AUSVEG
- Company typePrivate
- Founded-
- HeadquartersGlen Iris, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
AUSVEG firmographics
Firmographics- Name
- AUSVEG
- Legal name
- AUSVEG Ltd.
- Website
- https://ausveg.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AUSVEG industry classification
Industry- Product category
- Agricultural industry association / horticulture representative body
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
- akta.pro secondary industry
- Agriculture & Food Security Development (BPAGABAB)
Keywords
Where AUSVEG is headquartered
LocationHeadquarters
- HQ city
- Glen Iris
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
AUSVEG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Industry Membership and Levy-Funded Services: AUSVEG is a prescribed peak industry body for the Australian vegetable, potato and onion industry, funded through industry levies (Vegetable Fund, Potato – Fresh Fund) administered by Hort Innovation, along with membership fees and government co-contributions. The organisation delivers research, development, extension, and advocacy services funded by statutory levies paid by growers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
AUSVEG product offering
Product offeringCore offering
AUSVEG is the prescribed peak industry body for the Australian vegetable, potato and onion industry, delivering advocacy, levy-funded research and development, regional extension services, export development support, biosecurity and crop protection resources, consumer education campaigns, and industry events such as Hort Connections. It serves commercial growers across Australia through a website-based Knowledge Hub, member communications, and on-the-ground extension officers, funded primarily via statutory industry levies administered by Hort Innovation, membership fees, and strategic partner sponsorships.
Product overview
AUSVEG is the prescribed peak industry body for the Australian vegetable, potato and onion industry, providing advocacy, technical resources, and member services. The organization operates a unified service model centered on its Knowledge Hub, which integrates research publications, crop protection databases, and market intelligence. Key services include VegNET regional extension support, the Plus One Serve consumer education campaign, export development programs, biosecurity services, and the Australian Grower quarterly magazine. AUSVEG also co-organises the annual Hort Connections conference. These services are delivered through its website portal and do not constitute a software product in the traditional technology sense.
Differentiator
Problem solved
Functional benefit
Brands
- Hort Connections: Annual conference co-organized by AUSVEG bringing together Australian horticulture industry leaders and growers
- VegNET
- Plus One Serve by 2030
- Onions Australia
- Australian Garlic Industry Association
Products and services
- Knowledge Hub
Companies that use AUSVEG
Customer profileSegments1 record
Ideal customer profiles2 records
AUSVEG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AUSVEG partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered leading strategic partner and core strategic partner.
- Syngentaleading strategic partnerSyngenta is listed as a Leading Strategic Partner of AUSVEG, indicating a significant sponsorship and strategic alignment with the horticulture industry body. Syngenta provides agrichemical and seed solutions relevant to vegetable, potato and onion growers.
- Bayercore strategic partnerBayer is listed as a Strategic Partner of AUSVEG, supporting the horticulture industry body with crop protection solutions and industry sponsorship.
- Nutrien Ag Solutionscore strategic partnerNutrien Ag Solutions is a Strategic Partner of AUSVEG, providing agricultural inputs and services to horticulture growers across Australia.
- Heat & Controlcore strategic partnerHeat & Control is listed as a Strategic Partner, providing food processing and handling equipment solutions relevant to the vegetable and potato industry.
- UPL Australiacore strategic partnerUPL Australia (a global crop protection company) is a Strategic Partner of AUSVEG, supporting the vegetable and horticulture industry.
- John Deerecore strategic partnerJohn Deere is listed as a Strategic Partner, providing agricultural machinery and equipment relevant to vegetable and potato production.
- A&Dcore strategic partnerA&D is a Strategic Partner providing weighing and measurement solutions relevant to horticulture production and processing.
- Visycore strategic partnerVisy is a Strategic Partner providing packaging and recycling solutions relevant to the fresh produce supply chain.
