Queensland Fruit & Vegetable Growers

Name

Queensland Fruit & Vegetable Growers

Legal name

Queensland Fruit & Vegetable Growers Ltd ABN 51 090 816 827

Website

https://qfvg.com.au

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Horticulture Industry Association

NAICS

Fruit and Tree Nut Farming (1113)

SIC

Agricultural Services (700)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industries

Food Quality Assurance (QA) Programs & Supplier Quality Management (AFALAAAL), Food Safety Culture Programs & QA Training (AFALALAF), Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK)

Keywords

• Horticulture industry advocacy
• Grower membership association
• Farm certification programs
• Agricultural workplace relations
• Horticulture market data

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Membership Subscriptions: Annual membership fees providing access to workplace relations support, market data reports, member rewards, training programs, advocacy services, and industry resources. Membership includes complimentary first call to Focus HR, HR templates, and access to various partner discounts.
2. BOOST Membership Upgrade: Additional premium tier at $330 per annum providing enhanced benefits including two hours of tailored HR/IR advice per financial year, additional HR templates and resources, and access to Focus HR's exclusive HR Health Check.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Queensland Fruit & Vegetable Growers (QFVG) is a non-profit industry association, established in 1923, that represents commercial fruit, vegetable, and nut growers across Queensland, Australia. The organization delivers member advocacy, workplace relations support, on-farm benchmarking (Hort360), ethical trade certification (Fair Farms), sustainability reporting (HortESG), market intelligence via AUSMARKET, training, and a member rewards program for horticulture producers.

Product overview

Queensland Fruit & Vegetable Growers operates as a state industry body providing a portfolio of platforms and services for Queensland horticulture growers. The core offerings include three interconnected platforms: Hort360 (farm benchmarking and BMP assessment), Fair Farms (workplace compliance and labour hire certification), and HortESG (sustainability reporting). Supporting services include market data reports via AUSMARKET Consultants, the Fruit & Vegetable News magazine, workplace relations support through Focus HR, and a Member Rewards program offering partner discounts. These offerings are delivered primarily to commercial fruit, vegetable, and nut growers as membership-based services, not as a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Hort360: Best management practice (BMP) platform for Australian horticultural growers - a whole-of-farm benchmarking platform helping growers identify risks, uncover opportunities, and build a more efficient and sustainable business.
• Fair Farms
• HortESG
• Fruit & Vegetable News

Products and services

• Hort360 A best management practice (BMP) self-assessment and benchmarking platform that helps horticulture growers measure, track, and improve on-farm sustainability, biosecurity, and operational performance.
• Fair Farms National ethical trade training and certification program that enables Australian horticulture businesses to demonstrate fair and responsible employment practices to buyers, retailers, and consumers.
• HortESG An environmental, social, and governance (ESG) reporting platform that supports horticulture producers in documenting and communicating sustainability performance to stakeholders and supply chain partners.
• AUSMARKET Market Data Reports Market intelligence and pricing reports covering Australian horticulture supply chains, providing members with weekly and periodic data on wholesale market prices, volumes, and trends.
• Fruit & Vegetable News Magazine Industry magazine delivered to members covering horticulture news, policy updates, research, member profiles, and technical articles relevant to Australian fruit and vegetable growers.
• Planfarm Horticulture Business Consulting Specialist consultancy service offering business management, agronomy, and farm advisory support tailored to horticulture enterprises, delivered in partnership with Planfarm.
• Member Rewards Program A member-exclusive benefits program providing discounts and savings on products and services used by horticulture businesses, available to financial members of QFVG.
• QFVG Membership Annual membership available in Standard and BOOST tiers that gives Queensland horticulture growers access to advocacy, workplace relations support, Hort360, HortESG, market data, the rewards program, and other association services.

