QMB Group

Name

QMB Group

Legal name

Win Top Ltd

Website

https://qmbconsulting.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

QMB Group operates Zombillion Casino, a UK-focused online gambling platform offering 2,000+ slots, live dealer games, and sportsbook to UK adult players via a mobile-first HTML5 browser platform under parent company Win Top Ltd.

Ownership category

akta.pro rank

Product category

Online Gambling and Casino Gaming

NAICS

Other Gambling Industries (71329), Other Gambling Industries (713290)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online gambling platform
• Casino gaming services
• Online sports betting
• Live dealer casino
• Online slots games

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Others

Revenue model

1. Casino House Edge: Primary revenue stream generated from the mathematical house edge built into slot machines, table games, and live casino offerings. Players wager on games where the odds ensure the casino maintains a statistical advantage over time.
2. Sportsbook Margins: Revenue generated from sports betting odds margins across Premier League, Champions League, and other sports markets, taking a commission on losing bets.
3. Payment Processing Fees: Revenue from transaction fees on deposits and withdrawals, particularly with certain payment methods (e.g., bank transfer fees of £2-£3).
4. VIP and Loyalty Program: Revenue from high-value VIP players through personalized account management, exclusive perks, and premium game access with higher stakes.
5. Bonus-Related Revenue: Revenue generated through wagering requirements on bonuses where players do not complete playthrough conditions, forfeiting bonus funds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

QMB Group operates Zombillion Casino, a UK-licensed online gambling platform that delivers over 2,000 slot games, live dealer casino (blackjack, roulette, baccarat), and a sportsbook covering Premier League and Champions League matches to UK adult players (18+). The service is delivered through a mobile-first HTML5 browser platform requiring no app downloads, with 256-bit SSL encryption, eCOGRA-certified RNG fairness, and GAMSTOP responsible-gambling integration. Revenue is generated from the house edge on games, sportsbook margins, and payment processing fees, supported by welcome bonuses, weekly cashback, and a tiered VIP loyalty program.

Product overview

Zombillion Casino is a unified online gambling platform operated by QMB Group (parent company Win Top Ltd). The core product consists of the Zombillion Casino website and mobile platform, offering an integrated suite of gaming services including over 2,000 slots, live dealer casino games (blackjack, roulette, baccarat), and a sportsbook covering major football leagues. The platform is supported by add-on modules including a welcome bonus package (250% up to £4,000 + 200 free spins), weekly 15% cashback rewards, and a tiered VIP/Rewards Programme. The mobile experience is browser-based using HTML5 technology, accessible without app downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• Zombillion Casino Unified UK-licensed online gambling platform offering over 2,000 slot titles, live dealer casino games, and sportsbook coverage of Premier League and Champions League matches. Targeted at UK adult players (18+) with KYC verification, mobile-first HTML5 access, and 256-bit SSL encryption.
• Zombillion Mobile Casino Browser-based mobile gaming platform accessible via smartphone and tablet HTML5 browsers without native app downloads. Provides seamless gameplay across iOS and Android devices with home-screen shortcuts and full casino feature parity.
• Zombillion Sportsbook Online sports betting product covering Premier League and Champions League football matches, plus other sports markets, integrated within the Zombillion Casino platform. Revenue is generated through sportsbook odds margins on losing bets.
• Zombillion Live Casino Live dealer casino offering blackjack, roulette, and baccarat hosted by professional croupiers in studio environments, primarily delivered via Evolution Gaming. Includes premium Live Roulette Premium with multiple betting options.
• Zombillion Slots Online slot catalogue of over 2,000 titles aggregated from providers including NetEnt, Pragmatic Play, Play'n GO, Hacksaw Gaming, Blueprint Gaming, Microgaming, and Barcrest Games. Features classic reels, video slots, jackpot titles, Megaways formats, demo mode, volatility filtering, and provider-specific collections.

Quantifiable outcome

• Fast withdrawals processed in under 1 hour for many payment methods
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core.