- Yara Australiacore strategic partnerYara Australia is a Strategic Partner providing fertiliser and crop nutrition solutions to horticulture growers.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
AUSVEG competitors and assessment
Company assessmentDirect peers
- GrainGrowers: Australian peak industry body for grain growers, operating a comparable levy-funded, advocacy- and member-services model. Highly relevant as a sector-specific industry body using the same institutional template as AUSVEG.
- Hort Innovation: Australia's grower-owned R&D corporation for horticulture that administers the Vegetable Fund and Potato – Fresh Fund. Directly counterparties with AUSVEG, funding the levy programs AUSVEG delivers, making it the closest structural peer.
- Australian Fresh Produce Alliance: Industry alliance representing major Australian fresh produce growers and suppliers. Adjacent to AUSVEG in constituency (fresh produce) and activities (advocacy, policy, supply-chain collaboration), competing for industry voice and sponsor attention.
- Citrus Australia: Australian peak industry body for citrus growers, delivering advocacy, R&D, export development, and biosecurity services funded by statutory levies. Comparable institutional design and service portfolio to AUSVEG within a different horticulture sub-sector.
Regional players
- Vegetables New Zealand: Industry body representing New Zealand vegetable growers, providing extension, advocacy, and research dissemination. Directly analogous to AUSVEG in functions and funding model, but operating domestically in New Zealand.
- Potatoes New Zealand: New Zealand's industry body for potato growers, delivering R&D, biosecurity, and advocacy services funded through grower levies. Closely mirrors AUSVEG's potato mandate but operates across the Tasman with a different statutory framework.
- Growcom: Queensland's peak horticulture industry body, representing fruit and vegetable growers with similar advocacy, extension, and member-service activities. Comparable in mandate but operating at a sub-national scale.
- British Growers Association: UK umbrella body for fresh produce grower associations, providing coordination, marketing, and R&D dissemination. Offers an international analog to AUSVEG's role as a convening peak body for vegetable and produce growers.
Broad incumbents
- National Farmers' Federation: Australia's broadest agricultural advocacy body representing farmers across sectors. Overlaps with AUSVEG on policy advocacy and cross-sector industry representation, but covers all agriculture rather than specialising in vegetables, potatoes, and onions.
Others
- Produce Marketing Association Australia-New Zealand:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AUSVEG social profiles
Digital presenceAUSVEG financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUSVEG leadership team
Management profileNumber of profiles
AUSVEG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUSVEG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUSVEG
What does AUSVEG do?
AUSVEG is the prescribed peak industry body for the Australian vegetable, potato and onion industry, delivering advocacy, levy-funded research and development, regional extension services, export development support, biosecurity and crop protection resources, consumer education campaigns, and industry events such as Hort Connections. It serves commercial growers across Australia through a website-based Knowledge Hub, member communications, and on-the-ground extension officers, funded primarily via statutory industry levies administered by Hort Innovation, membership fees, and strategic partner sponsorships.
Is AUSVEG a public or private company?
AUSVEG is a private company. It is classified as unknown and is currently operating.
When was AUSVEG founded?
AUSVEG was founded in -1. It employs 11 to 50 people.
Where is AUSVEG based?
AUSVEG is headquartered in Glen Iris, Australia, in the Oceania region.
How does AUSVEG make money?
One revenue line is on record: industry Membership and Levy-Funded Services.
Who are AUSVEG's main competitors?
Direct peers on record are GrainGrowers, Hort Innovation, Australian Fresh Produce Alliance and Citrus Australia. Regional players are Vegetables New Zealand, Potatoes New Zealand, Growcom and British Growers Association. National Farmers' Federation is listed as a broad incumbent. Produce Marketing Association Australia-New Zealand is listed as an others.
Does AUSVEG have an API?
No public API is recorded for AUSVEG.
What industry is AUSVEG in?
AUSVEG's product category is Agricultural industry association / horticulture representative body. Its primary akta.pro industry code is BPAGALAD, Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative), with a secondary code of BPAGABAB, Agriculture & Food Security Development. Its NAICS code is 11511 and its SIC code is 700.