Quantifiable outcome

• Queensland horticulture generates $6.06 billion for the state economy and supports nearly 45,000 jobs
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• WFI InsurancecoreGTM or Marketing PartnerStrategic partner offering QFVG members who hold a WFI policy eligibility for a rebate off their next QFVG membership renewal fee. Part of the Partners Who Care program.
• AUSMARKET ConsultantscoreStrategic or Co-development PartnerLocated at Brisbane Markets, independently owned since 1992. Provides weekly and monthly market price data reports to QFVG members at 15-30% discount. Also offers independent outturn quality assessments, insurance inspections, and comparison assessments.
• Focus HRcoreImplementation/ SI/ Consulting PartnerDelivers tailored workplace relations and HR/IR advice to QFVG members. Provides first call included in membership, workshops, customised HR tools, and compliance support. Offers 5% discount on all HR, leadership and business strategy services for members.
• PlanfarmcoreStrategic or Co-development PartnerHorticulture Business Consulting services providing specialised, tailored advice on performance-driven insights. QFVG members enjoy 10% discount on enrolment in Planfarm Academy.
• Queensland Farmers' Federation (QFF)coreStrategic or Co-development PartnerQFVG is a member of QFF, collaborating on workforce solutions through SmartAg training incentive and accessing partner deals including Sparke Helmore Lawyers, Telstra, and Mitsubishi Motors. QFF supports QFVG advocacy efforts at federal level.
• Hort360coreTechnology or IntegrationBest management practice (BMP) platform for Australian horticultural growers. A whole-of-farm benchmarking platform helping growers identify risks, uncover opportunities, and build more efficient and sustainable businesses.
• Fair FarmscoreStrategic or Co-development PartnerIndustry-based compliance program and certification for labour hire providers and growers, supporting Queensland's national leadership in workplace compliance. Now merged with HortESG sustainability reporting functionality.
• HortESGcoreTechnology or IntegrationSustainability reporting platform integrated with Fair Farms program for streamlined compliance and reduced duplication. Helps growers demonstrate responsible farming practices.
• SmartAg QueenslandminorStrategic or Co-development PartnerQueensland Government-funded training incentive delivered by QFF with QFVG support. Helped 70 growers complete training in safety, HR/IR, and business systems.
• GrowcomcoreTechnology or IntegrationHosts the Hort360 platform and provides operational support for industry compliance programs. QFVG's workplace relations support line is operated through Growcom infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Growcom: Queensland horticulture industry association that hosts the Hort360 platform and operates QFVG's workplace relations support line through its infrastructure. Direct operational peer with overlapping grower services and compliance programs.
• Hort Innovation: Australia's national horticulture research and development corporation funded by grower levies. Comparable as a horticulture industry body delivering cross-cutting programs, though focused on R&D rather than direct advocacy.
• AusVeg: National peak body for the Australian vegetable industry. Directly comparable industry association serving a similar grower base with overlapping policy, R&D and extension services.
• Queensland Farmers' Federation: State-level peak body for Queensland agriculture of which QFVG is a member. Provides QFVG with federal advocacy reach and partner deals (Sparke Helmore, Telstra, Mitsubishi), making it a closely coupled parent-association peer.

Emerging players

• Summerfruit Australia: Australian industry body for summerfruit growers (stone fruit). Comparable structure providing R&D, marketing and advocacy but with a narrower commodity mandate than QFVG.
• Apple and Pear Australia (APAL): Industry body representing Australian apple and pear growers. Comparable industry-association model but narrower commodity focus within horticulture.

Regional players

• NSW Farmers Association: State-level peak industry body for New South Wales farmers, providing advocacy, member services and policy representation. Comparable in mandate and service mix but operating in a different state.
• Western Australian Farmers Federation: WA peak farming body offering advocacy and member services. Comparable regional industry association model serving a different Australian state.
• Victorian Farmers Federation: Peak industry body representing Victorian farmers across commodities. Comparable association structure and advocacy remit, operating in a competing geographic jurisdiction.

Broad incumbents

• National Farmers' Federation: Australia's national peak agriculture body where incoming QFVG CEO Scott Kompo-Harms previously held a senior role. Broader incumbent spanning all agriculture sectors rather than specialising in horticulture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qfvg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Fruit & Vegetable Growers