Closely comparable price ladder and product breadth to Pyrotect's Sport/Pro tier.
• OMP Racing: Italian motorsports safety equipment brand producing FIA-approved race suits, helmets, seats, harnesses, gloves, and shoes. Directly competes with Pyrotect in the same FIA/SFI-certified product categories.
• Simpson Race Products: US-based motorsports safety equipment manufacturer producing helmets, race suits, gloves, shoes, harnesses, and restraints. Direct competitor with overlapping product catalog and shared US dealer channels.
• Sparco S.p.A. Italian motorsports safety equipment manufacturer offering racing seats, harnesses, race suits, helmets, gloves, shoes, and steering wheels with FIA homologation. Directly comparable across Pyrotect's full racing safety ecosystem.
• G-FORCE Racing Gear: US-based SFI-certified race suit, helmet, and restraint manufacturer targeting amateur and club-level racers. Comparable product mix and price band to Pyrotect's Sportsman Deluxe and Pro SFI lines.
• Fuel Safe / ATL (Automotive Technology Ltd.): Specialty motorsports fuel cell manufacturers producing custom and standard fuel cells for off-road, rally, and circle track racing. Most direct competitor to Pyrotect's Pyrotect Cells sub-brand.

Broad incumbents

• Schuberth: German premium helmet manufacturer with motorsports lines (including FIA-rated helmets). Comparable to Pyrotect's premium helmet offerings, particularly the carbon and SA2025 lines.
• Alpinestars: Large global motorsports apparel and safety brand offering FIA race suits, gloves, shoes, and Formula 1-tier sponsorship. Overlaps with Pyrotect in suits/gloves/shoes but at significantly broader scale and brand visibility.
• Bell Racing Helmets: Premier motorsports helmet manufacturer producing Snell SA-rated full-face helmets for auto racing. Directly comparable to Pyrotect's helmet lines but at significantly larger scale and with deeper professional driver sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pyrotect-racing-cells

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pyrotect Racing Cells