What Qlic IT for Charities does

Qlic IT for Charities (legal entity Qlic IT Ltd) is a UK-based managed IT services provider exclusively serving the charity and non-profit sector, founded in 2002 as Premier Choice by Adam and Nick and rebranded in 2021. The company operates from Orpington, Kent with stated headcount of approximately 32 (2023) and serves 350+ non-profit clients across 13 UK regions. Its core offering is Managed IT Services — recurring support contracts covering dedicated account management, unlimited phone and remote support, IT consultancy, on-site support, facilities management, and proactive network management. SLA performance is a key selling point: 99.7% SLA target hit rate, 82% first-contact resolution, 19-second average telephone response, and a 1.6% ticket re-open rate.

The technology stack centres on Microsoft 365, cloud migrations (SharePoint Online, Azure), cyber security (Cyber Essentials certification, GDPR compliance, Sophos partnership), and telephony (Teams Voice, VoIP, broadband, leased lines). Adjacent service lines include Website Development, Co-Managed IT Support (hybrid delivery for charities with partial internal capability), IT Consultancy, and AI Consultancy covering Microsoft 365 Copilot adoption. The company holds Microsoft Solutions Partner status in Infrastructure (Azure) and is recognised as a Top 3 UK Microsoft provider. Pricing is quote-based and annual, with sector-specific discounts layered on top of Microsoft nonprofit grants.

The go-to-market is direct enterprise sales with phone-centric inside sales support, proactive account reviews every 6–12 months, and a partnership-led distribution model leveraging flagship relationships with Age UK (multiple branches), ACEVO, Charity Digital, Charity Excellence, Microsoft Elevate, and Microsoft Tech for Social Impact. Marketing emphasises content (blog, SEO, webinars, case studies) and a 4.9/5 Google Reviews rating. Qlic is B Corp certified, founder-owned with no disclosed external funding, and operates as a private limited company in the United Kingdom.

Name

Qlic IT for Charities

Legal name

Qlic IT Ltd

Website

https://qlicnfp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Qlic IT for Charities is a UK-based managed IT services provider exclusively serving the charity and non-profit sector since 2002, offering Microsoft 365, cloud, cyber security, telephony, and AI consultancy to 350+ clients across 13 UK regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Orpington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed IT support services including dedicated account management, unlimited phone/remote IT support, IT consultancy, on-site support, facilities management, and pro-active network management.
2. Charity Cloud Solutions: Cloud migration, Microsoft 365 implementation, SharePoint Online configuration and management.
3. Cyber Security Services: Managed cybersecurity, Cyber Essentials certification, GDPR compliance support.
4. Telephony Solutions: Cloud and VoIP telephony solutions including broadband, leased lines, Teams Voice, and mobile packages.
5. Website Development: Web development services for charities with portfolio showcase of completed projects.
6. AI Consultancy: AI consultancy services helping charities leverage AI tools responsibly and efficiently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Qlic IT for Charities is a UK managed service provider that delivers outsourced IT support, Microsoft 365 and cloud infrastructure, managed cyber security, VoIP and Teams Voice telephony, charity-focused website development and AI consultancy exclusively to charities and non-profit organisations. The company's offering bundles dedicated account management, unlimited phone and remote support, on-site engineering, proactive network management and IT consultancy into subscription-based managed contracts tailored to the budgets and workforce structures of third-sector organisations.

Product overview

Qlic IT for Charities operates as a managed service provider offering a unified portfolio of IT support and solutions specifically designed for the charity and non-profit sector. The core offering centers on Managed IT Services, which encompasses dedicated account management, unlimited phone/remote support, IT consultancy, on-site support, facilities management, and pro-active network management. Complementing this are specialized service pillars: Charity Cloud Solutions (Microsoft 365, SharePoint Online, cloud migrations), Cyber Security services, Telephony Solutions (VoIP, Teams Voice, broadband, leased lines), Website Development, and AI Consultancy. Additional modules include Co-Managed IT Support for organizations with partial internal IT capability, and IT Consultancy for strategic planning and audits. The company positions itself as a one-stop provider, bundling these services to enable charities to focus on their missions while Qlic handles technology needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive managed IT support for UK charities and non-profits, including dedicated account management, unlimited phone and remote IT support, IT consultancy, on-site support, facilities management, and proactive network management. Sold as a recurring managed services contract with annual billing.
• Charity Cloud Solutions

