Growcom
Growcom is the project delivery arm of Queensland Fruit & Vegetable Growers, delivering free, government-funded horticulture support programs to Queensland fruit and vegetable growers. Its core asset is the Hort360 best management practice platform, supplemented by workforce, resilience, water quality, and disaster recovery programs.
- Company typePrivate
- Founded1923
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Growcom does
Growcom is the project delivery arm of Queensland Fruit & Vegetable Growers (QFVG), a member-based industry body founded in 1923 and headquartered in Brisbane, Australia. The organisation delivers government-funded programs to commercial fruit and vegetable growers across Queensland, with a workforce of 11-50 staff distributed regionally across Far North, Central, Southeast, and Southern Queensland, plus the six Great Barrier Reef catchments. Its core offerings centre on the Hort360 best management practice benchmarking and risk assessment platform, which includes specialised modules for Reef Certification, water quality (SEQ), and farm business resilience, supplemented by the Queensland Agriculture Workforce Network (QAWN) for labour solutions, the Farm Business Resilience Program (FBRP), the SEQ Horticultural BMP Incentive Program offering grants up to $30,000 per grower, and disaster recovery services via the Industry Recovery and Resilience Officer program in North Queensland.
The Hort360 platform enables growers to self-assess or work with facilitators across environmental stewardship, productivity, and farm efficiency dimensions, with the Hort360 Reef Certification pathway providing a sector-specific quality certification aligned with Freshcare. Growcom integrates third-party tools into its service delivery, including RapidAIM (pest detection), My Climate View and Climate Monitor (climate forecasting with CSIRO and Bureau of Meteorology), HortCarbon Info (carbon accounting), ANSIS (soil data), and QRIDA (drought and disaster recovery funding referrals). All programs and services are provided free of charge to eligible Queensland horticulture growers, funded by the Queensland Government, the Australian Government's Future Drought Fund, and Disaster Recovery Funding Arrangements, with named customer engagement spanning enterprise operators such as Costa and a long tail of SMB growers across vegetables, fruits, berries, citrus, mangoes, and nuts.
Growcom operates on a government-funded service delivery model rather than commercial revenue generation, deriving its budget from multiple concurrent program contracts that have defined end dates ranging from June 2026 (Hort360 GBR, IRRO-NQ) through January 2029 (FBRP, SEQ Hort BMP Incentive Program). The organisation holds strategic partnerships with Queensland Department of Agriculture and Fisheries, TAFE Queensland, Rural Financial Counselling Service North Queensland, CRCNA, and FNQ Food Incubator, positioning it as the central extension and compliance support body for Queensland's horticulture industry.
Growcom firmographics
Firmographics- Name
- Growcom
- Legal name
- Queensland Fruit & Vegetable Growers (QFVG) trading as Growcom
- Website
- https://growcom.com.au
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Growcom is the project delivery arm of Queensland Fruit & Vegetable Growers, delivering free, government-funded horticulture support programs to Queensland fruit and vegetable growers. Its core asset is the Hort360 best management practice platform, supplemented by workforce, resilience, water quality, and disaster recovery programs.
- Ownership category
- akta.pro rank
Growcom industry classification
Industry- Product category
- Agricultural Industry Support Services
- NAICS
- Soil Preparation, Planting, and Cultivating (115112), Support Activities for Crop Production (1151), Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Horticulture, Nursery & Greenhouse Operations (EDAOAOAB)
- akta.pro secondary industries
- Plant Replacement, Transplanting & Garden Refresh Services (HSAIAFAG), Planting & Seeding Services (Drilling, Transplanting) (AFACAAAA)
Keywords
Where Growcom is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Growcom business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Government Program Delivery: Growcom operates as the project delivery arm of Queensland Fruit & Vegetable Growers (QFVG), delivering government-funded programs including the Farm Business Resilience Program, Hort360 Great Barrier Reef, SEQ Water Quality Program, Queensland Agriculture Workforce Network (QAWN), and Industry Recovery Program. Funded by Queensland Government, Australian Government Future Drought Fund, and Disaster Recovery Funding Arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free services for Queensland horticulture growers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Growcom product offering
Product offeringCore offering
Growcom delivers government-funded programs and extension services to Queensland horticulture growers through a platform-plus-programs model anchored by the Hort360 best management practice benchmarking and risk assessment tool. Services include farm business resilience planning, environmental stewardship and Reef Certification, water quality improvement, workforce solutions, and disaster recovery support, all delivered free of charge to eligible growers via embedded regional officers, workshops, and field days.
Product overview
Growcom is the project delivery arm of Queensland Fruit & Vegetable Growers, offering a platform-plus-programs model centered on the Hort360 best management practice platform. Hort360 serves as the core benchmarking and risk assessment tool for Australian horticulture, with specialized modules including Hort360 Reef Certification for environmental stewardship in Great Barrier Reef catchments. Supporting programs include the Farm Business Resilience Program (FBRP) for business planning and risk management, the Queensland Agriculture Workforce Network (QAWN) for workforce solutions, and the SEQ Horticultural Best Management Practice Incentive Program for water quality improvement. Additional offerings include the Industry Recovery Program for disaster-affected growers and various resource toolkits. The organization connects growers with external tools including climate forecasting (My Climate View, Climate Monitor), carbon accounting (HortCarbon Info), soil data (ANSIS), pest detection (RapidAIM), and QRIDA government funding.
Differentiator
Problem solved
Functional benefit
Brands
- Queensland Agriculture Workforce Network (QAWN): An industry-led rural jobs initiative funded by the Queensland Government, consisting of Agriculture Workforce Officers working with growers on workforce needs.