• NetEntcoreTechnology or IntegrationNetEnt is a leading game studio providing slot game content to Zombillion Casino. Players have access to NetEnt titles including Starburst, Gonzo's Quest, and Dead or Alive. NetEnt provides certified random number generators and high-quality game mechanics.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play supplies a wide variety of slot games and live casino content to the platform. Their games are featured prominently in the 2,000+ game library with various volatility levels and bonus mechanics.
• Play'n GOcoreTechnology or IntegrationPlay'n GO provides slot content including the popular Book of Dead title featured in the game's library. Games are available for both desktop and mobile play with certified fairness.
• Evolution GamingcoreTechnology or IntegrationEvolution Gaming provides live casino services including Live Roulette Premium with professional croupiers in stylish studio environments. Their live dealer games feature multiple betting options and premium hosting.
• MicrogamingcoreTechnology or IntegrationMicrogaming supplies slot content including Immortal Romance with its romantic vampire theme and fish-collect bonus system. Games feature certified RNG systems for fair outcomes.
• eCOGRAcoreTechnology or IntegrationeCOGRA is an independent testing laboratory that audits and certifies the casino's games for fairness, verifying that RNG systems produce genuinely random outcomes.
• PayPalcoreTechnology or IntegrationPayPal is supported as a payment method for instant deposits and same-day withdrawals (within 24 hours). One of the primary e-wallet options for UK players.
• Apple PaycoreTechnology or IntegrationApple Pay is supported for instant mobile deposits with withdrawals typically processed within hours. A key mobile payment integration for iOS users.
• Google PaycoreTechnology or IntegrationGoogle Pay is supported for instant mobile deposits with same-day to next business day withdrawals. Primary mobile payment option for Android users.
• GAMSTOPcoreTechnology or IntegrationGAMSTOP is integrated into the platform allowing UK players to self-exclude across all participating gambling sites. Supports responsible gambling compliance.
• Win Top LtdcoreOthersWin Top Ltd is the parent company of Zombillion Casino, operating under offshore licensing for the UK market. The casino is transparent about this ownership structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeoVegas: Mobile-first UK and European online casino operator offering slots and live casino from multiple studios. Closely comparable in mobile-first positioning, multi-provider aggregation, and UK regulatory focus.
• Casumo: UKGC-licensed mobile-first online casino with strong gamified loyalty program and 2,000+ game aggregation. Directly comparable product offering, regulatory setup, and loyalty-engine approach to Zombillion.
• MrQ: UKGC-licensed, mobile-first online casino emphasizing transparent, no-wagering bonuses and a focused UK slot/live casino offering. Closely comparable regulatory positioning, mobile-first design, and bonus philosophy to Zombillion.
• Videoslots: UK-licensed online casino aggregating thousands of slots and live casino games from multiple providers, with a strong UK player focus. Directly comparable game-aggregation depth and UK regulatory positioning.
• PlayOJO: UKGC-licensed online casino known for no-wagering bonuses and transparent promotions — directly comparable to Zombillion's no-wagering cashback positioning and similar target demographic.

Broad incumbents

• Bet365 Casino: One of the largest UK-licensed online gambling operators offering casino, live dealer, and sportsbook under a UKGC license. Highly comparable product mix to Zombillion, but vastly larger scale, brand, and proprietary technology footprint.
• 888 Casino: Long-established UKGC-licensed online casino operator offering slots, live casino, and table games. Comparable product and UK target market, with a much larger player base and proprietary 888-developed games.
• Ladbrokes Casino: Established UKGC-licensed operator offering casino, live casino, and sportsbook. Comparable UK-focused product mix and regulatory footing but at materially larger scale and broader brand recognition.
• William Hill Casino: Major UK-licensed gambling operator with casino, live dealer, and sportsbook verticals. Highly comparable product mix to Zombillion but with significantly larger scale, brand recognition, and proprietary risk/trading capabilities.

Others

• Skillonnet (Playtech): Playtech-powered online casino platform providing aggregated content and PAM technology to operators including white-label brands. Comparable as an enabling platform/aggregator layer underneath operators like Zombillion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/qmbgroup

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QMB Group