Quantifiable outcome

• 350+ non-profit clients served
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft partner offering cloud solutions, Microsoft 365, Teams Voice, and other Microsoft technologies to charity clients. Qlic is recognised as a Top 3 UK Microsoft provider and holds Microsoft Solutions Partner status in Infrastructure Azure.
• Age UKflagshipGTM or Marketing PartnerPartnership providing IT support services to Age UK network of charities across the UK, including Age UK Ealing, Age UK Surrey, and Age UK Faversham & Sittingbourne.
• ACEVOcoreGTM or Marketing PartnerPartnership with ACEVO (Association of Chief Executives of Voluntary Organisations) as a premium partner, providing IT services to the charity leadership community.
• Charity DigitalcoreChannel Partner/ Reseller/ DistributorPartnership with Charity Digital providing digital technology access and discounts to charity sector members.
• Charity ExcellencecoreGTM or Marketing PartnerPartnership supporting charity excellence initiatives and providing IT solutions to member organisations.
• Microsoft Tech for Social ImpactcoreTechnology or IntegrationMicrosoft programme providing technology grants and support for social impact organisations including charities.
• Microsoft ElevatecoreGTM or Marketing PartnerMicrosoft programme specifically supporting charity digital transformation and technology adoption.
• easyfundraisingminorGTM or Marketing PartnerPartnership helping charities access additional funding through the easyfundraising platform.
• Connect CharityminorGTM or Marketing PartnerConnect Charity partnership supporting connectivity and technology access for charity organisations.
• LocalityminorGTM or Marketing PartnerPartnership with Locality supporting community organisations and charities.
• EmmausminorGTM or Marketing PartnerPartnership with Emmaus charity providing IT support services.
• Home-StartminorGTM or Marketing PartnerPartnership with Home-Start UK family support charity.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bytes Software Services: UK-headquartered software licensing, cloud, and managed security provider serving enterprise and SMB customers across sectors including not-for-profit. Comparable as a broad UK incumbent that competes for the same Microsoft-stack, cloud, and cyber wallet across commercial, education, and charity buyers.
• Trustmarque: UK-focused IT services and managed services provider covering software licensing, cloud, and workplace technology across enterprise and public sector. Comparable as a broad UK incumbent competing for similar managed-IT, cloud, and Microsoft-stack budgets across commercial and third-sector customers.
• SCC: Large European IT services group with significant UK operations spanning managed services, cloud, security, and workplace technology. Comparable as a broad incumbent offering similar managed IT, cloud, and cyber capabilities to UK enterprise customers including those in the public and third sectors.
• Microsoft: Global cloud and productivity platform provider that is simultaneously Qlic's deepest technology partner (Top 3 UK Microsoft Provider status, Solutions Partner in Infrastructure Azure) and a potential disintermediator via its Tech for Social Impact and Elevate programs that increasingly offer direct charity support and discounted licensing. Comparable because it sits at the top of the same Microsoft-stack value chain that Qlic monetises for charities.
• Softcat: Large UK-listed IT infrastructure reseller and managed services provider serving organisations of all sizes including a meaningful public-sector and charity book. Comparable to Qlic as a broad incumbent that sells Microsoft, cloud, cyber, and telephony solutions to UK enterprise and mid-market customers including third-sector buyers.

Direct peers

• Fitzrovia IT: UK managed IT services provider delivering outsourced IT support, cloud, and Microsoft 365 services to small and mid-sized organisations including charities and not-for-profits. Comparable as a direct UK MSP peer competing for the same charity and SMB managed-services wallet.

Others

• Charity Digital: UK charity-sector technology hub that aggregates software, cloud, and IT discounts for charities and acts as a marketplace/reseller for third-sector tech buyers. Comparable not as a head-to-head MSP competitor but as an ecosystem channel and partner that influences which IT providers charities purchase from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/QlicNFP
• YouTubeyoutube.com/channel/UCTl0YIvpD0_9D4jHTWxfDIA
• Facebookfacebook.com/QlicNFP
• LinkedInlinkedin.com/company/qlicnfp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qlic IT for Charities