- Hort360
- Hort360 Great Barrier Reef
- SEQ Hort BMP Incentive Program
Products and services
- Hort360
Quantifiable outcome
- 130 horticulture growers participated in peer-to-peer workshops in 2025 across Great Barrier Reef Catchment
- +3 more outcomes
Companies that use Growcom
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Growcom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Growcom partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major and minor.
- Queensland Fruit & Vegetable Growers (QFVG)coreGrowcom is the official project delivery arm of QFVG, operating as the service delivery vehicle for all QFVG programs including Hort360, QAWN, Farm Business Resilience, and environmental programs for Queensland horticulture growers.
- Queensland Department of Agriculture and Fisheries (DAF)coreQAWN Officers work in partnership with DAF to help address agriculture's labour and skill needs. DAF is also partner in Farm Business Resilience Program and climate tools development.
- Business QueenslandmajorQueensland Government platform where local QAWN Officer contact details are published, serving as official referral pathway for growers to access workforce support services.
- The Mulberry ProjectmajorCollaboration partner for Diverse Queensland Workforce (DQW) program, placing migrants, international students, and refugees in agriculture-related jobs. Engaged 56 participants in professional and vocational streams.
- Rural Financial Counselling Service North Queensland (RFCSNQ)majorPartnership providing specialist Rural Financial Counsellors to support horticultural growers in North Queensland with developing Farm Business Resilience Plans and exploring business risks.
- FNQ Food IncubatormajorBusiness advisors providing individual tailored support to develop and update existing farm business plans as part of FBRP, building capacity of horticultural businesses to plan for and manage risks including drought.
- TAFE QueenslandminorAgri-Connect program partner introducing TAFE students to agriculture careers. Nearly 480 English-language students at TAFE Queensland's Toowoomba Campus introduced to agriculture through this initiative.
- Cooperative Research Centre for Developing Northern Australia (CRCNA)majorPartner in Demonstrating Next-Generation Resilient Orchard Production Systems for Tropical Crops project investigating high-density and trellis planting systems for cyclone resilience.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Growcom competitors and assessment
Company assessmentEmerging players
- Freshcare: Australia's largest industry-owned fresh produce assurance program, aligned with Hort360 Reef Certification. Comparable as a horticulture certification standard provider with overlapping grower base and compliance framework.
- Reef Catchments (Mackay Whitsunday Isaac): Regional NRM body delivering water quality and land management services in Reef catchments. Comparable as a delivery vehicle for water quality programs targeting horticulture in the Great Barrier Reef region.
- Fair Farms: Australian industry-led workplace compliance and training program for the horticulture sector, partnered with Growcom. Comparable as a grower-facing certification/training initiative addressing industry standards in horticulture.
Direct peers
- Hort Innovation: Australia's horticulture R&D and marketing levy body, delivering industry services funded by grower levies and government co-investment. Directly comparable to Growcom as a national horticulture industry services organization with overlapping membership and government partnerships.
- AgForce Queensland: Queensland peak rural industry body representing beef, sheep, and grain producers. Directly comparable as a Queensland-based industry association delivering advocacy and government-funded programs, with similar member-based non-profit structure.
- AUSVEG: National peak industry body for Australian vegetable and potato growers, providing advocacy, R&D, and extension services. Directly comparable to Growcom as a vegetable industry association offering similar grower services, though operating nationally rather than regionally.
- Fruit Growers Tasmania: Tasmania's peak fruit industry body, providing advocacy and industry services to fruit growers. Directly comparable as a regional horticulture industry association with similar membership and program delivery model.
Others
- Queensland Department of Agriculture and Fisheries (DAF): Queensland Government agency funding and partnering with Growcom on QAWN, FBRP, and climate tools. Adjacent as a key funder/partner, shaping the demand and funding landscape for Growcom's services.
Broad incumbents
- NSW Farmers: Largest state farmer member organisation in Australia, advocating for NSW producers. Comparable as a state-level industry association with similar service-delivery and advocacy mandate, though operating in a different geography.
Regional players
- Victorian Farmers Federation: Victorian peak farming body representing diverse agricultural producers. Comparable industry association with similar advocacy and service delivery role, operating in a different Australian state.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Growcom social profiles
Digital presenceGrowcom compliance and trust
Trust signalCompliance1 record
Growcom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growcom leadership team
Management profileNumber of profiles
Profiles9 records
Growcom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growcom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growcom
What does Growcom do?
Growcom delivers government-funded programs and extension services to Queensland horticulture growers through a platform-plus-programs model anchored by the Hort360 best management practice benchmarking and risk assessment tool. Services include farm business resilience planning, environmental stewardship and Reef Certification, water quality improvement, workforce solutions, and disaster recovery support, all delivered free of charge to eligible growers via embedded regional officers, workshops, and field days.
Is Growcom a public or private company?
Growcom is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Growcom founded?
Growcom was founded in 1923. It employs 11 to 50 people.
Where is Growcom based?
Growcom is headquartered in Brisbane, Australia, in the Oceania region.
How does Growcom make money?
One revenue line is on record: government Program Delivery.
Who are Growcom's main competitors?
Emerging players on record are Freshcare, Reef Catchments (Mackay Whitsunday Isaac) and Fair Farms. Direct peers are Hort Innovation, AgForce Queensland, AUSVEG and Fruit Growers Tasmania. Queensland Department of Agriculture and Fisheries (DAF) is listed as an others. NSW Farmers is listed as a broad incumbent. Victorian Farmers Federation is listed as a regional player.
Does Growcom have an API?
No public API is recorded for Growcom.
What industry is Growcom in?
Growcom's product category is Agricultural Industry Support Services. Its primary akta.pro industry code is EDAOAOAB, Horticulture, Nursery & Greenhouse Operations, with a secondary code of HSAIAFAG, Plant Replacement, Transplanting & Garden Refresh Services. Its NAICS code is 115112 and its SIC code is 700.